4 men’s personal care brands to watch in 2022

The emergence of men’s personal care brands

The emergence of fashion trends and social media influence has now drifted towards self-grooming and self-care. The expectation for men to maintain good hair and healthy skin has been on the rise and the market is expected to reach $159bn by 2030.

Furthermore, increased awareness and social proof about personal care alongside the e-commerce boom has helped fuel the market and is the catalyst from which new brands have emerged.

Today we take a look at 4 personal care brands for men that we expect to have a healthy 2022.

The Fellowship

Founded by Fellow, Andrew Cooper and Duncan Morris in Somerset, their products are organically hand crafted in small batches. Covering products for the face, body and hair, all ingredients are grown by combining botanical expertise with cutting-edge innovation.

Their website suggests that 88% of men believe their advanced moisturizer made their skin smoother and healthier in just 7 days, whilst they also offer a money back guarantee if men haven’t seen results in 30 days.

Shakeup cosmetics

Founded by twin brothers Shane Carnell-Xu and Jake Xu in 2018, their mission is to challenge gender stereotypes, reject hypermasculinity, and embrace a new era in men’s beauty.

The website allows men to shop by skin issues, like anti-ageing or by product and it also has a section for gift sets and bundles. Finally, their “let’s face it” tinted moisturizer, comes recommended by GQ.

In addition, they have also featured in Men’s health, Boyfriend Magazine and The Independent.

The Bluebeards Revenge

The next men’s personal care brand to make the list is The Bluebeards Revenge. Founded as a brand focused on shaving, it has now grown to offer products across skincare, haircare and aftershaves.

In addition, they have great eco-credentials, with ethically sourced raw ingredients through to 100% recyclable aluminum tins for packaging. Also, all products are suitable for vegans and are free from animal testing.


London-based beauty entrepreneur, Abbie Oguntade, followed her multi award winning skincare group, Freya +Bailey, by identifying a niche for treatments targeted to specific skin concerns of men. This led to her founding Auden, a collection of skincare treatments targeting male concerns for healthy, hydrated, and irritant-free skin.
The brand is cruelty free, vegan friendly and has a carbon neutral program in place. Furthermore, its website suggests that is donates 10% of its profits to charities who reduce poverty-based stress.
Finally, they offer subscription boxes that you can pay for every 30 days, to ensure you don’t allow your skincare routine to fall behind.

If you’re a a men’s personal care brand looking for a PR or Digital strategy to help grow your audience and acquire new customers, get in touch with our team of experts today.

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