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The Google Zeitgeist report shows the importance of PR for businesses

The Google Zeitgeist report shows the importance of PR for businesses

The highly anticipated Zeitgeist report showing the top Google searches over the past year was published last Tuesday. With access to the internet being worldwide, the report quite literally tells us what the entire world is researching and is consequently interested in. This is a PR’s dream!

In addition to the report being broken down into countries, there are a number of different categories such as the top searched people, ‘How to’ questions and TV shows so we can really get a feel for the news stories and events that have occupied the nation’s minds over the past year.

Some results are a little more unexpected than others but it comes as no surprise that ‘What is twerking?’ is the number one most searched for ‘What is…?’ question of the year, weather forecast is a hot search in the UK and ‘Paul Walker’, ‘iPhone 5s’ and ‘royal baby’ are the top searched terms overall.

Image Courtesy of NTEZIRYAYO ALPHONSE, flickr. com

Image Courtesy of NTEZIRYAYO ALPHONSE, flickr. com

Looking through the top charts it quickly becomes apparent that all the top searches are things that are current and memorable for some reason, whether it be good or bad. For example, four out of the top five most searched for people have passed away this year and the top five searched songs are controversial for some reason whether it be the clothing, or lack of it, the dancers are wearing, the outrageous dance moves or shocking lyrics.

As human beings, we remember and are intrigued by tragic news, shocking stories and things that make us laugh. This is because they play on our emotions and we want to know more. PR’s work with this in mind every day when trying to think up that perfect campaign or a write a press release that will grab a journalist’s attention.

Not only is the Zeitgeist report entertaining and a great talking point but it shows the importance of PR for businesses and brands by proving just how vital it is to keep them in the forefront of the media and constantly on people’s minds.

By keeping businesses and brands no matter what size in the media regularly, whether it be an article in a magazine, an interview in a newspaper or online as a thought leader, they will remain in consumers’ minds, even subconsciously, making them more likely to want to find out more. This, in theory, should lead them to the company’s website where that interest may be converted into a sale.

Google+ for business: An inside look

With Google+ preparing to launch a business version of the new social network at the end of the year, we’ve taken an inside look at some of the features it will include.

Together, they promise to provide a much more sensible experience for businesses than Facebook has been able to offer.

Despite moves in the right direction, Facebook is still frustrating to use as a brand – you have to create a personal profile to have a fan page and it’s often difficult for users to work out which business pages are legitimate.

These are issues Google+ aims to put right, making it a serious contender for Facebook’s crown. Here are just some of the features brands can look forward to seeing:

  • Google Meeting: There will be a ‘business hangout’ for meetings that allows companies to organise, record and archive phone, text and video conferences with up to 10 people. Attendees can be invited via Google Calendar, email and Google Chat.
  • Google Whiteboard: The use of Google Docs makes it easy to present, create and share documents during a meeting. Attendees will be able to make notes on a virtual whiteboard and content can be shared with others via Google Plus or email.
  • Google Screencast: It will be possible to record a computer screen and share it with others so participants can show or demonstrate things on their computer.
  • Google Offers: Companies can use this function to include special offers for their fans and customers
  • Verification: There will be a functionality to verify business ownership so that fans can be sure they are really interacting with the brand.
  • Business structure: In comparison to Facebook Pages, Google+ Pages not only list fans but also employees and management. It will be possible to add more than one location of a business using Google Maps and Places.
  • Google Stats: There will be the facility to integrate Google Analytics and Google Adwords, making it easier to monitor a brand’s entire online presence.