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SEO – Storytelling Evolution Online

SEO – Storytelling Evolution Online

Searching times in the world of Digital.  As agencies continue to get to grips with the Google Hummingbird algorithm, the recommendations,  the maybe’s, even the unknowns, one positive outcome is the return of some of the focus back to content, and in turn to the good old art of telling a story.

Storytelling is something that we humans have been heavily involved with since the early days, all the way back to caveman times in fact.

Despite the slight paranoia that sometimes sits with the use of keywords and Meta descriptions, those brands or companies that tell their story in an engaging, informative and creative manner will always have less to fear in terms of search-ranking.

In simplistic terms, Google with its Hummingbird wants to provide its users with what they are looking for, as quickly and efficiently as possible.  A solution, where results are actually based on what was required (via informative, engaging content) and not just algorithmic assumptions and keyword stuffing.  It evolves back to content, which as we know has always been king. The King is back.

From a PR perspective, it’s important to be able to tell a story, be that of a person, a brand or a product.

Integrated strategies help tell stories across a multitude of channels, from print to social to broadcast.  Each channel increases potential consumer touch points, whilst as a whole; the content strategy across the channels provides additional, supporting evidence.

In an age where we are essentially swamped with data at every turn, including the 50 hours of YouTube content that has been uploaded since you started to read this post, integrated Channel rather than bolt on strategies become integral to success.

People access this multitude of data and information for different reasons at different times, on different devices.  Amongst the routine daily searches, they are also looking for that story from a brand that resonates with them.

Successful integrated strategies develop how we tell stories in a format and manner fit for each of these requirements, be it device, channel or user experience.

To help cut through the digital noise, it’s important therefore to mix the story formats up – to evolve the experience in a visual, informative, shareable manner.   From video to features, to thought leadership, engaging with key influencers through to Infographics, there are a multitude of options.  It’s all about creatively telling that story in an engaging manner.

Returning to our caveman, he visually told his story of bravery, skill and success by the number of Woolly Mammoths’ drawn on his cave wall or what could also be seen as the world’s first Infographic.

 

Cover image courtesy of Kevin Dooley, flickr.com

The 2014 Technology Race

Seven years have passed since the moment Apple changed our relationship with mobile technologies. Since 2007 we have become accustomed to the smartphone, having information fed to us instantaneously through an ever evolving and developing stream of apps. So much so that we feel lost and distanced from the world when there is no 3G connection or Wi-Fi available.

Google glass technology future

Image courtesy of Karlis Damnbrans, flickr.com

 

Along with the introduction of the smartphone, tablets have also become a ‘must have’ item, with it being announced that Apple have sold 170 million iPads at the end of 2013, helping the technology giant break a quarterly revenue record after releasing the iPhone 5s and the iPad Air.

But what’s next? It goes without saying that Apple will continue to churn out new models of the iPhone and iPad on a yearly basis, along with their living room appliance, Apple TV.  However, it has been predicted that 2014 will dawn a new age for our relationship with information technology. Wearable video devices have been in development for a number of years now, and it comes as no surprise to hear that they will be readily available for consumers in the coming month. They have already begun to infiltrate our homes in a sense, with 3D glasses, however, they are not yet interactive and only serve a sole purpose. Google have already set the bar in the wearable technology market with Google Glass, however, the market has still not opened up and it is still in its very early stages with only a few lucky ‘explorers; being selected to test the product.

Samsung have already entered the Smartwatch race, with the Samsung Galaxy Gear hitting the market in recent weeks. It is only a matter of time until Apple enters the race with it being predicted that a Smartwatch is their next biggest announcement.

https://www.youtube.com/watch?v=T8nJKWJTsUg

Experts are predicting that 10 million ‘wearable technology’ devices will be sold in 2014, with sales predicted to rise 10 times by the end of 2016. The mystery surrounding what’s to come only fuels the excitement, with technology enthusiasts imagination going wild at the thought of the endless possibilities that these new devices will be able to provide.

The 2014 technology race is well and truly on.

 

NBC Earn Their Comedy Hotspurs With Digital Viral Video

Our digital hats are off this week to… NBC!

On Sunday, the sports network released the video: ‘An American Coach in London’ – well, actually it’s comedian Jason Sudeikis, but the idea is that he gives a frightening glimpse of what might happen if a football team ever did decide to take in talent from the USA!

The hilarious video shows the coach (Ted Lasso) playing clueless when working with Premier League football club, Tottenham Hotspur.

Footballer Gareth Bale gets a special feature when Lasso asks: “Gareth Bale, where’s he from – England?… Wales… wait that’s another country?”

The video was made to advertise the Premier League coming to NBC and to date it’s had over 3 million views, 17,000 likes on YouTube and 2,400 comments!

We particularly LOL’d at his appointed nickname from the team. If you haven’t watched it already, do so now! It’s Friday after all.