The cost-of-living crisis continues to put a strain on consumers, as people are cutting their spending wherever possible. As a result of this, research has revealed that one in five people in Britain have cancelled their gym memberships this year, with half of those saying it was because the price was too expensive.
As people look for solutions to exercise away from the gym, embracing the outdoors and going for a run is one popular cost-effective alternative. With this in mind, we look at five brands to help get you on the move.
Runderwear was founded in 2013 by university friends Richard Edmonds and Jamie Smalley, after Jamie suffered bad chafing during the New York Marathon. Their solution? Underwear that is 100% chafe-free, blister-free and seamless, with Technical Performance fabric that is breathable and quickly strips sweat away from the skin, stopping any irritation.
The offer a variety of options for both men and women and are clearly a popular choice, having won the ‘Best Running Underwear & Socks Brand’ at the 2018, 2019 and 2020 Running Awards.
Jason and Ulrica Roberts, co-founders of protective phone case company Tech21, were measuring the impact on phone cases when they realised they could use this technology in wearables – in particular measuring running data from your feet.
NURVV uses 16 sensors that are fitted to insoles for each foot and measurements are taken 1,000 times per second as the athletes run. The insoles can measure things such as balance and footstrike, providing you with a Running Health score to demonstrate which areas you are at risk of injury and how you can prevent it.
On was established in Switzerland in 2010 by three-time World Duathlon Champion, Olivier Bernhard and running enthusiasts David Allemann and Caspar Coppetti. Their mission was to create an innovative technology that meant runners had a cushioned landing as well as a firm take off. This was successfully achieved through the launch of their patented CloudTec technology.
They’ve also created Cyclon – a circular subscription service for their fully recyclable running shoes. Once you’ve signed up, every six months you have the ability to request new shoes and send your old ones back. These old shoes are then washed and grinded down to be transformed into new components meaning there is no unnecessary waste, and you get a brand new pair. It’s a win-win.
Founded in 2103, Stryd is a wearable device that clips onto your shoe and connects with your running watch to help you run at the right intensity by notifying you to slow down or speed up in real time. Their new design also has the ability to capture lower body stress, helping you make healthier training decisions.
Stryd also has an optional membership which gives you access to 150+ guided workouts, editable training plans and a race planning tool that gives you a personalised target.
Brooks was originally founded in 1914, manufacturing shoes for a broad range of sports. Fast forward to now, and their focus is on running. From shoes to apparel and accessories, they have everything you need to get you on the move.
They’ve also pledged a more sustainable future, with a variety of initiatives including moving to 100% recycled polyester in footwear and new apparel materials by next year and developing a fully circular performance shoe and apparel by 2030.
If your running brand is looking to increase brand awareness in the build up to January and beyond, get in touch with our team of experts today.
