Written by Katia Ponnampalam • Published 16th September 2016 • 4 minute read
Eight reasons why your website isn’t as profitable as it could be
After building hundreds of websites and sitting through thousand of meetings with a multitude of clients we thought it would be helpful to write this article which breaks down some of the reason why you might be having issue with your website conversions.
1. Is your company or personal website fully mobile optimized?
These days a huge portion of websites are accessed through a mobile device. Statistics show that 33% of internet users would think to use their mobile device first over a desktop, and that figure is only growing with the introduction of low cost smart phones and faster wireless internet.
This means you need a home page that makes the most of the mobile space. An easy to read, clear and clutter free interface is essential to get the most out of your home page.
Mobile has now become 65% of all digital media time. Desktop usage on the web has dropped 12% since 2013
Mobile users have a shorter attention span then desktop user, so getting the right content to them quickly is important. A single call to action button and an easy to navigate mobile site is just the start to get your site ready for the mobile world.
2. Does your customer really understand what you do or offer?
You know the company or your offering inside and out. You have lived and breathed it, but people visiting your site for the first time need a helping hand. Write out your company description in one line and that can be the key message for the home page.
It can be easy to want everything you do up front and centre on the home page but this can overwhelm your audience, think about your brand messaging and who you are targeting, this will keep your homepage clutter free and easily understood.
3. Does your website take a long time to load?
Speed has a huge impact on not only user experience but also SEO. The internet is competitive, there are thousands of articles and websites that will load in an instant to give the user what they want quickly. If a homepage takes a long time to load your audience is more likely to go elsewhere.
Google can detect if your website loads slowly, this has a huge impact on your ranking on the Google search engine. It could determine if your site is shown on page one or on page six.
4. When was the last time you redesigned your website?
Often, business owner’s setup a website as soon as they have a company presence or launch a product or idea. Normally this is an afterthought and can result in bad user experience, and unfocused messaging.
If the messaging is unfocused and there is too much old content, then this can mislead customers. Studies have shown that user scan pages rather than reading them fully when coming to a website for the first time.
You should be looking to update your website every two years to keep on top of website trends and styles.
Check out our slideshare or simply continue on for our next 4 tips!
6. There Are Too Many Distractions
This is where User Experience (UX) comes in. It is very easy to overload a website with too much information from the start. This clutter of information can not only distract a user to finalize their conversion process but also take them down the wrong path and as a result end up leaving the site for a more engaging website.
You will need to minimize your design and focus your messaging to keep the user engaged and on the right path.
7. No SEO plan
A strong SEO plan can make or break a website. A few years ago it uses to be all about spamming websites, these days its more about strategic planning and content creation. Search engines are more advanced and look at content, design, layout, loading speed, functionality and rankings.
There are many factors that contribute to a good SEO functioning website. A couple of examples are; page errors, sitemaps, regular & creative content creation (including mixed formats) link backs, and even design.
If all these elements are checked, reviewed, and implemented it allows Google to search and index your site correctly resulting in more people being able to find it.
8. Getting a website is domain and hosting is just the first step.
To fully make use of the domain and hosting you have bought, a website plan should be implemented to look at all elements of the business and the offerings you want to portray.
Your website is most likely the first thing a potential client/customer will go to and it is something you will be immediately judged on. This plan doesn’t have to cost a huge amount, and can always be done in stages, but it’s something to be invested in to maximize the potential source for revenue and conversions.