Our favourite BBQ campaigns

As you know, in the UK we aren’t blessed with glorious weather all year round. So, to have a whole week dedicated specifically to the barbie, shows how much the British public like to fire up their food. Whether you’re a grilling novice or a flaming pro, we’ve listed our favourite BBQ campaigns that just got our taste buds going.

Aldi UK

In 2017, Aldi decided to focus their attentions and summer marketing campaign on competitiveness. Highlighting with a host of examples that their products won’t be beaten on price. As part of the campaign, the Olympic medalists and brothers Alistair and Jonny Brownlee take on a series of challenges against one another. The winning brother can be seen cooking up a storm on an Aldi BBQ, whilst the losing brother must undergo a penalty of some sort.


Quality family time is important to many families across the UK. Supermarket chain Lidl created an excellent take on the struggles to pull your children away from the TV set and try something new. We loved their adverts to showcase quality family time spent in the garden enjoying the delights of a BBQ, instead of being inside playing video games!


As one of the biggest homeware brands in the UK, B&Q has taken an interesting approach to its adverts of late, by positioning their staff at the heart of the brand. Their take is featuring B&Q colleagues who come to a customer’s rescue by effortlessly improving his garden in a series of synchronized steps. We love the use of real-time filming watching the garden transform.


Play dates, kids parties and just an excuse to gather families together. Asda created a selection of TV adverts featuring celebrity chef James Martin. Beginning with a nice relaxing approach to the summer months until one of the mums announces a hoard of hungry kids are about to turn up. Martin demonstrates his culinary skills by making a Cauliflower Couscous before manning the BBQ. A great showcase of happy healthy garden treats for all the family to enjoy.

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