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The Nation’s New Leading Man: Eddie Redmayne ‘s Rise from Burberry Model, to the Toast of Hollywood…

The Nation’s New Leading Man: Eddie Redmayne ‘s Rise from Burberry Model, to the Toast of Hollywood…

Thanks to commendable performances in the likes of My Week with Marilyn and Les Miserables Eddie Redmayne has been on a lot of people’s radars for a couple of years now. Let’s face it, the Burberry modelling campaign with Cara Delevingne definitely didn’t hurt either!!

However, over the last six months Eddie’s profile has rocketed, elevating him from humble, but clearly talented Brit star, to the talk of Hollywood.

So, what exactly is it about Eddie Redmayne that has captured the interest of directors, fellow actors and fans alike?

Well, first and foremost he is a PR dream! In my opinion, Eddie has crafted a unique media persona which makes it almost impossible for you not to warm to him. A classic combination of obvious yet unintimidating good looks, royal connections (having attended Eton with Prince William), and a ‘normal’ wife seem to have set him apart from his contemporaries and helped him to build a genuinely down-to-earth image that many leading actors struggle to pull off.

However, it is undoubtedly the recent promotional trail for his Oscar-nominated new film, The Theory of Everything, which has catapulted Eddie into the spotlight even further and allowed fans to get a much better glimpse into his personal life thanks to a packed schedule of TV interviews.

I saw Eddie interviewed for the first time on the Graham Norton New Year special and was immediately struck by his refreshingly normal appearance. A far cry away from the overly slick, deflective interviews that many of his Hollywood friends give on a regular basis, Eddie was honest, warm and, actually, a tad cringey! But in my view, this only enhanced his media profile and the ‘likeability’ factor that he carries in abundance.

From looking at an overview of Eddie’s career to date it is clear to see that he has worked very hard to reach his current position. Despite his privileged background, it is obvious that he hasn’t had everything handed to him on a plate, and has had to wait until the ripe old age of 32 to reach international stardom.

 

Image Courtesy of etch road, flickr.com

Image Courtesy of etch road, flickr.com

It will be very interesting to see whether Eddie can sustain his position of Hollywood golden boy over the next year. Having already picked up the Golden Globes ‘Best Actor’ award earlier this month, Eddie has a hectic few weeks ahead as the media wait to see if he is also in line for Oscars, SAG, and BAFTA glory.

His recent portrayal of Professor Stephen Hawking has understandably got producers and directors clambering to offer him lucrative roles, and we can only hope that the increasing interest in our ‘Brit boy done good’ doesn’t have a negative impact on the grounded, slightly awkward and quirky characteristics that got him to this position in the first place. However, after seeing the trailer for the upcoming film Jupiter Ascending, in which he stars, I am not totally convinced that this will be the case…!

The Nation’s New Leading Man: Eddie Redmayne 's Rise from Burberry Model, to the Toast of Hollywood…

Thanks to commendable performances in the likes of My Week with Marilyn, and Les Miserables Eddie Redmayne has been on a lot of people’s radars for a couple of years now. Let’s face it, the Burberry modelling campaign with Cara Delevingne definitely didn’t hurt either!!

However, over the last six months Eddie’s profile has rocketed, elevating him from humble, but clearly talented Brit star, to the talk of Hollywood.

So, what exactly is it about Eddie Redmayne that has captured the interest of directors, fellow actors and fans alike?

Well, first and foremost he is a PR dream! In my opinion, Eddie has crafted a unique media persona which makes it almost impossible for you not to warm to him. A classic combination of obvious yet unintimidating good looks, royal connections (having attended Eton with Prince William), and a ‘normal’ wife seem to have set him apart from his contemporaries and helped him to build  a genuinely down-to-earth image that many leading actors struggle to pull off.

The PHA Group, Eddie Redmayne 1

However, it is undoubtedly the recent promotional trail for his Oscar nominated new film, The Theory of Everything, which has catapulted Eddie into the spotlight even further and allowed fans to get a much better glimpse into his personal life thanks to a packed schedule of TV interviews.

I saw Eddie interviewed for the first time on the Graham Norton New Year special and was immediately struck by his refreshingly normal appearance. A far cry away from the overly slick, deflective interviews that many of his Hollywood friends give on a regular basis, Eddie was honest, warm and, actually, a tad cringey! But in my view this only enhanced his media profile and the ‘likeability’ factor that he carries in abundance.

From looking at an overview of Eddie’s career to date it is clear to see that he has worked very hard to reach his current position. Despite his privileged background it is obvious that he hasn’t had everything handed to him on a plate, and has had to wait until the ripe old age of 32 to reach international stardom.

 

Image Courtesy of etch road, flickr.com

Image Courtesy of etch road, flickr.com

It will be very interesting to see whether Eddie can sustain his position of Hollywood golden boy over the next year. Having already picked up the Golden Globes ‘Best Actor’ award earlier this month, Eddie has a hectic few weeks ahead as the media wait to see if he is also in line for Oscars, SAG, and BAFTA glory.

His recent portrayal of Professor Stephen Hawking has understandably got producers and directors clambering to offer him lucrative roles, and we can only hope that the increasing interest in our ‘Brit boy done good’ doesn’t have a negative impact on the grounded, slightly awkward and quirky characteristics that got him to this position in the first place. However, after seeing the trailer for the upcoming film Jupiter Ascending, in which he stars, I am not totally convinced that this will be the case…!

PHA go to the GQ Men of the Year Awards

The annual GQ Men of the Year Awards took place at the Royal Opera House in London this week, with a few shock winners sending the Twittersphere into a spin.  And myself, Laura and Nick were there to witness the aftermath of the action-packed seventeenth awards ceremony.

Our client Timebased have been producing the event since it first began, and luckily for us, were able to offer us three passes to the official after-party, which of course we were not going to turn down!  After initially going into a huge panic about what to wear (cue a lunchtime AND post-work shopping spree) we couldn’t wait to spend the evening sipping on cocktails and rubbing shoulders with the award winners!

Of course, there was work involved as well, and Tuesday mainly consisted of monitoring Twitter for updates, keeping in contact with Richard, Creative Director of Timebased, and reaching out to our press contacts to keep them as up to date as possible.  As soon as the working day was over it was time to go home and get ready, while keeping an eye on social media and feeding live updates, such as the winners and what the celebrities were eating, through to the press.


As always, there were some surprises on the evening.  The response to Tony Blair’s Philanthropist of the Year award, as decided by readers and GQ Editor Dylan Jones, has received a somewhat mixed response (https://bbc.in/1ppcYQT), and a few of the outfit choices certainly raised eyebrows, namely that of GQ’s Woman of the Year Kim Kardashian, whose bespoke Ralph & Russo skirt left little to the imagination.  There was, of course, also James Nesbitt’s ice bucket challenge; which, after he was nominated by Dylan Jones, took place live on stage!

We met at 10pm, just as the awards were drawing to a close, and after an hour of hot-desking in a local bar, over a glass of wine (or two!), and an interview with BBC arranged for 7am the next morning, our work was done and we arrived at the Royal Opera House just after 11pm.  Ushered inside through the side entrance and welcomed with a cucumber mojito, we set about celeb-spotting straight away!  Within minutes we’d spied Jessie J, Pixie Lott and Amber Le Bon, and plucked up the courage to ask David Gandy for a photo – probably mine and Laura’s personal highlight of the evening!

GQ2, pha

After a few hours of dancing to Laura Jean Marsh and having sampled just about every cocktail on the menu, we said our goodbyes to a very happy client, and made our way to the exit, not before stopping for a photo in front of the GQ branded board, and of course picking up one of the coveted goodie bags from the night.

All in all, it was a hugely successful event, attended by some of the biggest and brightest stars in the industry, and one that Timebased are hugely proud to have played a part in.  Here’s to next year and (hopefully) securing another invite!

GQ1, pha

 

Designer of The Year: Christopher Bailey, CEO of Burberry

Entrepreneur of The Year: Andre Balazs (of Chiltern Firehouse fame)

Chef of The Year – Tom Kerridge

International Man of The Year – Jonah Hill

Comedian of The Year – John Bishop

Philanthropist of The Year – Tony Blair

Actor of The Year – Benedict Cumberbatch

Editor’s Special – Liam Neeson

Writer of The Year – Michael Lewis

TV Personality of The Year – Peter Capaldi

Innovator of The Year – Ewan Venters

Solo Artist of The Year – Pharrell

GQ’s Legend of The Year – Van Morrison

Inspiration of The Year – New Order

Sportsman of The Year – Lewis Hamilton

Special Achievement Award – Paolo Nutini

Leading Man – Colin Firth

Humanitarian of The Year – Ringo Starr

Woman of The Year – Kim Kardashian

Most Stylish Man – Douglas Booth

Icon of The Year – Iggy Pop