The gulf between heavy duty security systems and smart home systems has reduced in recent years making them an attractive proposition for many households who are looking for a reasonably priced, sufficient security system. According to the Smart Home Security Global Market Report, the global smart home security market set to reach $6.81bn by 2026.
An article in the Telegraph voices concerns of spikes in ‘acquisitive’ offences this winter, such as shoplifting, burglary and vehicle theft as a consequence of rising bills and financial hardship. On top of this, 41% of British adults are more concerned than they’ve ever been about their home security (CES: Home Electronics).
We focus on four smart home security brands that have used innovation and strong brand messaging to lead the sector across the UK market, something many up and coming brands can learn from:
The Banham Group is the largest supplier of burglary and fire prevention systems in London while priding themselves on remaining a family business at heart. Banham have grown a strong social following. Video content has proved particularly successful, with Facebook and Instagram reels helping to engage with their target audience. Their extensive product range covers all areas of home security from fire and burglar alarm systems to gates and shutters. The Banham smart security app allows users to stay connected to their home security while on the move. Operators can remotely set and unset alarm systems, check the status of devices and receive intelligent notifications for every type of activity.
Boundary is an exciting smart home security firm meeting strict UK and EU standards. Boundary’s user-friendly e-commerce website makes purchasing products easy for consumers. This coupled with their engaging communications strategy, in the form of equally creative social posts and valuable information is why they are positioned as one of the UK’s leading security firms. They have achieved accreditation and certification from recognised Home Security bodies. The mobile app gives households complete control over their security system from anywhere with key features including real time notifications, easy 30-minute install time and Level 1 Police response. Monthly plans and finance options provide more flexibility and accessibility for consumers, allowing more people to protect their homes.
Spy Alarms mission has been helping people protect their homes and businesses all over the South of the UK for over 30 years. As a commercial and domestic supplier, their brand messaging has to strike the right balance to cater for two audiences. Their website content does this well, through insightful blogs and client testimonials. Their highly intelligent smart home app allows users to remotely view CCTV, manage their alarm system and control door entry from all from their smartphone. Their mission is to give customers complete security of their property, to keep them safe from the physical and emotional distress of burglary and fire damage. Spy Alarm’s extensive experience in installation and maintenance has resulted in over 75,000 security system installs and an impressive client roster including the likes of Burger King and Mercedes Benz.
New Wave AV, who were established in 2003, are helping households across the south of England to create future ready homes. Their smart homes are unique by connecting the electronic devices you use every day to a central smart home hub. From custom design, through to installation and after-care, New Wave AV are there to assist at every stage. Their communications span across a range of social channels providing touch points for all of their audience. Instagram showcases the exciting projects they are working on while the ‘How To’ video series on YouTube provides valuable video content for customers to learn from.
If your smart home security company is looking to implement a PR strategy, get in touch with our team of experts today to see how we can support you.