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Simplyhealth is one of the UK’s leading healthcare specialists who partner and sponsor the Great Run Series. The Great Run Series is the UK’s largest road running event and organiser of races which include The Great North Run, the largest half-marathon event in the world.

Overview.

PHA Social were tasked with generating awareness of the partnership between Simplyhealth and The Great Run Series. Dedicated social media campaigns were set up, supported by live event community management across the race weekends and in-depth online social media listening analysis to assess the positive impact the sponsorship had on the wider Simplyhealth brand.

Strategy.

Strategy.

Managing 14 race weekends, the team’s primary objective was to increase awareness of Simplyhealth’s sponsorship and to generate interest around its campaign strap-line, #MillionsMoving.

The sponsorship was part of a wider movement by Simplyhealth to educate audiences about the importance of ‘Everyday Health’. The team was expected to generate anticipation with a series of asset designs, infographics, and audience interaction.

The team community managed Simplyheath’s social channels, partaking in conversation, congratulating runners and influencing the wider Great Run social community. Larger events included on-site activities including GIF booths, generating 15,000 mentions on Instagram and Twitter.

Results.

Results.

Across the Great Run Series, our social media strategy generated 1.8m impressions for the campaign hashtag, #MillionsMoving, with wider event conversation reaching a combined audience of 82m.

We also increased Simplyhealth’s contribution to the wider Great Run series conversation influence from 4.5% to a peak of 15.1%.

Contact us.
  • hashtag

    1.8 million impressions of #MillionsMoving

  • Facebook Like

    15,000 mentions on race day

  • Mobile

    10.6% increase in influence

Are you ready to start a project with us?

Contact us and we would be happy to chat about how we can work together.