On Tuesday evening, Apple unveiled its new selection of products; two new iPhones and a new addition, the Apple Watch. The most notable new feature of both the iPhone 6 and iPhone 6 Plus is the increased screen size. It will come in two screen sizes, 4.7 inches for the iPhone 6 and 5.5 inches for the iPhone 6 Plus. The camera on both phones has also been improved with a new focusing and exposure system which should improve image quality.
The Apple Watch will enable users to send and receive messages, answer calls and share personalised health information. The watch will come in three versions, the standard, the sport and the luxury.
The reaction to the new iPhone design was predominantly positive with Nate Lanxon the editor of Wired commenting, “The first thing I noticed was that it feels a lot thinner than the 5s and 5c, and its rounded edges suggest you’re holding a very small iPad mini rather than a larger iPhone,”. Many commenters on Twitter noticed that the new iPhone design was a return to the first few generations of the iPhone which featured curved edges. The iPhone 6 is an extremely attractive phone with the curved edges and slimmer profile; it is definitely an improved version compared to the iPhone 5s.
The new screen sizes have led to comparisons to other Android phones that have had much larger screens than the iPhone for a while, with some experts calling Apple merely a follower. However, the Guardian’s Charles Arthur said, “Apple could be accused of being a follower: out of ideas, late to the market. But time and again it has shown that its attention to usability can win over customers”. TechCrunch also thought the new screen sizes could help to lure back former Apple customers who switched to Android. Sales in Phablets have increased in the last year so it makes sense for Apple to go down this route. However is bigger always better? The practicalities on a daily basis may make the iPhone 6 Plus less successful than its smaller counterpart.
One of the major improvements to the iPhone 6 is the improved battery life, which has been one of the greatest areas of frustration for the Apple faithful. The iPhone 6 will have 16 hours battery life compared to only 10 hours battery life with the iPhone 5s. Analysts believe this will be one of the big selling points of the iPhone 6. The dependence on your charger is the main quibble most people have with their iPhone and this is definitely a feature which will draw people to the new phones. Despite this improvement, Samsung are still seen to be leading the way with their removable battery, allowing users to carry a spare at all times, and therefore never being out of touch.
The size of the Apple Watch has come under fire, gadget expert Samuel Gobbs said, “The design looks bulky and the cost significantly more than others.” But The Guardian’s Charles Arthur felt he easily forgot he was wearing it and that it was not significantly larger than a normal watch. The design of the Apple Watch by my eyes does look a little large and it would need to more slim line for me to consider buying it. Another issue is the price; at $349 a pop, they aren’t cheap (UK price is still to be confirmed). This device is very futuristic and I can imagine gadget lovers really going for this product. However, the average consumer may see it as a little unnecessary and apart from the new Health app, there aren’t any unique features compared to the iPhone.
In spite of this, the Apple Watch is the first new product that Apple have released since the iPad and I’m sure that thousands of fans will be camped out on Regent Street and outside other stores across the country to be one of the very first to take a bite out of the shiny new Apple.