View a full range of our ebooks

View full library

Explore

Our Location

The PHA Group
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com
PHA Digital Studio
Fourth Floor,
47 Dean St,
Soho,
London,
W1D 5BE

0207 0251 350
info@thephagroup.com
PHA Finance Department
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com

Is first female CEO of Lloyds a statement of intent for other women?

Is first female CEO of Lloyds a statement of intent for other women?

Inga Beale has been named as the first female CEO of Lloyds of London in its 325-year history, smashing through the so-called glass ceiling to make history in her industry.

Beale, 50, has an ample 30 years’ industry experience and will replace outgoing Richard Ward in January, with her appointment making her one of the most powerful women in the City, with 900 staff and a market of 90 syndicates and companies under her control.

In my view, this is a very positive step in the City where the gender divide has remained stubbornly high, with four in every five workers being male. The appointment of a female to such a prestigious post will surely encourage the steadfastness of other ambitious women pushing to reach higher ranks.

Inga Beale

Inga Beale

As the debate continues as to whether there should be quotas for females in the boardroom there is great value in women establishing themselves as role models. A number of initiatives have been set up to establish such quotas. For example, the 30% Club, a group of companies including Diageo, RBS and John Lewis, has pledged to get more talented women into their boardrooms. However, reports have shown that fewer than half of staff considers their employer to have a clearly formed policy on diversity. In addition, just one in five believe that their firm actively recruits with diversity in mind.

The absence of women in the upper echelons of the Lloyds structure has been obvious in the past, with Claire Ighodaro currently the only member of its 12-strong board.

Beale has frequently vocalised the opinion that there is a necessity to have greater diversity in Britain’s boardrooms. She believes that a variety of perspectives will lead to balance and that, “Diverse boards help companies make better decisions, which affect the bottom line.”

However, in previous interviews, Beale has stated that she believes women can sometimes hinder their own career progression and has been quoted as saying, “Some of the time we put our own ‘glass ceiling’ on ourselves because we are not confident in our ability. I talk to a lot of women who have been working as I have for 30 years in the industry and we wonder what happened to all those women who started when we did.”

There are currently just four female chief executives of FTSE 100 companies, including Burberry boss Angela Ahrendts, EasyJet’s Carolyn McCall, Imperial Tobacco’s Alison Cooper and Royal Mail’s Moya Greene.

Whilst quotas may help to promote women in business it appears there needs to be a change of attitude as well with women pushing themselves forward, embracing competition and having absolute faith in their own merit. The more women become visible as powerful, high-flying businesswomen such as Beale, the more motivated others will be to follow.

If women go into their careers believing they can reach that level, rather than doubting they ever will then that mentality will propel them forward. There is no better inspiration for this than seeing others who have reached the top and are respected by those who they share the board with.

The importance of PR in business is growing

The acknowledgement that PR professionals make great contributions to the successful running of businesses has long since been made.

Take a look around the offices of well-known institutions: of course, you’ll see the Chairman’s multi-aspect corner plot but, let the eye wander a bit further, and often you’ll encounter the Director of Communication set up, albeit in more modest fashion, next door to the boss.

PR is becoming increasingly important to top-level business decision making

PR is becoming increasingly important to top-level business decision making

The office plan is a physical manifestation of the importance of PR insight in the day to day running of a business. Before a new strategy is rolled out, the question is how should it be packaged and communicated so as to make the most impact on the chosen audience? Enter the Director of Communications. By the same token, when a business is suddenly beset by a reputational crisis, how should it be dealt with to minimise the impact on staff and the general public. Another job for the Director of Communications.

Surely it is only a matter of time before PR professionals become Chairmen as a matter of course. Their fingers are permanently on the pulse of a business and their minds in harmony with consumers; vital qualities in the success of any enterprise. On that note, it was gratifying to see John Fallon become the first PR man to take charge of a FTSE 100 company this year, when he became Chief Executive of Pearson, the learning company.

Fallon had joined Pearson as Director of Communications and rapidly become indispensable. Yet his presence at the helm of a large listed business is the exception rather than the rule currently. Research from recruitment company Robert Half found that more than half of FTSE 100 bosses had a financial background, with others emerging from engineering (14%), retail/hospitality management (10%), marketing (6%) and IT (4%).

If we fast-forward five or ten years, though, the figures may look very different. More and more companies are recognising the importance of PR in the business world and it is likely that Directors of Communication, the close allies and confidants of Chairmen, will find a direct route to the corner office and get the chance to run the show themselves.