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OPRO is the world’s leading manufacturer of mouthguards and a pioneer in oral protection. Founded in 1997, OPRO possesses over 80 supplier partnerships to global brands including England Rugby, England Boxing, New Zealand Rugby and the UFC, as well as a number of professional athlete ambassadors.

OPRO recruited PHA Social to overhaul their social media strategy; make in-roads in the North American market by targeting US-based audiences and improving online sales of products.

Overview.

By utilising our in-house social listening platform, PHA Pulse, we were able to discover the behaviours and interests of users engaged within the sports-protection industry.

Based on our findings, which suggested mouthguards are used beyond combat sports such as rugby and MMA and more for everyday activities such as cycling and sleep-grinding, we launched a wider social media strategy that attempted to engage with both a traditional audience of athletes, sporting clubs and organisations, schools and students, as well as a new audience of cycling enthusiasts, sleep grinders and those interested in preserving oral health.

Strategy.

Strategy.

We launched with Mouthguard Day, a national day owned by OPRO that delivered significant spikes in user engagements, user-generated content and ambassador interactions.

We featured a mix of creative assets aimed at promoting the qualities of the brand, plus its vast array of products. GIF and video were used to promote mouthguard ranges, whilst quote cards and still imagery were utilised to promote ambassadorships, partnerships and major brand announcements.

Alongside our daily organic strategy, we also utilised a number of paid media campaigns, aimed at increasing product sales, building awareness around major campaigns such as Mouthguard Day, and generating traffic to the website.

Results.

Results.

Working with a number of OPRO ambassadors and partners, including England Hockey, England Rugby, Jordan Thomas, Wasps RFC, we shared a wide range of assets, from video to GIF and behind the scenes content across the social channels that aimed to raise awareness of the day and generate interest in OPRO.

We oversaw huge spikes in performance across the individual channels, including a 6,000% increase in audience reach on Facebook which amassed over 100 individual mentions on the day from ambassadors and partners on Twitter.

In total, we reached a combined total of 4.4m accounts across the social media channels, generating 5.2m impressions in total.

Contact us.
  • Facebook Like - The PHA Group

    6000% increase in audience reach

  • Mobile and desktop - The PHA Group

    4.4m Twitter accounts reached

Are you ready to start a project with us?

Contact us and we would be happy to chat about how we can work together.