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Chiltern Firehouse: The Hottest Ticket in Town

Chiltern Firehouse: The Hottest Ticket in Town

Image Courtesy of Cheylene, flickr. com

Image Courtesy of Cheylene, flickr. com

We’ve all read about it, seen the pap pics and tried desperately to book a table for dinner but why is Chiltern Firehouse so hot right now?  Is it just public relations puff or is there real substance behind this stylish new restaurant?  Allow me to give you the run down…

The Venue

Chiltern

Image Courtesy of Modern Luxury, flickr. com

Image Courtesy of Modern Luxury, flickr. com

Firehouse is a cool new hotel/restaurant in London’s Marylebone which occupies the building of an old fire station.  It is the brainchild of hotelier Andre Balazs and is now part of his restaurant portfolio that owns glamorous Chateau Marmont in Hollywood and the Mercer hotel in New York. Originally one of London’s first purpose-built fire stations, the Grade II listed gothic Victorian building has been transformed into a swanky New York-style brasserie with high ceilings, hanging light fittings, large mirrors and a busy open kitchen. Guests are greeted by attractive top-hatted doormen and escorted through a pretty garden courtyard to their tables.

A-List Diners

Since opening on 20th February 2014, the restaurant has been awash with A-list diners including Simon Cowell, David Beckham, Kate Moss, Adele, Bill Clinton, Bradley Cooper and Orlando Bloom.

The publicity drive has been incredible and there is clearly a savvy PR agency behind the launch which seems to be going from strength to strength.  Chiltern Firehouse is THE place to have dinner in London…even David Cameron paid the place a visit last week!

Media coverage may be coming through thick and fast but eventually the hype will die down and it will be interesting to see what strategy their PR consultants implement to keep the buzz and popularity alive.

Image Courtesy of David, flickr. com

Image Courtesy of David, flickr. com

The Menu

Nuno Mendes, formerly of Viajante, has created an American inspired menu with dishes including chargrilled Iberico pork, cornbread, fried chicken, crab-stuffed doughnuts, Firehouse Ceasar Salad and blackened salmon with sea kale and trout roe.  Mains start from around £25 per person but you’ll pay close to £40 for a steak.  Wine starts from around £19 per bottle so, between friends, it’s not too balance breaking, especially if you’re rubbing shoulders with Nick Grimshaw and Rita Ora!

Reviews have been mixed (more on the positive side) but this is a risk any restaurant takes when inviting journalists to critique their food.  From what I can see, there has not been a review that warrants any kind of crisis PR support and let’s hope that remains the case!

Balazs seems to have struck gold here with the balance of tasty and stylish dishes that can be enjoyed at fairly reasonable prices.

Exclusive

Tom Parker-Bowles recently reviewed the restaurant and described it as ‘hotter than the surface of the Sun, where even God would have to wait for a table’.  With that in mind, you may struggle to get a table but if you are lucky enough to nab a seat at this glorious new restaurant, I suspect it will be worth the wait!

www.chilternfirehouse.com

Peaches Geldof: A Tragic Life Cut Too Short

On 7th April 2014, Peaches Honeyblossom Geldof passed away.  Her death was completely unexpected and is still unexplained.  Several theories about the circumstances of her death are circulating; was it an overdose; did she commit suicide; did she have a heart attack as a result of a strict juice dieting regime?  Whatever the cause, another talented starlet has faded away before their time.

Popularity

Peaches was only 25 but she lived every second of her short life and had two beautiful Sons and a loving husband to show for it.

What struck me most about the news of Peaches’ passing, was her popularity.  Countless celebrities and journalists expressed their sadness and shock and within minutes of BBC News breaking the story, Twitter was awash with tributes. This says a lot about her recent transformation, not just personally but from a public relations perspective too.

Peaches spent her late teens as a self-confessed wild-child, dabbling in drink and drugs. In 2008, Peaches was treated by paramedics after a suspected Heroin-overdose but refused to go to the hospital in case her father, Sir Bob Geldof, found out.

Marriage

In the same year, Peaches flew to Las Vegas and married American rocker Max Drummey, although the romance was not to last and they separated six months later.

Peaches’ wild days seemed to end when she met lead-singer of Brit band, S.C.U.M, Thomas Cohen.  The couple wed in 2012 and had two Sons together, Astala (23 months) and Phaedra (11 months).

 

Image Courtesy of Nahin Khan, flickr.com

Image Courtesy of Nahin Khan, flickr.com

Reputation Management

The birth of her boys was the turning point in Peaches’ life and certainly the turning point in her wild-child reputation.  She quit the rock and roll lifestyle in favour of being a Mum and was said to be happier than ever.  In a recent interview given to Mother and Baby magazine, Peaches said:

‘Now, with a new-found group of mummy mates, both locally and online – all the exact same struggles and issues, and who don’t question if my child flings food at their hair or care if there’s a screaming fit in the middle of the street – I’m happier than ever.  I’ve achieved a sort of perfect balance. Right now life is good.  And being a mum is the best part of it.’

Over the years, Peaches’ PR consultants were regularly dealing with crisis management situations as she lurched from one disaster to the next. But since becoming a Mother, she quickly became more wholesome, healthier and more focused on carving out a career that her family would be proud of.

Style Icon

This is the Peaches we came to know and love.  She related to so many people and not just new, young Mums.  Peaches’ was a fashion and style icon, admired by the glitterati and her cool, celebrity peers.  She was a brilliant journalist and outspoken in her views which secured her an army of admirers and 273,000 Twitter followers.

Peaches was the master of her own media relations and just like legendary father, Sir Bob Geldof, she managed to develop strong relationships with journalists.  The media knew that Peaches would give them an honest and opinionated interview because just like her mother Paula Yates, Peaches was an interesting and eccentric young woman, with so much life inside her; tragically taken away too young.

RIP Peaches Geldof.