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Football Stole the Social Media Cup

Football Stole the Social Media Cup

Football (Soccer) is stealing the global stage when it comes to social media Forbes magazine pronounced this week, Real Madrid CF knocking previous chart-toppers Man Utd off their perch, and Barcelona running in third. On the right of the image below the teams were ranked in order of franchise value and then their combined Facebook and Twitter following. To the left, the size of the bubbles represents their social following. We thought we would dig a little deeper into Real Madrid’s social media strategy.

Social Media and Sport #DigiSport #SMSport

Real Madrid is one of the most recognisable brands in sport, due to their keen embrace of new technologies and communications to increase their profitability. While many UK clubs are just starting to ride the social media wave, see previous article The Future Of Social Media In Sport, Real Madrid have been utilising it for a while now. Since its launch the clubs Facebook page has been a massive success, building up a huge following with over 39m current ‘likes’. The page may have been started as a way for Madrid to test fan interaction, but, it has also developed into a powerful tool to direct traffic to RealMadrid.com. However, Madrid’s strategy focuses on more than just Facebook.

Madrid clearly understands the importance of engagement and providing fans with great content, for one of the player´s birthdays the club produced special video content dedicated to the player itself and alongside this, they ran a 24-hour jersey sale. Social media has also opened up additional ways for Madrid to activate their partnerships with sponsors as now they have the opportunity not only to be in the stadium, on the shirts, and on the website, they can also have their messages pushed across the clubs social media channels. It has also been suggested that some partners value mentions and space on the clubs Facebook and Twitter pages above advertising on the website.

It is resoundingly clear that social media plays a very important part in keeping Madrid in the top position for franchise value, don’t you agree?

Share a Coke

For the first time ever, Coca-Cola has altered the script on 500ml and 375ml bottles to read the names of customers – and we love the idea at PHA Digital!

Coined as The ‘Share a Coke’ campaign, shelves across the country have been stocked with 150 of the most popular names, from Aaron to Zoe – it’s intention to capture the nation’s imagination this summer and drive growth for retailers.

Starbucks launched a similar campaign last year and awarded customers with personalised name inscriptions, but did you ever find yourself unwittingly annoyed at the misspelling of your name?

Yeah, us too.

Coke have overcome this hitch by giving customers whose names are not available on the pack, the chance to create their own virtual can online.

Be sure to Tweet us pictures of your personalised bottle and in the meantime, Happy Sharing.

Share coke

Cover image courtesy of Mike Mozart, flickr.com