View a full range of our ebooks

View full library

Explore

Our Location

The PHA Group
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com
PHA Digital Studio
Fourth Floor,
47 Dean St,
Soho,
London,
W1D 5BE

0207 0251 350
info@thephagroup.com
PHA Finance Department
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com

Most memorable tweets, posts, shares, pins, tumbles of 2013

Most memorable tweets, posts, shares, pins, tumbles of 2013

As the year brings to a close, the digital team reflect on the most memorable tweets, posts, shares, pins, and tumbles of 2013. Here are some of our favourites;

Firstly, there was the Ad That Stole The Superbowl…


When the power went out at the Superdome whilst the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy. Oreo, as one of the Superbowl Advertisers, were listening to the twitter chatter and seized the opportunity with a spur of the moment tweet. The tweet went viral… retweeted 10,000 times in one hour, helping them to gain nearly 8,000 followers. The reaction from the audience has left us wondering whether the tweet had an even greater pay off than Oreo’s actual Super Bowl ad, which cost $3.8 million to create and marked the launch of their Cookie vs. Crème campaign.

2013 Best social media London Fashion Week

Courtesy of flickr.com/photos/suarts/

Then at this years AW 13 London Fashion Week Topshop partnered with Google, to launch the first interactive live streamed fashion show. A customised YouTube feed allowed live-streaming of content from the red carpet and behind the scenes. Google Hang Outs allowed people to speak directly with the design team at Topshop HQ. Their “Be the Buyer App” enabled users to get tips from buyers on how to put catwalk looks together. HD micro-cameras, worn by the likes of Cara Delevigne, allowed viewers a never seen before models eye of the catwalk.  Changing the way designers think about catwalk shows forever.

Manchester United finally joined Twitter, one of the last global sporting brands to do so.


Having amassed 40 million Facebook fans, the penny finally dropped for United that they should be on Twitter. The departure of Sir Alex Ferguson, a manager not fond of social media, to say the least, opened the door for United to join the social network.

Finally, Marks & Spencer’s launched their ‘Believe in Magic and Sparkle’ Campaign. The Christmas campaign took a fantasy theme, with elements of Alice in Wonderland, The Wizard of Oz and Aladdin all incorporated within it. Hot celebs Rosie Huntington-Whitely, David Gandy and Helena Bonham-Carter all featured in the magical ad making it very easy viewing but the star of the show for us was the white westy dog that has now become a Facebook star, along with a whole load of other westies and cute pups.
Soon after the ad launched, M&S melted the heart of their 1 million+ fans by releasing their ‘Top Dog’ competition where they ask fans to send in pictures of their cute doggies. They then choose from a thousand of ‘pawsome’ entries and celebrate the ‘best in show’ in a Facebook album. A great example of a successful photo sharing campaign that has helped raise brand awareness.

Let us know what campaigns you enjoyed this year, and here’s to an innovative 2014.

The New Face of Product Placement

Arguably one of Google+’s standout features, Hangouts have been used by marketers and brands in a variety of ways. From live-streaming fashion shows to personalized interviews with CEOs, the video-chat feature has become a valuable tool to engage readers and attract new followers. Now after 2 years of experimentation, Google is helping publishers monetize their efforts through a mix of social advertising, content marketing and traditional ad-buy.

On Monday, Glamour magazine launched a month-long series of Hangouts featuring publication staff, online personalities, and products. Between April 10 and May 8 Glamour will roll out nine Hangouts that will include a total of eight advertising partners whose products will be placed in central spots encouraging users to interact with the brands. For example, a L’Oréal sponsored hangout with Glamour stylist Annabel Tollman will teach viewers how to wear ombré using L’Oréal products. Other sponsors include Unilever, L’Oréal, Pantene and SlimFast.

Bill Wackermann, vice president and publishing director at Condé Nast (who manages the sales, brand strategy and marketing for Glamour), told Mashable “[the collaboration is] a way to put advertisers’ products in front of Glamour‘s 1.5 million Google+ followers in a format that’s both compelling (in an editorial sense) and makes those products part of a story”.

The Hangout series includes content that ranges from beauty how-tos and shopping inspiration to live music and insider tips. The Hangouts will be uploaded to Glamour’s YouTube channel, as well as the advertisers’ websites and social media outlets. Some of the Hangouts are live, enabling readers to log on and participate using the hashtag #GLAMOURHangouts, while others will be pre-recorded, allowing readers to watch and comment via Google+.

“A lot of our advertisers were asking for custom content-things they could use across their websites and socially,” says Jenny Bowman, executive creative services director for the publisher. “This is part of their commitment to running in the May issue. We produce the Hangouts, bring in talent and film it-it’s something that we’re doing as added value.”

Here in the PHA Digital Team, we are excited to see the results – for both Glamour and the participating advertiser partners – if successful it could be a great case study that will surely be replicated by others.