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Burberry: Making Instagram into instant buys

Burberry: Making Instagram into instant buys

The most anticipated show of London Fashion Week is of course Burberry and the way they continue to reshape how their consumers can shop their latest looks.

The show, held on 17 September 17:00 BST, is Creative Director Riccardo Tisci’s debut since taking over from Christopher Kane and he is certainly making an entrance with a new logo and monogram, as well as a change of direction for the designs as he incorporates street wear into the heritage brand.

Burberry

The brand is known for its’ traditional designs yet innovative technology, as the brand were the early adopters of the ‘See Now, Buy Now’ concept back in 2016. Consumers are no longer expected to wait months until they are able to purchase the looks they see on the catwalk; looking back, it was an outdated tradition of Fashion Week that brands had been too scared to challenge. Burberry were the first to reshape this format and have ultimately forced other brands to speed up their production process and allow consumers to buy the looks fresh from the runway items.

This year sees even more innovation as consumers will be able to buy the collection half an hour after the show using Instagram and WeChat through a series of 24-hour product releases, something that has never been done before. Previously London Fashion Week was an invitation only event but brands such as Burberry are including their wider consumers by live-streaming the catwalk and allowing the collections to be readily available. The collection is also going to be sold at their flagship store on Regent Street just half an hour after the show ends, another huge shake-up in the usual fashion week formula.

Tisci is really capitalising on the power of social media by making his collections exclusive to WeChat and Instagram. The first item to be released from the collection was The Thomas Burberry Monogram T-shirt, priced at £290, it was available to purchase for 24 hours only as a little teaser. It may just be a t-shirt to some, but it is a staple of the changing face of the iconic brand and has already been snapped on Instagram by Lily James & Rihanna, once again reinforcing the influential power of social media.

Burberry

Burberry are always at the forefront in business innovation and have become the-go-to brand for inspiring so many shifts in the industry. They have seen the opportunities that social media creates and how consumers crave instant reaction and exclusivity and turned it into profit. If you too would like to learn from the best and are looking for a new direction for your business or social media strategy, contact us today.

A less than safe Ascot bet by Coral

Ascot couldn’t have come round quick enough this year. The sun is shining, the grass is green and the hat stands are empty. However for this years’ race-goers, the rules of the Ascot dress code are stricter than ever and as the doors swung open on Tuesday, the masses of fashionistas and trendsetters flooded in, as did this year’s fashion faux pas’.

With the ban on the fascinator introduced this year, more attendees than ever were looking to get themselves hat-papped and once again there has been some paparazzi-worthy headgear!

Image Courtesy of Charles Roffey, flickr. com

Image Courtesy of Charles Roffey, flickr. com

Milliners up and down the country have taken full advantage of this prestigious occasion and the array of wildlife that has been fashioned into hats so far is more impressive than ever. From birds to flowers and oversized hats to small ones (although definitely no smaller than 10cm!), as always the most important part of any ladies outfit in the royal enclosure has remained perched on top of their heads.

However, for one guest, heads weren’t turning to look at her hat but to gasp at her outrageous dress and very obvious PR stunt!

All eyes were on Strictly Come Dancing star, Kristina Rhianoff, as she arrived at today’s races including that of the Royal Ascot fashion police and security. Ignoring the well documented Ascot guidelines, Kristina was dressed in a short 1920’s style flapper dress made out of Coral betting slips. The Ben de-Lisi designed dress broke Ascot’s strict guidelines in more ways than one. Spaghetti straps and above the knee skirts have always been a strict no-no when it comes to Ascot etiquette, let alone the dress being emblazoned with the name of a famous betting shop.

It has been strongly speculated that Kristina’s fashion faux pas was instead an impressive PR stunt for the betting company, and after being escorted off the premises by security sporting a rather large smile, no one would believe any differently. Needless to say, the famous dancer would not be banished that easily and returned to the races moments later, in a new dress that conformed to the dress guidelines. A spokesperson for Kristina said “It was always her intention to change her dress and she is still at Ascot enjoying the hospitality at the races.”

If this was a PR stunt, it was nothing but a success as within just a matter of hours photos of Kristina in THAT dress have already featured across numerous newspaper websites and I am sure there will be plenty more to come when tomorrows papers hit the newsstands.

Hello Cannes

It’s that time of the year again where we are visually transported to the French Riveria and invited to experience the Festival de Cannes celebration of film and cinema. With the Festival’s 66th birthday this year, we are sure not to be disappointed with this year’s line-up. Scheduled to preview fresh films of all genres from around the globe the Festival kicked off on the 14th May. From emerging directors, to regular Hollywood superstar attendees, Cannes is one of the most anticipated and international events of the year.

Since its birth in 1946, the Festival’s founder Thierry Fremaux has traditionally showcased some of the most important European films in cinema history, making it one of the most sought-after public platforms for raising the profiles of film-makers and actors. English director and writer Mike Leigh explains, ‘If you’re a film-maker, it’s the centre of the universe’. With British talent attending the event including Robert Pattinson, Matt Smith, Dominic West and Imelda Staunton we hope to make an impact on the Festival.

Image Courtesy of gem_106, flickr.com

Eva Longoria Cannes Film Festival

Cannes, would not be Cannes if it wasn’t for its media metropolis manifesto, and glamour under the sun fashion. Public relations and Cannes go hand in hand together. With a number of journalists flying out to capture the booming festival (which has multiplied by 5 in the last 40 years), publicity has never been so vital for the Festival’s success.

From a PR perspective, this is the perfect opportunity for filmmakers all over the world to promote their masterpieces, of all genres, to the public and get the recognition it deserves, particularly independently produced films. Without Cannes, or the media coverage that comes with it, it’s likely these films would go unwatched.

As with any major event involving celebrities, fashion choices are fundamental to boost personal status. With the red carpet dress code at Cannes, black tie, designers are given the ultimate opportunity for press coverage and recognition. Who will you be routing for this year?

 

How you use social matters

Is social media taking over the way in which reputations and branding companies are built? Every company is striving for new ways to sell products whilst maintaining a good reputation of their brand.

Brands are battling the ever-growing social media platforms each day, trying to keep up with a number of platforms in order to reach as many target audiences as possible. Social media is not only a way of reaching consumers and increasing sales but also a way of identifying themselves as a brand. This might be considered tough with the growth in social media, and the vast amount of different platforms to go to. From Coca-Cola to Etsy, every brand is trying to make themselves known when it comes to social media, some of which know what they are trying to, more than others.

Let’s look at a brand that have social media really figured out, how they use this to engage with their customers and the aspects that really make them successful on social media platforms. Etsy are an online marketplace selling handmade and vintage items – some simple and some more unusual. They use their social media platforms mainly to promote these items and bring them to the attention of the target audiences. Having such a wide range of products, they use numerous social media platforms essentially to meet the endless amounts of target audiences the site attracts. Etsy has created a great social media presence using a wide range of platforms including Twitter, Facebook, Instagram, Pinterest and Blogging. They focus their social media platforms in different ways of engaging with the audience.

Their largest social platform, being Twitter, with a massive 2 million followers, gives them the opportunity to reach a wide variety of followers and ways to advertise their products. The way in which they do this is simple for customers, with direct links to the products for views to click and buy in a few simple steps. They keep the advertising light and quirky with a small caption to header each link.

They also use Twitter and Facebook to promote their blog posts. This gives their followers regular updates on Etsy news and subjects that will interest them such as Etsy site updates and getting ready for Christmas ideas.

YouTube offers them a chance to give sellers – old or new advice on selling their products and the best way to do this.

Etsy uses Instagram, with its huge 58 followers, to provides images of items that are for sale but it also integrates the audience by asking them questions about the products or their views. Below you can see an example of asking a question that relates back to their current competition to win an Etsy voucher.

We think the key aspect to making social media successful is really engaging with the audience. Etsy have made this work by talking to the audience through all social media sites and show them products, articles and news that will interest the audience, whilst all the time advertising their products. As much as there is a huge variety in the target audience for this online marketplace, the consumers have one interest in common – handmade and vintage products. Etsy have almost everything you could imagine and they use social media to advertise this very well.