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Do you know your social media audience?

Do you know your social media audience?

When planning a social media strategy, the questions most businesses and social media newcomers ask themselves is, what content should we be posting? And, how do you find enough fresh material to post on your social media sites every single day?

When instead they should be asking: What does my audience want to read?

In order to grow your online presence, it is imperative to understand what makes your audience ‘tick’ i.e. what inspires them and motivates them to hit ‘like’, ‘share’ and ‘retweet’. This information can be found by researching the sector ie. Reading forums, blogs and general comments about a particular product or service to try and gauge what people think and what it is that they love to share. Alternatively, you could start off with some basic market research by running a poll, which will list a variety of topics. For example:

Which is the most beneficial for marathon training?

  1. Running
  2. Hybrid training
  3. Resistance
  4. Yoga and relaxation – it’s mind over matter

A poll is a quick and easy method for people to respond to, and once you establish the results you can then post content relevant to your audience.

The main thing you need to do is portray yourself as the authority on that particular subject to ensure that people keep coming back to your page for expert advice. A great way to do this is to provide tips and advice relevant to your industry. Once you become a credible and trusted source of information and prompt more and more people to return to your page.

Your social community will not happen overnight. To get people on board with your brand takes time and effort – this will not happen overnight.

The posts you put out on the page should be interesting and compelling to the reader; think fewer sales and bargains, more shareable funny content.

Here’s an example of a post that inspires our client’s audience – the business specialises in mud obstacles.

Here are four key points to think about when creating your posts:

Social media is about people, content, use of images, conversations and relationships.

For each update you post on the page, your goal should be to inspire and motivate audiences to help them achieve their goals, which will then help you to achieve yours.

 

Consumers Will Pay More For High Quality Content

Content marketing has become an increasingly popular method to get a business noticed. For those who are not in the know, content marketing involves creating and sharing content. Whether it is video posts, Facebook and Twitter posts or blog posts – it is a way to get customers to engage with the brand better, customers who are potentially going to be advocates for the brand and spread the word to an even wider audience.

Rather than some traditional methods of marketing, which involves the ‘hard sell’, content marketing helps to build a rapport with them, and helps to give your brand some personality.

You might want to write a blog post about a particular event your company is holding; Instagram pictures of your new office pet or create a viral video and upload it to YouTube. Anything that encourages customers to engage with your brands in a less formal way.

New research suggests that customers could be more willing to part with their cash for a firm that uses good quality content marketing. In fact, two-thirds of consumers are more likely to buy from firms whose content they enjoy, even if it costs a little more than from a brand that doesn’t.

However, when it comes to content marketing, some brands get it wrong; like engineering, or finance, there’s an exponential difference between merely good content and exceptional content. You can distinguish yourself from the 99% of your competitors by pursuing the exceptional – brands get this wrong by sharing other people’s content instead of creating their own. Sharing is a great thing in the world of social media, but when many people are all sharing the same content at a time, it’s pollution.

Brands That Do It Well

Red Bull is a great example of a brand-turned – publisher that has mastered the art of story-telling.

Consumers Will Pay More For High Quality Content

If you’ve seen their adverts, marketing stunts (Red Bull Stratos Jump), it will be no surprise that their blog is designed to entertain and motivate readers.

Red Bull created a lifestyle around their brand by effectively implementing the four I’s of storytelling: Immersion, interactivity, integration and impact.