View a full range of our ebooks

View full library

Explore

Our Location

The PHA Group
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com
PHA Digital Studio
Fourth Floor,
47 Dean St,
Soho,
London,
W1D 5BE

0207 0251 350
info@thephagroup.com
PHA Finance Department
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com

The PHA Group PR Student Awards – we have our winners!

The PHA Group PR Student Awards – we have our winners!

The The PHA Group 2017 PR Student Awards have received a number of amazing entries and we would like to say a very big thank you to all of you who entered, we really enjoyed reading your entries and were impressed by your enthusiasm for PR.

After much deliberation, the team couldn’t narrow it down to one winner, and therefore have decided on the following three winners:

Josh Dunne – Addict Aide’s Louis Delage Instagram Campaign

Kate Eldridge – Smirnoff’s “Love Wins” Campaign

Jasper Stanley – The Royals’ Heads Together Campaign

As a leading UK PR Agency, The PHA Group are advocates of recognising talent and we are committed to reaching out to students to help inform them on what a career in PR can offer them. We run a very successful PR Internship programme, regularly attend University Careers Fairs and host PR Open Days at our offices for aspiring PR professionals to gain a unique insight into what it’s like to work in Public Relations.

Over the years we have been hugely impressed by the creativity and ideas of the great interns we have had at our agency and so we wanted to create an initiative designed to give students a chance to discuss PR campaigns that they felt particularly engaged with.

We asked students to tell us about their favourite and most inspiring PR campaign from the past 5 years in 300 words or less. The campaign could be from any size company but had to be a PR campaign specifically.

We hoped to hear from students who are interested in a career in PR and who are excited about the prospect of joining The PHA Group team for a day of interactive and bespoke activities at our London Offices – and we weren’t disappointed!

We received so many engaging entries which had hard-hitting topics at their core such as mental health, equality and addiction. It was a tough process choosing a winner, and so we decided on three of our favourites.

Josh Dunne impressed us with his understanding of the impact that PR can have and how campaigns can be effective on a low-budget for his entry on Addict Aide’s fictional Instagram account for socialite Louise Delage to highlight how easy it can be to miss the addiction of someone close to you.

Like my addiction

A post shared by Louise Delage (@louise.delage) on

Kate Eldridge wowed us with her description of the “Love Wins” PR campaign for big brand Smirnoff and the real world impact that they achieved with their bespoke ‘equality collection’ vodka bottles which created awareness and supported gender, sexuality, race and nationality equality.

New bottles!! #love #loveislove #lovewins #❤️ #👭 #👬 #👩‍❤️‍👩 #👨‍❤️‍👨 #smirnoff #lgbt #lgbtq #pride #pridemonth #mindyourbusiness #letitgo #loveeveryone #drinkdrankdrunk #drinking #drinks #vodka #absolute

A post shared by Manda (@paanda1990) on

And finally, Jasper Stanley stood out for his awareness that a successful PR campaign doesn’t have to have a monetary impact, but can simply create a conversation where previously there has been stigma – this was achieved by the mental health campaign Heads Together in partnership Prince William and Harry.

#throwbackthursday to @adwoaaboah & her mum Camilla showing that two heads are better than one when it comes to mental health. #headstogether #mentalhealth #oktosay

A post shared by Heads Together (@heads_together) on

The winners will spend a day at The PHA Group learning from industry experts and gaining a unique insight into one of the UKs leading PR agencies. There will be Q&As with our senior team, including ex-national newspaper journalists and the founders of the PHA brand. As a multi-sector PR agency we have expertise across consumer, sport, business, fashion, corporate and political PR and our friendly team are excited to welcome Josh, Kate and Jasper to the agency on Wednesday 19th July.

 

 

The PHA Group PR Student Awards – we have our winners!

The The PHA Group 2017 PR Student Awards have received a number of amazing entries and we would like to say a very big thank you to all of you who entered, we really enjoyed reading your entries and were impressed by your enthusiasm for PR.

After much deliberation, the team couldn’t narrow it down to one winner, and therefore have decided on the following three winners:

Josh Dunne – Addict Aide’s Louis Delage Instagram Campaign

Kate Eldridge – Smirnoff’s “Love Wins” Campaign

Jasper Stanley – The Royals’ Heads Together Campaign

As a leading UK PR Agency, The PHA Group are advocates of recognising talent and we are committed to reaching out to students to help inform them on what a career in PR can offer them. We run a very successful PR Internship programme, regularly attend University Careers Fairs and host PR Open Days at our offices for aspiring PR professionals to gain a unique insight into what it’s like to work in Public Relations.

Over the years we have been hugely impressed by the creativity and ideas of the great interns we have had at our agency and so we wanted to create an initiative designed to give students a chance to discuss PR campaigns that they felt particularly engaged with.

We asked students to tell us about their favourite and most inspiring PR campaign from the past 5 years in 300 words or less. The campaign could be from any size company but had to be a PR campaign specifically.

We hoped to hear from students who are interested in a career in PR and who are excited about the prospect of joining the The PHA Group team for a day of interactive and bespoke activities at our London Offices – and we weren’t disappointed!

We received so many engaging entries which had hard-hitting topics at their core such as mental health, equality and addiction. It was a tough process choosing a winner, and so we decided on three of our favourites.

Josh Dunne impressed us with his understanding of the impact that PR can have and how campaigns can be effective on a low-budget for his entry on Addict Aide’s fictional Instagram account for socialite Louise Delage to highlight how easy it can be to miss the addiction of someone close to you.

Like my addiction

A post shared by Louise Delage (@louise.delage) on

Kate Eldridge wowed us with her description of the “Love Wins” PR campaign for big brand Smirnoff and the real world impact that they achieved with their bespoke ‘equality collection’ vodka bottles which created awareness and supported gender, sexuality, race and nationality equality.

New bottles!! #love #loveislove #lovewins #❤️ #👭 #👬 #👩‍❤️‍👩 #👨‍❤️‍👨 #smirnoff #lgbt #lgbtq #pride #pridemonth #mindyourbusiness #letitgo #loveeveryone #drinkdrankdrunk #drinking #drinks #vodka #absolute

A post shared by Manda (@paanda1990) on

And finally, Jasper Stanley stood out for his awareness that a successful PR campaign doesn’t have to have monetary impact, but can simply create a conversation where previously there has been stigma which was achieved by the mental health campaign Heads Together in partnership Prince William and Harry.

#throwbackthursday to @adwoaaboah & her mum Camilla showing that two heads are better than one when it comes to mental health. #headstogether #mentalhealth #oktosay

A post shared by Heads Together (@heads_together) on

The winners will spend a day at The PHA Group learning from industry experts and gaining a unique insight into one of the UKs leading PR agencies. There will be Q&As with our senior team, including ex-national newspaper journalists and the founders of the PHA brand. As a multi-sector PR agency we have expertise across consumer, sport, business, fashion, corporate and political PR and our friendly team are excited to welcome Josh, Kate and Jasper to the agency on Wednesday 19th July.

 

 

The Power of the Pop-Up

With pop-up locations in London multiplying on what seems like a weekly basis, the Cadbury Crème Egg Café in Soho and the Dogs Trust Valentine’s Day ‘MicroChippy’ in Clerkenwell are the latest to have caught our attention. The UK is wholly embracing the pop- up phenomenon and according to research undertaken by the Centre for Economics and Business Research, pop-up stores contributed £2.3bn to the British economy in 2015. With high business rates and ever increasing rent prices, the continuing amount of empty locations will see this passion for the pop- up continue throughout this year.

The Cadbury Crème Egg café on Greek Street has already heavily dominated the press, despite Easter being weeks away. The café which is open a mere two and a half days a week from 22nd January to 6th March is situated in a prime consumer location, in lively Soho. With its appealing exterior creating the perfect Instagram opportunity, it is a perfect example of the impact that social media can have in maximising the exposure of a PR stunt. The novelty factor here is essential and with rumours of an interactive ball pit and crème egg toasties for £2, there is no surprise that interest in the café has been enormous.  With extortionate rent prices in this area, limited opening hours and cheap prices there can be no intention for the café to run a profit. However, what Cadbury have achieved is a huge amount of buzz and excitement surrounding this novel idea. With tickets for reservations sold out weeks in advance and a strong media presence, the crème egg café epitomises the essence of a pop- up with a combination of exclusivity and innovation.

Cadbury Creme Egg Cafe. Image courtesy of Certified Nosh

Cadbury Creme Egg Cafe. Image courtesy of Certified Nosh.

 

The Dogs Trust recently announced their charity pop-up in Clerkenwell which will open over this Valentine’s weekend, 13th and 14th February offering pet owners a Doggy Date venue. Aptly named, ‘MicroChippy’ the aim is to raise awareness of the upcoming change in legislation which requires dog owners to have their pets microchipped. It is a perfect example of tapping into a consumer holiday and offering an alternative from the romantic, oversaturated Valentine’s day offerings which are largely directed at men and women, rather than animals.  The location, a pop-up 1950s diner complete with booths, dog bean bags and treats for the pooches offers dog owners the chance to enjoy a romantic meal with their pets. Visitors will be able to sample champagne and hotdogs provided by Bubbledogs with all proceeds donated to the Dogs Trust. Although the successful business reality for this venue is minimal, what ‘Microchippy’ will do is offer a unique experience while also providing information and raising funds for charity.

Pop-up venues allow for a variety of creative ideas and entertaining customer experiences. We’ve seen that established brands launch them to either freshen up their image, test out a new location or engage with customers.  However, small emerging brands can use temporary locations as a means to further their customer base, and continue to project their brand awareness.

BOXPARK in Shoreditch is the perfect example where established brands like Adidas and Nike sit next to emerging designers and restaurants. For online sites, a physical location offers the opportunity for a physical representation of their brand, and for high-end restaurants, we’ve seen pop up locations as an extension and often more accessible version of their offerings. There are a huge variety of success stories where businesses that once started out in a temporary location have now become household names, or return to the same successful are, year in year out much like the hugely popular food and drink pop up that is Street Feast.

BOXPARK is the perfect pop-up example.

BOXPARK is the perfect pop-up example.

Social media is an extremely powerful tool for pop-ups in order to maximise their exposure and 2016 will see the power of this continue to grow. Ensuring that a pop-up has a catchy, yet unique hashtag and that the décor and signage are on brand is key. If you search #CremeEggCafe you’ll be astounded at the sheer amount of posts on social. Similarly, the temptation of uploading a snap of dinner with your dog will no doubt ensure that social channels are flooded with images of ‘MicroChippy’ this weekend. Befitting the neon lights of Soho, the Cadbury crème egg café has also displayed neon Cadbury signs in the windows, creating the perfect Instagram opportunity for passers-by. If you are interested in extra pointers to help make your brand insta-famous do follow this link. Finally, by inviting key figures and publications to a pre-opening of the pop-up, it is possible to create a trending hashtag and for teaser images to start flooding social media. This results in tempting customers with the excitement of the opening, via social media results in a further excitement on the opening day and beyond.

As 2016 unfolds there is no doubt that the sheer scale of pop up bars, shops, restaurants and animal café’s will continue to multiply. With the encouraged notion of here today, gone tomorrow. You’d better act quickly or you’ll miss them!

The fall of the paywall – enjoy it while you can

By Callum Mollison

News was born free. Its roots can be traced back to the “Daily Acts”, decreed by Julius Caesar, that were placed on public message boards in Ancient Rome. They contained news on everything from political happenings to prominent marriages.

Last month, Britain’s biggest-selling tabloid newspaper, the Sun, followed in this tradition by disarming its paywall. It may safely be inferred that this was largely for monetary reasons. Alas, the Sun has not suddenly emerged as a revenant of the enlightenment, fighting for the right of the public to free information.

The fact is that the Sun has failed to garner the same number of views as its rivals, the Mail Online and the Mirror, behind its paywall. The advent of social media has diversified methods of news distribution, so whilst paywalls have gone up, barriers to journalism have fallen – the information behind a paywall can be placed on Facebook by anyone with an opinion. However, those newspapers without a wall can benefit from the social media users option to share, which generates subsequent click-through views.

The Sun recently took down their paywall.

The Sun recently took down their paywall.

 

However, free news will not last. The emergence of the digital age may have given news-lovers a brief, charge-free moment in the sunshine, but the sun is already setting. To understand this you must look to history. The appearance of the first modern newspaper was accompanied by a charge when the Venetians decided to charge one gazette for news-sheets in 1556. The newspaper meant that news was no longer a state-funded right but an independent and profitable venture. As long as there is money to be made, news will never be free.

One survey has shown that nearly three-quarters of newspapers are now charging for online content and print-media is dying. The Sun’s publisher, News UK (owned by Rupert Murdoch), is, in fact, keeping the subscription model for its Times and Sunday Times publications. This model is also proving successful for publications such as the Wall Street Journal, Financial Times and the Economist.

As soon as other news sources learn how to grow their audiences, take advantage of social media and make more from advertising they will erect paywalls. Other business models are simply inadequate when people are willing to pay.

The future of the news is paved with paywalls. Why am I so sure of this? Look around you on public transport. Do you see young people carrying newspapers? Rarely. The real picture you see is dozens of people glued to their phones and this trend will certainly worsen as accessible WiFi spreads. The modern man doesn’t want to carry a newspaper; he wants quick, easy, weightless information. In fact, a 2013 study in the Guardian showed that 20% of 25-34 year-olds have already paid for online news. 

There will be no more Julius Caesar’s. There will only be newspapers catching up with technology.

Five tips for PR interns

I’ve learned a lot in my short stay at The PHA Group about the world of PR and for that I’m incredibly grateful.

So, if you are thinking about a PR internship, here are five quick pointers:

  1. Be curious about the bigger picture: One of the things that makes PR so interesting is its complexity. More is constantly going on than meets the eye. Always deliver on a brief but be sure to ask about the bigger picture and where it fits in with the strategic goals of the clients and the agency. Knowing this will also motivate you to do the ‘mundane’ tasks and, take my word for it, doing them fast and well will get you far enough.
  1. Don’t think “sell-in”, think “pitch in”: When I was first told to sell-in a story, I didn’t really feel up to the task. I thought I had to master some kind of sales skills and that put me off.  Turns out I had the term down wrong; to “sell-in” is to chat with a journalist and convince them that your content will enhance their piece or publication. So rather than a sales call, you should think about it as a persuasive dialogue. Also, be sure to discretely eavesdrop when an account manager or someone more senior is pitching and study them (without staring creepily though…)
  1. Less is more: If you’re moving straight from academia, you probably use words like ‘ameliorate’ where ‘improve’ works just fine. Of course you do – essays are more about expanding than condensing. To make the leap to PR, you’ll need to make your content short and snappy. Put it this way, you’ll have a journalist’s attention for less than 20 words or 15 seconds (if that). Make them count!
  1. Make friends: This may sound obvious. You want to have a good time and all that. Who wouldn’t right? That’s all well and good but what friends have to offer other than fun is guidance and crucially, backing. If you like the company and you think you’re well-suited for a role, make sure you take time to build relationships with the whole team and you’ll hopefully have more than just yourself making a case for you.
  1. Ask and take risks: Ask questions, and make sure you’re getting enough feedback to improve on your writing, time-management skills and pitching-in. But be grateful and understanding when people take the time to walk you through a task and show you’ve mastered it the next time around. It is useful to volunteer for a task that is more challenging than your previous one – this shows you’re growing and listening. Internships are short and if the learning curve isn’t steep and a bit scary, you’re not doing it right.

Dimitris Dimitriadis

 

Image: Thomas Edwards, flickr.com

Controversy at Cannes

Planning a successful event can be extremely stressful and in my experience there are often hundreds of details to consider, from larger aspects such as the venue down to tiny details such as place cards. As part of this it is amazingly easy for problems to arise, especially when dealing with the media, which can then spiral out of control.

A great example of this that I’ve seen recently was with the 2015 Cannes Film Festival where the media and the general public were outraged following the reports that women were turned away by security at the event because they weren’t wearing high heels.

https://gty.im/474112392

The event saw a huge amount of negative press coverage that included public statements from many high profile celebrities. Models Kendall Jenner and Laura Stone were both spotted flouting the Cannes dress code by wearing flat shoes with their gowns, actress Emily Blunt spoke out against the organisation stating that the dress code was “disappointing” and that “everyone should wear flats, to be honest”, fellow actress Rashida Jones also weighed in stating the rule was ‘sexist’ and was quoted saying that “It’s part of a larger problem, which is heels are the worst. They make your legs look better, whatever, but mainly it’s men designing them and setting these rules. If they make a rule where that I have to wear heels on the carpet, then I’m making a rule that I’m just going to wear flats any time I’m asked to wear heels”.

A spokesperson for Cannes Film Festival has since attempted to defend the event organisers claiming that “regarding the dress code for the red carpet screenings, rules have not changed throughout the years. There is no specific mention about the height of the women’s heels as well as for men’s. Thus, in order to make sure that this rule is respected, the Festival’s hosts and hostesses were reminded of it.” This then sparked even more media outrage, and saw numerous comments from the public on social media channels with the phrase #cannesheels becoming a trending topic on twitter.

How can other brands ensure that they run a successful event? Outlined below are my top tips to avoid making the same mistakes:

https://gty.im/474108030

Pay attention to detail

At any event it is more often than not, the smallest details that attendees remember. This can be both positive and negative, for example people may be talking for years about one delicious canapé served, or alternatively they could always remember the time that they were spoken to rudely by the staff at an event. This being said, it is crucial to plan all aspects of the event and pay attention to even the smallest details i.e. if you want to implement a dress code make sure it is clearly and effectively communicated to all attendees prior to the event and always allow for there to be exceptions to the rule.

 Your workforce

Plan in time to train all staff that will be working at the event, making sure they are briefed to act professionally at all times. The people working for you are a representation on your brand, and therefore can reflect positively or negatively on your company. A helpful and polite workforce will ensure that the attendees have the best time possible and will remember the event for all the right reasons.

Dealing with the media

Be sure to prepare all your press materials ahead of your event, having quotes/statements ready if needed. Also try to pre-empt any questions that the press will ask, and have the answers ready especially when you are dealing with sensitive subject matter.

https://gty.im/473757958

Crisis Management

Ahead of your event try to avoid any potential crises at all costs, make sure to have a full ‘run through’ with all event staff and highlight anything and everything that could possibly go wrong and discuss the solutions you can put in place.

If something does go wrong then make sure you have the right team in place that is able to deal with it quickly so that you can try to avoid the news reaching the media, or to make sure it is reported in the right way by the media.

Lastly apologise if needed. Acknowledge what has gone wrong and speak directly to those affected, making amends where possible. It is often too easy to make excuses and become defensive in difficult situations, but it’s amazing how far a simple apology can go.

#JeSuisCharlie and the Twitter bandwagon

Last week’s attacks in Paris were sickening, of that there is no doubt. The fallout, many innocent people are dead, world leaders are doing their best to be seen to support their French allies and millions of tweets are being sent bearing #JeSuisCharlie.

This isn’t a blog looking at the wider repercussions of the attacks, that’s something far too large to do here, or in any single blog – to look at the rising anti-Muslim agenda, scaremongering and media misreporting, but what can be assessed is the role social media plays in these instances.

Since last week’s attacks, I’d be keen to bet that #JeSuisCharlie has trended consistently. A hashtag which aims to show solidarity towards the victims, defiance against terror and a pro-free speech outlook – big objectives for a mere 13 characters.

Millions show their defiance against the Paris attacks.

Millions show their defiance against the Paris attacks.

The main reason social media, particularly Twitter, is able to spread this feeling of support and defiance is that, simply put, it’s quick and easy to do so – a great advantage. Yet this ‘click and forget’, ‘like and leave’ mentality is its own worst enemy. Take the previous example of #BringBackOurGirls, a hashtag supported by the likes of Michelle Obama to raise awareness around the Boko Haram kidnapping of 300 girls in Nigeria. Remember that? Outraged at the time? Perhaps you even shared the hashtag. But what then?

Social media, of which I like most people am a big fan, makes news quicker, more interactive, and affords people the opportunity to share their opinion. But when it’s just as easy to back worldwide disgust at a terrorist incident as it is to show your enjoyment of a picture of a cat dressed as a lion, in many ways it cheapens the message.

The nature of social media, particularly Twitter, is transient and perhaps the wider question is can a campaign be sustained through this channel and if so, how?

Yes, being able to say X million people worldwide have backed #JeSuisCharlie is powerful in itself, it is a message that society won’t be defeated, but surely a much more powerful measure of impact, of our resistance, is to ask people a month down the line who still really cares? This may sound blunt, but the news agenda moves quicker than ever before and most stories are forgotten.

The Paris attacks perhaps are (and should be) too large to fall into this category, but only time will tell.

PR lessons: Ebola and Robbie Williams

In the wake of Robbie Williams making a fool of himself in the name of publicity, I can understand why PR doesn’t always have the most reputable name. For those of you who haven’t seen his videos, the footage captures an animated Williams cavorting round his wife Ayda Field, during the labour of their second child.

I am often confronted with PR cynics, whom typically my breed as ‘spin doctors’ with nothing valuable to actually say. But in a world currently fighting Ebola, we can see how communicating in the face of crisis leaves no choice but to cut through the ‘fluff’ and focus on quality. Although by no means am I disputing the harrowing nature of the disease (and how easy it is to become consumed with dread when discussing the impacts of Ebola) the way in which aid workers have communicated throughout the outbreak provides a prime example of how vital PR can be when it’s done right. Leading the world to quickly realise that although a vaccine will cure the disease, communications will prevent it.

From posters and pamphlets to radio announcements, the communications response to Ebola is unearthing some valuable lesson that PR professionals can learn from across the globe, serving as a valuable reminded that truly effective communications stem from the need, not desire, for the limelight (sorry Robbie, yes that is another dig at you!).

Ebola suits

PR can be a useful tool when raising awareness of crisis issues.

So here are my top tips that I feel Robbie should learn from…

  1. Say something interesting to the right people

While a regular PR campaign may not have the ‘life or death’ hook that Ebola does, having something actually interesting to say will hugely affect if people listen.  A bit like when your mum used to say- ‘If you don’t have anything nice to say, then say nothing at all’ – sometimes it’s better to sit quietly and resist  ‘PR fluff’ until you have something valuable and legitimate to share.

Targeting the correct audience is also critical to any PR activity; UNICEF reports that around 10,000 people are infected with Ebola in West Africa with the majority of victims coming from some of the world’s poorest communities. This has led aid workers to target communications in these areas, resulting in successful rectification of misinformed beliefs concerning how the virus is spread and treated in these places.

Robbie’s video, however, appears to be directed at anymore and everyone- making us perhaps question whether the star is out of touch with his fan base (or possibly society entirely)!

  1. Be engaging, not narcissistic

Possibly Robbie’s biggest problem with his video stems from the entirely narcissistic – as without a real point behind the footage, the viewer may be drawn to the conclusion that it’s just Robbie’s attempt to cash in on the birth of his second child.

A global epidemic brings with it the need to communicate across nations; a difficult task especially when a clear cultural divide exists between rural villages accepting the presence of western medicine. Therefore engagement is a clear aim of organisations working with communities to tackling  Ebola- a variety of tools have been used to achieve this. However, the use of a video produced by the infamous Chocolate Moose is a great example of how the interjection of emotion to a cause key messages to resonate within target audiences, as a result encouraging people to accept the presence of hazmat wearing doctors and actively seek their help when needed.

  1. Keep it quick

As with any pandemic, time is of the essence when spreading your message. Quick, clear and concise messaging is a necessary and effective tool. The Ebola pandemic demonstrated this perfectly through concentrating their efforts on promoting simple and effective points, such as urging healthcare professionals to wear protective clothing when working with patients.

However, Robbie’s string of videos mean the novelty of his shenanigans are well and truly lost, leaving his audience wanting anything but more…

Rihanna: Good Girl Gone Bad?

Image Courtesy of Portal NE10, flickr.com

Image Courtesy of Portal NE10, flickr.com

The CFDA (Council of Fashion Designers of America) awards took place this week to recognise the outstanding contributions to American fashion. Awards were given in categories such as Womenswear Designer of the Year, which was picked up by Joseph Altuzarra for his strong yet feminine collection and varied use of fabrics. Other awards included Accessories Designer of the Year and an International Award won by Raf Simons for Dior.

There was one award, and recipient, however, that kept everyone talking. The Fashion Icon award was presented by US Vogue Editor Anna Wintour and received by a rather naked Rihanna, who was wearing a custom-made dress by designer Adam Selman.

Receiving one of the fashion industry’s most coveted style prizes was always going to further boost Rihanna’s media exposure but it seems the focus of the night has been less on her award and more on her see-through dress!

Has Ri-Ri taken it one step too far this time?

For many social media channels and media outlets, such as the BBC, this display of well, everything, was considered massively inappropriate, especially as Rihanna is a style icon to all ages and an inspiration to children who love her music. She may have pulled off the dress but we think her public image may have taken a hit after this shocking fashion statement.

This isn’t the first time we’ve seen controversy surrounding Rihanna.  Her raciness in recent months has been sure to keep her in the public eye, and unfortunately for the wrong reasons. In October last year, Rihanna’s music video for “Turn it Up” was banned within ten minutes of release and more recently the advertisements for her latest perfume ‘Rogue’ have been banned from areas with children.

Rihanna is known and loved for her provocative songs and persona but with her recent negative publicity, could she be on a downward spiral? Even her Instagram account has been deactivated after the upload of a topless photo. What could be next? We just hope that Rihanna’s decreasing media coverage won’t cause any long-lasting damage to her media and public profile because after all, she’s just a “good girl gone bad”.

 

Lily Allen: She’s Back And She Means Business

Image Courtesy of ThePrettyHelpless, flickr.com

Image Courtesy of ThePrettyHelpless, flickr.com

She’s back. Holding the trophy as one of the nations much loved, and much-missed singer phenomenons: Lily Allen has made her ultimate comeback to the music industry.

Vowing to never return to the industry four years ago, her eagerness for a ‘normal’ life proved less than exciting  “I wasn’t good at staying at home all day, it didn’t suit me” she explained, “I’m creative, it’s just who I am.. I missed the positive feedback about my music from my fans. I missed the rush of performing. I missed the free clothes and handbags and the good tables in posh restaurants. I did!.”

In terms of PR, Allen’s comeback has been a strategic success. Media savvy, over the last year she has teased us with small features in chart songs and Christmas adverts (we all remember the John Lewis ad), making her return a gradual process. So it wasn’t a surprise when she announced she was releasing her third album ‘Sheezus’. Her lyrics, avant –Lily, are still the opinionated, controversial songs we all know and love her for. It’s clear that the smart thinking Allen knows how to gain media coverage and exposure when it comes to gossip – her recent Twitter banter with models over one of her tracks ‘Insincerely You’, she is well aware that her songs gain the attention of the media…

Her decision to cut ties with the music industry and instead become a full-time mother, wife and fashion entrepreneur, was risky. In hindsight, she is one of the few celebs willingly to choose to fade into the background of showbiz, eager to reverse her high status back to ‘human’. With the power of PR however, her face began to appear more frequently; landing fashion events, interviews, track features and magazine covers, which have all worked in her favour of regaining her lost stardom.

Has Allen made it seem that in fact, you can have it all? Indeed it seems so. Not only has she come back into spotlight seamlessly, she has also been able to keep up being a loving wife and mother of two. She has become even more of an admiral and inspirational icon to the public than ever before. Her fearless and courageous temperament has shown to us all, that you can relinquish anything.