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PHA go to the GQ Men of the Year Awards

PHA go to the GQ Men of the Year Awards

The annual GQ Men of the Year Awards took place at the Royal Opera House in London this week, with a few shock winners sending the Twittersphere into a spin.  And myself, Laura and Nick were there to witness the aftermath of the action-packed seventeenth awards ceremony.

Our client Timebased have been producing the event since it first began, and luckily for us, were able to offer us three passes to the official after-party, which of course we were not going to turn down!  After initially going into a huge panic about what to wear (cue a lunchtime AND post-work shopping spree) we couldn’t wait to spend the evening sipping on cocktails and rubbing shoulders with the award winners!

Of course, there was work involved as well, and Tuesday mainly consisted of monitoring Twitter for updates, keeping in contact with Richard, Creative Director of Timebased, and reaching out to our press contacts to keep them as up to date as possible.  As soon as the working day was over it was time to go home and get ready, while keeping an eye on social media and feeding live updates, such as the winners and what the celebrities were eating, through to the press.

As always, there were some surprises on the evening.  The response to Tony Blair’s Philanthropist of the Year award, as decided by readers and GQ Editor Dylan Jones, has received a somewhat mixed response (, and a few of the outfit choices certainly raised eyebrows, namely that of GQ’s Woman of the Year Kim Kardashian, whose bespoke Ralph & Russo skirt left little to the imagination.  There was, of course, also James Nesbitt’s ice bucket challenge; which, after he was nominated by Dylan Jones, took place live on stage!

We met at 10pm, just as the awards were drawing to a close, and after an hour of hot-desking in a local bar, over a glass of wine (or two!), and an interview with BBC arranged for 7am the next morning, our work was done and we arrived at the Royal Opera House just after 11pm.  Ushered inside through the side entrance and welcomed with a cucumber mojito, we set about celeb-spotting straight away!  Within minutes we’d spied Jessie J, Pixie Lott and Amber Le Bon, and plucked up the courage to ask David Gandy for a photo – probably mine and Laura’s personal highlight of the evening!

GQ2, pha

After a few hours of dancing to Laura Jean Marsh and having sampled just about every cocktail on the menu, we said our goodbyes to a very happy client, and made our way to the exit, not before stopping for a photo in front of the GQ branded board, and of course picking up one of the coveted goodie bags from the night.

All in all, it was a hugely successful event, attended by some of the biggest and brightest stars in the industry, and one that Timebased are hugely proud to have played a part in.  Here’s to next year and (hopefully) securing another invite!

GQ1, pha


Designer of The Year: Christopher Bailey, CEO of Burberry

Entrepreneur of The Year: Andre Balazs (of Chiltern Firehouse fame)

Chef of The Year – Tom Kerridge

International Man of The Year – Jonah Hill

Comedian of The Year – John Bishop

Philanthropist of The Year – Tony Blair

Actor of The Year – Benedict Cumberbatch

Editor’s Special – Liam Neeson

Writer of The Year – Michael Lewis

TV Personality of The Year – Peter Capaldi

Innovator of The Year – Ewan Venters

Solo Artist of The Year – Pharrell

GQ’s Legend of The Year – Van Morrison

Inspiration of The Year – New Order

Sportsman of The Year – Lewis Hamilton

Special Achievement Award – Paolo Nutini

Leading Man – Colin Firth

Humanitarian of The Year – Ringo Starr

Woman of The Year – Kim Kardashian

Most Stylish Man – Douglas Booth

Icon of The Year – Iggy Pop

The big blowout


Image Courtesy of Matthew Evanson,

Image Courtesy of Matthew Evanson,

Last week after the British Grand Prix, Formula 1 was on the brink of a drivers’ protest because of apparent problems with Pirelli manufactured tyres. Five drivers suffered high-speed blowouts, which thankfully left no one harmed.

Lewis Hamilton was one of the unlucky five, whose left back tyre burst resulting in him losing out on the win for McLaren (but recovering enough to come in at fourth place).

Ferrari’s Felipe Massa has said that a drivers’ strike is likely to be considered in the upcoming days. Massa also lost control of his car after experiencing issues with his back left wheel; the same wheel where all other blowouts had also occurred.

Lap breakdown

It was Hamilton who led the charge on lap eight but he was the first to experience problems as he drove down the Wellington Straight. His back left tyre blew out and he was forced to ‘drive’ his car back to the pits with one wheel reduced to its metal rim. Dropping to the back of the pack, Hamilton’s chance of a win was gone.

Whilst finishing on Aintree Corner at lap 11 it was Massa who suffered the next accident, with the same wheel causing the problem. Massa spun off the track, suffering the same fate as Hamilton and having to slog his way back to the pits for fresh tyres, in turn relegating him to last place.

When lap 15 came around it was Toro Rosso’s Jean-Eric Vergne’s turn to experience the burn. Vergne was the most fortunate of the three, though, as he found himself close to the pit entrance, which allowed for a quick turn around.

It was at this time that the decision to deploy the safety car was made to help the marshals clear the track, now littered with exploded tyre tread.

The response

F1 is a sport where teams and individuals are left divided, rarely coming together in unison. However, in this instance, not only all the drivers, but their teams as well, have come together to contest this issue, which highlights the gravity of the situation.

Evidently it is the safety of the drivers that must come first; however, Hamilton has shown concern that more often than not in this sport no action is taken until something drastic has gone wrong. It is this that the drivers are so desperate to avoid, aware that it is them as operators of the vehicles who are putting themselves at risk…. “Safety is the biggest issue. It’s just unacceptable. If they don’t react, that says everything”. (Lewis Hamilton).

The issue here is twofold; there is not just the concern of a wheel blowing out, leaving the driver of the car in serious danger, but the blowout itself causes tyre tread to fly through the air, potentially hitting drivers behind causing damage en masse.

Avoiding the strike is the ultimate priority with the view of side-stepping further problems, but this will be dependent on how fast the FAI responds.

McLaren Team Principle, Martin Whitmarsh, has suggested the best option might be to revert back to the tyres used last year (if there are enough to fill the quota). These tyres proved themselves reliable during last season. If this doesn’t happen there are fears of a repeat of the 2005 US Grand Prix where all Michelin runners pulled out after the warm-up lap in response to serious safety concerns.


FIA document eight said: “For safety reasons, we have been asked by Pirelli to ensure that the tyres on all cars are run under the conditions listed below. It will be the responsibility of each team to satisfy the FIA Technical Delegate their cars comply with the following requirements at all times.”

Here follows a list of requirements that the tyres must comply with in order for the German Grand Prix to have gone ahead.

Happily, Pirelli responded quickly and supplied the teams with re-enforced, improved, Kevlar-belted tyres for the weekend’s race which saw Sebastian Vettel steal the win and which went off without a hitch! (Well……except for the loose tyre that flew off hitting the cameraman that is!)