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0207 0251 350
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The PHA Group Win Best PR Campaign at B2B Awards

The PHA Group Win Best PR Campaign at B2B Awards

PHA-Award-2015-B2B

Following the nomination in August, we’re incredibly proud and excited to announce The PHA Group have won Best Public Relations Campaign at the B2B Marketing Awards.

The awards were hosted at The Honourable Artillery Club in Central London and are known for recognising organisations of all sizes – from Google and Barclays to Worldpay and now QinetiQ with The PHA Group.

The award feels particularly poignant. Not least because both The PHA Group and the B2B Marketing Awards are celebrating their 10th Anniversaries this year, but also because just a quick glance at the nominees for each category conveys how fierce the competition is.

When it comes to public relationship campaigns, at The PHA Group we’re known for a journalistic ethos that brings stories to life. And that’s precisely what we achieved with our work for QinetQ and the 5% Club.

Founded in 2013 by Defence technology company QinetiQ, The 5% Club is an initiative aiming to redress the problem of youth unemployment and the skills gap. As an industry-led campaign involving several listed and privately owned companies, it calls on all businesses in the UK to sign up and pledge that within five years, their workforces will comprise 5% apprentices, graduates and sponsored students.

Why? Because there is a burning need for young people to develop relevant skills and confidence in the work place. Moreover, those who are best placed to make a difference are not governments or charities, but businesses.

This is the 5% Club message.

It is time to invest in the next generation.

It is time for the business world and its captains to step up to the plate in creating demand for apprentices and graduates if Britain was to be competitive with the rest of the world.

Out of dozens of agencies, QinetiQ chose The PHA Group to launch this campaign, which has grown from the original eight signatories from the Confederation of British Business, to having over 125 members. These include Vision Express, Airbus Group, Croudace Home Group, Ofcom, the National Nuclear Laboratory, and the Ministry of Defence. There are lawyers, marketers, engineers, surveyors and recruitment specialists involved. It has featured in national newspapers, has spokespersons interviewed on national broadcast platforms such as Sky and BBC’s impressive Today Programme. In total, there have been countless pieces of coverage for the 5% Club.

Such results were the effort of The PHA Group’s long-term media plan, which in truth could only be realized with the commitment and dedicated of the founding membes of The 5% Club and those companies which have joined over the past two years.

From delivering an impactful launch through broadcast, online and print media, and though various social media channels, to continuing the momentum through thought-leadership in key titles and profile raising coverage for the campaign.

The PHA Group are immensely proud of what The 5% Club has achieved for young people in Britain and in our role in helping its message reach the UK.

B2B Awards

Best Public Relations Campaign  ‘The Five Per Cent Club: Investing In a Generation’ for QinetiQ by The PHA Group

 

The PHA Group wins Media Employer of the Year Award

February 18th 2015 will long be a date that sticks in the mind of The PHA Group employees for all the right reasons.

On a star-studded evening, hosted by Pathfinders at Soho’s Ham Yard Hotel, the company scooped the biggest prize in their ten year history as they claimed the prestigious ‘Media Employer of the Year’ award.

It was vindication of the journey and hard work that the company from the top down have undergone and the ethos that has been established over the best part of a decade.

Credit must also be paid to runners up, Brandfuel, who were extremely magnanimous in defeat as the judges revealed there was little to separate the two companies, who were by far and away this year’s outstanding candidates.

PHA's Director of PR Stuart Skinner collects the award

PHA’s Director of PR Stuart Skinner collects the award

Particular areas of praise included the firm’s staff appraisal process, high retention rate, and consistent ability to convert interns into full time staff, something I have particular experience of.

It is difficult to argue that the award was deserved as I have seen first-hand the work and personable nature of the company on a daily basis. Being just days short of my year anniversary (a date which is naturally in everyone’s diaries) has meant that I have been one of the main beneficiaries of the businesses’ numerous schemes and internship programmes. Yes, this was my first year at the company and we claimed victory but to suggest a correlation would be too much… I was just delighted to be involved in the entry process as my experience has been a wholly positive one.

The PHA representatives celebrate the win.

The PHA representatives celebrate the win.

While ‘Bra packer to Junior Account Executive’ is unlikely to be the title of my impending autobiography, it does highlight the importance that the company place on the person behind the CV. Ensuring the job is done to the best of your ability is of course paramount in any profession but I do believe that the culture of a workplace is equally crucial and can further fuel success. From the approachability of the company partners, to the strong sense of team, right through to Friday massages and drinks…The PHA Group have their staff’s best interests at heart.

It is equally important that this award is not seen as the end of the journey but merely the beginning of it. It is always nice to be recognised in this nature but it is worth pondering why we were victorious and how such high levels of staff satisfaction can be maintained and even improved upon. The accolade is not to be underestimated and while PHA are ruled out of winning the award in the future, we will have great pride in handing the award to next year’s worthy winners. Now in true Ab Fab style, let the champagne flow!

Director of PR, Stuart Skinner, was understandably delighted with the accolade: “We are absolutely delighted and honoured to receive this award. We have won prizes before for commercial growth, and for client campaigns, but this award genuinely means the most. This one is all about the people in the company and they are the most important asset we have and what drives the business forward.”

For more information on working at The PHA Group click here.