Public demand for cleaner, healthier hydration drinks is prompting some brands to innovate and come up with creative new products. The word hydration is appearing more and more in column inches and such is its importance in fuelling your body correctly in order to hit those personal fitness goals, it seems an appropriate time to profile five of the market leaders who are spearheading the industry around the globe.
HALO Sport
Seen as an alternative to traditional sports drinks, HALO was launched by serial entrepreneurs, Anshuman Vohra and Robin Shobin with a vision to revolutionise how the world hydrates.
Not only is it proven to hydrate more efficiently than water, but it is the only electrolyte drink that contains over 70 mg of natural magnesium, a powerful immune booster.
Halo is certified organic and is expertly formulated to help you hydrate with minerals, antioxidant properties and provide a light, refreshing taste…
Propel Water
Part of the PepsiCo Group, Propel Water is a selection of flavoured and unflavoured electrolyte infused waters and powders packed with essential minerals and vitamins to help hydrate and replenish your stores to ensure you get the most out of your workout. Propel provides next level hydration for people who lead active, healthy lifestyles and are perfect for people who juggle a busy work and home life, yet still manage to make fitness a priority.
Propel Water is the only water, among national enhanced water brands, with enough electrolytes to replace what you lose in sweat.
View this post on InstagramNot that it’s a competition or anything but if you had to choose, are you team 🍉 or 🍇 ?
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ACTIPH Water
ACTIPH Water is the UK’s First Alkaline Ionised Bottled Water. Founded in 2015, they have just launched a crowdfunding campaign as they look to conquer the rapidly growing sector of hydration drinks.
Founder Jamie Douglas-Hamilton assembled the first team ever to row the perilous Drake Passage – to inspire others to get active and adventurous. It’s there that he got the idea for his ACTIPH brand.
As the crew “started to hallucinate and pass out despite drinking up to 13 litres of water a day, there came the idea to mix a little sea water with their water supply.
The result was ionised alkaline water, which has been shown to be more effective than standard mineral water in rehydrating people after strenuous exercise-induced dehydration.
WOW Hydrate
Founded in 2016, WOW Hydrate are on a mission to change the face of fitness hydration and inspire people who have an active lifestyle. The sugar free protein water comes in a variety of flavours and is available to purchase in a host of high street supermarkets and independent retailers up and down the country. WOW Hydrate’s USP is their push cap technology which ensures you get 100% of the ingredient benefits once activated, with no goodness lost through degradation.
Alongside the product range, WOW Hydrate have signed some head turning partnerships with major athletes, teams and a host of upcoming stars. Their current ambassadors include Tyson Fury and Matchroom Boxing, Manchester City and Belgium international Kevin de Bruyne, Chelsea youngster Ruben Loftus Cheek and retired footballer Jamie Redknapp. Elsewhere Southampton FC, Essex Cricket, Chelsea and England forward Fran Kirby, Ant Middleton and Bradley Simmonds are also part of the WOW Hydrate team.
DEFY
DEFY was born in 2017, when American Football Running Back Terrell Davis first used CBD to recover after a workout—and it changed his life. Through it, he was able to recover faster between workouts and achieve a level of locked-in focus that helped him defy the challenges that hold athletes back: his injury history, his overworked muscles and the deteriorating effects of age. Inspired to share these benefits with all athletes, Terrell and his team embarked on a mission to launch DEFY. DEFY is the world’s first mainstream CBD performance drink built specifically for athletes. Formulated to aid rapid muscle recovery, DEFY delivers naturally derived performance, recovery and rejuvenation for every kind of athlete.
If you have a nutrition brand and you want to gain more exposure in the UK media landscape, please get in contact with our award-winning PR team today.
