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Canagan is a leading dog and cat food brand, producing high quality, award-winning grain-free recipes, proven by their acceptance of the Queens Award for International Trade and Supplier of the Year in 2017.

Overview.

We worked with Canagan to raise brand awareness within their core target audience and to build their online presence and social media platforms.

Strategy.

Strategy.

By creating an engaging consumer campaign, #FuelledByCanagan, Canagan attracted a large organic following of existing customers who frequently upload aspirational content of their pet loving the Canagan brand to their social media profiles.

This invaluable user-generated content builds a solid community of fans who now expect a two-way conversation with Canagan on social media, in return for brand loyalty and advocacy.

Alongside this activity, we implemented a number of successful influencer and micro-influencer campaigns. Gifting celebrities and influencers that we know have a passionate connection with their pets, we have achieved outstanding results, including social coverage from Greg Rutherford (150k followers) Kady McDermott (1.2m followers) and a feature in a YouTube video raking in 2.3 million views!

Results.

Results.

Canagan has seen an increase of over 12,000 organic followers and fans across their channels and created trustworthy and valuable relationships with influential bloggers and personalities, that continue to help us spread awareness of the Canagan brand.

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Stats.

  • Facebook Like - The PHA Group

    increase of over 12,000 followers and fans

  • hashtag

    #FuelledByCanagan hashtag used over 14,000 times

Are you ready to start a project with us?

Contact us and we would be happy to chat about how we can work together.