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My time in London as a PR intern

My time in London as a PR intern

My first few days as an Intern for The PHA Group saw events such as London Fashion Week and The Brits Awards take place, so with little PR experience under my belt, it’s safe to say that the last two weeks have been pretty jam-packed, with lots going on… and a lot to learn!

As my time working with the Fashion and Lifestyle department draws to a close, I have highlighted my ‘Top Ten Must Do’s’ for any PR Intern during their first stint in the Big Smoke – from practical travel advice, to how to make the very most out of your experience.

London Underground intern

Image courtesy of flickr.com/photos/cbroders

 

So, kicking off with a bit of practical advice… get on the bus!

Yes, the tube is ridiculously fast and efficient and, being a Northerner, I’ve been fascinated by the concept of travelling underground; but I LOVE getting on the bus in London. It’s cheap, you can get on it at night (this doesn’t exist in Sheffield) and you get to see ALL THE SIGHTS. I’m such a tourist, I know.

Read the Evening Standard

I only started doing this during my second week as an Intern, as I was far too busy clinging on for my life on the Bakerloo Line during my first few days to read a newspaper. However, once I mastered the basics of staying upright whilst travelling, I picked up a copy of the Evening Standard and read it on my way home every night. Working in PR, we always need to be up to date with the news agenda and making the most of free publications such as METRO (in the morning) and The Evening Standard (on your way home) on your commute is a great way to keep ahead of the game.

Don’t be afraid to ask!

It may be a cliché, but I’ve learnt that it’s so important to ask questions during your work experience.

Aside from showing people that you are interested in what you’re doing, it’s also very natural that at some points during your internship you may be unsure of what you’re doing. I’ve learnt very quickly that it’s ok not to have all the answers straight away, people are happy to help, and in the long run, it’ll save you a lot of time staring blankly at your computer screen hoping for the best!

Jump on every opportunity

If an opportunity arises, sit in on internal meetings. I was lucky enough to be invited to a brainstorm meeting for a new product launch, and it was a really helpful experience. I’m currently studying for a degree in Events Management, and when I return to Sheffield (sob), I’ll have plenty of knowledge on the starting blocks of a product launch project to take back with me.

Do your research.

It might sound obvious but before I started my work experience, I did a lot of research into the work that The PHA Group has done previously and, believe me, it helped. Admittedly, I was still nervous on my first day, however, once I’d settled in I was able to throw myself straight into the tasks I was given – rather than having to spend time reading up on the relevant clients first.

 

Spend time getting to know your colleagues.

I started on a really great week at The PHA Group as at the end of every month they have a company awards ceremony followed by a couple of drinks at a nearby bar. This was a great chance to put myself out there, and get to know the girls in my department a bit more as I’m only here for such a short space of time.

When the working week is over…

… Head to The Blues Kitchen in Shoreditch and dance the night away. It’s as far away as you can possibly get from a generic nightclub, and their live band will have you hopping to the likes of Chic – Everybody Dance like you don’t have a care in the world. Plus, they serve AMAZING food during the day, too… You’re welcome!

Soak EVERYTHING in!

In a period where Madonna fell, #TheDress broke the internet and Patricia Arquette made THAT speech at the Oscars – good PR has never been more important. As an intern, the best thing you can do is TAKE EVERYTHING IN. literally, everything. From breaking news, to the new selfie Kim Kardashian has uploaded to Instagram – I can safely say there is something to be learnt from everything. There’s never a dull moment in PR, and I’ve found it particularly interesting how celebrities and their PR’s manage to use the good, the bad and, in some cases, the ugly to promote their “brand”.

Use your evenings wisely…

There is so much going on in London on a weekly basis so, if possible, try and get in on the action whilst you are here. I stayed at a friend’s house in Greenwich the night of the 2015 Brit Awards, and although I managed to have a snoop inside the O2, I wish I’d hung around witness what the celebrities were wearing in person. Or stalk Critic’s Choice winner James Bay, you decide. The PHA offices are located really close to Leicester Square and there is always a host of exciting premiers and film events taking place – it’s a great opportunity to have a wander after work and soak up some of the media buzz.

Ring your folks!

Trust me, they’ll be really proud of you. When my first blog post was published during my first week at PHA, not only did my mum send me a picture of herself reading it, she also shared it on Facebook to all her friends. It’ll be the ego boost you need if you have a bad day.

5 Lessons PR’s Can Learn from Kim Kardashian

 

Image Courtesy of Shop Pink Cherie, flickr.com

Image Courtesy of Shop Pink Cherie, flickr.com

It was not long ago that Kim Kardashian was a humble stylist to the stars. But look at her now; one of the worlds most recognised celebrity faces, wife to a millionaire rapper, star of her own reality TV show, fashion designer, businesswoman, model, actress and an international brand worth millions.

It doesn’t stop there.

The American socialite turned TV star now owns her very own clothing line, perfume range, jewellery collection, weight loss product line and a string of work out DVDs. She has starred in movies, graced hundreds of magazine covers, and taken part in some of the world’s most reputable retail endorsements; all contributing to an estimated net worth of $65 million.

This year the Californian entrepreneur even managed to land on Forbes’ Celebrity 100 list at #80, ahead of Oscar-winning actresses such as Meryl Streep, Gwyneth Paltrow and Natalie Portman and celebrated authors like Stephen King and J.K. Rowling.

So, what’s the secret to her success?

  1. Engagement

To date, Kim Kardashian has close to 25.4 million Twitter followers, 21.5 million Instagram followers and over 24.3 million Facebook fans. How? She engages.

Kim maintains a strong relationship with her fans through a continual stream of communication. By keeping her followers updated with what is happening in her life, she encourages them to revisit her social media profiles as loyal followers.

Forbes recently reported that a small component of Kim Kardashian’s income comes from social media. Like many celebrities, Kim makes a bundle of cash being paid by businesses and brands to tweet to her many fans and followers.

The greater the level of engagement, the bigger the fan base, the higher the number of endorsement requests, the larger the pay cheque. It couldn’t be simpler.

  1. Transparency

Any fan of Kim Kardashian will be familiar with the hit reality TV series ‘Keeping up with Kardashians’ – an American show starring Kim and the rest of the Kardashian clan which first aired on E! in 2007 and is now watched all over the world.

Image Courtesy of jamesjenkins1974, flickr.com

Image Courtesy of jamesjenkins1974, flickr.com

Part of the programme’s appeal is that the public can identify with the Kardashians and relate to their personal issues, despite their wealth and fame. From Khloe Kardashian’s divorce with NBA basketball player Lamar Odum, to Kim’s long line of failed relationships, and Rob Kardashian’s weight struggle, to the birth of Kourtney Kardashian’s son and daughter; fans of the reality show have enjoyed unlimited access into the Kardashians’ private lives.

The Kardashians are a transparent brand that don’t pretend to be anything other than themselves, working to make as much money as they can. Together they are worth over $80 million – living proof that the public are more likely to trust and engage with a brand who is honest and relatable, than those that are not.

  1. Immediate Action

Kim’s transparency has also helped her in situations where her reputation has been at risk. In times of trouble, she will immediately release a statement for the media and her fans to address a situation before it spins out of her control.

Image Courtesy of Claudia Flores J, flickr.com

Image Courtesy of Claudia Flores J, flickr.com

Remember the Turkish Cosmopolitan incident? In 2011 Kim appeared on the front cover of the Turkish edition of Cosmopolitan Magazine. Unfortunately for Kim, the front cover ran the same month as Armenian Remembrance Day, when Armenians remember Turkey’s genocide of the Armenian population during World War I. As Kim is Armenian, this sparked universal outrage.

After the magazine’s launch, Kim immediately shared the following statement with her fans and the media:

“When I did this shoot for the international covers I had no idea that Turkey was planning to run my story on their cover THIS month.

“My Armenian heritage means a lot to me and I’ve been brought up to be incredibly proud of my family’s background and culture so as an Armenian-American woman it is a huge honor for me to be on the first ever Armenian Cosmopolitan cover.”

“I have an amazing relationship with Cosmopolitan Magazine. World-over, Cosmo is known as a fun and inspiring magazine for women of all races, shapes, sizes, regardless of their political beliefs and I really hope that if I can bring awareness to the issue, then this is an accomplishment.”

  1. Brand Management

Whether you love her or hate her, most people will agree that Kim Kardashian markets herself and her brand commendably.

Kim is always ready to face the spotlight and is mindful that every appearance and interview reflects upon her brand. Renowned for her friendliness towards reporters, photographers, and even irritable paparazzi; Kim keeps the media on side, often agreeing to a photograph or a quick comment even when she is not working.

Besides coupling with a long list of highly-paid athletes and rappers, Kim also seeks out successful brands to attach her name to  (Sears, Sketchers, Bebe and Glu Mobile to name but a few!) Partnering with these successful businesses and brands have expanded Kim’s reach and amplified her reputation enormously – not to mention her annual income!

As of May 2014, the Kardashian queen ensured that her name will remain in the headlines for years to come by marrying millionaire rapper Kanye West in a typically lavish Italian ceremony.


  1. ‘There’s no such thing as bad publicity’

Our favourite PR catch-phrase couldn’t be truer if we journey back to Kim Kardashian’s rise to stardom. The Californian socialite shot to fame after a scandalous sex tape was released by Vivid Entertainment in 2007, after it was sold to them by her former boyfriend and rapper, Ray J.

While most people would have shied away from such an incident, Kim saw it as a business opportunity and faced the media head-on. Seven years later, and she’s a global megastar.

More recently, the 34-year-old star shocked fans when she chose to model nude for a ‘Break The Internet’ photo spread in the 2014 winter issue of the popular Australian publication, Paper Magazine.

Though scandalous, Kim’s nude images sparked debate on television shows and radio stations all over the globe, motivated millions of tweets and Instagram posts across social media, and generated coverage across newspapers, magazines and online titles worldwide.

5 Lessons PR's Can Learn from Kim Kardashian

 

Image Courtesy of Shop Pink Cherie, flickr.com

Image Courtesy of Shop Pink Cherie, flickr.com

It was not long ago that Kim Kardashian was a humble stylist to the stars. But look at her now; one of the worlds most recognised celebrity faces, wife to a millionaire rapper, star of her own reality TV show, fashion designer, businesswoman, model, actress and an international brand worth millions.

It doesn’t stop there.

The American socialite turned TV star now owns her very own clothing line, perfume range, jewellery collection, weight loss product line and a string of work out DVDs. She has starred in movies, graced hundreds of magazine covers, and taken part in some of the world’s most reputable retail endorsements; all contributing to an estimated net worth of $65 million.

This year the Californian entrepreneur even managed to land on Forbes’ Celebrity 100 list at #80, ahead of Oscar-winning actresses such as Meryl Streep, Gwyneth Paltrow and Natalie Portman, and celebrated authors like Stephen King and J.K. Rowling.

So, what’s the secret to her success?

  1. Engagement

To date, Kim Kardashian has close to 25.4 million twitter followers, 21.5 million Instagram followers and over 24.3 million Facebook fans. How? She engages.

Kim maintains a strong relationship with her fans through a continual stream of communication. By keeping her followers updated with what is happening in her life, she encourages them to revisit her social media profiles as loyal followers.

Forbes recently reported that a small component of Kim Kardashian’s income comes from social media. Like many celebrities, Kim makes a bundle of cash being paid by businesses and brands to tweet to her many fans and followers.

The greater the level of engagement, the bigger the fan base, the higher the number of endorsement requests, the larger the pay cheque. It couldn’t be simpler.

  1. Transparency

Any fan of Kim Kardashian will be familiar with the hit reality TV series ‘Keeping up with Kardashians’ – an American show starring Kim and the rest of the Kardashian clan which first aired on E! in 2007 and is now watched all over the world.

Image Courtesy of jamesjenkins1974, flickr.com

Image Courtesy of jamesjenkins1974, flickr.com

Part of the programme’s appeal is that the public can identify with the Kardashians and relate to their personal issues, despite their wealth and fame. From Khloe Kardashian’s divorce with NBA basketball player Lamar Odum, to Kim’s long line of failed relationships, and Rob Kardashians weight struggle, to the birth of Kourtney Kardashians son and daughter; fans of the reality show have enjoyed unlimited access into the Kardashians’ private lives.

The Kardashians are a transparent brand that don’t pretend to be anything other than themselves, working to make as much money as they can. Together they are worth over $80 million – living proof that the public are more likely to trust and engage with a brand who is honest and relatable, than those that are not.

  1. Immediate Action

Kim’s transparency has also helped her in situations where her reputation has been at risk. In times of trouble, she will immediately release a statement for the media and her fans to address a situation before it spins out of her control.

Image Courtesy of Claudia Flores J, flickr.com

Image Courtesy of Claudia Flores J, flickr.com

Remember the Turkish Cosmopolitan incident? In 2011 Kim appeared on the front cover of the Turkish edition of Cosmopolitan Magazine. Unfortunately for Kim, the front cover ran the same month as Armenian Remembrance Day, when Armenians remember Turkey’s genocide of the Armenian population during World War I. As Kim is Armenian, this sparked universal outrage.

After the magazines launch, Kim immediately shared the following statement with her fans and the media:

“When I did this shoot for the international covers I had no idea that Turkey was planning to run my story on their cover THIS month.

“My Armenian heritage means a lot to me and I’ve been brought up to be incredibly proud of my family’s background and culture so as an Armenian-American woman it is a huge honor for me to be on the first ever Armenian Cosmopolitan cover.”

“I have an amazing relationship with Cosmopolitan Magazine. World-over, Cosmo is known as a fun and inspiring magazine for women of all races, shapes, sizes, regardless of their political beliefs and I really hope that if I can bring awareness to the issue, then this in an accomplishment.”

  1. Brand Management

Whether you love her or hate her, most people will agree that Kim Kardashian markets herself and her brand commendably.

Kim is always ready to face the spotlight and is mindful that every appearance and interview reflects upon her brand. Renowned for her friendliness towards reporters, photographers, and even irritable paparazzi; Kim keeps the media on side, often agreeing to a photograph or a quick comment even when she is not working.

Besides coupling with a long list of highly-paid athletes and rappers, Kim also seeks out successful brands to attach her name to  (Sears, Sketchers, Bebe and Glu Mobile to name but a few!) Partnering with these successful businesses and brands has expanded Kim’s reach and amplified her reputation enormously – not to mention her annual income!

As of May 2014, the Kardashian queen ensured that her name will remain in the headlines for years to come by marrying millionaire rapper Kanye West in a typically lavish Italian ceremony.


  1. ‘There’s no such thing as bad publicity’

Our favourite PR catch-phrase couldn’t be truer if we journey back to Kim Kardashian’s rise to stardom. The Californian socialite shot to fame after a scandalous sex tape was released by Vivid Entertainment in 2007, after it was sold to them by her former boyfriend and rapper, Ray J.

While most people would have shied away from such an incident, Kim saw it as a business opportunity and faced the media head on. Seven years later, and she’s a global megastar.

More recently, the 34-year-old star shocked fans when she chose to model nude for a ‘Break The Internet’ photo spread in the 2014 winter issue of the popular Australian publication, Paper Magazine.

Though scandalous, Kim’s nude images sparked debate on television shows and radio stations all over the globe, motivated millions of tweets and Instagram posts across social media, and generated coverage across newspapers, magazines and online titles worldwide.

Are our child stars doomed?

Amanda Bynes is back in the press this week and Justin Bieber, Lindsay Lohan and One Direction regularly grace our headlines with news of their shocking antics. Whether at the root of celebrity feuds, drink driving charges or rumours of drug abuse, the stories continue to be churned out as the world spectates at the downward spiral of our child stars. This pattern of erratic behaviour seems to occur all too often and begs the question, are the pressures of fame too much to deal with as a child?

Amanda Bynes rose to fame with The Amanda Show on Nickelodeon aged just thirteen and from there went on to star in Hairspray, feature on the front pages of Vanity Fair and win numerous TV awards. However, over the last few years her increasingly strange behaviours have hinted at psychological problems, all of which have been well documented by the media. There were the celeb twitter spats which saw her comments become more and more outrageous, rumours of drug addiction and most recently shoplifting charges. Having looked a little further into her story, I have found one of the saddest aspects to be the fact she is now estranged from her parents. In a time when they are needed the most, her family support network has broken down.

Image Courtesy of Amy Wood, flickr. com

Image Courtesy of Amy Wood, flickr. com

Justin Bieber recently came under scrutiny for a series of seemingly racist videos which showed him singing offensive songs, aged 14. The media went into a  frenzy and he was blackmailed as people tried to extort him and make a quick buck out of his poor judgement. Photos were also leaked of Justin smoking weed that saw him taken swiftly off his ‘role model’ pedestal and then there were mentions of speeding and car crashes in his £150,000 Ferrari. With a loyal fan base of ‘Beliebers’, JB has a wealth of youngsters looking up to him.  The downside of this, is that aside from his talent for singing, his every mistake will be read about all over the world and we all know that negative headlines sell.

Aged 20, JB is supposedly one of the current most hated celebrities in the USA. It seems he has burnt most of his bridges in the celebrity world and alienated himself from the paparazzi. Although he has grown up with the pressures of his celebrity status, he needs to take some responsibility for his disrespectful actions, of which there are countless. His story thus far has an element of self-destruction and he almost seems to be setting himself up for failure. Other similar examples include Lindsay Lohan, who spent time in prison and battled an eating disorder, and Britney Spears who famously had a meltdown in 2007 which involved shaving off all her hair whilst supposedly being addicted to amphetamines.

This year, the UK X Factor has lowered its entry age from 16 to 14 to draw in ‘fresh talent’. The decision has come under much scepticism and judge Cheryl Fernandez-Versini has been vocal about the fact she thinks this is too young. I am inclined to agree, given that the audition process sees candidates publicly ridiculed for poor performances whilst the judges make cutting remarks. Furthermore, numerous candidates have already been rejected for ‘not being ready’, so the change seems a little counter-productive.  Past winners of the show have gone on to be dropped by their record labels and have failed to maintain their success after being told they are the ‘next big thing’. I don’t feel it would be fair to face a 14 year old with this level of disappointment and inconsistency, especially when a school education may be at stake.

Reality shows such as X-Factor can literally catapult people into the limelight overnight and this combined with the rise of social media, means fame and

Image Courtesy of Catherine Laight, flickr. com

Image Courtesy of Catherine Laight, flickr. com

celebrity status can be obtained more quickly than ever. One Direction are one of X Factor’s most prominent success stories, with 122 awards between them, a world record and millions of pounds to their name. However, with the media waiting in the wings to make or break these stars, it was only a matter of time before band scandals started surfacing as we have seen.

So, what is the solution? These young stars need a strong network of people around them to support, ground and manage expectations. A reliable agent, publicist and accountant that aren’t only in it to make money, and have genuine concerns for their wellbeing are necessities. Kris Jenner’s family tie to her Kardashian clan may be the reason they have all been able to deal with the trials and tribulations of fame despite being one of the highest profile families on the planet. In times of crisis, reputation management PR may prove essential but preventing these scenarios from arising in the first place should be the priority.

It seems unsurprising that growing up in the limelight can lead to a premature mid-life crisis- how can anyone be expected to know what the fame package comes with in their early teens? Although success clearly has many benefits, this downward pattern repeats itself all too often and the power that comes with money and fame cannot be taken lightly. The future of 1D, Justin Bieber and this year’s young X Factor hopefuls remains to be seen but regardless, they need to be prepared for what could lie ahead. Although talent can shine from a young age, fame comes with a lot of baggage and a child is not equipped with the maturity and life experience to deal with this single-handedly.

PHA go to the GQ Men of the Year Awards

The annual GQ Men of the Year Awards took place at the Royal Opera House in London this week, with a few shock winners sending the Twittersphere into a spin.  And myself, Laura and Nick were there to witness the aftermath of the action-packed seventeenth awards ceremony.

Our client Timebased have been producing the event since it first began, and luckily for us, were able to offer us three passes to the official after-party, which of course we were not going to turn down!  After initially going into a huge panic about what to wear (cue a lunchtime AND post-work shopping spree) we couldn’t wait to spend the evening sipping on cocktails and rubbing shoulders with the award winners!

Of course, there was work involved as well, and Tuesday mainly consisted of monitoring Twitter for updates, keeping in contact with Richard, Creative Director of Timebased, and reaching out to our press contacts to keep them as up to date as possible.  As soon as the working day was over it was time to go home and get ready, while keeping an eye on social media and feeding live updates, such as the winners and what the celebrities were eating, through to the press.


As always, there were some surprises on the evening.  The response to Tony Blair’s Philanthropist of the Year award, as decided by readers and GQ Editor Dylan Jones, has received a somewhat mixed response (https://bbc.in/1ppcYQT), and a few of the outfit choices certainly raised eyebrows, namely that of GQ’s Woman of the Year Kim Kardashian, whose bespoke Ralph & Russo skirt left little to the imagination.  There was, of course, also James Nesbitt’s ice bucket challenge; which, after he was nominated by Dylan Jones, took place live on stage!

We met at 10pm, just as the awards were drawing to a close, and after an hour of hot-desking in a local bar, over a glass of wine (or two!), and an interview with BBC arranged for 7am the next morning, our work was done and we arrived at the Royal Opera House just after 11pm.  Ushered inside through the side entrance and welcomed with a cucumber mojito, we set about celeb-spotting straight away!  Within minutes we’d spied Jessie J, Pixie Lott and Amber Le Bon, and plucked up the courage to ask David Gandy for a photo – probably mine and Laura’s personal highlight of the evening!

GQ2, pha

After a few hours of dancing to Laura Jean Marsh and having sampled just about every cocktail on the menu, we said our goodbyes to a very happy client, and made our way to the exit, not before stopping for a photo in front of the GQ branded board, and of course picking up one of the coveted goodie bags from the night.

All in all, it was a hugely successful event, attended by some of the biggest and brightest stars in the industry, and one that Timebased are hugely proud to have played a part in.  Here’s to next year and (hopefully) securing another invite!

GQ1, pha

 

Designer of The Year: Christopher Bailey, CEO of Burberry

Entrepreneur of The Year: Andre Balazs (of Chiltern Firehouse fame)

Chef of The Year – Tom Kerridge

International Man of The Year – Jonah Hill

Comedian of The Year – John Bishop

Philanthropist of The Year – Tony Blair

Actor of The Year – Benedict Cumberbatch

Editor’s Special – Liam Neeson

Writer of The Year – Michael Lewis

TV Personality of The Year – Peter Capaldi

Innovator of The Year – Ewan Venters

Solo Artist of The Year – Pharrell

GQ’s Legend of The Year – Van Morrison

Inspiration of The Year – New Order

Sportsman of The Year – Lewis Hamilton

Special Achievement Award – Paolo Nutini

Leading Man – Colin Firth

Humanitarian of The Year – Ringo Starr

Woman of The Year – Kim Kardashian

Most Stylish Man – Douglas Booth

Icon of The Year – Iggy Pop

The Kimye Wedding: A Media Extravaganza

 

Image Courtesy of Fresh Fragrances, flickr. com

Image Courtesy of Fresh Fragrances, flickr. com

After long-awaited speculation and anticipation, the Kimye wedding has taken place and Kim Kardashian has finally become Mrs West, although the media frenzy surrounding the couple’s wedding is far from over. The location of the wedding, who designed the dress and if the likes of Jay Z and Beyoncé were to be attending the ceremony were just a few of the various topics being discussed globally throughout social media. With so much media attention surrounding what has been referred to as the ‘wedding of the century’, it has become more than just an exchange of vows between a couple. It has become a media extravaganza, with the family and friends themselves documenting every part of the lead up to the wedding on social media sites such as Instagram, inviting us in to have a taste of their lavish lifestyle.

In terms of PR, designers, restaurants and hotel owners are given vital opportunities to maximise their publicity and recognition, with the Kardashian clan’s every step being observed and published. The pre-wedding rendezvous was just as well publicised as the day itself, from a brunch held at Valentino Garavani’s Paris mansion, to a luxurious rehearsal dinner at the Palace of Versailles. Guests were then flown from Paris to the location of the wedding which took place at the Forte di Belvedere in Florence, Italy. With all of this being broadcast over social media, such locations are given the opportunity of boosting their credibility, as well as encouraging more tourism to these romantic European cities.

However, it is the fashion and glamour that never goes unnoticed, with the Kardashians wearing pieces by Valentino, Azzedine Alaia, Martin Margila, Givenchy and Balmain throughout the week leading up to the wedding, giving these designers even more of a global platform to showcase their designs. Of course, after much anticipation as to which high-end designer the reality star would wear on the big day, Kim did not fail to live up to expectations, opting for a custom-made Givenchy Haute Couture dress created by Riccardo Tisci. As well as the dress receiving great levels of media attention, the exchanging of the couple’s Lorraine Schwartz wedding bands have certainly not been ignored.

Despite the wedding having been and gone, this has not reduced the level of talk surrounding the couple’s celebrations, with attention moving forward to their chosen honeymoon destination of Ireland, staying at a luxury private estate in Munster. It is likely that Ireland will see an increase in tourism, particularly in the next few months, as a result of the media’s exposure of it as a romantic destination good enough for the power couple themselves.

So the Kimye wedding we have all been waiting for is finally over, but this doesn’t mean the frenzy is over too. The media will no doubt now be speculating and waiting for baby number 2 and the pregnancy fashion that is sure to follow…we can’t wait!

Fashion’s Big Night: The Met Ball 2014

The Met Gala is one of the many anticipated sartorial fashion showcases of the year. Held at the Metropolitan Museum of Art in New York, this year’s annual charity event paid homage to couturier Charles James. The code of dress was an enchanting ‘White Tie and Decorations’ theme, which was emphasised in a billowing sea of dresses.

Image Courtesy of gem_106, flickr.com

Image Courtesy of gem_106, flickr.com

A Cinderella story was envisioned, as the evening’s host, US Vogue Editor, Anna Wintour led the entourage of celebrities in cascading couture up the stairs from the red carpet. With guests including Rita Ora, Lily Allen, Sarah Jessica Parker and Kim Kardashian dressed in aesthetic extravagance, from classic to glamour via Oscar de la Renta, Stella McCartney, Lanvin and Chanel. Fashion houses scrambled for stars to wear their latest silhouettes, as recognition was the forefront.  Being one of the biggest opportunities to flaunt anything and everything, social networking and media coverage was heavily utilised, bringing an epidemic of photographers from publications and newspapers to outreach maximum publicity worldwide.

However, the event would not be complete without the ‘Best Dressed and Worst Dressed’ notorious fashion stamp. As critics (and the public) eagerly awaited live photos from the carpet to be uploaded, eyes were firmly glued to computer screens, ready to judge and determine which celebrities successfully accomplished ‘classical glamour’, and which forgot to check The Galas’ dress code. The pressure of wearing the right dress on a night out has never been so detrimental.

For the fashion designers whose dresses were to be showcased, it was a nervous wait on whether the PR move was worthwhile. For those who didn’t come out on top, and for those who didn’t even make the list of go-to designers for the event, the prep work has already begun ready for next year.

So who’s got some work to do ready for next year? Katie Holmes in her yellow Marchesa dress was labelled an outright disaster, Rita Ora was described as a drowned mermaid in her Donna Karan Atelier dress and the jury is still out on Kristen Stewart’s Chanel number.

Better luck next year guys!

 

 

Fashion's Big Night: The Met Ball 2014

The Met Gala is one of the many anticipated sartorial fashion showcases of the year. Held at the Metropolitan Museum of Art in New York, this year’s annual charity event paid homage to couturier Charles James. The code of dress was an enchanting ‘White Tie and Decorations’ theme, which was emphasised in a billowing sea of dresses.

Image Courtesy of gem_106, flickr.com

Image Courtesy of gem_106, flickr.com

A Cinderella story was envisioned, as the evenings host, US Vogue Editor, Anna Wintour led the entourage of celebrities in cascading couture up the stairs from the red carpet. With guests including Rita Ora, Lily Allen, Sarah Jessica Parker and Kim Kardashian dressed in aesthetic extravagance, from classic to glamour via Oscar de la Renta, Stella McCartney, Lanvin and Chanel. Fashion houses scrambled for stars to wear their latest silhouettes, as recognition was the forefront.  Being one of the biggest opportunities to flaunt anything and everything, social networking and media coverage was heavily utilised, bringing an epidemic of photographers from publications and newspapers to outreach maximum publicity worldwide.

However, the event would not be complete without the ‘Best Dressed and Worst Dressed’ notorious fashion stamp. As critics (and the public) eagerly awaited live photos from the carpet to be uploaded, eyes were firmly glued to computer screens, ready to judge and determine which celebrities successfully accomplished ‘classical glamour’, and which forgot to check The Galas’ dress code. The pressure of wearing the right dress on a night out has never been so detrimental.

For the fashion designers whose dresses were to be showcased, it was a nervous wait on whether the PR move was worthwhile. For those who didn’t come out on top, and for those who didn’t even make the list of go-to designers for the event, the prep work has already begun ready for next year.

So who’s got some work to do ready for next year? Katie Holmes in her yellow Marchesa dress was labelled an outright disaster, Rita Ora was described as a drowned mermaid in her Donna Karan Atelier dress and the jury is still out on Kristen Stewart’s Chanel number.

Better luck next year guys!