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Money Supermarket’s #EpicStrut: A stroke of genius or just a bit of fun?

Money Supermarket’s #EpicStrut: A stroke of genius or just a bit of fun?

We’ve all seen it, the Money Supermarket television advert with “Dave’s” #EpicStrut down the street to Pussycat Dolls anthem (yes, anthem) Don’t Cha, twerks in front of an old lady and has a little run in with Sharon Osborne. All whilst wearing an extremely high pair of stilettos and an extremely tight (and short!) pair of shorts. Yes, you know the one; the price comparison website’s latest television campaign has definitely caught the public’s attention, and last week they set out to catch the media’s attention too. Dave, also known as Michael Van Schoick, a twenty-eight year old American actor, hit London’s magazine houses last week to give them a mini-catwalk and an, ahem, eyeful. Of course, the likes of Heat Magazine and Grazia took to social media, posting videos and pictures of Dave’s visits with hashtags such as #EpicStrut and #EpicDave. With hundreds of retweets across the board, it’s a fantastic example of raising brand awareness and the power of social media.

Epic strut The PHA Group

‘Image courtesy by Emilien ETIENNE on Flickr’

Social media is an excellent way to broaden any companies target audience. Grazia magazine wouldn’t be the first publication to come to mind when thinking of price comparison websites, but that is no longer the case with Money Supermarket. As an avid woman’s magazine reader, my Twitter feed has been full of publications such as heat and OK! Magazine tweeting about the stunt. So next time I see the advert on TV, I’ll definitely think of the time when he strutted through the Grazia office.

So what exactly is it about Dave that made the campaign go viral? The advert is funny, different and entertaining – none of which would be words used to describe any price comparison website. Often, these companies create characters in order to engage with their customers, and it works. These characters are not created to sell a product, they are there to strengthen brand identity and often compensate for less interesting products. There was definitely something about Dave and his scantily-clad self that created a buzz across the media, which led to him being interviewed by Grazia magazine – not what you’d expect for the star of a price comparison website advert.

Consequently, Money Supermarket have hit the nail on the head in terms of customer interaction when it comes to their latest campaign; by drawing the attention away from the, lets face it, slightly boring prospect of comparing insurance quotes, and actually getting people talking about their brand and visiting their website; even if it is only to see Dave strut his stuff again (which who wouldn’t?!).

 

 

Money Supermarket's #EpicStrut: A stroke of genius or just a bit of fun?

We’ve all seen it, the Money Supermarket television advert with “Dave’s” #EpicStrut down the street to Pussycat Dolls anthem (yes, anthem) Don’t Cha, twerks in front of an old lady and has a little run in with Sharon Osborne. All whilst wearing an extremely high pair of stilettos and an extremely tight (and short!) pair of shorts. Yes, you know the one; the price comparison website’s latest television campaign has definitely caught the public’s attention, and last week they set out to catch the media’s attention too. Dave, also known as Michael Van Schoick, a twenty-eight year old American actor, hit London’s magazine houses last week to give them a mini-catwalk and an, ahem, eyeful. Of course the likes of Heat Magazine and Grazia took to social media, posting videos and pictures of Dave’s visits with hashtags such as #EpicStrut and #EpicDave. With hundreds of retweets across the board, it’s a fantastic example of raising brand awareness and the power of social media.

Epic strut The PHA Group

‘Image courtesy by Emilien ETIENNE on Flickr’

Social media is an excellent way to broaden any companies target audience. Grazia magazine wouldn’t be the first publication to come to mind when thinking of price comparison websites, but that is no longer the case with Money Supermarket. As an avid woman’s magazine reader, my Twitter feed has been full of publications such as heat and OK! Magazine tweeting about the stunt. So next time I see the advert on TV, I’ll definitely think of the time when he strutted through the Grazia office.

So what exactly is it about Dave that made the campaign go viral? The advert is funny, different and entertaining – none of which would be words used to describe any price comparison website. Often, these companies create characters in order to engage with their customers, and it works. These characters are not created to sell a product, they are there to strengthen brand identity and often compensate for less interesting products. There was definitely something about Dave and his scantily-clad self that created a buzz across the media, which led to him being interviewed by Grazia magazine – not what you’d expect for the star of a price comparison website advert.

Consequently, Money Supermarket have hit the nail on the head in terms of customer interaction when it comes to their latest campaign; by drawing the attention away from the, lets face it, slightly boring prospect of comparing insurance quotes, and actually getting people talking about their brand and visiting their website; even if it is only to see Dave strut his stuff again (which who wouldn’t?!).

 

 

How will Cheryl’s return to the X Factor affect her celebrity status?

It was confirmed this week that the lovely Cheryl Cole will be returning to the X-Factor for the 11th series alongside the shows “daddy” – Simon Cowell. It is argued that Cheryl’s return (and Simon’s for that matter) is a desperate attempt to save ratings, which dropped to a seemingly poor 11.5 million viewers who watched Sam Bailey crowned as this year’s winner as opposed to 17.7 million during Cole’s last appearance in 2010, and could actually be a step back for Cheryl in terms of her career.

Image Courtesy of danielars, flickr.com

Image Courtesy of danielars, flickr.com

The majority of press opinion is that Cheryl is back to square one. Leaving 4 years ago as conquering and arguably favourite of the X Factor judges – she set off to America to launch an International career. After an unfortunate attempt at judging the US version of the show (along with one or two equally unfortunate outfits), her pop career also quietened and after a rather public spat with a Mr Simon Cowell, Cheryl faded a little into the background.

3 years later Cheryl and Simon seemed to have built bridges and she has returned as his right hand-woman on the new father’s crowning Jewel – the X Factor UK.

On the other, and more cheery side, Cheryl’s return could actually be seen as a re-flourishing of her career. Cole has insisted signing on as an X-Factor judge will not affect her singing career – and she’s pushing ahead with album plans for 2014 with Simon’s reasoning behind Cheryl’s return as her being, simply, “a really good judge of talent”.

With this in mind, surely we should all just take Cheryl’s return to the X Factor as the return of the UK’s favourite judge of talent. Yes, it probably will up the ratings and yes, it probably will thrust Cheryl back into the limelight yet surely this just goes to show how she has cemented her influence in securing X-factor talent, becoming even more important than Cowell himself – something she could never do at square one.

Image Courtesy of Maria K.

Image Courtesy of Maria K.

Realistically being an X-factor judge has never done anyone careers, or reputation, any damage. Nicole Scherzinger has followed her stint with advertising campaigns for EVERYONE and a continued strong music career, Tulisa became the UK’s sweetheart overnight, (only falling from grace after she left the show) and Sharon Osborne came back to our screens last year and reminded the world why we loved her in the first place! Surely it is extremely inaccurate to say that becoming a judge (or returning as a judge) could worsen anyone’s career? I for one, wouldn’t say no to the job 🙂

Good luck Cheryl, we all look forward to you giving Simon a run for his money later this year!

 

 

How will Cheryl's return to the X Factor affect her celebrity status?

It was confirmed this week that the lovely Cheryl Cole will be returning to the X Factor for the 11th series alongside the shows “daddy” – Simon Cowell. It is argued that Cheryl’s return (and Simon’s for that matter) is a desperate attempt to save ratings, which dropped to a seemingly poor 11.5 million viewers who watched Sam Bailey crowned as this year’s winner as opposed to 17.7 million during Cole’s last appearance in 2010, and could actually be a step back for Cheryl in terms of her career.

Image Courtesy of danielars, flickr.com

Image Courtesy of danielars, flickr.com

The majority of press opinion is that Cheryl is back to square one. Leaving 4 years ago as conquering and arguably favourite of the X Factor judges – she set off to America to launch an International career. After an unfortunate attempt at judging the US version of the show (along with one or two equally unfortunate outfits), her pop career also quietened and after a rather public spat with a Mr Simon Cowell, Cheryl faded a little into the background.

3 years later Cheryl and Simon seemed to have built bridges and she has returned as his right hand-woman on the new father’s crowning Jewel – the X Factor UK.

On the other, and more cheery side, Cheryl’s return could actually be seen as a re-flourishing of her career. Cole has insisted signing on as an X-Factor judge will not affect her singing career – and she’s pushing ahead with album plans for 2014 with Simon’s reasoning behind Cheryl’s return as her being, simply, “a really good judge of talent”.

With this is mind, surely we should all just take Cheryl’s return to the X Factor as the return of the UK’s favourite judge of talent. Yes, it probably will up the ratings and yes, it probably will thrust Cheryl back into the limelight yet surely this just goes to show how she has cemented her influence in securing X factor talent, becoming even more important than Cowell himself – something she could never do at square one.

Image Courtesy of Maria K.

Image Courtesy of Maria K.

Realistically being an X factor judge has never done anyone careers, or reputation, any damage. Nicole Sherzinger has followed her stint with advertising campaigns for EVERYONE and a continued strong music career, Tulisa became the UK’s sweetheart overnight, (only falling from grace after she left the show) and Sharon Osborne came back to our screens last year and reminded the world why we loved her in the first place! Surely it is extremely inaccurate to say that becoming a judge (or returning as a judge) could worsen anyone’s career? I for one, wouldn’t say no to the job 🙂

Good luck Cheryl, we all look forward to you giving Simon a run for his money later this year!