‘Like and share’ competitions have been active on Facebook for the last couple of years but up until the past 24 hours, they were actually not allowed…
Facebook has now relaxed competition rules by allowing ‘likes’ on Facebook pages as entries to a competition, comments can also count as entries. Previously this had to be hosted in a third party app, which is an obvious barrier to entry and deters people from entering.
The recent news has caught a lot of people by surprise but at PHA digital we are thrilled with the change. Not only will this generate more entries and engagement for our clients, but it will eradicate the problem of third party apps not working on mobile, which is where more and more people are spending their time.
Missguided are quick off the mark…
It has been suggested that Facebook are trying to make it a lot easier for the user to engage with the material they like so that they can build up better data about individuals, helping their targeted ads.
Now that it’s a lot easier for brands to create competitions, more people will like and share material, meaning more clogged up news feeds, leading people to possibly un-follow or at worse leave Facebook!
We’re interested to see how this pans out. Stay tuned!