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‘I’m a Celebrity Help My Career!’

‘I’m a Celebrity Help My Career!’

There are few things in the TV guide that gets viewers on the edge of their seats as ‘I’m Celebrity Get Me Out of Here’ the showbiz program renowned for its stormy feuds, gruesome bushtucker trials & heartwarming jokes provided from the comedy duo that is Ant & Dec.

Photo by Matt Brockie on Unsplash

With season 17 only days away from beginning, the questioning over this year’s lineup has ceased as all ten celebs have been revealed and are preparing for life in the jungle. There’s good news for fans of Ant & Dec too, with it confirmed that both will take their usual spot as hosts of the show. Previously rumours of Holly Willoughby being on emergency standby for Ant McPartlin had been circulating in the build-up to the show.

When the class of 2017 celebrities enter the tropical surroundings of Australia on Sunday to begin their quest to become King or Queen of the Jungle, it will mean that almost 200 celebrities of all shapes and sizes have entered the jungle since the program began in 2002.

It’s time to look back at who’s ‘I’m a Celebrity’ experience served their career and reputation for the better and who came out on the wrong side of Kiosk Keith.

The Happy Campers 

Photo by Elijah Hail on Unsplash

Gino D’Acampo

The reality chef appeared and subsequently won the 2009 series. Since then things seem to have only gone one way for Gino and that’s up. Shortly after becoming King of the Jungle, he took up the position of the regular chef on ITV’s This Morning. More was to follow, multiple TV series of ‘Let’s do Lunch with Gino & Mel’ was rolled out, an ever-present team captain on Celebrity Juice since 2014, and now has opened his own flagship restaurant in the heart of London.

Scarlett Moffatt

A lot can happen in a year, just ask Scarlett! Only entering the jungle this time last year, you could have been forgiven for wondering who the lady from the north was if you weren’t an avid viewer of Gogglebox. Scarlett went on to become crowned Queen of the Jungle, and with that, a whole new career beckoned. Taking up the role of co-presenter of Saturday Night Takeaway alongside her Teesside counterparts Ant & Dec, it will be interesting to see how she fares as a co-presenter of the jungle’s sister show ‘Extra Camp’ this season.

Peter Andre

With arguably the biggest romance to ever hit the jungle in 2004, Peter became involved in one of the highest profile relationships in the British press for the next 5 years. At the time of entering the jungle, he was being turned down by most American record labels. But by the time he came out of the jungle his ‘Mysterious Girl’ hit single from 1996, had shot back into the charts and everyone in the nation was impatiently waiting for the release of ‘Insania’.

Stacey Solomon

After finishing 3rd in X – Factor the year before, Stacey entered the outback in 2010, 3 weeks later she emerged victoriously and crowned Queen of the Jungle. A host of Television appearances was to follow including being a judge on ‘Top Dog Model’ and Love Island’s ‘After Sun’ show. Several guest appearances on Loose Women in 2016, led to her becoming a full-time panellist on the hit daytime show. To top that off, she’s also been the face of supermarket chain Iceland since 2011.

The Not-so happy Campers

Photo by Blake Lisk on Unsplash

 

Gillian McKeith 

One of the more unpopular celebrities to enter the jungle across the previous 16 seasons was Gillian McKeith. The viewers continuously kept on voting for her to take part in more Bushtucker Trials and at one point she even ‘fake-fainted’ to get herself out of the challenge involving rats. This led to a fellow team member, Britt Ekland, suggesting that ‘she should win an Oscar for best-supporting actress’.  Gillian went into the jungle working regularly on Channel 4, since her time in Australia she hasn’t been seen quite so much!

John Lydon

Since his appearance on season 3 which aired almost 14 years ago now, it seems one bad story has followed another for Johnny. Infamous on I’m a Celebrity Get Me out of Here for his foul-mouthed tirade towards viewers on a live broadcast and then storming off and leaving camp. ITV subsequently received 91 complaints about Lydon’s language.

 Nadine Dorries

It was a shock to see Nadine as a contestant for the 12th season of the show, least of all for her own party members! Dorries was suspended from the parliamentary Conservative Party for her choice to appear on the ITV show without informing the Chief Whip. More drama was to follow as Dorries initially refused to disclose how much ITV had paid for her to appear on the show.

 

Lembit Öpik 

The former liberal democratic MP appeared on the 2010 series, unfortunately, the other camp members didn’t take to his humour. Known since for his relationship with Gabriela Irimina, Lembit hasn’t been involved in politics since his time in the jungle. In recent times, Öpik’s Bulgarian property lawyer girlfriend Sabina Vankova has dumped him publicly on Twitter after he supposedly stayed over at Alex Best’s house!

 

 

 

 

Jared O’Mara and the unforgiving eternity of the Internet

Just cos he writes about gayness and gay issues, doesn’t mean he drives up the marmite motorway.’

‘I just think that this story is much more poignantly romantic than fudge packing Jake.’

‘A rhythm section that’s tighter than your mother was when I took her virginity all those years ago.’

You could be forgiven for reading the above statements as the deranged blabbering of a sulky, and confused teenager. If only it were so. Instead, they represent the historic online comments of elected Labour MP Jared O’Mara.

O’Mara made headlines in the snap election when he displaced Nick Clegg from his seat of Sheffield Hallam. He was seen as a candidate who was very much carried along on the crest of the Momentum wave.

That was June, this is October, and O’Mara has been suspended from the party following a string of vile revelations broken by Guido Fawkes, a right-wing gossip blog infamous for exposing the worst digressions of Members of Parliament.

O’Mara’s ire was not limited to homosexual people, or other people’s mothers. ‘Fat’ people, women, Spaniards, Danes and teenage girls have all felt the sting of O’Mara’s vitriol over the years. Angela Rayner, a member of the Shadow Cabinet, defended O’Mara by claiming that these comments were made a long time ago, and that his opinions had evolved. This is a pretty weak defence, and weaker still given that we can simply check the dates of his comments in an online forum and ascertain that he was 21-years-old.

Now, I’m 23, and as vulgar and detestable as my colleagues might find me, I would argue that I know that referring to teenage girls as ‘sexy little slags’ is not the social norm, and I would also have known two years ago that it was unacceptable.

While it would be easy to sit here and pull apart O’Mara’s views, and the sub-standard Labour vetting process that allowed him to contest a seat, the best lesson learned for figures of public prominence is the damage that the digital world can wreak on a reputation. O’Mara is 35-years-old now, and is perhaps one generation too late to have truly grown up with the internet.

But given the way he is now being torn to shreds in the media, this raises an interesting question over whether this is something we can expect to see more of, as more public figures who have grown up with online forums, Facebook and Twitter come into the spotlight.

This can at times be a source of amusement. The SNP’s Mhairi Black was just 20 when elected (you may have seen her, in a blinding lack of self-awareness, lamenting ‘career politicians’ recently), and some of her old tweets from her teenage years were dug up after her selection. They were quite funny to the casual observer, and rather embarrassing for Black herself.

 

 

 

Andre Gray, the Premier League footballer, had a more sobering experience when explosive homophobic tweets from his past were pulled up. He faced FA disciplinary action as a result. 

Trial by social media is not a new phenomenon, but as those who have grown up hand-in-glove with the internet move into positions as MPs and figures of public influence, there could be much more scandal yet to come.

Being cautious or vigilant in the here and now is clearly not enough. Do people remember all that they have done and said in the past? Should they continue to be made to atone for it? Is the best course of action to completely erase your digital footprint?

Online is forever, and as Jared O’Mara is finding out, there is no hiding place once all is revealed.

Just how many more skeletons are there in how many more closets? Halloween is on the way, so another fright may be just around the corner.

 

How to Rebuild Trust in Your Tech Brand

Scandal, scandal, scandal. Security breaches, data hoarding and ethical ambiguity – if the likes of Apple, Snapchat and Sony are anything to go by in terms of trust in technology, they certainly didn’t do SMEs and entrepreneurs any favours in 2014.

Our trust in technology brands was found to have dipped last year.

Our trust in technology brands was found to have dipped last year.

Last week, a report highlighted that Brits’ trust in technology had substantially dipped in the last year. Consumer electronics and telecoms, in particular, both took a tumble, and now, as other countries enthusiastically steam ahead with innovation, Brits’ trust (or lack thereof) in tech is significantly impeding our progression towards a connected future.

So what can tech companies do to reassure British consumers? Here are our top three tips to inspire, maintain, or, in some cases, rebuild trust in your tech brand.

Data and Security

After numerous high profile data hacks and security breaches in 2014, consumers are understandably concerned about how their details are mined, managed and manipulated. For tech brands, ensuring you are plain and transparent with your use, storage and trading of data is vital to allay the fears stoked by these incidents and strengthen that all-important consumer trust.

High profile hacks have left consumers wondered whether their data is safe.

High profile hacks have left consumers wondering whether their data is safe.

Only a couple of months ago, MPs on the Commons Science and Technology Select Committee were compelled to call for new guidelines for apps and websites, requiring them to explain clearly their use of personal data. Increasingly, regulation is making it difficult for technology to evolve, so instead of waiting for more guidelines and possibly laws to be introduced, why not prove to society that tech brands can be responsible, transparent and effectively self-regulate? As Andrew Miller, chair of the committee, noted: “Socially responsible companies wouldn’t want to bamboozle their users”.

Quality and Safety

Technology as a topic can often seem inaccessible – after all, there’s a lot of jargon and few people understand how software and hardware is actually built. So when there are rapid developments, it almost appears too good to be true, leaving some sceptical and mistrusting consumers questioning the validity of research and the quality of the design of a product.

In fact, nearly half of UK consumers believe that innovation is happening too quickly – but then, it’s not in the best interests of tech developers to slam on the brakes. Instead, it’s vital that tech companies address these concerns directly, by allowing people to trial and test their capabilities. Demonstrating quality by offering your product for high profile reviews is a good way of gaining advocacy from trusted, independent parties.

Positioning your company as experts in a relevant field – through thought leadership pieces and interviews – will also reassure consumers that the same intelligence and conscientiousness has been baked into your product or service.

Purpose

Perhaps one of the most surprising snippets to come out of the mammoth Consumer Electronics Show 2015 earlier this month was an admission from Gary Shapiro, CEO of the event. He acknowledged that over-reliance on digital products is a “Natural trend that people are talking about”, and that he believes in the good of “everything, in reason.”

A digital detox, it seems, may well be on the horizon – and tech companies must be prepared. Consumers mistrust products and brands that serve no true purpose, or that bombard them with so many that they can’t discern what the product is really for. So decide what problem you want to solve and where your niche lies, instead of trying to be a jack-of-all-trades. Less is more – or, in the immortal words of Coco Chanel, “before you leave the house, look in the mirror and remove one accessory.”

In your communications, tech brands should ensure that the value your product adds to the market is conveyed clearly and consistently. If consumers can see how your product will save them time, bring them new information or simply entertain them, trust in your brand will strengthen. That one must-have feature of your offering should shine through: purpose over puff.

As we move forward into 2015, it seems that innovation is no longer enough. Trust in your tech brand must be built upon a foundation of transparency, independent advocacy and clear communications – only then will Brits embrace the advances you have nurtured. How will trust in your brand fare this year?

Mozilla CEO’s resignation shows a fortnight is a long time in PR

There is no greater hindrance to business success than complacency. One minute things are going well, the next you’re facing a public crisis – just ask Brendan Eich.

It was today announced that the Mozilla chief executive would step down from his position after public outrage at his support of a California bill to ban gay marriage. In addition, he also resigned from his seat on the board of the non-profit foundation which owns the company.

Last week three members of the Mozilla board resigned after Mr Eich was promoted – it’s safe to say he’s had a nightmare fortnight.

Mozilla CEO stepped down due to views on gay marriage

Mozilla CEO stepped down due to views on gay marriage

So how did Mr Eich get to this unenviable outcome? Simply due to the weight of public outrage at his personal views on whether people of the same sex should be allowed to marry.

With growing transparency amongst businesses, the people who run them, and the public, facilitated by an extraordinary rise in the popularity of social media, it has never been more important for companies to stand for something real – something people can get behind.  Mozilla do this well and for many have been viewed as the good guys, waging war on the corporate behemoth that is Internet Explorer. A fun, inclusive company which champions service and enjoyment – and certainly not one at which a CEO would have prejudice views on who should and shouldn’t be allowed to marry.

Modern business PR is all about delivering a clear, consistent and believable message so whilst a company can do one thing, if a senior employee does the opposite this disconnect is leapt upon in a second and in short you can be thrown to the wolves. In this case, Mr Eich’s comments were the equivalent of a Greenpeace representative supporting a bill for lessened regulation on seal clubbing.

All companies, regardless of size need to continually reinforce the importance of a united front and message to all of their employees, particularly visible senior ones otherwise a brand image which has been carefully crafted over a number of years can come tumbling down in one speech, one tweet, five seconds.

The company did the right thing to distance itself from his stance, exposing it as a rogue view rather than a company one, however as they conceded, ‘We know why people are hurt and angry, and they are right: it’s because we haven’t stayed true to ourselves. We didn’t move fast enough to engage with people once the controversy started. We’re sorry. We must do better.’

Politicians are regularly told to tow the party line and perhaps Mr Eich should’ve done the same at Mozilla rather than letting his personal views cost him his job and Mozilla some of their credibility.

Despite the media barrage Nigella’s image should recover with time

One of the biggest news stories to break last year was the divorce of Nigella Lawson and Charles Saatchi, and the series of events surrounding it. Growing up my mother would habitually use recipes from Nigella Lawson’s cookery books, one, in particular, was her second book, Kitchen Recipes from the Heart of the Home which is so well-thumbed and splattered with cake mix it is barely readable. I remember pouring over the glossy pages, admiring this glamorous and successful woman who made cooking seem such a desirable hobby. That’s not to say that Nigella was my ultimate idol. Yet I have always held a certain respect for Lawson, she has endurably presented such a calm and sophisticated presence to the press, certainly a figure in the public eye to admire.

Yet recent allegations have certainly gone some way to changing her public image as a domestic goddess. In one aspect I feel deeply sorry for Nigella who has dealt with circumstances in life that would depress anyone. The death of her mother and sister, and her first husband to cancer is deplorable and tragic, something nobody should have to deal with in their life. Additionally, the mistreatment she suffered from Saatchi to whom she was married for ten years, with which she described the experience as ‘intimate terrorism’. Nigella has not had a smooth path in life.

Yet admitting to drug use does strike a sour taste in my mouth. Although she claims to have used drugs a maximum of 10 times, albeit, through a very difficult period in her life, I still cannot ignore the fact that she has partaken in something that could potentially sabotage her health and send a bad message not only to the public but to her children.

Nigella's reputation will recover

Nigella’s reputation will recover

Although I cannot condone the use of drugs, I still can’t help but feel some sort of compassion towards Nigella. I do vehemently feel that the focus in the media’s headlines on her illicit drug taking is narrow and arrogantly ignorant of why the drug use was initially revealed – the Grillo sisters’ trial. The press are honing in on Nigella’s drug use as if it is her on trial instead.

During the trial, Lawson calmly admitted to her drug use, which admittedly must have taken some degree of confidence and strength. Throughout she has remained dignified despite being slammed by the papers, even though she is the one person who will stand to lose the most. The lack of courtesy toward Nigella’s personal and private life is, I suppose, hard to avoid when you are famous and essentially the public’s business.

It’s safe to say there are very few worse allegations which can be thrown at her and I believe long-term Nigella’s reputation will recover. Her new show The Taste was aired on Channel 4 last night and should help bring the focus back to what she can do in the kitchen rather than what she has confessed in the courtroom.