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W1F 0UN

0207 0251 350
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W1D 5BE

0207 0251 350
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Hammer House,
London,
W1F 0UN

0207 0251 350
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Social Media Campaigns

Social Media Campaigns

It is no understatement to suggest that the Internet, and in particular social media, dominates our daily life. Not an hour can go by where we don’t check Facebook and Twitter to see how our friends are doing or to catch the latest status updates from people you barely know. Surprisingly, bearing in mind how much of our time we dedicate to social media, it seems that too many brands are failing to understand the potential that these sites offer their brand.

Of all the many hours internet users spend updating their Facebook profile, adding to their photo albums and such, only a very tiny 0.5% of that time is spent interacting with the brands they like. This is hardly surprising news. Back in the day, before Facebook became a walking advertising source, I used to ‘like’ the pages of our favourite films, books and sporting teams just to let others know my interests. Now, these pages are used by many brands to target their audience in a generic and uninteresting way. Users will liken these posts to spam and therefore overlook what the brand has to offer.

In short, social media campaigns need to be revamped and taken more seriously. There are several ways in which businesses can utilise social media to their gain. Firstly, they need to adopt a social mindset. Brands need to evaluate their target audience and judge what content will garner the best response. Interaction is key; the more your audience responds to your content, the greater their interest and the more likely your business will spread via word of mouth.

Social media campaigns could prove more lucrative nowadays than conventional and traditional campaigns. However, too little money, time and effort is put into these campaigns. Big input equals big results. The sooner businesses start to look up and see the potential of social media campaigns, the sooner they will begin to notice the difference in their supporter base and public awareness.

The latest ‘blipp’ in the digital world

Augmented reality is becoming more and more common within campaigns. In previous posts, we have looked at how Lynx and TalkTalk have used this new technology to successfully stimulate and bring to life their campaigns. However, the recent boom in mobile AR is representative of the direction the digital landscape is heading. With over a quarter of adults and nearly half of all teens owning a smartphone, brands are relying on mobile technology to carry their campaigns into the 21st century.

Blippar is an augmented reality app that brings ordinary objects to life with AR experiences. Their latest project includes Justin Beiber and his new album ‘Believe’:

[youtube https://www.youtube.com/watch?v=xNoakE6ykWE]

The Blippar app has brought The Beib’s album cover and leaflet to life allowing users to watch exclusive videos and buy the track. They have completed similar campaigns with online fashion store, ASOS. Enabling those who have downloaded the app to be directed straight to the online shop whilst browsing their catalogue.

The scope to use this technology in campaigns is huge, and I’m sure that very soon we will see exciting ways in which 2D objects can be brought to life. What’s great about it is it gives people an exclusive reward for using it, engaging with them in a fun and distinct manner.

What do you think, is this new app just a ‘blipp’ or will you be downloading it as soon as possible?

Cover image courtesy of: flickr.com/photos/wikitude/10185040173