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The David Shepherd Wildlife Foundation (DSWF) supports a range of innovative, vital and far-reaching projects throughout Africa and Asia, achieving real results for wildlife survival.

As part of the planning process we undertook a brand personality exercise early in the project to better understand the charity and to explore ideas around how DSWF could be visually presented online.



DSWF relies heavily on charity donations through their main website. Their donation user journey was important to the redesign. Their original site failed to incorporate their growing charity and keep to a consistent modern style.

We set out to built and designed a bespoke responsive website to give the charity a custom platform that allowed them to grow and developed.

The site was built with robust and resilient WordPress e-commerce platform, this allow for a seamless transition through the donation and payment process. This functionality and ecommerce design was developed bespoke for the DSWF website.



Building the site from scratch and hosting it on our optimised server allowed us to integrate a custom WordPress framework into the site.

We worked with the DSWF team to identify the key areas of the site and build a flexible CMS which gave the client control of content.

  • WordPress Icon

    Bespoke WordPress CMS

  • Server icon

    Secure Optimised Server

“For a charity with limited resource, launching a new website with attention grabbing design that offers customers a seamless experience was always going to be a challenge. PHA worked with us to focus our messaging and to emphasise the strong visual

appeal of what we do. The result is a modern, multi-platform website with great visual impact that we are hugely proud of.”

Vicky Flynn
Head of Brand at David Shepherd Wildlife Foundation

Before and after.

One of our targets for the website was not only to modernise the look and feel, but also to bring the wide range of stunning images front and centre.

Use the slider below to see how we enhanced the site

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It’s all good news.
  • Mobile Optimised David Shephard website

    Mobile optimised

  • Traffic increased on David Shephard website icon

    Traffic increase of 38%

  • Integrated e-Commerce David Shepherd website

    Integrated e-Commerce

  • Top 20 non-profit website logo

    20 Best Nonprofit Websites

  • CSS Design Awards Special Kudos David Shepherd website

    CSS Design Awards Special Kudos

  • 20 BEst Nonprofit Websites David Shepherd website

    W3 Award Gold User Experience

  • W3 Award Gold User Experience David Shepherd website

    W3 Award Silver Charitable Organization

Are you ready to start a project with us?

Contact us and we would be happy to chat about how we can work together.