Sustainable fashion brands for children

Sustainability is everywhere, from beauty to homeware and now making a real impact to the fashion industry, but what about childrenswear? A few years ago, it was very difficult to find a brand that would be good for the environment, sustainable and still look, well, fashionable. Today more and more brands are emerging around the world combining pure material, clever design as well as long lasting clothes.

Children are the biggest clothes wasters of all time; they grow so fast and usually wear a piece of clothing for a few months before having to switch to a bigger size. We’re looking at clever companies creating innovative clothes for your little ones to help tackle the impact on the environment and sustainability issues.

Petit pli

Petit Pli is a wearable technology company based in London aiming to dress the future generation. The company has been founded in 2017, by trained aeronautical engineer Ryan Mario Yasin and is inspired by Ryan’s background to stop wasting children clothes.

The concept of Petit Pli is built upon using materials sustainably. The company’s designs significantly reduce waste, and CO2 emissions at the point of production, distribution and after purchase. Their garments grow up to seven sizes – so instead of buying seven pieces of clothing, you’ll only buy one! As well as reducing waste, Petit Pli suits are made from recycled fabrics & have a mono-fibre construction – allowing them to be recycled easily at the end of their use.

Muddy Puddle

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🎉🤸 Yippee! Our new EcoSplash collection has arrived! These brilliant jackets and all-in-ones are perfect to prepare your brave adventurers for the chilly days ahead (we know it’s hard to believe, but they’ll come around eventually!) We love our home planet and want to protect it so we’ve made our EcoSplash range using recycled fabric ♻️⁠⠀ ⁠⠀ 🌍 These lovely jackets and splashsuits are crafted from cutting edge recycled fabric. They are not only environmentally friendly but also 100% waterproof, lightweight but toasty when needed, equipped with soft fleece lining and cosy Sherpa hoods.⁠⠀ ⁠⠀ ♻️ Our EcoSplash collection is now available on our website, we hope you’ll love it as much as we do!⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ #muddypuddles #muddypuddlesuk #sustainablefashion #ethicalfashion #recycle #plasticfreejuly⁠ #ecosplash #ecofriendly #beautyinnature #developinglife #sustainability #documentyourdays #explorerkids #familytravelmoment #freshairandfreedom #gooutside #gooutsideandplay #kidsoftheoutdoors #letthembelittle #letthembewild #lovetheoutdoors #naturechild #naturewalk #outdoorfun #outsideeveryday⁣ #summer #letthekids #childhoodunplugged #candidchildhood #clickinmoms⁠⠀ ⁠⠀ ⁠⠀

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Looking at the weather this week, this collection of outwear would be really handy for your little explorers. Launched this summer, this new collection of lightweight jackets is all made from cutting edge recycled fabric. Not only are they good for the environment, they are also 100% waterproof and come in two different print. The collection includes jackets, fleeces and trousers and are all great for cold and rainy days.

It’s not too expensive neither to buy this fun outdoor jacket, and you can wash it anytime, as we know the explorers like to get muddy when it rains!

The Bright Company

Have you ever wished your child’s clothes were made in your size too? Well, with The Bright Company, your dream has been fulfilled. The company describe themselves as the “Design-led, organic and ethical sleepwear and loungewear for modern families”. Yes, they design sleepwear for both adults and children so no need to be jealous anymore.

And even better news, all their products use super-soft, GOTS certified organic cotton jersey fabric as well as meeting the strict OEKO-TEX Standard 100, ensuring no harmful substances or dyes are used at any stage of production. All the products are made within the EU for even more ethicality, so you can sleep tight and night!


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As an organic and sustainable kidswear brand it’s important to stay close to our core values. We’re not about fast fashion or indeed mass production. Piccalilly is all about colourful clothes made for kids without compromising the environment. . . There‘s no escaping the fact that the clothing industry is one of the largest polluters on the planet. We must ensure that this impact is minimal. . . 💚All our clothes are made using chemical free organic cotton. 💚We manufacture to strict GOTS standards and we’re certified through the Soil Association here in the UK. 💚Much of our printing is digital and our dyeing is processed through treatment plants ensuring chemicals are not released into local waters. 💚Our packaging is biodegradable and our mailbags are paper. 💚Our clothes are made well from durable organic cotton materials making them long lasting. 💚Our clothes are always created to have longer lasting fits for maximum wear. . . Once your child finally outgrows your Piccalilly clothes please do your bit by reusing or recycling to prolong its life. So many resources have gone into making each item give someone else the chance to give it a loving home 💚 . . A massive shoutout to @strongandfort for this beautiful photo! Clothes from @fallowfieldkids . . #reducereuserecycle #sustainablefashion #colourfulkids #kidsofinstagram #organickidsclothes #unisexkidsclothes #piccaliscious #piccalilly

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Who said sustainable had to be boring? Picalilly is a British baby and kidswear brand designing organic clothes from newborn up to 10 years. They’re the leading UK company to develop muslin swaddling blankets and manufacture all their organic clothing to the highest ethical standards.

As an example, Picalilly sources their chemical free organic cotton from a project called Chetna Organic. It’s a fair-trade cotton programme with a mission to improve the livelihood of smallholder farmers by making their farm systems more sustainable and profitable. In 2008 Chetna became the first cotton farmers organisation in India to receive Fairtrade Certification. All their cotton is grown by small marginal farmers without the use of child labour, chemicals and GMOs.

If you are launching a new product or would like to raise awareness of your sustainability work for your brand or business, get in touch with our Consumer PR team today to find out how we can help.

Get in touch with the team