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#EdBallsDay & The Best of Political Tweets

#EdBallsDay & The Best of Political Tweets


Personal reputation masterstroke or fortunate blunder? That could be the tagline of Ed Balls’ entire life to date. Unfathomably worse at Twitter than he is at dancing, he has become a figure of public adoration over his good-natured bumbling. How very British.

So to celebrate Ed’s digital illiteracy, here is our list of the great and (mostly) awful of when Twitter meets Politics.

Balls or bust – the Political Tweet to end all Political Tweets. Never change, Mr Balls.

Every #EdBallsDay, children will leave a glass of milk and a pair of spandex leggings at the bottom of their bed. Then they will close their eyes and whisper ‘Ed Balls’ three times. If they’ve been good, Ed Balls will appear before them to perform a dance, before dashing off into the night to fight crime.

Optimistic to presume that Dirty Dave can summon the spirit of Thatcher considering that he can’t even remember which football team he is supposed to support.

The historic moment that the Republican Party began its love affair with Donald J. Trump.

Hot tip for 2017: Donald to launch his own dating app: Ivanka

I sincerely doubt that we will be offering our PR services to Ivanka. But believe us, nobody does PR/builds walls/runs integrated campaigns better than we do.


Checkmate, Donald.

Soames: the inverse Batman of Twitter. Not the hero we need, but definitely the hero we deserve. Would highly recommend monitoring his feed for the ultimate Public School put-downs and the latest assault on ‘Leave’ voters – if he could aggressively ingest the whole lot of them, I’ll bet you he would.

Beautiful in its simplicity. This is the one time in her life that Hillary managed to connect with the electorate, which is deliciously ironic as it was blatantly one of her staffers who tweeted it. But I’m nitpicking, this is one of the all-time greats (570k retweets?!)

A tweet that spawned one of the greatest memes of our time: Ted Cruz is the Zodiac killer. We’ve lamented Ted and his aggressively untrustworthy eyebrows in the past. Could he yet hunt us down and exact vengeance? Yes he could. Do we regret everything? Yes we do.

A cursory glance at Twitter will show you that too many political insults lack creativity. ‘Trump/May are fascists!’ – dull. ‘Corbyn is a communist!’ Again, dull. Revealing Steve Bannon’s true identity as an ancient reptilian evil who stalks the under-realms? So. Much. Better. 

Ironically tweeted by the biggest donut on the planet.

‘Vote for me and I’ll hide in the bin outside of Margaret’s house and then scare the life out of her when she comes back from Sunday mass.’ Cleverly executed James, and you would have our vote, but marked down for not proof-reading.

No words.

Included solely on the premise that the return of Zac Goldsmith is the best comeback story since Lazarus.

Hillary Clinton and her Presidential PR

Hillary Clinton, The PHA Group

‘Image courtesy of kansieo on Flickr’

Hillary Clinton is running for president.

It is no shocking revelation but her approach to the campaign and the long run to November 2016 is something to watch carefully.

Over the years Clinton has worked hard in a number of often-conflicting roles. She has had to progress from dignified and dutiful First Lady to dominant and successful Secretary of State and now must present herself as a darling of the left whilst remaining centrist enough to win over more conservative voters when the Primaries are over and done. Clinton has spent each of these roles collecting contrasting PR images. All of which now need to be combined into one election-winning persona whilst doing the hardest thing of all: appearing human.


First Lady of the United States

Even before her husband was elected Clinton was an influential person in his life and politics.

'Image courtesy of InSapphoWeTrust on Flickr'

‘Image courtesy of InSapphoWeTrust on Flickr’


While Bill Clinton served as Governor of Arkansas, Hillary continued to work as a lawyer and take on an active philanthropic role. During the Clinton’s 1992 presidential campaign Clinton was often referred to as “Lady Macbeth” referencing her role as a key member of her husband’s political circle.

She is considered to be second only to Eleanor Roosevelt when it comes to influential First Ladies (and perhaps now Michelle Obama).

Neatly balancing her advocacy for children and healthcare with advising her husband and assisting with the implementation of diplomatic strategy, as First Lady those surrounding her sought to ensure Clinton always came across as feminine. They knew, and she knew, that she needed to play up to the image that was expected of her in order to wield influence.


United States Senator and Secretary of State

As a Senator, Clinton built relationships across both parties.

During the Iraq war, she spent time abroad visiting soldiers and advocating for benefits for veterans.

As secretary of state Clinton once again showed that she was a formidable sparring partner for US friends and foes alike.

She played a crucial role in the Obama administration with a number of crucial successes: the response to Afghanistan, the US response to the Arab Uprisings and the decision over whether to raid the Osama bin Laden compound. Consequently, Clinton’s image progressed and developed from the educated and advisory First Lady to an efficient and ruthless politician.

Presidential Candidate

Clinton needs to build on her image as a strong and capable leader that she has shown over her time in politics, as she is now required to do something far more difficult that being competent.

She has to be human.

Running as a political legacy has its benefits and it drawbacks. It allows Clinton to point to a past success record that will show her strong suits when it comes to health, education and even foreign policy decisions. She can prove that she is a resilient leader with experience at the height of American politics.

Recent polls showed that 84% of people in both Iowa and New Hampshire thought that Clinton had the foreign policy experience to navigate a dangerous world whereas her closest opponent Bernie Sanders polled at just 3%. The same poll showed that in New Hampshire 67% of people thought that Clinton knew how to get things done in Washington however only 34% in the same state thought that the front-runner as authentic.

If Clinton wins the Democratic nomination and goes on to beat whoever the Republican candidate is, whether it be Florida Senator Marco Rubio or fellow political legacy Florida Senator Jeb Bush or any one of the 11 others that have declared, she needs to present herself as the human candidate, to create a balance between her personal and professional personae.

In order to help soften her image, Clinton has hired Kristina Schake, the woman who ‘softened’ Michelle Obama. During Barak Obama’s 2008 campaign Michelle Obama was criticized for some of her comments and her tough woman image.

It is unfortunate that in order to win elections in the United States women have to appear feminine and “soft”.

The real tragedy is that Clinton is qualified for the job of President of the United States. More than qualified.

She has served in the White House; it has never been a secret that she often influenced her husband’s decisions while in office. She has served in Congress as a Senator with a wide scope of influence on a range of committees. She has served on the Cabinet in one of the most demanding jobs that exist.

But sadly that is not enough.

Clinton looks to have learned a lot from her 2008 presidential run. This time she seems to have taken on the criticism from a senior advisor who suggested that her biggest mistake was missing the opportunity to show her softer side. Now seeking to run a simple campaign, with the help of Ms Schake, she hopes to humanize the Clinton image and make ‘real people’ relate to the presidential hopeful.

Running as a democrat Clinton may gain traction in the polls as the first woman to do so.


But she also has to appeal to the ordinary American who tends to be more conservative.

Clinton is already stressing her commitment to the family making it one of her 4 key pledges for the campaign while ensuring that LGBT rights among other liberal stand points fall under the same umbrella.

Clinton has a long way to go. Not only to winning the Democratic nomination, but also to the White House.

As a candidate with unparalleled experience and determination to get break the “highest and hardest glass ceiling”. There is hope that there will be a woman in the White House in the not too distant future.

Clinton knows how to play the game.

She knows that it is unfortunate that she has to appear as a wife and mother alongside her political ambitions. But she also knows that playing the system that exists may be the only way to change it.