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Spotlight on… Film Technology

Spotlight on… Film Technology

The 2018 awards season is well underway. Commentators are announcing their last-minute predictions ahead of today’s Oscar nominations and #TimesUp is making this one of the most memorable and poignant seasons of all time. It’s no surprise that the media has a sharper focus on the film industry than ever before.

The filmmaking business has undergone some real change in the past couple of years, and technology has been monumental in driving progress and empowering independent filmmakers and content creators. But which Film Technology companies should we be keeping an eye on in the next year?

The edit: Frame.io

Frame.io is the tool that helps creatives keep the creative process moving. Editing content is often slowed down drastically by file transfer and lengthy review processes. Frame.io replaces Dropbox, for file sharing, Vimeo for video review, and email for feedback. Integrated with all of filmmakers’ favourite tools including Premiere Pro, After Effects, Final Cut, Slack, and Vimeo, this is a collaboration platform with some serious streamlining powers.

The training: Masterclass

Masterclass has firmly made its mark on the online learning space in the last year with its all-access pass to online classes taught by some of the biggest names in the creative industries. With screenwriting programmes from Aaron Sorkin, film scoring lessons from Hans Zimmer, directing classes from Ron Howard, and writing masterclasses from Shonda Rhimes, the platform offers unparalleled access to flexible learning course from world-class industry professionals.

The grade: DaVinci Resolve

A favourite of editors and colourists around the globe, the latest iteration of DaVinci Resolve is an industry leading set of tools for editing, colour correction and professional audio post production. The software – which is completely free – was originally designed for the industry’s elite colourists, but is now available to all. With Resolve 14, creatives can switch between editing, colour correcting and audio mastering almost seamlessly, making it one of the easiest tools to use.

The soundtrack: Filmstro

Finding or scoring music for pre-shot footage can be an incredibly frustrating process for creatives, but new platforms such as Filmstro aim to make this time-consuming process far easier. Filmstro is a music library for content creators and filmmakers that sits behind ‘intuitive software’ and allows them to create musical scores to accompany their footage. Now integrated with both Premiere Pro and Final Cut Pro, the platform uses a roster of talented composers from across the globe to allow users to control the momentum, depth and power of their music.

The gadget: DJI Osmo

DJI have been leading the way when it comes to drones in recent years, but one of their newest tools is a game-changer for creatives looking to create professional looking video on the go. The newest version of the Osmo Mobile is a compact handheld gimbal for smartphones. With a lightweight design, cinematic movement, and active tracking, this is the perfect tool for professionals on the move.

The subscription: Flix Premiere

The appetite for independent films is growing year on year, and Flix Premiere is looking to feed this growing demand for originally storytelling with its video-on-demand platform. With new, exclusive, releases each week, it’s an online cinema that helps overlooked independent films find their audiences. The platform offers exclusive access to curated theatrical releases, and award winning independent productions making it perfect for movie goers tired of studio blockbusters.

How to grow instagram for your start-up

 

Frequently termed ‘The King of Social’, Instagram started as a simple picture sharing app, used mainly between close friends and some carefully-selected family, to display the ‘best’ snapshots of your life. It was a refreshing alternative to the swathes of imagery that confronted you on Facebook, each one only slightly different to the last. It’s single-picture format enforced a kind of self-control not seen elsewhere. Of course, this wouldn’t last forever. Years later we have video, galleries and stories, and Instagram has expanded far beyond your own social circle. It has, however, kept its highly-polished aesthetic and fetish for ‘authenticity’.

Photo by @argonautphoto (Aaron Huey). Spider Rock, Canyon de Chelly, #NavajoNation. Headed to #BearsEarsNationalMonument in Utah on assignment for the magazine. More photos from the region here and at @argonautphoto all this week!

A post shared by National Geographic (@natgeo) on

Now the app is one of the biggest Social Media sites in the world, with over 700 million users, 400 million of which are active daily! It’s impressive to say the least and the potential audience reach on this platform is ever growing. It took only four months to gain the last 100 million followers, whereas the previous took six months.

So, what makes it such a great platform? It’s seen as considerably cooler than Facebook, more interesting than Twitter, and more useful than Snapchat. Instagram has become incredibly sophisticated in storytelling, and doing so in an artistic manner. The ability to fluently and diversely communicate a brand or individual’s story has become indispensable. Authenticity is key to modern marketing, and Instagram is the platform that allows this ‘intimate’ insight into a brand. And what better brand to apply it to than a Start Up? A company that is rooted in individuality, ingenuity and passion. One that is already trying to tell its own story, and express its personality, unlike many conglomerates that churn out an all-encompassing ‘brand’ worldwide.

Engage your audience

So, we know Instagram has the audience and the tools to effectively tell your story, but what techniques can you employ to make Instagram work for you? As a Start Up, it’s important not only to put out great content, but to actively engage with your following, and users who you feel would be interested in your brand. This engagement, or ‘community managing’, is what will help you grow your channel, awareness, and ultimately your brand. It may seem like a lot of work, but just taking the time to reply to comments and reach out to users and brands can make all the difference.

Hashtag it

Building this community can be done several ways, but the most immediate is through hashtags. By putting up to 30 relevant hashtags underneath your post you can make yourself visible to the potentially millions of daily users who are engaging with account and brands like yours. Engaging with other users in these hashtags is the next step to generating conversation; and this is worth remembering. Social Media is not a one-way street, you need ask questions, respond authentically, get people interested and keep them talking with you and about you.

If you are local business, such as a restaurant, boutique or event, then you can utilise these hashtags to target a specific audience. Likewise, you may also use geo-tagging to involve the local community in a location-targeted campaign. These techniques allow you to build a community both offline and online.

Collaborate and listen

Many brands have taken to cross-posting and collaborations to bolster their online presence. This is a mutually beneficial process that sees both brands raise awareness, and is particularly applicable in a Start Up environment, where both have a chance to establish themselves in an industry. It’s not just other brands that you might consider this tactic with; featuring your customers is an increasingly valuable tool in promoting your brands merit. Not only will this provide potential customers with authentic, positive feedback for your brand, but it also rewards fans for being fans. In doing this, you encourage them to continue to share their interactions with your brand on Social Media. It’s a win win, they get to interact with the brands they love in an authentic way, and you get exposure and great content for your own channels. Just make sure you always credit them!

 

For me?! @chapabouttown is ready to chow down on some Turkey and Duck Dinner! 🍗 #FuelledByCanagan

A post shared by Canagan (@canaganpetfood) on

Do what works for you

There’s a plethora of techniques to employ on this ever-expanding channel. To do it perfectly, you would be using a variation of careful curated daily posts and stories to provide the most artistic storytelling experience you can. You could run competitions, and cross-post and promote other brands. You could shout about your brand down every relevant avenue, and target it perfectly with paid posts and influencer marketing. This is a lot to take on, especially as a Start Up. It can seem overwhelming, but it is also wholly unnecessary to try to do all of them at once, and to sustain them. Our advice would be to cherry pick what works for your brand, and remember that creativity and authenticity are at the heart of successful Social Media marketing.

Get Creative

If you want to champion your brand on Instagram effectively, the main thing to consider in this whirlwind of possibilities, is creativity. Instagram is a platform that welcomes creativity more than any other. This is the point of difference needed to stop users endlessly scrolling through their feeds and focus on your post. This is the first point of engagement with a consumer, and one of the hardest things to engineer. You want to disrupt and simultaneously engage; having a creative edge here is key.

‪How to grow an avocado tree:‬ ‪1. Find an avocado stone‬ ‪2. Wash it‬ ‪3. Add some cocktail sticks‬ ‪4. Half submerge it in water‬ ‪5. Wait‬

A post shared by innocent (@innocent) on

Of course, this is perhaps easier said than done. But with a proper strategy, and some practise, you should quickly find yourself building your brands presence and identity online. Building and maintaining this presence is of huge value to brands and businesses, after all 32% of all internet users are on Instagram. That’s a big slice of the pie to be missing out on!

Five legal tech apps disrupting the legal market

Since the dawn of crime, technology and law have managed to co-exist together almost entirely indifferently. Yet, as they say, all long periods of slumber and denial must come to an end. And for the legal world, technological apps hell-bent on increasing efficiency and destroying the businesses of all honest lever arch files salesman, have arrived to transform the profession and challenge its robust conservatism.

Total investment in UK Lawtech firms has only just reached £16m, in comparison, Fintech generated £1.5bn in 2015-16 alone. But the market is still in the initial stages of development and is largely unexplored. The expectancy, however, given the UK’s legal services generate over £25bn annually, is that this is where the next tech drive is going to take place.

Here are five of the early contenders attempting to disrupt the legal market. CaseCrunch

In May this year, the world’s best Go player lost to an AI machine for the first time. ‘Go’ is a hugely complex ancient strategy game where hundreds of years of received wisdom and intuition were believed to mean humans would always retain the edge over machine calculations. It’s different in that way to chess, where more than twenty years ago, IBM’s Deep Blue defeated world champion Kasparov in its first-ever game. For two decades since that defeat, however, professional Go players had remained undefeated to technology.

How then did they finally teach an AI machine to outthink the world’s best player? Well, in many ways, they didn’t. Instead of providing it with information about the game as had previously been the technique, they let the machine teach itself. AlphaGo played millions of games in the space of a few days and by correcting its every error, generated its own knowledge. It then baffled the world in its first game (over 100 million people tuned in) by producing moves unseen before, but which in hindsight, made perfect sense.

The development and potential of ideas like this outside of the realm of board games are what is captivating the legal world now and it’s not hard not to see why. What could happen if AI strategy games could be developed into legal strategy?

Cambridge graduates were out to test this theory when they created CaseCrunch, an AI software that can predict legal decisions with high accuracy, and it appears, a higher accuracy than human lawyers.

Lawyers from the leading law firms in the UK, including magic circle firm Allen & Overy, were asked to assess 800 historic insurance misselling claims in a week-long competition and predict the outcomes of the cases. The results?

Lawyers  – 62%

CaseCrunch – 87%.

The first ever competition to pit lawyers against AI, and it was decisive. The expectation going forward, however, is the two will work together, rather than apart, we hope…

Premotion 

This company may be the most disruptive of all. Premonition knows “Which Lawyers, Win Which Cases, In Front of Which Judges.”

The database is gigantic and growing by 40,000 cases every day in the US alone. The slogan is you can “Select Your Lawyer on Data, Not Anecdote”. By entering your requirements into the database, the technology will return the lawyers with the best success. This includes who wins the most, who are the most hired and who are the proven losers that are continually re-hired. Hard to guess why lawyers have been resistant to technology, isn’t it?

But it’s not all bad news, as the data alone is fascinating. In Civil Appeals there is a barrister with 11 straight defendant wins, despite the fact, plaintiffs win 75% in UK courts. It also revealed Law firms select barristers 38% worse than random, and General Counsel’s 18% worse than random!

Aside from collecting this hugely valuable data and significantly strengthening the hand of the consumer, a more juvenile dive into the stats gives the perfect opportunity to settle old scores. According to the data, female partners win 12% more than their male colleagues and female associates win 3% more than their male colleagues. Something to do with multitasking etc…

Cognitiv+

Another UK legal tech start-up, Cognitiv+ applies artificial intelligence to the task of contract reading to background music of grateful cheers from training contract applicants everywhere.

As legislation, contracts and new regulations continue to grow to sizes of the extreme, the argument in favour of this technology is that managing contract changes are going to become an increasingly impossible job for humans. The AI should be able to monitor changes in legislation and then compare its analysis to a company’s own contracts, flagging up potential conflicts or alerting its users to the important changes.

The AI’s engine effectively automates contract analysis and management, offering businesses a way to stay on top of legal risks, contractual obligations and changing regulatory landscapes. Brexit has likely come along at exactly the right time for this startup, with new legislation and regulations likely to arrive in their droves in the next few years.

Check recipient

While so much time is dedicated now to worrying about the next big cybersecurity attack, Check Recipient worries about what happens if a data leak is done from within, by mistake. The technology studies your emails and alerts the user when it believes an email has made its way to the wrong person, blocking the attempt and allowing the grateful and-still-in-a-job associate a second chance.

 

There’s more to this idea than just potentially saving you from accidentally sending your boss your CV. The future of data protection may mean the consequences of email misdirection will result in more than just social faux pas. EU regulations set to enter legislation in 2018 could mean mandatory reporting of data breaches and subsequent fines.

A plethora of horror stories has entered the press recently regarding misdirected emails. From an HIV clinic accidentally releasing the names of its patients to a school in Australia sending its students a link to an “inappropriate adult website” instead of the intended annual breakfast event. Yet, closer to home, something as simple as sending the wrong email to an opponent or client when a legal case hangs in the balance would be mortifying enough. Check recipient has got that bit covered.

FLEXEBOSS

FlexeBoss.com is an online legal marketplace which enables people to search, select and interact with high quality, affordable (20% cheaper than the market rate), vetted by UK solicitors to solve their legal issues. Lord Justice Jackson may not have been able to convince the profession of fixed costs outside of personal injury claims, but this app goes ahead and fixes them for you. You place the service in your shopping basket, send the documents the lawyer requests, and the Lawyer returns the work to you in the agreed timeframe.

It’s a win for both sides, however, as Lawyers can also sell their services through the site. It functions a little like an Amazon for legal services and the potential for growth, as more lawyers become self-employed could be endless. It could be an interesting future for the legal trade should concepts like this become the preference of the consumer. It gives more certainty over cost and an online interface more familiar to the modern customer. Viva la legal revolution.

The PHA Group PR Student Awards – we have our winners!

The The PHA Group 2017 PR Student Awards have received a number of amazing entries and we would like to say a very big thank you to all of you who entered, we really enjoyed reading your entries and were impressed by your enthusiasm for PR.

After much deliberation, the team couldn’t narrow it down to one winner, and therefore have decided on the following three winners:

Josh Dunne – Addict Aide’s Louis Delage Instagram Campaign

Kate Eldridge – Smirnoff’s “Love Wins” Campaign

Jasper Stanley – The Royals’ Heads Together Campaign

As a leading UK PR Agency, The PHA Group are advocates of recognising talent and we are committed to reaching out to students to help inform them on what a career in PR can offer them. We run a very successful PR Internship programme, regularly attend University Careers Fairs and host PR Open Days at our offices for aspiring PR professionals to gain a unique insight into what it’s like to work in Public Relations.

Over the years we have been hugely impressed by the creativity and ideas of the great interns we have had at our agency and so we wanted to create an initiative designed to give students a chance to discuss PR campaigns that they felt particularly engaged with.

We asked students to tell us about their favourite and most inspiring PR campaign from the past 5 years in 300 words or less. The campaign could be from any size company but had to be a PR campaign specifically.

We hoped to hear from students who are interested in a career in PR and who are excited about the prospect of joining The PHA Group team for a day of interactive and bespoke activities at our London Offices – and we weren’t disappointed!

We received so many engaging entries which had hard-hitting topics at their core such as mental health, equality and addiction. It was a tough process choosing a winner, and so we decided on three of our favourites.

Josh Dunne impressed us with his understanding of the impact that PR can have and how campaigns can be effective on a low-budget for his entry on Addict Aide’s fictional Instagram account for socialite Louise Delage to highlight how easy it can be to miss the addiction of someone close to you.

Like my addiction

A post shared by Louise Delage (@louise.delage) on

Kate Eldridge wowed us with her description of the “Love Wins” PR campaign for big brand Smirnoff and the real world impact that they achieved with their bespoke ‘equality collection’ vodka bottles which created awareness and supported gender, sexuality, race and nationality equality.

New bottles!! #love #loveislove #lovewins #❤️ #👭 #👬 #👩‍❤️‍👩 #👨‍❤️‍👨 #smirnoff #lgbt #lgbtq #pride #pridemonth #mindyourbusiness #letitgo #loveeveryone #drinkdrankdrunk #drinking #drinks #vodka #absolute

A post shared by Manda (@paanda1990) on

And finally, Jasper Stanley stood out for his awareness that a successful PR campaign doesn’t have to have a monetary impact, but can simply create a conversation where previously there has been stigma – this was achieved by the mental health campaign Heads Together in partnership Prince William and Harry.

#throwbackthursday to @adwoaaboah & her mum Camilla showing that two heads are better than one when it comes to mental health. #headstogether #mentalhealth #oktosay

A post shared by Heads Together (@heads_together) on

The winners will spend a day at The PHA Group learning from industry experts and gaining a unique insight into one of the UKs leading PR agencies. There will be Q&As with our senior team, including ex-national newspaper journalists and the founders of the PHA brand. As a multi-sector PR agency we have expertise across consumer, sport, business, fashion, corporate and political PR and our friendly team are excited to welcome Josh, Kate and Jasper to the agency on Wednesday 19th July.

 

 

The PHA Group PR Student Awards – we have our winners!

The The PHA Group 2017 PR Student Awards have received a number of amazing entries and we would like to say a very big thank you to all of you who entered, we really enjoyed reading your entries and were impressed by your enthusiasm for PR.

After much deliberation, the team couldn’t narrow it down to one winner, and therefore have decided on the following three winners:

Josh Dunne – Addict Aide’s Louis Delage Instagram Campaign

Kate Eldridge – Smirnoff’s “Love Wins” Campaign

Jasper Stanley – The Royals’ Heads Together Campaign

As a leading UK PR Agency, The PHA Group are advocates of recognising talent and we are committed to reaching out to students to help inform them on what a career in PR can offer them. We run a very successful PR Internship programme, regularly attend University Careers Fairs and host PR Open Days at our offices for aspiring PR professionals to gain a unique insight into what it’s like to work in Public Relations.

Over the years we have been hugely impressed by the creativity and ideas of the great interns we have had at our agency and so we wanted to create an initiative designed to give students a chance to discuss PR campaigns that they felt particularly engaged with.

We asked students to tell us about their favourite and most inspiring PR campaign from the past 5 years in 300 words or less. The campaign could be from any size company but had to be a PR campaign specifically.

We hoped to hear from students who are interested in a career in PR and who are excited about the prospect of joining the The PHA Group team for a day of interactive and bespoke activities at our London Offices – and we weren’t disappointed!

We received so many engaging entries which had hard-hitting topics at their core such as mental health, equality and addiction. It was a tough process choosing a winner, and so we decided on three of our favourites.

Josh Dunne impressed us with his understanding of the impact that PR can have and how campaigns can be effective on a low-budget for his entry on Addict Aide’s fictional Instagram account for socialite Louise Delage to highlight how easy it can be to miss the addiction of someone close to you.

Like my addiction

A post shared by Louise Delage (@louise.delage) on

Kate Eldridge wowed us with her description of the “Love Wins” PR campaign for big brand Smirnoff and the real world impact that they achieved with their bespoke ‘equality collection’ vodka bottles which created awareness and supported gender, sexuality, race and nationality equality.

New bottles!! #love #loveislove #lovewins #❤️ #👭 #👬 #👩‍❤️‍👩 #👨‍❤️‍👨 #smirnoff #lgbt #lgbtq #pride #pridemonth #mindyourbusiness #letitgo #loveeveryone #drinkdrankdrunk #drinking #drinks #vodka #absolute

A post shared by Manda (@paanda1990) on

And finally, Jasper Stanley stood out for his awareness that a successful PR campaign doesn’t have to have monetary impact, but can simply create a conversation where previously there has been stigma which was achieved by the mental health campaign Heads Together in partnership Prince William and Harry.

#throwbackthursday to @adwoaaboah & her mum Camilla showing that two heads are better than one when it comes to mental health. #headstogether #mentalhealth #oktosay

A post shared by Heads Together (@heads_together) on

The winners will spend a day at The PHA Group learning from industry experts and gaining a unique insight into one of the UKs leading PR agencies. There will be Q&As with our senior team, including ex-national newspaper journalists and the founders of the PHA brand. As a multi-sector PR agency we have expertise across consumer, sport, business, fashion, corporate and political PR and our friendly team are excited to welcome Josh, Kate and Jasper to the agency on Wednesday 19th July.

 

 

Have a Break, Have No-WiFi

Free WiFi is available everywhere. It’s available in bars, restaurants, trains, tubes, airports, supermarkets and even at Mount Everest – here in the digital team we do not see this as a bad thing. However, it does mean that people are constantly online.

Kit Kat saw this as an opportunity to give people a break. Instead of offering Free WiFi like every other brand, they created a Free No-WiFi Zone.

Have a Break, Have No-WiFi

A big sign with a small WiFi jammer that blocked all the signals within a five-meter radius. So people could escape e-mails, updates, tags and even likes. Encouraging people to read a good old newspaper, a real book or have a genuine conversation. Whilst eating a Kit Kat.

Their stunt started a conversation about the need for places where people can disconnect, which was just the sort of attention they were looking for.

Do you think there is a need for places where people can disconnect? We would love to hear your thoughts.

The Future of Social Media in Sport

Last week, Saracens Rugby Club launched Wi-Fi throughout the entirety of Allianz Park. Reportedly the first sports club in Europe to attempt to encourage real-time user-generated content (UGC) that could add value to the match-day experience.

The clubs goal was to communicate that they now have a permanent home in London, whilst also creating a fan-based social media buzz around the game. Saracens promoted a selection of hashtags throughout the match-day programme, across their own social media channels (Twitter and Facebook) and featured them on 2 display screens.

They had recognised that one of the biggest requirements to improve the match day experience was information, such as; player statistics, team statistics, etc. To try and combat this, the live game commentary was fed through Twitter along with all major incidences and occasional sports stats. The real-time trial received tremendously positive feedback, the clubs twitter reach increased by 45%, in-game messaging increased by 20%, and picture-based content soared to a staggering 67%.

Times are changing. As sport becomes more tightly integrated with technologies more pressure is put on clubs to find more innovative ways to engage fans and enhance live sporting experiences. Edward Griffiths, CEO of Saracens commented on the new initiative, “not every rugby supporter will appreciate ‘second screen’ activity, but we are pushing the boundaries… and our fans are having fun.” For Saracens this is only the beginning, they will be further looking to drive additional revenue to the bars and restaurants through effective community management.

With the future of social media in sport in mind, here are 5 trends to watch out for:

BRAND MARKETING – Currently most clubs use social media for brand marketing, for example; tickets, merchandise and adverts. Similar to Saracens, most clubs will start focusing on the match-day experience – the statistics, the atmosphere, the music, the pre-match rituals, etc. Instead of telling the fans what they should aspire to want, marketers will start absorbing the emotions and stories fans experience throughout the game.

SOCIAL MEDIA HUBS – European clubs will start taking note of this brilliant invention on the other side of the pond. Social media hubs are allocated areas within the stadium on match-day where pre-selected fans (social media savvy and influential in the digital space) can take control of the clubs social media presence. Simple yet effective, as who knows what the fans want better than the fans themselves?

TWITTER PARTIES – American clubs recognise how powerful and influential their socially active fans can be and one way of rewarding them is a “Fan Night” in which fans are invited to go to the stadium to meet their fellow tweeters and put faces to twitter handles. An excellent way to bring clubs most influential tweeters, Instagrammers and followers closer.

FAN-BASED CONTENT – Some Clubs have already started to include fans in their official content but we predict this to rise. Whether it is getting a fan to write a match report that features in the programme or create a YouTube interview with a player. Fan-based content is a whole lot more engaging.

PINTEREST – Pinterest seems to have been neglected at current but it is an obvious tool for clubs to use to promote their online shops. But boards can also be used as a platform for fans to share their favourite moments, quotes, etc.

Here in the PHA Digital team, we are excited to see the evolution of Social Media in Sport and how effective UK Sports Clubs are at utilizing their own Social Media Marketing Strategies.

The New Face of Product Placement

Arguably one of Google+’s standout features, Hangouts have been used by marketers and brands in a variety of ways. From live-streaming fashion shows to personalized interviews with CEOs, the video-chat feature has become a valuable tool to engage readers and attract new followers. Now after 2 years of experimentation, Google is helping publishers monetize their efforts through a mix of social advertising, content marketing and traditional ad-buy.

On Monday, Glamour magazine launched a month-long series of Hangouts featuring publication staff, online personalities, and products. Between April 10 and May 8 Glamour will roll out nine Hangouts that will include a total of eight advertising partners whose products will be placed in central spots encouraging users to interact with the brands. For example, a L’Oréal sponsored hangout with Glamour stylist Annabel Tollman will teach viewers how to wear ombré using L’Oréal products. Other sponsors include Unilever, L’Oréal, Pantene and SlimFast.

Bill Wackermann, vice president and publishing director at Condé Nast (who manages the sales, brand strategy and marketing for Glamour), told Mashable “[the collaboration is] a way to put advertisers’ products in front of Glamour‘s 1.5 million Google+ followers in a format that’s both compelling (in an editorial sense) and makes those products part of a story”.

The Hangout series includes content that ranges from beauty how-tos and shopping inspiration to live music and insider tips. The Hangouts will be uploaded to Glamour’s YouTube channel, as well as the advertisers’ websites and social media outlets. Some of the Hangouts are live, enabling readers to log on and participate using the hashtag #GLAMOURHangouts, while others will be pre-recorded, allowing readers to watch and comment via Google+.

“A lot of our advertisers were asking for custom content-things they could use across their websites and socially,” says Jenny Bowman, executive creative services director for the publisher. “This is part of their commitment to running in the May issue. We produce the Hangouts, bring in talent and film it-it’s something that we’re doing as added value.”

Here in the PHA Digital Team, we are excited to see the results – for both Glamour and the participating advertiser partners – if successful it could be a great case study that will surely be replicated by others.

Is That My Instagram in My Klout Score?

Instagram images will finally play a role in your Klout score. Although you have been able to connect your Instagram account to Klout for some time. Your Instagram influence did not play a role in your overall Klout score, until now.
Your Instagram images will now join the likes of Facebook, Twitter and LinkedIn to measure your social influence. Your most influential updates will feature in the ‘Your Moments’ section of your Klout profile.
 
Klout is a San Francisco based company that provides social media analytics to measure a users influence their social network. Measuring the size of your network, the content created, and how others react to that content. Klout scores range from 1 to 100, with higher scores corresponding to a higher social influence.
 
In addition, Bing has been made a Klout partner that will result in high-profile influencers having their scores displayed on search results. So if you are searching for a particular individual you can see at a glance not only their score, but also where their influence lies.
 
Here in the digital PR team, our personal accounts increased by an average of 3, thanks Instagram. Has your score been affected?
Image courtesy of: Kevin Sablan, flickr.com

The latest ‘blipp’ in the digital world

Augmented reality is becoming more and more common within campaigns. In previous posts, we have looked at how Lynx and TalkTalk have used this new technology to successfully stimulate and bring to life their campaigns. However, the recent boom in mobile AR is representative of the direction the digital landscape is heading. With over a quarter of adults and nearly half of all teens owning a smartphone, brands are relying on mobile technology to carry their campaigns into the 21st century.

Blippar is an augmented reality app that brings ordinary objects to life with AR experiences. Their latest project includes Justin Beiber and his new album ‘Believe’:

[youtube https://www.youtube.com/watch?v=xNoakE6ykWE]

The Blippar app has brought The Beib’s album cover and leaflet to life allowing users to watch exclusive videos and buy the track. They have completed similar campaigns with online fashion store, ASOS. Enabling those who have downloaded the app to be directed straight to the online shop whilst browsing their catalogue.

The scope to use this technology in campaigns is huge, and I’m sure that very soon we will see exciting ways in which 2D objects can be brought to life. What’s great about it is it gives people an exclusive reward for using it, engaging with them in a fun and distinct manner.

What do you think, is this new app just a ‘blipp’ or will you be downloading it as soon as possible?

Cover image courtesy of: flickr.com/photos/wikitude/10185040173