It’s that time of the year again where we are visually transported to the French Riveria and invited to experience the Festival de Cannes celebration of film and cinema. With the Festival’s 66th birthday this year, we are sure not to be disappointed with this year’s line-up. Scheduled to preview fresh films of all genres from around the globe the Festival kicked off on the 14th May. From emerging directors, to regular Hollywood superstar attendees, Cannes is one of the most anticipated and international events of the year.
Since its birth in 1946, the Festival’s founder Thierry Fremaux has traditionally showcased some of the most important European films in cinema history, making it one of the most sought-after public platforms for raising the profiles of film-makers and actors. English director and writer Mike Leigh explains, ‘If you’re a film-maker, it’s the centre of the universe’. With British talent attending the event including Robert Pattinson, Matt Smith, Dominic West and Imelda Staunton we hope to make an impact on the Festival.
Cannes, would not be Cannes if it wasn’t for its media metropolis manifesto, and glamour under the sun fashion. Public relations and Cannes go hand in hand together. With a number of journalists flying out to capture the booming festival (which has multiplied by 5 in the last 40 years), publicity has never been so vital for the Festival’s success.
From a PR perspective, this is the perfect opportunity for filmmakers all over the world to promote their masterpieces, of all genres, to the public and get the recognition it deserves, particularly independently produced films. Without Cannes, or the media coverage that comes with it, it’s likely these films would go unwatched.
As with any major event involving celebrities, fashion choices are fundamental to boost personal status. With the red carpet dress code at Cannes, black tie, designers are given the ultimate opportunity for press coverage and recognition. Who will you be routing for this year?