View a full range of our ebooks

View full library

Explore

Our Location

The PHA Group
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com
PHA Digital Studio
Fourth Floor,
47 Dean St,
Soho,
London,
W1D 5BE

0207 0251 350
info@thephagroup.com
PHA Finance Department
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com

Managing your online reputation

A positive online reputation is more important than ever in 2019. When choosing where to shop, a growing number of consumers use the internet to help them decide. A healthy online corporate reputation is vital in today’s business environment as well. Corporates seeking to attract new investors, business partners or recruit new talent need to be aware of their online presence and the effects a poor reputation can have on their organisation.  

To ensure their reputations stay positive, or to repair those that aren't in the best of shape, many businesses are turning to online reputation companies for help.

The services we employ alongside a wide range of tactics will help make sure your online image will pique the interest of consumers, partners and new talent alike.

We won't share your details with any third
party companies

Search engine management

Research suggests that businesses risk losing 22% of business when a potential customer finds a negative article on the first page of a search engine result. That number increases to 44% when they find two articles and 59% when there are three. Our expert-led team are on hand to discuss the best strategies to tackle your search engine results and a proven process that helps mitigate the situation.

Social listening & monitoring

Stay on top of a story or monitor the impact of a recent media outbreak. Our social listening and monitoring tools allow us to measure the sentiment around the articles you or your business are featured in and the behavioural shift over time as a result of our work. Compare yourself against your competitors as manage the latest alerts and advise on next steps.

Content strategy

We work with you to create content to enable us to improve your online reputation and ultimately create a true, positive impression of you or your business. Our team are skilled at creating digital assets, website and blogs to tell your story. Often, having no online profile can be as bad as experiencing negative search results as it raises questions among stakeholders. We devise programmes to assist with this too.

Media relationships

Online reputation cannot be handled in a vacuum – it often requires a rounded, PR-led approach. Our specialist crisis experts and their extensive media contacts means when a published story is incorrect, or a response is required pre-publication, they’re able to manage, correct and minimise the impact for you. We will challenge and deal directly with major publications and news outlets on your behalf to achieve results.

Strategic planning

Any good online reputation campaign has a great deal of planning to ensure the business is on the front foot when it comes to a response. Our team will work with you to train, plan and produce a joined-up strategy that suits you and your business. We can also provide the appropriate media training to support your spokespeople, ensuring you are ready for every eventuality.

Contact us today to find out how we can help manage your online reputation.

Speak to our experts today

Contact us

We won't share your details with any third
party companies
Testimonial