At The PHA Group, we have invested in a unique piece of research to help us discover what makes a brand or business truly influential. Working with our network of experts from across multiple sectors, as well as PRCA-accredited researchers and thousands of consumers, we have examined how to create communications that will have an impact on influence.
The Influence Formula enables brands and businesses to set strategic communications goals and, crucially, allows us to measure a campaign’s effectiveness. By putting research-based insights into our creative strategies, we can be confident our campaigns will deliver.
Download our latest ebook to find out more about The Influence Formula or speak to a member of our team today to find out how we can build a communications strategy using our influence tool.