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Top influencers to watch in 2018

Top influencers to watch in 2018

At PHA we love looking at influencer content, from established favourites to little gems we come across whilst stalking Instagram on our lunch break. Not only is this a personal pastime of ours, the wealth of amazing influencers online keeps us constantly inspired for our clients too.

Below, we’ve rounded up our top influencers from a variety of sectors, check it out >>

Our girl crush

Lareese is, in her words ‘all about the captions’. We love that in a world where we only portray our perfect selves on Instagram, Lareese keeps it real.  From chatting about carbs to TMI about her hair in the shower, Lareese is a breath of fresh air in the blogosphere. Alongside her hilarious captions, her blog and Instagram also feature beautiful, well-shot imagery that never fails to engage and inspire us. Plus, she’s founded her own charitable initiative #BrightonUpMyDay in which she sends a lovely gift box to someone in Brighton who deserves it – what a super cool idea.

Putting your hand up to get coffee is like, so 2007

A post shared by LC (@lareesecraig) on

Purr-fect Pets

What would an influencer-to-watch list be without our very own Rudy? With a momager who works in the PHA office, Rudy is a sassy cat who likes a little adventure. If you didn’t think a cat could take better selfies than you, think again. She’s also a fan of a pamper and a snooze – major #goals.

Ever get that sinking feeling that you're somewhere you're not supposed to be? 😬 #RudyInTheCity

A post shared by Rudy (@rudyinthecity) on

Foodie Fun

Sometimes Instagram seems saturated with #cleaneating content, but what about the wholesome meals that are still healthy and make us feel GOOD? Dom Franks of Belleau Kitchen is of that ilk, leaving us drooling with his hearty recipes and delicious looking food. Brb whilst we have a bash at his sticky toffee pudding loaf cake.

Peanut Butter and Jam sticky buns… #recipe ok the blog today. Link in bio #belleaukitchen #stickybuns #pbj #peanutbutter #peanutbutterjelly #bread #buns #chelseabuns #food #foodporn #foodblogger

A post shared by Dominic (@domfranks) on

Home is where the heart is

My London Home is the interiors accounts de jour. That grey Farrow & Ball paint. The pink sofa! The green headboard! If you’re looking for some home inspo this year, look no further. What we love about this Instagram is that we’re following the journey of a house renovation, so 2018 is bound to have lots of lovely treats in store (hopefully in the form of more fabulous artwork and cacti).

Sorry for the radio silence on my end – I've had zero motivation to post whilst simultaneously trying to battle the Siberian weather outside. It's a snow day for me today so this is my current view 👆. I refuse to switch the lights on this early in the day and and so I am sitting in the darkness for now.. I somehow managed to lose my purse between the supermarket and my home and I can only assume it's buried deep under the snow out there in Narnia. I need some kind of attachment that connects my purse/phone/keys/life to my coat. Remember when we used to attach our gloves to our coat with a piece of string? I'm bringing it back 😆. Watch out for octopus lady! . . . . #mydomaine#dslooking#apartmenttherapy#actualinstagramhomes#flashesofdelight#sodomino#pocketofmyhome#currenthomeview#theeverygirlathome#howwedwell#interior4inspo#myhouzz#anthrohome#interiordesign#ihavethisthingwithpink#darlinghomes#designsponge#decorinspo#interiordesign#livethelittlethings#designinspiration#homeinspiration#homegoals#interior_and_living#todayslovely#nestandthrive#thatsdarling#pursuepretty#darlingmovement#myfabhome

A post shared by My Edwardian House Renovation (@my_london_home) on

Rosie Mudie

Rosie Mudie has been on our radar for a while and she’s recently ramped up her game with a flurry of new posts. She favours striking bold eye looks, so if you’re all about plunging yourself into make-up experimentation, Rosie is your girl. Instagram is a platform for getting us inspired and Rosie does just that. With a YouTube channel launching soon, Rosie is one to watch in 2018.

Life isn’t perfect, but your outfit can be

A bit of travel, a bit of fashion and a whole lotta sass! Tia Lineker’s Instagram blew up massively in 2017, due to her covetable boho-chic Ibiza style, enviable locks and unique dress sense. Therefore, we’re expecting more big things from Tia this year. She’s already collaborating with a whole host of brands and we can’t wait to see what else she has in store. *Warning* do not look at whilst at your desk when it’s raining, or you’ll get very jealous of her beach snaps.

But first.. coffee ☕️ Eyelashes done by @prettyperfect.lashes

A post shared by Tia Lineker (@tialineker) on

Just Do It

Nina Healthily is our current girl crush. She’s a body positivity advocate, is absolutely killing it at pole dancing, plus she’s educating people about how to manage a healthy lifestyle with a chronic illness. You go girl! We love that Nina has found her love of fitness in a unique hobby and we’re certainly tempted to try it out.

When was the last time you tried to learn a new skill? Or set yourself a goal that wasn’t “grown up”, but is just about trying something you think will be fun? My current (ongoing) goal is handstands – they aren’t going to pay the bills, they definitely aren’t everyday life skills, and they make me feel like a big kid in the playground but YES TO THAT!!! I love playing with movement and challenging my body to do things just for funsiessss. Plus these new movements actually create new neural pathways in your brain, making you smarter! (I am actually not joking here…#science 🧠) Maybe instead of focusing on aesthetic goals, or what you feel you “should” be learning, let yourself work on something just because you want to. You might find some magic there ✨ P.S big shoutout to @movewithtara for the epic class tonight 🙌🏼 Outfit from @boomboom_athletica

A post shared by Nina, healthily (@ninahealthily) on

I’m goin’ on an aeroplane. And I don’t know if I’ll be back again

Often the word travel blogger conjures up images impossibly tanned couples gallivanting around the globe. However, for many of us, that lifestyle is simply out of reach! Char, of Taylor Hearts Travel gives us a glimpse into her travels, doing it with a baby in tow. Showing it’s possible to even have mini adventures in your home town, we love being privy to her family’s trips – whether they’re on home turf or further afield.

This has got to be one of my best Mother's Days so far – waking up in a gorgeous villa in a foreign country, with my mini-explorers by my side ❤ Feeling very grateful and happy, even though everyone has definitely got a bit of travel exhaustion from the late arrival. The babas are now asleep and I won't be far behind them…but first….wine! . . . . . . . . . . . . . . #HappyMothersDay #Puglia #Wearetravelmums #HandpickedbyBFY #villasinpuglia  #apulia #italytrip #italy #italia #meandmyboy #myson #myfamily❤️ #familyholiday #villalife #mamaandson #wearetravelmums #travelmadfam #thisjoyfulmoment #mytinyatlas #travelwithkids #travellingwithkids #travelislife #kidswhoexplore #toddlertravel #explorerkids #fearlessfamtravel #freespiritedchildhood #snaphappybritmums #gowithnugget #bringthekids #pottyadventures #joyfulmamas #igerspuglia

A post shared by Char • Taylor Hearts Travel (@taylorheartstravel) on

If you’re looking to use influencers in your next campaign, speak to a member of our award-winning public relation team today

Paddy Power ad begs the question what is too far in PR?

Earlier this week bookmaker and general mischief lovers Paddy Power caused a stir by offering odds on whether Oscar Pistorius would be found not guilty of killing his wife.

The firm, famed for their uncompromising PR style, offered ‘money back if he walks’ to their punters and in doing so caused more than 110,000 people to sign a petition which eventually saw the ad investigated by the ASA.

There is no doubt that the Pistorius story is one of, if not the biggest of the week – rivalling even the conflict between Russia and the Ukraine. It has attracted significant media mileage and will continue to do so as soon as a verdict is reached in the coming days.

Paddy Power's advert has caused outrage

Paddy Power’s advert has caused outrage

On the face of it, this is an ideal story for a firm to attach themselves to yet at the same time one most companies wouldn’t touch with a bargepole.

Paddy Power are masters of getting the most PR bang for their buck and have once again managed to secure coverage across the press for the last three days for the minimal outlay of mocking up a very simple advert. However this approach does beg the question, ‘Where do you draw the line at using offence as an awareness tool?’

A representative from the firm said they were simply doing what they did best – offering odds on events which were important to their customers – a line which ensures a positive message still transcends this story laced with negativity.

I think most of us would agree that Paddy Power overstepped the mark but I think their PR team would respond that we are all discussing the piece and as such, it can be viewed as a success. The line ‘if he walks’ is a particularly low blow though. Yes, is it a well-known legal phrase but I’d be staggered if it wasn’t a much more personal dig at the Paralympic athlete.

Paddy Power may be a ‘cheeky’ company but behind this image lies an extremely creative, bold and active PR team with a Michael O’Learyesque approach to publicity. Betting is a fiercely competitive industry where odds are everything and awareness of them is essential to survive so in many ways this approach should be applauded.

However, this story pans out Paddy Power will be better known amongst consumers worldwide due to this week’s stunt. Crossing the line is a risky business but the rewards for doing so in the right way can be significant. Now we as a society need to decide whether we’re really offended or appreciate their risqué take on world events.