Like many aspects of our lives, advancements in technology are revolutionising the sport and fitness industry. New innovations are being introduced all the time to improve performance, support training, aid recovery, enhance experiences and increase accessibility. It is an incredibly exciting time for the sector, as technology continues to transform the way we play, watch and consume sport and the ways in which we train and keep fit ourselves.
To serve the increasing number of businesses within this space, we have brought together communications experts from the world of sport and technology, to create a specialist Sports Innovation department. This highly skilled group of individuals have the right knowledge, contacts and experience to fully maximise all the opportunities available across all relevant verticals. To hear more about what we do and how we do it, get in touch with our team today
Our Fintech team is one of the fastest-growing areas of The PHA Group. The work we do wins awards, delivers results and establishes our clients as industry experts and trusted authorities. We work with any business that has financial technology at its core, and we have experience in banking, payments, money transfer, lending, personal finance and trading.
Our expertise spans across UK and international brands; from B2C companies solving consumers’ financial pain-points, to a B2B scale-up applying AI technology to solve the most complex financial crimes. We are proud to get our clients featured in key national, consumer, business, finance and technology media with our far-reaching, creative and impactful campaigns.
When it comes to blockchain technology, there is still the myth that it’s only relevant to financial services and cryptocurrencies. However, blockchain is universal, ubiquitous and sector agnostic; with the power to transform almost every industry. To fully engage with audiences, you need an agency with sector-specific knowledge and contacts – outside of the world of blockchain as well as within it. One that can demystify and communicate its benefits and your product offering clearly to a broad national and international audience.
Media training is essential for any business, individual or organisation, regardless of size or sector. Whether you are trying to raise your profile within the media, or find yourself caught up unwittingly in a crisis situation, knowing how to deal with journalists and communicate effectively is vital. Our sessions are run by senior national newspaper journalists and broadcasters, who design bespoke workshops tailored specifically for your needs. We teach you what journalists want, how to convey your key messages and how to deal with those tricky questions. Training can be conducted at your office, at The PHA Group offices or in a professional studio environment.
We’re passionate about creating stand-out campaigns that drive awareness, boost donations, secure sign-ups, and create social change. We understand the challenges charities face and the space they compete for, and we have the knowledge and experience to surpass expectations. We are proud members of CharityComms and the PRCA Charity and Not-for-Profit group.
Our award-winning Sport & Fitness team has an outstanding track record of delivering tangible results for all of our clients. We represent many household names, as well as supporting the success of non–mainstream brands to help them get the recognition that they deserve. Our work helps to sell out events, renew sponsorships, create audiences and grow businesses. We are proud to be involved in encouraging and motivating thousands of people to watch, enjoy and get involved in sport and fitness along the way. We are passionate about what we do, have lots of fun doing it, and this energy and enthusiasm shines through in every aspect of what we do.
Whether you have a commercial interest to promote, you are a campaigning group with a cause to make, or you’re an individual with political ambitions, we will help you achieve your goals. Our unique public affairs service fuses frontline political experience with headline-grabbing media angles, to create hard-hitting, award-winning campaigns. We have a proven track record in getting the attention of government and politicians, making them listen and change course and we have a proven track record in helping individuals fulfil their political goals.
Whatever your goals, we offer a specialist service to help you strengthen your public profile, raise awareness of a cause close to your heart, or to assist with a political dimension to your campaign. We help entrepreneurs and industry gurus position their achievements; philanthropists tell the world about their activities and those wishing to enter public life or gain political support. We start by looking at your life story and your areas of expertise, work out messaging, create a media strategy and deliver exceptional results. These include securing regular slots on highly-rated national TV, radio shows and attention-grabbing profile interviews in national print and online publications to enhance your public standing, personal profile and reputation.
When it comes to healthcare, consumers undeniably look to the most credible brands. Our team has proven credentials in establishing some of the UK’s most trusted consumer healthcare products and services. We have a wide knowledge of the various aspects of healthcare, including health products and OTC, health services, health-related technology and food and nutrition.