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Back Of The Net! Man United Launch On Twitter

Back Of The Net! Man United Launch On Twitter

Back Of The Net! Man Utd Launch On Twitter

Alex Ferguson has barely exited the Old Trafford doors and change is already abound at Manchester United…

On Wednesday morning, the club launched their official Twitter profile to amazing success. By lunchtime, the Red Devils had close to 200k followers despite tweeting just 5 times. Their debut tweet simply read: “New era. Same spirit. The season starts here. Let’s do this.” They’ve already been getting to grips with social media, creating several Vine videos covering the team’s pre-season tour of Asia.

For a club as big as Man United, it’s astonishing that they’ve taken so long to join the social network; Arsenal top the Premier League Twitter table with 2.5m followers, closely followed by Chelsea and their 2.3m followers, so the champions have a bit of catching up to do. But if today’s surge in followers is anything to go by, it shouldn’t be long before they lead the way in social network.

Alex Ferguson was a vocal critic of Twitter whilst United manager, brandishing it a “waste of time” so perhaps his infamous hairdryer could be felt as far away at Old Trafford as the Social Media desk, for they’ve obviously decided to wait for the Scot to retire before launching on the social network

As is the case on the pitch, Man Utd will have to play catch-up with Spanish giants Real Madrid and Barcelona, with both clubs having 8.5m and 9m respectively. United, of course, have a massive following on Facebook. Their 33m fans make them the 3rd most popular sporting brand in the world behind, you guessed it, Madrid and Barcelona. They do however trump the likes of the LA Lakers (16m fans), the New York Yankees (7m) and hated rivals Liverpool (12m), who surprisingly are the 6th most popular sports brand in the world on Facebook.

Instagram Release Video Sharing

Over the past couple of years, Instagram has become the leading social media app for capturing and sharing still imagery. With the option to add a number of filters, it has allowed users to produce really stunning imagery, something which professional photographers with the help of Photoshop would even be proud of.

At the back end of 2012 Twitter purchased the failing video app Vine, which allowed users to record short stop animation style videos and share them around the world.  Until now, Vine has been the only app which has focused solely on sharing video content on a social media platform.

This week has seen Instagram attempt to rival Vine’s dominance as the leader in video sharing, by allowing it’s users to now share video content as well as it’s traditional still imagery. Instagram is also allowing it’s users to upload content 15 seconds long in comparison to Vine’s 6 seconds, while also maintaining the function of adding filters to really enhance the look and feel of the videos.

So what does this mean for Vine? Twitter users have already taken to the platform with the hashtag “please don’t kill my Vine”, referring to the Kendrick Lamar song “please don’t kill my vibe”, suggesting that Vine’s days are over.

Last week it was announced that Vine’s videos are now shared on Twitter more than Instagram photos, mainly due to the fact Instagram cut off it’s Twitter integration in December. So permitting Instagram and Twitter do not integrate again, Vine won’t be in danger.

It is exciting to see what the ability to share video content will bring to the Instagram community, especially with the option to add filters, image stabilization and the option to add a cover frame image. All functionalities Vine has still not enabled.

Only time will tell how the apps will compete in the market, but either way, it has opened the door for video sharing enthusiasts to get even more creative.

Marketing With Vine


Vine marketing social

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Vine is growing in popularity, it is a mobile application that enables users to capture and share short looping videos of 6 seconds or less. Due to its brevity, it has led to a creative genre of media and is quickly emerging as a viable marketing tool for brands.

With the high creative potential for Marketers to utilize Vine, here are 5 tips that we recommend:
TELL A STORY – 6 seconds is plenty of time to tell a story with a beginning, middle and end to ensure people are fully engaged.
KEEP IT SIMPLE – Simple concepts are the most effective.
PROMOTE – Try saying something new about your brand to your audience.
HAVE FUN – Or at least make your video look like you are having fun!
USE AUDIO – This is obvious.

Furthermore, Vine has resurfaced a conversation about copyrights and infringement that began when hip-hop exploded into the mainstream. With hip-hop came the art of sampling; borrowing bits and snips from other songs and including them in new instrumentals to be rapped over. Similarly, Vine allows users to create their own original works, whilst making it possible to sample recorded and copyrighted material. But the questions is does this constitute as copyright infringement?

We would love to hear your thoughts and don’t forget to tweet us your vines!