CBD in Sport – Five brands aiding sports recovery

The removal of CBD from the banned list of substances by the World Anti-Doping Agency (WADA) at the beginning of 2018 was seen as a major step forward in the sports industry.

CBD, which is short for Cannabidiol, is a natural substance which is found in hemp and cannabis plants. CBD has so far proved a powerful tool for athletes trying to recover from grueling training programmes and injuries or to help them manage pains and strains.

One example is Chris Camozzi, a US-based MMA fighter who claimed CBD oil helped to heal his knee injury quicker than his doctors had ever seen.

In the UK, CBD is legal to be consumed as long as it contains less than 0.3% THC, it is THC  that is the main psychoactive compound and can leave consumers with the high sensation which is banned in the UK.

Since the ruling by WADA, we’ve seen a trend of specialist CBD sport performance businesses appearing in the UK marketing innovative products that help aid athletes. We’ve taken a look at five of the best brands dominating the industry.

Pure Sport CBD

former professional rugby player, Grayson Hart was looking for a sustainable remedy for the osteoarthritis in his knee, and not wanting to be reliant on painkillers, it was at this point that Grayson discovered the benefits of CBD.

This research developed into Grayson and a former team-mate creating Pure Sport CBD in 2018. Oil and topicals are some of the more popular products that Pure Sport CBD currently stock, and as the business is set up by two former professional athletes, active sport stars don’t need to worry about the products containing traces of THC. In fact, every product, is put through one of the most advanced cannabinoid testing kits in the world to guarantee 0% THC.

British Lion and Welsh International rugby player Rhys Webb and professional model Chelsea Hart are two-sport stars who currently use Pure Sport CBD products.

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Did you know that the body has receptors that are triggered when CBD is in your system? When these receptors are triggered by high quality CBD, they help bring the body into balance and return to homeostasis. This is why so many Pure Sport customers consistently report amazing benefits with sleep, stress, anxiety, pain and inflammation. Rather than masking issues, CBD works with the body to resolve from within 🌱✨ Ps how cool is this photo from @mr___pep ? 😍🔥 We love working with some of the UK’s top trainers and coaches who agree to only share and promote our products if they truly see benefits. We are thankful to work with people that share our values of transparency and integrity 🙌💛

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Vitality CBD

A premium CBD oil company with strong roots in the pharmaceutical industry, which thanks to their scientific and rigorous approach have been able to successfully produce some of the highest quality natural CBD products on the UK market.

Amongst their wellbeing and health range, Vitality CBD also stock an Active range, which includes focus drops and muscles rubs which have been designed to make sure you always maintain peak performance.

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Powered by CiiTECH, the cannabis biotech firm that focuses on discovering, developing, and commercialising cannabis products, IMPACT SPORTS CBD are the latest CBD brand for sport enthusiasts in the UK.

Combining CiiTECH’s knowledge in cannabis research, IMPACT has developed CBD products that are supported by research and backed up by science. The team at IMPACT has been handpicked and full of passion for fitness, sport, and nutrition who all truly believe that CBD works for them.

There’s also a really useful resource section on the IMPACT website that has a plethora of valuable information for athletes who are considering using CBD based products for the first time.

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✔️IMPACT CBD will not get you high.⁠ Some CBD products may contain trace amounts of THC however in the UK the laws are very strict on the level of THC allowed on the market. This amount must be under 0.2%.⁠ ✔️ Our CBD formulations are backed by CiiTECH – a brand focused consumer goods company created to research & commercialise cannabis products.⁠ ✔️ Trusted by sports enthusiasts. Just ask any of our users or ambassadors that you see on instagram and you judge for yourself.⁠ ✔️ Lab tested for CBD and THC content. All our CBD oils contain high quality, verified CBD content. And because we understand the importance of minimal THC in your product we have limited the amount to only trace amounts, while offering you a quality Full Spectrum CBD Oil.⁠ ❗⁠�In the UK, CBD can only be marketed as a food supplement, which means neither the product nor the company selling can make any medical claim or suggestion. Our products may not be used as a medicine or as a replacement for medicine.⁠

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ENDO Sports

The team at ENDO have created an infused sports drink that has been especially formulated with 10mg of CBD.

Endo Sport’s drink will also provide you with optimal hydration and replace electrolytes you would have lost during physical activity. So far you can buy the drink in either orange or berry tropical.


fourfivecbd is the result of two rugby giants British and Irish Lions player George Kruis and Welsh International Dominic Day, wanting to change the life of an athlete for the better.

Between the pair there’s 25 years of rugby experience and more importantly a real insight into the physical demands training and matches put on the body.

That strain resulted in frequent visits to the surgeon, it was at this moment that Dominic decided to try CBD to help manage aches and pains caused by punishing career in professional rugby.

His experience led to the two Saracens team-mates creating a CBD brand made for athletes by athletes.

Do you have a CBD based product that you would like to gain more exposure in the UK media? Get in touch today to find out how we could help do just that.

Get in touch with the team