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How an internship kickstarted my PR career

How an internship kickstarted my PR career

You devote three years of your life studying, partying and allegedly ‘finding yourself’ at university, spending a decent chunk of your parents’ hard-earned cash… but hurrah, you earn yourself a solid degree and the world is now your oyster, right? Wrong.

With greater competition for jobs than ever before, it will lead many of us to undergo internships. The very word has mixed connotations depending on your experiences; for some, it can bring back harrowing memories of receiving no pay and performing horrendous tasks, yet for others, it can be the gateway to a full-time job that they have always craved. I am fortunate enough to say that I am in the latter.

I began my PHA journey back at the end of February, lending an extra pair of hands for the UFC Fight Night in London. A baptism of fire, you may think, but one that I enjoyed immensely. My two weeks came to an end, I thought I had done everything asked of me with perhaps a dash of aplomb and received those dreaded words that have let me down before from companies and women alike; ‘I’ll be in touch’. Safe to say I wasn’t taking anything for granted. Low and behold, I received a phone call on the Monday afternoon asking me to come back, this time for a month’s paid internship. Happy days!

An internship gave me a way in to the world of PR.

This developed into a further three month’s paid internship, all the while being made to feel extremely welcome and a part of the PHA family. The culture and the people of the place meant that I quickly knew that a full-time job here was my aspiration and made sure I did everything in my power to make this happen. Graduates on internships are certainly a two-way street. There will be organisations out there that are merely looking for free labour but on the other side, candidates have to show competency and more importantly enthusiasm to convince that they could be a long-term fixture.

The Times’ this week in their University Guide highlighted the importance of internships and their ability to increase employability and they’d be right. All the way through your studies achieving good grades is constantly drummed into you as an absolute must, yet the minute you graduate, employers are hammering on about having suitable work experience. There doesn’t appear to be enough guidance at universities to help graduates overcome, what can be, a substantial bridge between education and employment. While it is extremely tempting to enjoy the rigours of Jeremy Kyle, Philip Schofield and co during the four months of summer you enjoy while at university, I would advise to make the most out of your time off in the form of internships.

I believe it speaks volumes for PHA when nearly half of the workforce began as interns, many of which are now in senior and management roles. It provides excellent motivation and inspiration that it could perhaps be me in that position someday and also gives those members in authority a sense of empathy, with the likes of myself, who are on the first rung of the ladder.

The journey from internship to a fully-fledged member of the team is not always an easy one but I must admit mine has been quite serene. Engaging with colleagues in more social settings has been crucial and has helped me feel truly part of a developing business. It may have taken me longer than I initially imagined finding suitable employment going via telesales and packaging women’s underwear, but in the danger of sounding hugely clichéd, it has been worth the wait!

Live update from UFC Abu Dhabi Fight Week

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This week saw the Ultimate Fighting Championship (UFC) return to Abu Dhabi for the first time since 2010. On Sunday, The UFC team gathered from all corners of the earth and headed to the Middle East as the world’s premier mixed martial arts organisation put on a show in the desert.

This event is unique for many reasons, it’s the only venue in the world where the fights take place in an open-air arena, and where the arena itself is completely constructed from scratch for the UFC and torn down again the next day. Somewhat extravagant some might say but again a unique element of shows in this region.

The week kicked off as usual with a day of media, this time for the guest fighters in Dubai. It was key for the team over here to target both the media in Dubai and Abu Dhabi and it seems they would be reluctant to travel to either city. The team got some great hits throughout the week with print such as The National, TV such as Dubai One and various online outlets.

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Much of this week has involved changes to the schedules which I’m learning is part of the culture in the Middle East, everything is done last minute which can be frustrating for us at PHA and the fighters, giving me a new challenge to face and forcing us to become flexible and as adaptable as possible. Thankfully we are working with some very good-natured athletes who have made everything very easy for us.

The open workout and weigh in both took place at the Corniche which is a promenade alongside the beach. It sounds idyllic but working in the heat isn’t that ideal, especially with fighters who are cutting weight. We learnt from the weigh-in that the Abu Dhabi public are reluctant to come out to events within working hours, as were their media. As a result, we had to flip the running order for the weigh-ins to ensure we gathered a bigger crowd. This worked and we had a great crowd for the weigh-in, including some perplexed sunbathers who just came over to see what was going on!

On the day of the event today, the team are in high spirits (despite running around in 35-degree heat trying to sort media seating) and I’m looking forward to my first outdoors event. Stay tuned for the results!