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The PHA Group PR Student Awards – we have our winners!

The PHA Group PR Student Awards – we have our winners!

The The PHA Group 2017 PR Student Awards have received a number of amazing entries and we would like to say a very big thank you to all of you who entered, we really enjoyed reading your entries and were impressed by your enthusiasm for PR.

After much deliberation, the team couldn’t narrow it down to one winner, and therefore have decided on the following three winners:

Josh Dunne – Addict Aide’s Louis Delage Instagram Campaign

Kate Eldridge – Smirnoff’s “Love Wins” Campaign

Jasper Stanley – The Royals’ Heads Together Campaign

As a leading UK PR Agency, The PHA Group are advocates of recognising talent and we are committed to reaching out to students to help inform them on what a career in PR can offer them. We run a very successful PR Internship programme, regularly attend University Careers Fairs and host PR Open Days at our offices for aspiring PR professionals to gain a unique insight into what it’s like to work in Public Relations.

Over the years we have been hugely impressed by the creativity and ideas of the great interns we have had at our agency and so we wanted to create an initiative designed to give students a chance to discuss PR campaigns that they felt particularly engaged with.

We asked students to tell us about their favourite and most inspiring PR campaign from the past 5 years in 300 words or less. The campaign could be from any size company but had to be a PR campaign specifically.

We hoped to hear from students who are interested in a career in PR and who are excited about the prospect of joining The PHA Group team for a day of interactive and bespoke activities at our London Offices – and we weren’t disappointed!

We received so many engaging entries which had hard-hitting topics at their core such as mental health, equality and addiction. It was a tough process choosing a winner, and so we decided on three of our favourites.

Josh Dunne impressed us with his understanding of the impact that PR can have and how campaigns can be effective on a low-budget for his entry on Addict Aide’s fictional Instagram account for socialite Louise Delage to highlight how easy it can be to miss the addiction of someone close to you.

Like my addiction

A post shared by Louise Delage (@louise.delage) on

Kate Eldridge wowed us with her description of the “Love Wins” PR campaign for big brand Smirnoff and the real world impact that they achieved with their bespoke ‘equality collection’ vodka bottles which created awareness and supported gender, sexuality, race and nationality equality.

New bottles!! #love #loveislove #lovewins #❤️ #👭 #👬 #👩‍❤️‍👩 #👨‍❤️‍👨 #smirnoff #lgbt #lgbtq #pride #pridemonth #mindyourbusiness #letitgo #loveeveryone #drinkdrankdrunk #drinking #drinks #vodka #absolute

A post shared by Manda (@paanda1990) on

And finally, Jasper Stanley stood out for his awareness that a successful PR campaign doesn’t have to have a monetary impact, but can simply create a conversation where previously there has been stigma – this was achieved by the mental health campaign Heads Together in partnership Prince William and Harry.

#throwbackthursday to @adwoaaboah & her mum Camilla showing that two heads are better than one when it comes to mental health. #headstogether #mentalhealth #oktosay

A post shared by Heads Together (@heads_together) on

The winners will spend a day at The PHA Group learning from industry experts and gaining a unique insight into one of the UKs leading PR agencies. There will be Q&As with our senior team, including ex-national newspaper journalists and the founders of the PHA brand. As a multi-sector PR agency we have expertise across consumer, sport, business, fashion, corporate and political PR and our friendly team are excited to welcome Josh, Kate and Jasper to the agency on Wednesday 19th July.

 

 

The PHA Group PR Student Awards – we have our winners!

The The PHA Group 2017 PR Student Awards have received a number of amazing entries and we would like to say a very big thank you to all of you who entered, we really enjoyed reading your entries and were impressed by your enthusiasm for PR.

After much deliberation, the team couldn’t narrow it down to one winner, and therefore have decided on the following three winners:

Josh Dunne – Addict Aide’s Louis Delage Instagram Campaign

Kate Eldridge – Smirnoff’s “Love Wins” Campaign

Jasper Stanley – The Royals’ Heads Together Campaign

As a leading UK PR Agency, The PHA Group are advocates of recognising talent and we are committed to reaching out to students to help inform them on what a career in PR can offer them. We run a very successful PR Internship programme, regularly attend University Careers Fairs and host PR Open Days at our offices for aspiring PR professionals to gain a unique insight into what it’s like to work in Public Relations.

Over the years we have been hugely impressed by the creativity and ideas of the great interns we have had at our agency and so we wanted to create an initiative designed to give students a chance to discuss PR campaigns that they felt particularly engaged with.

We asked students to tell us about their favourite and most inspiring PR campaign from the past 5 years in 300 words or less. The campaign could be from any size company but had to be a PR campaign specifically.

We hoped to hear from students who are interested in a career in PR and who are excited about the prospect of joining the The PHA Group team for a day of interactive and bespoke activities at our London Offices – and we weren’t disappointed!

We received so many engaging entries which had hard-hitting topics at their core such as mental health, equality and addiction. It was a tough process choosing a winner, and so we decided on three of our favourites.

Josh Dunne impressed us with his understanding of the impact that PR can have and how campaigns can be effective on a low-budget for his entry on Addict Aide’s fictional Instagram account for socialite Louise Delage to highlight how easy it can be to miss the addiction of someone close to you.

Like my addiction

A post shared by Louise Delage (@louise.delage) on

Kate Eldridge wowed us with her description of the “Love Wins” PR campaign for big brand Smirnoff and the real world impact that they achieved with their bespoke ‘equality collection’ vodka bottles which created awareness and supported gender, sexuality, race and nationality equality.

New bottles!! #love #loveislove #lovewins #❤️ #👭 #👬 #👩‍❤️‍👩 #👨‍❤️‍👨 #smirnoff #lgbt #lgbtq #pride #pridemonth #mindyourbusiness #letitgo #loveeveryone #drinkdrankdrunk #drinking #drinks #vodka #absolute

A post shared by Manda (@paanda1990) on

And finally, Jasper Stanley stood out for his awareness that a successful PR campaign doesn’t have to have monetary impact, but can simply create a conversation where previously there has been stigma which was achieved by the mental health campaign Heads Together in partnership Prince William and Harry.

#throwbackthursday to @adwoaaboah & her mum Camilla showing that two heads are better than one when it comes to mental health. #headstogether #mentalhealth #oktosay

A post shared by Heads Together (@heads_together) on

The winners will spend a day at The PHA Group learning from industry experts and gaining a unique insight into one of the UKs leading PR agencies. There will be Q&As with our senior team, including ex-national newspaper journalists and the founders of the PHA brand. As a multi-sector PR agency we have expertise across consumer, sport, business, fashion, corporate and political PR and our friendly team are excited to welcome Josh, Kate and Jasper to the agency on Wednesday 19th July.

 

 

A less than safe Ascot bet by Coral

Ascot couldn’t have come round quick enough this year. The sun is shining, the grass is green and the hat stands are empty. However for this years’ race-goers, the rules of the Ascot dress code are stricter than ever and as the doors swung open on Tuesday, the masses of fashionistas and trendsetters flooded in, as did this year’s fashion faux pas’.

With the ban on the fascinator introduced this year, more attendees than ever were looking to get themselves hat-papped and once again there has been some paparazzi-worthy headgear!

Image Courtesy of Charles Roffey, flickr. com

Image Courtesy of Charles Roffey, flickr. com

Milliners up and down the country have taken full advantage of this prestigious occasion and the array of wildlife that has been fashioned into hats so far is more impressive than ever. From birds to flowers and oversized hats to small ones (although definitely no smaller than 10cm!), as always the most important part of any ladies outfit in the royal enclosure has remained perched on top of their heads.

However, for one guest, heads weren’t turning to look at her hat but to gasp at her outrageous dress and very obvious PR stunt!

All eyes were on Strictly Come Dancing star, Kristina Rhianoff, as she arrived at today’s races including that of the Royal Ascot fashion police and security. Ignoring the well documented Ascot guidelines, Kristina was dressed in a short 1920’s style flapper dress made out of Coral betting slips. The Ben de-Lisi designed dress broke Ascot’s strict guidelines in more ways than one. Spaghetti straps and above the knee skirts have always been a strict no-no when it comes to Ascot etiquette, let alone the dress being emblazoned with the name of a famous betting shop.

It has been strongly speculated that Kristina’s fashion faux pas was instead an impressive PR stunt for the betting company, and after being escorted off the premises by security sporting a rather large smile, no one would believe any differently. Needless to say, the famous dancer would not be banished that easily and returned to the races moments later, in a new dress that conformed to the dress guidelines. A spokesperson for Kristina said “It was always her intention to change her dress and she is still at Ascot enjoying the hospitality at the races.”

If this was a PR stunt, it was nothing but a success as within just a matter of hours photos of Kristina in THAT dress have already featured across numerous newspaper websites and I am sure there will be plenty more to come when tomorrows papers hit the newsstands.

The Kimye Wedding: A Media Extravaganza

 

Image Courtesy of Fresh Fragrances, flickr. com

Image Courtesy of Fresh Fragrances, flickr. com

After long-awaited speculation and anticipation, the Kimye wedding has taken place and Kim Kardashian has finally become Mrs West, although the media frenzy surrounding the couple’s wedding is far from over. The location of the wedding, who designed the dress and if the likes of Jay Z and Beyoncé were to be attending the ceremony were just a few of the various topics being discussed globally throughout social media. With so much media attention surrounding what has been referred to as the ‘wedding of the century’, it has become more than just an exchange of vows between a couple. It has become a media extravaganza, with the family and friends themselves documenting every part of the lead up to the wedding on social media sites such as Instagram, inviting us in to have a taste of their lavish lifestyle.

In terms of PR, designers, restaurants and hotel owners are given vital opportunities to maximise their publicity and recognition, with the Kardashian clan’s every step being observed and published. The pre-wedding rendezvous was just as well publicised as the day itself, from a brunch held at Valentino Garavani’s Paris mansion, to a luxurious rehearsal dinner at the Palace of Versailles. Guests were then flown from Paris to the location of the wedding which took place at the Forte di Belvedere in Florence, Italy. With all of this being broadcast over social media, such locations are given the opportunity of boosting their credibility, as well as encouraging more tourism to these romantic European cities.

However, it is the fashion and glamour that never goes unnoticed, with the Kardashians wearing pieces by Valentino, Azzedine Alaia, Martin Margila, Givenchy and Balmain throughout the week leading up to the wedding, giving these designers even more of a global platform to showcase their designs. Of course, after much anticipation as to which high-end designer the reality star would wear on the big day, Kim did not fail to live up to expectations, opting for a custom-made Givenchy Haute Couture dress created by Riccardo Tisci. As well as the dress receiving great levels of media attention, the exchanging of the couple’s Lorraine Schwartz wedding bands have certainly not been ignored.

Despite the wedding having been and gone, this has not reduced the level of talk surrounding the couple’s celebrations, with attention moving forward to their chosen honeymoon destination of Ireland, staying at a luxury private estate in Munster. It is likely that Ireland will see an increase in tourism, particularly in the next few months, as a result of the media’s exposure of it as a romantic destination good enough for the power couple themselves.

So the Kimye wedding we have all been waiting for is finally over, but this doesn’t mean the frenzy is over too. The media will no doubt now be speculating and waiting for baby number 2 and the pregnancy fashion that is sure to follow…we can’t wait!

Fashion's Big Night: The Met Ball 2014

The Met Gala is one of the many anticipated sartorial fashion showcases of the year. Held at the Metropolitan Museum of Art in New York, this year’s annual charity event paid homage to couturier Charles James. The code of dress was an enchanting ‘White Tie and Decorations’ theme, which was emphasised in a billowing sea of dresses.

Image Courtesy of gem_106, flickr.com

Image Courtesy of gem_106, flickr.com

A Cinderella story was envisioned, as the evenings host, US Vogue Editor, Anna Wintour led the entourage of celebrities in cascading couture up the stairs from the red carpet. With guests including Rita Ora, Lily Allen, Sarah Jessica Parker and Kim Kardashian dressed in aesthetic extravagance, from classic to glamour via Oscar de la Renta, Stella McCartney, Lanvin and Chanel. Fashion houses scrambled for stars to wear their latest silhouettes, as recognition was the forefront.  Being one of the biggest opportunities to flaunt anything and everything, social networking and media coverage was heavily utilised, bringing an epidemic of photographers from publications and newspapers to outreach maximum publicity worldwide.

However, the event would not be complete without the ‘Best Dressed and Worst Dressed’ notorious fashion stamp. As critics (and the public) eagerly awaited live photos from the carpet to be uploaded, eyes were firmly glued to computer screens, ready to judge and determine which celebrities successfully accomplished ‘classical glamour’, and which forgot to check The Galas’ dress code. The pressure of wearing the right dress on a night out has never been so detrimental.

For the fashion designers whose dresses were to be showcased, it was a nervous wait on whether the PR move was worthwhile. For those who didn’t come out on top, and for those who didn’t even make the list of go-to designers for the event, the prep work has already begun ready for next year.

So who’s got some work to do ready for next year? Katie Holmes in her yellow Marchesa dress was labelled an outright disaster, Rita Ora was described as a drowned mermaid in her Donna Karan Atelier dress and the jury is still out on Kristen Stewart’s Chanel number.

Better luck next year guys!

 

 

Fashion’s Big Night: The Met Ball 2014

The Met Gala is one of the many anticipated sartorial fashion showcases of the year. Held at the Metropolitan Museum of Art in New York, this year’s annual charity event paid homage to couturier Charles James. The code of dress was an enchanting ‘White Tie and Decorations’ theme, which was emphasised in a billowing sea of dresses.

Image Courtesy of gem_106, flickr.com

Image Courtesy of gem_106, flickr.com

A Cinderella story was envisioned, as the evening’s host, US Vogue Editor, Anna Wintour led the entourage of celebrities in cascading couture up the stairs from the red carpet. With guests including Rita Ora, Lily Allen, Sarah Jessica Parker and Kim Kardashian dressed in aesthetic extravagance, from classic to glamour via Oscar de la Renta, Stella McCartney, Lanvin and Chanel. Fashion houses scrambled for stars to wear their latest silhouettes, as recognition was the forefront.  Being one of the biggest opportunities to flaunt anything and everything, social networking and media coverage was heavily utilised, bringing an epidemic of photographers from publications and newspapers to outreach maximum publicity worldwide.

However, the event would not be complete without the ‘Best Dressed and Worst Dressed’ notorious fashion stamp. As critics (and the public) eagerly awaited live photos from the carpet to be uploaded, eyes were firmly glued to computer screens, ready to judge and determine which celebrities successfully accomplished ‘classical glamour’, and which forgot to check The Galas’ dress code. The pressure of wearing the right dress on a night out has never been so detrimental.

For the fashion designers whose dresses were to be showcased, it was a nervous wait on whether the PR move was worthwhile. For those who didn’t come out on top, and for those who didn’t even make the list of go-to designers for the event, the prep work has already begun ready for next year.

So who’s got some work to do ready for next year? Katie Holmes in her yellow Marchesa dress was labelled an outright disaster, Rita Ora was described as a drowned mermaid in her Donna Karan Atelier dress and the jury is still out on Kristen Stewart’s Chanel number.

Better luck next year guys!

 

 

Lily Allen: She's Back And She Means Business

Image Courtesy of ThePrettyHelpless, flickr.com

Image Courtesy of ThePrettyHelpless, flickr.com

She’s back. Holding the trophy as one of the nations much loved, and much missed singer phenomenons: Lily Allen has made her ultimate comeback to the music industry.

Vowing to never return to the industry four years ago, her eagerness for a ‘normal’ life proved less than exciting  “I wasn’t good at staying at home all day, it didn’t suit me” she explained, “I’m creative, it’s just who I am.. I missed the positive feedback about my music from my fans. I missed the rush of performing. I missed the free clothes and handbags and the good tables in posh restaurants. I did!.”

In terms of PR, Allen’s comeback has been a strategic success. Media savvy, over the last year she has teased us with small features in chart songs and Christmas adverts (we all remember the John Lewis ad), making her return a gradual process. So it wasn’t a surprise when she announced she was releasing her third album ‘Sheezus’. Her lyrics, avant –Lily, are still the opinionated, controversial songs we all know and love her for. It’s clear that the smart thinking Allen knows how to gain media coverage and exposure when it comes to gossip – her recent Twitter banter with models over one of her tracks ‘Insincerely You’, she is well aware that her songs gain attention of media….

Her decision to cut ties with the music industry and instead become a full-time mother, wife and fashion entrepreneur, was risky. In hindsight, she is one of the few celebs willingly to choose to fade into the background of showbiz, eager to reverse her high status back to ‘human’. With the power of PR however, her face began to appear more frequently; landing fashion events, interviews, track features and magazine covers, which have all worked in her favour of regaining her lost stardom.

Has Allen made it seem that in fact, you can have it all? Indeed it seems so. Not only has she come back into spotlight seamlessly, she has also been able to keep up being a loving wife and mother of two. She has become even more of an admiral and inspirational icon to the public than ever before. Her fearless and courageous temperament has shown to us all, that you can relinquish anything.

 

Lily Allen: She’s Back And She Means Business

Image Courtesy of ThePrettyHelpless, flickr.com

Image Courtesy of ThePrettyHelpless, flickr.com

She’s back. Holding the trophy as one of the nations much loved, and much-missed singer phenomenons: Lily Allen has made her ultimate comeback to the music industry.

Vowing to never return to the industry four years ago, her eagerness for a ‘normal’ life proved less than exciting  “I wasn’t good at staying at home all day, it didn’t suit me” she explained, “I’m creative, it’s just who I am.. I missed the positive feedback about my music from my fans. I missed the rush of performing. I missed the free clothes and handbags and the good tables in posh restaurants. I did!.”

In terms of PR, Allen’s comeback has been a strategic success. Media savvy, over the last year she has teased us with small features in chart songs and Christmas adverts (we all remember the John Lewis ad), making her return a gradual process. So it wasn’t a surprise when she announced she was releasing her third album ‘Sheezus’. Her lyrics, avant –Lily, are still the opinionated, controversial songs we all know and love her for. It’s clear that the smart thinking Allen knows how to gain media coverage and exposure when it comes to gossip – her recent Twitter banter with models over one of her tracks ‘Insincerely You’, she is well aware that her songs gain the attention of the media…

Her decision to cut ties with the music industry and instead become a full-time mother, wife and fashion entrepreneur, was risky. In hindsight, she is one of the few celebs willingly to choose to fade into the background of showbiz, eager to reverse her high status back to ‘human’. With the power of PR however, her face began to appear more frequently; landing fashion events, interviews, track features and magazine covers, which have all worked in her favour of regaining her lost stardom.

Has Allen made it seem that in fact, you can have it all? Indeed it seems so. Not only has she come back into spotlight seamlessly, she has also been able to keep up being a loving wife and mother of two. She has become even more of an admiral and inspirational icon to the public than ever before. Her fearless and courageous temperament has shown to us all, that you can relinquish anything.

 

The Mighty Fashion Week FROW

Last week, all eyes were on London as another hugely successful fashion week and celebration of British fashion was carried out with expert precision.

Over the past few years London has firmly cemented itself as one of THE great fashion capitals, alongside the likes of Paris and New York; with an array of leading designers including Vivienne Westwood, Tom Ford and Matthew Williamson all choosing to unveil their new collections on the UK stage.

However, whilst we still all wait with baited breath to see what trends will saunter off the catwalk, dictating our wardrobes for the season ahead, there is now another side to fashion week which is increasingly grabbing our attention – the highly contested FROW (Front Row)

The regulars:

Without a doubt, the queen of the FROW is US Vogue Editor-in-Chief Anna Wintour, whose impeccable style and icy demeanour has become ‘part of the furniture’ at all major fashion weeks across the globe.

 

Image Courtesy of Alex Geana, flickr. com

Image Courtesy of Alex Geana, Flickr. com

What is most interesting to note, however, is the way that Anna’s front row companions have evolved in recent seasons,  with key industry insiders slowly being replaced by a mix of Hollywood A-listers, it girls and reality stars.

Fashion houses have become increasingly savvy to the power of celebrity as well as the increased public interest in their shows – thanks to the advent of online fashion news and social media. Designers have recognised the importance of filling their FROW’s with the hottest and brightest stars with the aim of cementing their position amongst key influencers within the ‘fash pack’ whilst at the same time broadening their appeal amongst potential consumers.

Burberry is a great example of a fashion house who has managed to transform their LFW catwalk show into a who’s who of the British entertainment industry – capitalising on PR opportunities and guaranteeing themselves front page coverage. At their recent London show, the front row included the likes of: Naomie Harris, Harry Styles, Tinie Tempah, Alison Mosshart, Cat Deeley, Poppy Delevigne, Laura Mvula, Bradley Cooper, Olivia Palermo, Jamie Campbell-Bower, and of course…. the great Anna Wintour!

Image Courtesy of rai araujo, flickr. com

Image Courtesy of rai araujo, flickr. com

Looking ahead

With the baton currently being passed from Milan to Paris, it will be interesting to see to what extent European powerhouses such as Louis Vuitton, Chanel, and Christian Dior play to these current trends? We shall have to watch this space!

 

Street Style And Its Impact On Fashion PR

 

The popularity of fashion magazines such as Vogue, Elle and Marie Claire has always come down to their exciting showcase of the latest designers, with catwalks from the likes of Stella McCartney, Christopher Kane and Chanel and extensive coverage of Fashion Weeks around the world. This type of style, regularly fashioned by the most popular celebrities, has come to be seen as somewhat ‘desirable’ to us mere mortals who may enjoy lusting over the fashion pages and dreaming of purchasing the latest designer label yet may never be able to do so.

The growing following of ‘street style’ is a new and exciting way in making fashion desirable, but also attainable– ‘if these girls on the street can look this good then so can I’.

The ever-popular interest in ‘street style’ – where you, the reader, are taught how to ‘get the look’ of real people on the street wearing the latest designer and high street labels, has been largely helped by the ever-growing interest and following of social media. People (and celebrities) are now able to show off what they are wearing in day to day life through channels such as Twitter, Pinterest and Instagram with the hashtag #streetstyle becoming one of the most recognised and used terms.

Image Courtesy of Blythe Balkwill, flickr. com

Image Courtesy of Blythe Balkwill, flickr. com

Celebrities showcasing their day to day looks give us an insight into their lives, making their lifestyles seem more attainable to us – and also a great way for fashion PRs, especially for high street brands, to showcase the latest ranges. A great example of this is Millie Mackintosh and her Style Diary blog, which features both designer and high street brands in daily pictures of her outfits.

‘Street Style’ also gives fashion PRs the opportunity to promote their brands by collaborating with fashion magazines. New Look, for example, had a fantastic ongoing advertorial campaign in LOOK magazine, in which real girls on the street were photographed wearing New Look’s clothes. The girls in the piece would talk about their style and what they were wearing. This gives the brand immediate accessibility and desirability.

Company magazine is a great example of a publication that has really embraced the concept of ‘street style’. Company’s magazine and social media channels are saturated with ‘street style’ ideas and ‘street’ fashion – focussing more on ‘real life’ girls and bloggers than celebrities. Even their editorial pages are shot in a ‘street style’ way. The magazine’s ‘as worn by Company girl’ section, for example, showcases 3 “real life” young women wearing the latest high street trends. A short blurb about the girls is also included in the piece making readers identify with them and make their looks even more attainable and easy to put together. Fashion PRs can work together with journalists to put together these looks, perhaps even using their own social media channels to show themselves wearing the brands.

The future of ‘street style’ and its growing prominence in fashion magazines is evidently huge. Fashion and beauty PRs for brands such as Topshop, New Look and Nicky Clarke are now also embracing this as much as possible putting together campaigns that appeal to the everyday customer, allowing their brands to grow with the trend.