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How To Make Your Pet #Instafamous

How To Make Your Pet #Instafamous

By Elisha Wilson, Creative Strategy Intern

Instagram is a huge social media platform (100 million daily active users) – and it’s great in that it enables anyone, with any niche, to have their own space on the Internet.

From Doug the Pug with 2.7 million followers, to Hamilton the cat with 744k followers… We’ve put together some useful tips on how you too, can make your pet #InstaFamous

Todays to do list: be a couch potato.

A post shared by Yogi Bear ✨ (@lifeofyogibear) on

1. You must be committed.
Before endeavouring on the journey to pet stardom it is important to consider that it is going to be an investment of your time. The biggest pet stars on Instagram post regularly (sometimes 2/3 times a day) and are constantly engaging with their followers. The more active your account is, the more likely it is that you will attract attention…

2. People LOVE good quality pictures.
Although smartphones have a great camera, there’s nothing quite like the quality of a DSLR. If you really want your pet to be #Instafamous, then you will probably need to invest in a good camera. To add to this, using a good editing app (VSCO/Photoshop) will enable your pictures to be even more special.

Romantic Kong 🌹 tag ur lover

A post shared by King Kong Da Savage Pom (@kongdasavage) on

3. Follow similar accounts.
To build yourself a base, it’s a good idea to follow animal influencers and other accounts like your own. This allows you to gauge the competition, get some ideas of what to post and see what’s popular! To add to this, we’ve found that most animal accounts will follow back

4. Be creative.  

People love accounts which show off the pet’s personality. If you post your pet in the same pose, every day, people will just get bored and unfollow. Shoot them in different locations and position them in different angles. Also, having creative captions is another way to make your account stand-out from the crowd.

"‪Save water, shower with a pug‬" -Doug

A post shared by Doug The Pug (@itsdougthepug) on

5. Make ‘Furiends’ and stay engaged with followers.
Yes, that’s a thing. There are millions of other Instagram users posing as their pet – so why not make friends? Follow, like and comment on accounts similar to yours. It’s a great way to build a fanbase and almost guarantees some likes and comments on your page. A win-win!

6. Use #Hashtags.
An easy way to reach people from all over the world. Simple hashtags like #dog & #instapet will allow your picture to be seen by people who don’t follow you already.

The hooman left me for 4 days… How rude! Now she is expecting me to participate in a photoshoot 🙄Naturally, I pulled my grumpiest face, what do you all think? Good to be back furriends! 🤗

A post shared by Rudy (@rudyinthecity) on

7. Try and stick to a theme.
Many #Instafamous accounts which we’ve come across generally have a good-looking feed because they’ve stuck to a ‘theme’. For example, @theobonaparte is a cream French Bulldog, who has over 219k followers. His feed is very aesthetically pleasing as his owner takes pictures with backgrounds that are neutral and flattering to his colouring.

https://www.instagram.com/p/BW5VHvaHeb5/?taken-by=theobonaparte

8. Enter Competitions! (or hold Giveaways)
There are ALWAYS competitions in the #Petstagram world. Whether it’s a competition to win a load of toys or a model search. Enter as many as you can, because if you win, it will be GREAT exposure for your account. Even better, when you start to have a following, you can hold giveaways yourself. This type of engagement is a great way to gain followers.

9. Always tag companies.
Don’t forget to do this!! If you buy your pet something new (collar/lead/bandana/food) always tag the company. This potentially means that you’ll get a repost, which means more exposure for your account.

Teddy looks adorable in his very first bandana! 😍 I bought this from @fifisbeautbows and am so happy with it, I really recommend checking out their shop ☺️💗🐾 . . . We have booked Teddy in for his final puppy groom at the @groomroomchristchurch – where has all the time gone 😧🐶❤ . . . #BHmodelsearchUK #follow4follow #dog #yorkie #paw #puppy #photography #bandana #cute #boy #meowzartandbark #happypawsmodelsearch #meowzartandbarkdotcomdotau #nautical #anchor #yorkies_forever_ #yorkshireterrier #dailydog #dogsofinsta #like4like #comment4comment #love #pizza_puppies

A post shared by Bella and Teddy 🐶 (@_booandbear) on

10. Have fun!!!
This is one of the most important tips. If your account is fun, engaging and the captions are light-hearted, then people will definitely want to follow you!

…If you have consistent content, make time to engage with your followers and have a bit of fun, then you’ll have no problem turning your pet into a social media star! ?

The PHA Group PR Student Awards – we have our winners!

The The PHA Group 2017 PR Student Awards have received a number of amazing entries and we would like to say a very big thank you to all of you who entered, we really enjoyed reading your entries and were impressed by your enthusiasm for PR.

After much deliberation, the team couldn’t narrow it down to one winner, and therefore have decided on the following three winners:

Josh Dunne – Addict Aide’s Louis Delage Instagram Campaign

Kate Eldridge – Smirnoff’s “Love Wins” Campaign

Jasper Stanley – The Royals’ Heads Together Campaign

As a leading UK PR Agency, The PHA Group are advocates of recognising talent and we are committed to reaching out to students to help inform them on what a career in PR can offer them. We run a very successful PR Internship programme, regularly attend University Careers Fairs and host PR Open Days at our offices for aspiring PR professionals to gain a unique insight into what it’s like to work in Public Relations.

Over the years we have been hugely impressed by the creativity and ideas of the great interns we have had at our agency and so we wanted to create an initiative designed to give students a chance to discuss PR campaigns that they felt particularly engaged with.

We asked students to tell us about their favourite and most inspiring PR campaign from the past 5 years in 300 words or less. The campaign could be from any size company but had to be a PR campaign specifically.

We hoped to hear from students who are interested in a career in PR and who are excited about the prospect of joining The PHA Group team for a day of interactive and bespoke activities at our London Offices – and we weren’t disappointed!

We received so many engaging entries which had hard-hitting topics at their core such as mental health, equality and addiction. It was a tough process choosing a winner, and so we decided on three of our favourites.

Josh Dunne impressed us with his understanding of the impact that PR can have and how campaigns can be effective on a low-budget for his entry on Addict Aide’s fictional Instagram account for socialite Louise Delage to highlight how easy it can be to miss the addiction of someone close to you.

Like my addiction

A post shared by Louise Delage (@louise.delage) on

Kate Eldridge wowed us with her description of the “Love Wins” PR campaign for big brand Smirnoff and the real world impact that they achieved with their bespoke ‘equality collection’ vodka bottles which created awareness and supported gender, sexuality, race and nationality equality.

New bottles!! #love #loveislove #lovewins #❤️ #👭 #👬 #👩‍❤️‍👩 #👨‍❤️‍👨 #smirnoff #lgbt #lgbtq #pride #pridemonth #mindyourbusiness #letitgo #loveeveryone #drinkdrankdrunk #drinking #drinks #vodka #absolute

A post shared by Manda (@paanda1990) on

And finally, Jasper Stanley stood out for his awareness that a successful PR campaign doesn’t have to have a monetary impact, but can simply create a conversation where previously there has been stigma – this was achieved by the mental health campaign Heads Together in partnership Prince William and Harry.

#throwbackthursday to @adwoaaboah & her mum Camilla showing that two heads are better than one when it comes to mental health. #headstogether #mentalhealth #oktosay

A post shared by Heads Together (@heads_together) on

The winners will spend a day at The PHA Group learning from industry experts and gaining a unique insight into one of the UKs leading PR agencies. There will be Q&As with our senior team, including ex-national newspaper journalists and the founders of the PHA brand. As a multi-sector PR agency we have expertise across consumer, sport, business, fashion, corporate and political PR and our friendly team are excited to welcome Josh, Kate and Jasper to the agency on Wednesday 19th July.

 

 

The PHA Group PR Student Awards – we have our winners!

The The PHA Group 2017 PR Student Awards have received a number of amazing entries and we would like to say a very big thank you to all of you who entered, we really enjoyed reading your entries and were impressed by your enthusiasm for PR.

After much deliberation, the team couldn’t narrow it down to one winner, and therefore have decided on the following three winners:

Josh Dunne – Addict Aide’s Louis Delage Instagram Campaign

Kate Eldridge – Smirnoff’s “Love Wins” Campaign

Jasper Stanley – The Royals’ Heads Together Campaign

As a leading UK PR Agency, The PHA Group are advocates of recognising talent and we are committed to reaching out to students to help inform them on what a career in PR can offer them. We run a very successful PR Internship programme, regularly attend University Careers Fairs and host PR Open Days at our offices for aspiring PR professionals to gain a unique insight into what it’s like to work in Public Relations.

Over the years we have been hugely impressed by the creativity and ideas of the great interns we have had at our agency and so we wanted to create an initiative designed to give students a chance to discuss PR campaigns that they felt particularly engaged with.

We asked students to tell us about their favourite and most inspiring PR campaign from the past 5 years in 300 words or less. The campaign could be from any size company but had to be a PR campaign specifically.

We hoped to hear from students who are interested in a career in PR and who are excited about the prospect of joining the The PHA Group team for a day of interactive and bespoke activities at our London Offices – and we weren’t disappointed!

We received so many engaging entries which had hard-hitting topics at their core such as mental health, equality and addiction. It was a tough process choosing a winner, and so we decided on three of our favourites.

Josh Dunne impressed us with his understanding of the impact that PR can have and how campaigns can be effective on a low-budget for his entry on Addict Aide’s fictional Instagram account for socialite Louise Delage to highlight how easy it can be to miss the addiction of someone close to you.

Like my addiction

A post shared by Louise Delage (@louise.delage) on

Kate Eldridge wowed us with her description of the “Love Wins” PR campaign for big brand Smirnoff and the real world impact that they achieved with their bespoke ‘equality collection’ vodka bottles which created awareness and supported gender, sexuality, race and nationality equality.

New bottles!! #love #loveislove #lovewins #❤️ #👭 #👬 #👩‍❤️‍👩 #👨‍❤️‍👨 #smirnoff #lgbt #lgbtq #pride #pridemonth #mindyourbusiness #letitgo #loveeveryone #drinkdrankdrunk #drinking #drinks #vodka #absolute

A post shared by Manda (@paanda1990) on

And finally, Jasper Stanley stood out for his awareness that a successful PR campaign doesn’t have to have monetary impact, but can simply create a conversation where previously there has been stigma which was achieved by the mental health campaign Heads Together in partnership Prince William and Harry.

#throwbackthursday to @adwoaaboah & her mum Camilla showing that two heads are better than one when it comes to mental health. #headstogether #mentalhealth #oktosay

A post shared by Heads Together (@heads_together) on

The winners will spend a day at The PHA Group learning from industry experts and gaining a unique insight into one of the UKs leading PR agencies. There will be Q&As with our senior team, including ex-national newspaper journalists and the founders of the PHA brand. As a multi-sector PR agency we have expertise across consumer, sport, business, fashion, corporate and political PR and our friendly team are excited to welcome Josh, Kate and Jasper to the agency on Wednesday 19th July.

 

 

Instagram vs Snapchat: The Stories Debate

Another day, another social media update! On Tuesday, Instagram rolled out a new feature called Instagram Stories.

This feature allows users to upload photos and videos that will disappear automatically after 24 hours. ‘Stories’ sits at the top of your newsfeed, and you can bring your content to life with text and drawing tools. Sound familiar? Yes! That’s because it’s just like Snapchat.

Essentially, Instagram have copied the whole concept of Snapchat Stories. Once a place where you could only see the ‘highlights’, Instagram are ready to take on their fellow tech giant; swallowing their pride with this huge ephemeral curveball. In an interview with TechCrunch, Instagram’s CEO Kevin Systrom even said that Snapchat “deserve all the credit”.

But what does this mean for the future of Instagram and Snapchat? Reaction has been mixed online.

In favour of Instagram ?

“Good artists copy; great artists steal”, say Next Web who have revived the words of Picasso. Some say that Instagram has taken a concept built by Snapchat but “out-innovated” them with their own spin on the familiar feature. When you think about it, this feature is actually a perfect fit for Instagram. Ultimately, Instagram has made the feature more accessible and easier to use for a wider group of people and higher numbers of users; people who sometimes struggle with the current Snapchat model. In their official blog, Instagram said that now their users “don’t have to worry about overposting. Instead, you can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed”. The new feature will be rolled out globally to both Android and iOS users over the next few weeks.

Instagram Stories offers something more – i.e. beautiful imagery and highlights; along with a raw, unedited look into daily lives. This is a move that could really bring Instagram to the forefront, to make sure it stays on top. The best of both worlds! Watch out, Snapchat.

Instagram Stories

In favour of Snapchat ?

We spoke recently about how Snapchat really is the app for innovation, and it still is. Snapchat pioneered the ‘Stories’ feature which has taken over the social media world, not to mention Snapchat ‘Memories’, ‘Geofilters’ and ‘Lenses’. Snapchat have been original with their product, a product which has contributed to the decline in “original sharing” via Facebook. Copying Snapchat is an extreme move by Instagram, one which is telling of the problems the app is facing. People have always liked Snapchat because of the freedom associated with it, it is a place where you don’t have to feel judged for posting like you might do on Instagram or Facebook. The new ephemeral feature on Instagram has basically confirmed that this type of sharing is the way forward. Snapchat have innovated before, and there is no doubt that they will do it again.

With a dedicated and loyal fan base, it is hard to see how Snapchat will suffer as a result of this move. Not to mention the fact that Instagram have annoyed many people with their recent algorithm change – ‘Stories’ has just added salt to the wound. With sentiment erring slightly on the negative side, could Instagram become the Bebo of our time?

As always in the world of tech and social media, we can never tell what’s around the corner. Who will reign supreme? Time will tell. In the meantime, the digital team at The PHA Group are looking forward to the next update from Snapchat…

 

 

Snapchat: The App for Innovation in Social Media Marketing

Snapchat Logo

Credit: REUTERS/Mike Segar

 

The world of social media is fast-paced and ever-changing. You never know when the latest update, trend or social media fad is going to kick off. Case in point: you might remember last week we posted a blog: ‘Make it Snappy: Brands Who Got Creative on Snapchat’. Within a couple of days of posting, Snapchat had already started to roll out its latest feature; one which could completely change the game altogether – Snapchat Memories. (Just when you started to get to grips with the app, eh?)

Snapchat are leading the industry in terms of innovation right now; not only have they managed to find something that is unique to them, they are also setting an example for other networks – who often scramble to follow suit whenever an update is made.

But I don’t get it, what is Snapchat?

Get downloading, it’s the fastest growing social network! For the uninitiated, let’s take it back to basics…

Snapchat is a mobile messaging app, and social media network, where users engage through short disappearing videos and photos known as ‘snaps’. This is different to all other social media because it is ephemeral. Users are able to create daily stories in 10-second max bursts which can be sent to friends privately, or viewed for up to 24 hours if submitted as a ‘Story’.

In May, Snapchat revealed that over 10 million Brits use the app on a daily basis. The app has exploded in use, recently overtaking Twitter in terms of daily users. Originally, content was completely raw and curated ‘in the now’. The founders of Snapchat say it is an app for “instant expression”. There is a certain ‘fear of missing out syndrome’ attached to Snapchat; limited viewing time on snaps makes users log in daily to view content. Clever move? I think so.

So what about Snapchat Memories? Are they, too, ephemeral?

In the past, Snapchat has encouraged instant communication and the sharing of moments as and when they happen, but now Snapchat also wants you to share your past. Memories does exactly what it says on the tin – it provides a way to save snaps and share old ones within a new section of the app. You guessed it – Snapchat Memories don’t disappear! This is a highly ambitious and significant move by the social media giant, as it takes on the likes of Facebook and Google by moving away from its ephemeral roots. In the meantime, other networks are moving to promote more real-time sharing.

Memories is probably one of the biggest updates to Snapchat in the company’s history (a mere 5 years!) Snapchat has always pitched itself as the app that didn’t store anything for long, but the introduction of the ‘save’, ‘replay’ and ‘stories’ features shows how this has gradually changed.

But what does this update mean overall? And how will this affect companies and brands who use Snapchat?

Initial feedback on Memories has been positive. The main effect could be that Memories will push users to think of Snapchat as their go-to camera app and photo storage space – and, wait for it, there is no cap on storage as of yet. It has yet to be seen, but this may become a problem for other image sharing sites like Instagram and Facebook.

Personally, I think it’s a win-win for Snapchat. While 18-24 year olds are Snapchat’s core base, a recent report in The Wall Street Journal said that 14% of US smartphone users over the age of 35 are now on the app, while 38% of smartphone users aged 25-34 have also signed up to the platform. The rate of growth amongst older audiences is high, and with that, there must be innovation and change to satisfy the audience base. Before dedicated Snapchat fans wince at the thoughts of change they must remember that Memories is essentially a compromise, and Snapchat have simply made another option available.

In terms of marketing, the introduction of Memories is a turning point for marketers looking to use the platform to increase brand awareness and reach new audiences. There is now flexibility to upload branded photos and previously curated content as you would on other platforms. As Tim Peterson of Marketing Land said: “brands will be able to take photos and videos that they had created for use elsewhere – be it print magazines, billboards, YouTube or TV – and syndicate them to Snapchat”.

Memories is not the only place where brands can realise the potential of Snapchat. Apart from having owned Snapchat accounts, brands can also tap into influencer marketing and geofilters. Geofilters are “a fun way to share where you are, or what you’re up to, by adding a fun overlay to your snap”. More and more brands and agencies are experimenting with on-demand Geofilters, where people and businesses design filters for specific physical spaces during set periods of time. This is a great way to increase brand awareness for a launch or major event, or even when a consumer visits a retailer or restaurant, for example. It takes just one day for filters to be approved. Win!

At The PHA Group, we recently created a bespoke Snapchat filter for our summer party and it went down a treat, with lots of engagement across the agency. We had a total of 3.1k views on the filter during the evening.

PHA Summer Party Snapchat FilterPHA Summer Party Snapchat FilterPHA Summer Party Snapchat Filter

 

 

 

 

 

 

 

 

 

So, what’s next?

Snapchat is a really exciting space at the moment, for personal and business users alike. I don’t know about you, but I absolutely love Snapchat right now. For me, Snapchat has always seemed like the most authentic social network. It’s a quick and easy way to be social, to learn and to be engaged by other people’s experiences and personalities. So far, the app hasn’t focused too deeply on numbers, with no follower counts. You and you only can see how many people viewed your content – so it’s real, and less of a popularity contest. As it grows, it is likely that there will be a more robust system for analytics introduced, but for now, the onus is on the content, rather than the numbers.

The app is a real platform for innovation right now, as if you don’t change you don’t grow. I believe more and more brands will jump on the Snapchat bandwagon this year as it has become more accessible, but let it be said – to be successful on Snapchat you must also be like the app itself – open to change and ready to meet the demands set by your audience.

#AlreadyFiltered: Instagram Announces Newsfeed Algorithm

#RIPinstagram

Instagram is changing its newsfeed.

In perhaps one of the most pat-on-the-head press releases ever put out on a quiet Tuesday afternoon, Instagram announced plans to start ‘personalising’ the content its users see. With an algorithm.

According to the New York Times, who first reported the story, moving the platform away from its reverse chronological feed will mean that photos will be bumped to the top of your page based on your history of interactions with certain friends and accounts.

As the release tech-‘splained, “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most. The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimising the order — all the posts will still be there, just in a different order.”

No longer will you have to worry about missing that all-important photo of your cousin’s new puppy or that blogger’s avocado toast breakfast whilst sitting on a long-haul, wifi-free flight. Those photos will be at the top when you touch down.

Similarly, you won’t have to worry about drowning out your favourite accounts when you follow more users. The algorithm will provide a safety net for the photos that really matter to you – at least in theory.

It also means the photo-sharing app will look a lot more like the ever-popular Facebook, which purchased the company for $1bn in 2012.

As you can imagine, the news went down like boots tied to boulders. Especially when it came with the addition that advertisers will be exempt from the changes. And that it’s not just the people you interact with most that will be bumped up, but ‘most popular’ posts as well. This suggests if you follow any brands, celebrities or well-established bloggers, they too will receive space precedence over smaller accounts.

The algorithm thusly has many concerned and you have only to glance through news feeds to find posts like these:

instagram algorithm

Instagram image courtesy of Valerie Tejeda, author of Hollywood Witch Hunter

 

Image Courtesy of @Dropandgivemenerdy on Instagram

Image Courtesy of @dropandgivemenerdy on Instagram

The post from @dropandgivemenerdy conveys just one of the issues being raised by community users with small and micro-businesses. As a book blogger and cover designer, the account creator, Alexis Lampley, quit her full-time job in order to more fully commit to her startup business.

Lampley further explains her worries in the comments, saying “Instagram is the only place I am building this business, and this new algorithm base could destroy that. I’ll never be able to compete with companies who have a larger follower base if I never show up in my followers’ feeds.”

It’s a valid concern. For thousands – if not hundreds of thousands – of Igers (Instagram users), their feed acts as the main marketing channel for their business.

And it’s been highly effective. Because of its image-focused nature, Instagram makes it simple for small businesses to define a brand, create relevant content, drive and build engagement, as well as establish a unique community. For fashion, fitness, and food brands, this has been highly successful too because it allows them to sell lifestyle choices in an authentic, immediate format. To illustrate, household names such as Joe Wicks, the online nutrition and fitness coach, began on the platform. And there are more business success stories emerging every day.

What will the new algorithm mean for such businesses and the entrepreneurs behind them? In all likelihood, it’ll make things harder. How they launch and drive sales will need a thorough rethink. Click-throughs from Instagram to product sites or retailers is essential for the business growth of these companies. Using concepts such as giveaways and competitions, they have been able to maximise their reach on the reverse chronological feed. The new system has the potential to scupper this if an account lacks high engagement or established popularity.

There’s an argument that says Instagram’s increasing popularity means the platform does need to change in order to stay relevant. With around 400 million users, so much content is now generated every minute that the average Iger misses around 70% of the photos in their feed. Even the really great ones with more likes than said average user might receive in a year.

Relevancy-optimisation, therefore, does make some sense.

However, the general opinion appears to be that this is in the best interest of the platform, not those that use it. It’s about monetising, about making Facebook’s purchase a fully viable business. Sure it goes against the Lean Startup model underpinning the current Instagram. Given that it’s still free, however, there’s a certain absurdity to thinking it could remain the same forever when there’s so much other competition out there.

At the end of the day, #RIPInstagram might be trending now but many had the same furious reaction when ads started showing too.

Almost every other week there seems to be a headline about one social media app or another making changes to its format or tweaking it’s products, adding and taking away like some small, indecisive child playing god with their Legos. In zero cases did these social edits receive overwhelming love and support from users. No one likes change – remember the Twitter favourite furore? – but give it a week and the sadface emojis and hashtag petitions vanish into the Ethernet.

The question is, will this be the case for Instagram?

It has already weathered three rounds of backlash from previous changes, so it seems likely. But when the platform’s most treasured asset appears in jeopardy – it’s simplicity – will users come round to the changes?

Will it help Instagram grow?

Might it do so at the expense of those content creators most passionate about the platform?

Time will tell.

Just not in reverse chronological order.

 

 

Dan Bilzerian: King of Instagram #NoFilter

The PHA Group’s Ben Cossor discusses the Instagram Playboy Dan Bilzerian and how his approach could influence your social media strategy.

Those of us who like to think the intricate details of our lives (meals, pets, torsos) are interesting enough to put a filter on and share with the world are already very familiar with Instagram.

But while the majority of users abide by the line at which appropriate, generic sharing becomes incongruous and risqué, one man has redefined how to use the social channel, prompting us to think twice about uploading a black and white photo of our next Nandos. In the grand scheme of things, it’s not a suitcase of dollar notes or a Project X-style pool party, and therefore it’s not interesting.

Known by his followers as the “Instagram Playboy”, Dan Bilzerian has taken the concept of social media sharing to a new level; unafraid to make public his life of excess and daily exotic escapades.

Dan Bilzerian has become famous for flaunting his playboy life on Instagram

Dan Bilzerian has become famous for flaunting his playboy life on Instagram

When it comes to earning yourself a worldwide reputation for doing little more than living life, the self-confessed gambler, actor and astronaut (apparently) is a prime example. He has found his niche in the lucrative ecosphere of poker, which inevitably means he has his adversaries as well as fans (2 million followers on Instagram).

But while many -myself included when I first discovered his Instagram page- are cynical about his sense of self-entitlement as a result of a wealthy upbringing, maybe we just have to admit that he is one of life’s winners who has earned his lavish lifestyle through an unorthodox example of meritocracy.

Sitting at home playing private games of poker is not everyone’s idea of a raucous Sunday afternoon, but when you add girls, goats, money, champagne, private jets and more money to the equation, suddenly the whole world wants to be a part of it. Of course, this means that Bilzerian is subject to a plethora of messages from fans seeking his recognition: “I WANT YOUR LIFE!!!” is a personal favourite.

Like him or not, approve or disapprove, without the Instagram Playboy the poker world would be a much darker place.

His penchant for posting photos of his scantily clad acquaintances resulted in a social media fail recently in the form of a video I’m sure you have all heard about. Surely a life such as this is just a disaster waiting to happen? Even so, anything he does is likely to up his social media followers significantly. Swings and roundabouts.

Delving into the world of Dan Bilzerian has prompted me to reconsider how we use Instagram and other social media channels. How far are we willing to go to get that one more follower? Somehow, I don’t think a selfie with your cat will make the difference. It seems that uniqueness is key, but we all need to become poker experts and astronauts first.

There is talk of Bilzerian relinquishing his crown as the king of Instagram in the near future. Winning over $10 million in one day and losing half of it the next evening, five days a week, seems to be taking its toll, and he is finally looking to settle down at the age of 32.

Someone now needs to replace Bilzerian and assume the role of the Instagram Playboy. Any takers?

If you liked this article why not share it or leave a comment. For similar posts you can visit our blog or if you have a specific question you can contact us here.

Love Me Tinder

In the forever advancing world of social media, every platform is only ever a snap(chat) second away from being old news, and it seems that the time has come to say the words that Mark Zuckerberg never wanted to hear – Facebook is officially for your mum.

Over the past year, numerous reports have cited apps such as Snapchat and Instagram as being the go-to sites amongst social media savvy teens, many of whom have proceeded to abandon Facebook in their droves. However, it seems that it’s now not just the teens…

Sat in my local pub in Clapham last weekend, I couldn’t help but notice that I was surrounded by tables of fellow twenty-somethings all hunched over their iPhones, their expressions a mixture of approving nods, looks of indifference and in some cases, audible marks of disgust… another Miley Cyrus-esque celeb haircut fail? Nope – welcome, it seems, to the world of Tinder…

Launching last autumn at a party at the University of Southern California, Tinder has spread across college campuses in the US faster than an outbreak of glandular fever, and it’s now making a similar stir this side of the pond, with daily downloads of the app currently hitting between ten and twenty thousand.

But what exactly is it?

Tinder is essentially an app version of the old classic game, ‘kiss, marry, push off a cliff’ (and other more crudely named variations…) in that it essentially provides you with a platform on which to rate or reject people in your local vicinity – think ‘Hot or Not’ meets speed dating, but speedier… you don’t even have to wait several minutes for a bell to ring to affirm your disinterest – simply swipe their face from your phone screen in seconds. If you happen to like someone who has liked you back, then a ‘match’ is made and the messaging can commence.

Tinder’s popularity seems to be rooted in the fact that its users don’t actually think of it as online dating, but view it more like playing a game. Plus, unlike other dating sites Tinder is actually fun to use and thanks to the fact that you can only message people with whom you’ve made a match, you avoid being inundated with an inbox full of ‘selfies’ of shirtless, fake-tanned men posing in their bathroom mirrors, which can only be a bonus…

Whilst it may sound superficial, Tinder merely mimics the social dynamics of the offline world, providing a platform for us to do all the things we like doing online but won’t admit to… namely acting shallow and making snap judgements about people based on their appearance.

Have you dared to date via Tinder? If you’d like to share your Tindering tales with us, then Tweet us @Pha_Digital… we’d love to hear from you!

 

Cover courtesy of Nancy, <I’m Gonna Snap!, flickr.com

Instagram Release Video Sharing

Over the past couple of years, Instagram has become the leading social media app for capturing and sharing still imagery. With the option to add a number of filters, it has allowed users to produce really stunning imagery, something which professional photographers with the help of Photoshop would even be proud of.

At the back end of 2012 Twitter purchased the failing video app Vine, which allowed users to record short stop animation style videos and share them around the world.  Until now, Vine has been the only app which has focused solely on sharing video content on a social media platform.

This week has seen Instagram attempt to rival Vine’s dominance as the leader in video sharing, by allowing it’s users to now share video content as well as it’s traditional still imagery. Instagram is also allowing it’s users to upload content 15 seconds long in comparison to Vine’s 6 seconds, while also maintaining the function of adding filters to really enhance the look and feel of the videos.

So what does this mean for Vine? Twitter users have already taken to the platform with the hashtag “please don’t kill my Vine”, referring to the Kendrick Lamar song “please don’t kill my vibe”, suggesting that Vine’s days are over.

Last week it was announced that Vine’s videos are now shared on Twitter more than Instagram photos, mainly due to the fact Instagram cut off it’s Twitter integration in December. So permitting Instagram and Twitter do not integrate again, Vine won’t be in danger.

It is exciting to see what the ability to share video content will bring to the Instagram community, especially with the option to add filters, image stabilization and the option to add a cover frame image. All functionalities Vine has still not enabled.

Only time will tell how the apps will compete in the market, but either way, it has opened the door for video sharing enthusiasts to get even more creative.

Is That My Instagram in My Klout Score?

Instagram images will finally play a role in your Klout score. Although you have been able to connect your Instagram account to Klout for some time. Your Instagram influence did not play a role in your overall Klout score, until now.
Your Instagram images will now join the likes of Facebook, Twitter and LinkedIn to measure your social influence. Your most influential updates will feature in the ‘Your Moments’ section of your Klout profile.
 
Klout is a San Francisco based company that provides social media analytics to measure a users influence their social network. Measuring the size of your network, the content created, and how others react to that content. Klout scores range from 1 to 100, with higher scores corresponding to a higher social influence.
 
In addition, Bing has been made a Klout partner that will result in high-profile influencers having their scores displayed on search results. So if you are searching for a particular individual you can see at a glance not only their score, but also where their influence lies.
 
Here in the digital PR team, our personal accounts increased by an average of 3, thanks Instagram. Has your score been affected?
Image courtesy of: Kevin Sablan, flickr.com