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Travel Technology Europe, Europe’s dedicated event for travel technology, is coming up in London on February 26 and 27, with many companies coming together to show off the latest innovations in the travel space. Here’s a few that we’re looking forward to seeing at the event.


Holibob is the platform that’s changing the face of tours and experiences for travellers. The company provides an innovative and independent marketplace for tours and experiences by enabling a simple, easy connection to a multitude of new retail partners ranging from independent travel agents and travel agent marketplaces to travel clubs, hotels, airlines, package holiday providers and cruise resellers. It helps travel companies increase their exposure and fill more bookings, while also helping expand travel choices for consumers.


NAVA is the app that helps people discover places and people that are unique to their city. Users can explore recommendations about their city, build and share collections of their favourite places, discover city guides and upcoming events, and ultimately plan their perfect day. All of the content on the app is hand-picked by the NAVA team, industry insiders, and local influencers. In a city like London with so much going on, we look forward to finding our new favourite hotspots!


TrustedTrip is changing the world of travel with a new generation of travel reviews. It helps businesses stay protected from fake reviews and to create better travel experiences through the content-rich review data that shows where improvements can be made. The company directly contacts consumers that have had their travel experience to ensure they collect a verified review, then each review is moderated and turned into insights for the business. It works with all types of travel, including hotels, flights, transfers, car hire, cruises and attractions, ultimately ensuring companies in the travel industry are giving consumers the best experience possible.

Upgrade Pack

Every time I go to the airport, I secretly hope the airline will surprise me with an upgrade to business, but let’s face it – it’s probably not going to happen. As an alternative though, Upgrade Pack is making it simple for anyone to upgrade their flight or hotel room so that they can have a premium travel experience for less. Its app provides exclusive real-time deals on airline and hotel upgrades that aren’t available anywhere else. Right now, it’s only available to the company’s corporate clients, who then give access to their most valuable customers or provide it as an employee perk, but my fingers are crossed that it’s open to all soon!


Anyone who’s been in a WhatsApp group chat knows that making plans with multiple people is chaos. Gamitree works with travel websites to remove this hassle by enabling on-the-spot decision making for users. When a user goes onto a travel website, Gamitree’s technology will make it easy for them to make a wish list, invite their friends, vote and discuss on options, and ultimately purchase a trip. The company hopes to expand its tech beyond travel sites as it grows, simplifying decision making in retail, education, sporting sites and more.

As keen travellers ourselves, we look forward to seeing all the companies exhibiting at Travel Technology Europe. If you’re attending and would like to meet and discuss PR, get in touch.

Travel Tech Europe: Five companies to watch

Legal back passes, pitches like farmyards, and Norman bite-your-legs Hunter.

Football doesn’t look like it did in the 1970s anymore, and while the game has evolved on the pitch, there have been profound changes off it too.

The end of a playing career once signified a move into one of a few preordained careers, with many players opening local pubs and some recycling back into the system as coaches.

Modern football is very different, and increasingly footballers are finding niches to launch careers as entrepreneurs and businesspeople, with some doing so alongside their playing careers. So, who is generating as much success with their business nous as they did with a ball at their feet?

Axis Stars: Louis Saha

No Arsenal fan likes to write about how impressive a former Tottenham and Manchester United player is, but even I have to admit that Louis Saha was a deadly finisher in his heyday.

Strikers that combine style with substance are a rarity, and Saha has continued that lethal blend off the pitch by launching Axis Stars, a start-up that seeks to bridge the gap between stars and the business world. He is perfect for this article, as he is not only opening up endorsement deals for players, but also facilitating the deepening of ties between the corporate and sporting worlds.

Platinum Capital Investments: Steve Howard
Steve Howard scored over 200 career goals in an illustrious career across the lower leagues, establishing himself as a legend at Luton Town and also taking in a spell at then-sleeping giants Leicester City.

Howard now runs property investment company Platinum Capital Investments, which advises players on how to successfully build their own property portfolio to secure their financial future post-retirement.

AC13: Marlon Harewood

Marlon Harewood was wheels on the pitch, banging in goals as a centre forward at Nottingham Forest and West Ham, so it makes perfect sense that he’s also showing off his wheels off the pitch with the hugely successful bespoke vehicle sales business, AC13 Premier.

Harewood established the business more than a decade ago after having a bad experience with a car deal and feeling he could offer a higher quality service. His hunch was right, and AC13 has become synonymous with some of the biggest names in the footballing world from Harewood’s personal contact book.

PlayerTrader: Julian Joachim

Julian Joachim made his name scoring goals in the midlands for clubs including Leicester City, Coventry City and Aston Villa, but has now turned his attention to helping talented players without a club forge a career in the game.

PlayerTrader is a platform that matches unsigned players with the right clubs for them by putting the player in touch directly with scouts, agents and clubs through the unique platform.

KTM Design: Tyrone Mings

If there is a stereotype of how the modern footballer behaves, Tyron Mings breaks the mould in just about every way imaginable.

His journey to full England international took in spells as a barman and mortgage advisor, but it is his interior design business, KTM Design, set up with childhood friend Katie Thomas, that promises to make him part of UK business furniture for years to come.

Are you interested in how PR can raise your profile and manage your reputation? Take a look at our work with Surrey County Cricket Club to find out more or speak to our strategic communications team today.

Five footballers who became successful entrepreneurs

Last week saw London’s excel centre play host to the Learning Technologies Expo, Europe’s leading workplace learning event.

Since its inception, the event has always been well attended, and this year was no different, over 8,500 visitors from across 50 different countries including 200 exhibitors attended.

Several of our senior PR experts from the Technology & Innovation team were at the expo last week, we’ve taken a more in-depth look at five businesses who caught their eye at the event.

Learn Upon

It’s clear that the digital revolution is changing the way people work and learn, so companies must adapt to this or face being left behind.

LearnUpon is a learning management system that delivers corporate training. It’s ideal for high-quality learning experiences for companies that are looking to scale so it comes as no surprise that its customers include the likes of Logitech, Intuit and Zendesk.

We like the way the platform is goal orientated as it ensures every learning opportunity is an experience that advances employee, partner, and customer success.

Last year at the Brandon Hall Tech Awards  they took home four awards, including a gold for Best Advance in Learning Management Technology for Compliance Training,

We think 2020 will be a big year for them!

Global Lingo

Providing professional audio services ranging from transcription to translation and minute-taking is London based business Global Lingo.

Their unique selling point has to be that they are one of the only agencies to specialise in minute-taking and transcription services.

First and foremost, Global Lingo ensures that all your content is accurate, consistent and culturally relevant in multiple languages at all times.

No wonder they are one of the fastest-growing language agencies in the UK and with offices in Chicago, Singapore and Romania, it’s safe to say, check out Global Lingo for all your audio needs!

Upskill Digital

A digital skills training agency bringing a fresh and dynamic approach to digital marketing training across Europe, the Middle East and Africa.

Upskill Digital’s core aim is to empower businesses and individuals to succeed in the digital age.

Acknowledging that technology will continue to play a pivotal role in business, Upskill Digital believe it to be a necessity for businesses and divisions to be proficient in digital marketing best practices to survive in the business world.

Training packages can be completely customisable, and modules range from Google Analytics, social strategy to a more generic digital marketing course.

Jigsaw Interactive

An E-Learning business from the USA caught our attention at the expo. But Jigsaw Interactive isn’t just any E-Learning platform, Jigsaw has hopes to change the way the world learns and collaborates.

Their training course is virtual and focuses on the actual learning process and covers all three components of learning which are, knowledge, application and experience.

Their patented immersive virtual engagement platform offers a unique suite of capabilities for both training and education.

Currently, the technology is being implemented across 12 different industries including the Communications and Network industry.


For more than 30 years, the online-assessment platform, Questionmark has been enabling organisations to improve by creating an environment for employees to unlock their true potential.

In today’s world, workforces must be performing at their best, which includes building new key skills to meet new customer demands.

Some key areas that questionmark offer training assessments in include Digitalisation, Al and machine learning.

Typically, their offering includes multiple professional services, one being a secure enterprise-grade assessment platform.

Since 1988, questionmark have delivered more than 95million unique assessments and has been trusted by more than 2,500 customers worldwide.


We work with some brilliantly innovative technology and are always happy to hear about more. Speak to a member of our team today to find out how we can work with you on a bespoke PR and social media plan.

Five to watch after attending Learning Technologies 2020

When we take part in sport it is often the intrinsic drive to get better that motivates us. Be it to swim faster or further, try a new sporting activity or track progress with our body form it all helps to keep us going.

Another important aspect for athletes is the support and coaching they receive. The ability to analyse performance and correct errors or perfect your technique is crucial to any team or individuals progress.

We’ve looked at five tools that help coaches share their visions with athletes, teams and decision-makers.

Coach Cam

Coaches across a variety of sports will often have a perceived idea or belief of how a specific technique should be executed. But when an athlete isn’t quite implementing it how a coach would like, how can a coach effectively relay this information?

Coach Cam allows you to record footage, create your own analysis videos from different angles and use a slow-motion function. This enables the coach to describe what is happening with a visual aid to the individual or team.


Since being crowned as the most innovative football start-up at the HYPE Summit last year, VEO has had more high-profile clubs sign up to use their platform, including Premier League’s Burnley FC.

No matter if it’s training or a match, Veo allows clubs to record football without the use of a cameraman. The solution involves a 180-degree camera which is powered by highly intelligent software to create automatic broadcasts of your football. (Pretty cool, huh?)

The AI-powered solution can recognise exactly where the action is happening on the pitch and knows when to zoom in or out. So, when it comes to the analysis of the game, coaches can easily highlight what needs to be worked on in training the following week!


Over the course of a few years, SciSports have become one of the fastest-growing analytics companies in the world and have established themselves as a global leader in providing football data intelligence for both professional football organisations as well as media and entertainment businesses.

Essentially SciSports platform provides an efficient access to a broad array of actionable insights, which helps to support football professionals to stay ahead on the pitch.

Some core features of the platform include being able to suggest viable transfer targets and identifies talent at a young age by calculating their potential using advanced machine learning algorithms.

Currently, 90,000 players are accounted for on the platform across 244 competitions around the globe.


For 20 years the Swiss-based performance analysis company Dartfish have been at the forefront of human performance, providing analysis solutions for team sports and individual athletes at every level.

Making the power of video accessible to millions, Dartfish has become a globally trusted source for thousands of elite sport organisations, federations and teams.

One of their most popular products is the mobile invention that provides instant video feedback as well as tracking live tagging for the benefit of both coaches and athletes.

Some high-profile examples Dartfish has worked with include British Swimming, UEFA and 20 times Swiss national champions FC Basel.


Welcome to the home of unparalleled science-driven solutions for athlete performance. Based in Ireland, Orreco are changing the way professional and Olympic athletes optimise their performance.

Applying principles from a sports science background alongside data analytics Orreco can successfully predict optimal training loads and the best recovery strategies.

Powered by IB’s Watson software, Orreco work with coaches, performers and medical staff to make sense of the data and analytics to then devise personalised strategies to keep athletes on top form from informed insights.

The Irish based businesses have an impressive client portfolio having worked with athletes on the PGA Tour, F1, NBA and the Premier League.

If you’re looking to expand your reach in the sport innovation industry speak to a member of our expert-led team.

Read more about our services here.

Five coaching tools giving coaches the upper hand

One of the greatest challenges of owning a yacht – aside from the eye-watering fuel costs and purchase price that would make Jeff Bezos wince – is finding a crew that you would entrust to look after your pride and joy.

Similarly, the glamour, sun and open seas attract thousands each year to the prospect of working on a yacht. Recruitment agencies come to the rescue offering the perfect platform for owners to be paired with spritely crew workers looking to travel the world, and work on luxury yachts as they do it. Below we explore some of the best crew recruitment agencies around.

19 London

19 London is an international recruitment agency, specialising in the placement of Personal and Executive Assistants, Private Household Staff and International Super Yacht Crew to clients around the world.

Based in London, with satellite locations internationally, their Yacht Crew division provides the highest calibre crew for the industry’s most prestigious super yachts. Their dedicated team of consultants each have a global network of contacts and decades of industry knowledge.

19 London provides fully qualified and vetted crew members for roles ranging from captains, officers and deckhands to chefs, beauty therapists and security. Needless to say, they have everything covered for you.

Quay Crew

Based out of Antibes and Poole, Quay Crew boasts an impressive 28 years of combined experience in the superyacht and recruitment industries. Offering accessible advice to prospective crew members and tailored recruitment for employers, Quay Crew utilise extensive industry knowledge to ensure that the right crew is matched to the right boat.

SuperYacht Crew Agency

SuperYacht Crew Agency helps Captains, Management Companies and Superyacht Owners connect with amazing crew. Their website provides a Yacht section with access to a salary guide and how to find a crew whilst their Crew section hosts a job board advertising the latest superyacht jobs, crew training academies and blogs with helpful advice and tips.

The Professional Yacht Crew Recruitment Agency is currently located in six different countries around the world with their HQ based here, in London.


A recruitment agency offering the latest jobs across all yacht departments. Whether you are looking for a head chef for your 110m Feadship or aspire to be a masseuse based out of South Africa, Wilsonhalligan offers a unique consultancy experience blending an understanding of the needs of owners and life onboard superyachts.

Camper & Nicholsons

Camper & Nicholsons is one of the global leaders in all luxury yachting activities. Their Placement Division has vast industry contacts as well as a comprehensive database of qualified crew.
Candidates are carefully screened according to the customer’s exact criteria, ensuring that they have the correct tickets, visas, and skills. Whether you are looking for a long-term addition to the team or a relief worker to get you out of a jam, Camper & Nicholsons can help.

By personally interviewing every one of their candidates, checking no less than three references and compiling all certificates, menus, and relevant documents the team always deliver high standards and have a loyalty community that trusts and always returns to the brand.


Whether you are looking for a crew or looking for work, Bluewater have you covered with their “exceptional database of over 100,000+ registered yacht crew”. Situated in the stylish yachting hubs of Antibes, Fort Lauderdale and Palma, Bluewater are not just one of the largest and most successful recruitment agencies in the industry, but they also provide chartering services, training courses and for a cool €17,950,000 will sell you a 46.5m Admiral Yacht named Entourage.


Dedicated to providing a “partnership” approach, Viking are proud to have been delivering “an exceptional level of experience and expertise” since 1988. Specialising in the recruitment of high-quality crew members, the Viking team’s knowledge and experience has expanded in recent years, allowing them to implement a ‘Full Crew Management Facility’. This service allows yacht overs to hand over the burden of maintaining an offshore payroll, medical policy, employee welfare and administration.

So, whether you are looking to provide silver service on the high seas or equip your new super-yacht with a multi-talented crew, get in touch with our team today to find out how we can help promote your recruitment agency. You never know we may just float your boat.

The super yacht recruitment agencies making waves

Traditionally, London Fashion Week is one of the most exclusive and high-profile events in the city’s social calendar. Kicking off this week with thousands flocking to central London to watch the world’s best designers showcase their latest creations. Indeed, it is estimated that there are over £100 million worth of orders placed during LFW alone.

We’ve looked at several ways how technology is revolutionising the world of fashion and helping to transform the industry.


Technological advancements like augmented reality have been increasingly applied in the fashion industry. More recently, ASOS the online fashion phenomenon has launched its new experimental AR feature called ‘See my fit’. Offering customers, a new way to view their products on different sizes, heights and body types. Allowing shoppers to see how the products fit on models that are a better reflection of individual customers. In turn, helping customers to make more informed purchasing decisions and shop with ease.

New apps such as Wanna Kicks eliminate the trouble of buying shoes online. Shoppers can use the app to digitally try on shoes by pointing their camera at their feet, the app then works to create a digital version of the desired shoe over the customer’s foot. Wanna Kicks lets you ‘try on’ shoes from major retailers such as New Balance, Nike and Adidas.

Influencer Marketing

Britons now spend an average of 24 hours a week online, this staggering statistic is one reason why people are moving away from the high street and towards social media as a space for retail. With more than 80 per cent of consumers saying they make their purchasing decisions based on social media recommendations. Influencer marketing won’t be slowing down any time soon, General Data Protection Regulation laws now limit the use and reliance of third-party data that vendors use to target customers. For brands to stand out in 2020 they will have to incorporate the use of influencer marketing to form new authentic connections and brand loyalty.

Rental services 

Reduce, reuse, recycle’ is something we hear daily, and concerns about the environmental impact of the fashion industry has caused a rise in popularity for the fashion rental sector. With platforms such as Front Row and Hire Street allowing customers to rent premium items for a fraction of the cost, whilst still allowing them the thrill of a new purchase. Rental platforms extend the lifecycle of luxury items and prevent clothes being worn once to never see the light of day again. Not only does renting allow you to look chic, but also helps reduce the environmental impact of fast fashion.


With growing concerns about the rise of counterfeit luxury goods, more and more fashion houses are becoming aware of the benefits of blockchain. In 2020, blockchain strategies are expected to accelerate, as they can provide a unique digital identity to exclusive items, authenticate luxury goods, limit the room for products to be sabotaged and anonymously transfer ownership of pre-loved items. In addition to this, the future of blockchain has the potential for the development of payment for luxury goods using cryptocurrency. Farfetch the online luxury fashion retail platform announced it will be launching its own cryptocurrency in 2020 with the help of the Libra Association. The blockchain organisation that governs companies such as Facebook and Ebay.

How technology is helping to transform the world of fashion

The North East of England is a hotspot for new deals and entrepreneurialism right now. Even though the area has seen some economic downturn since the 1970s, when its traditional industries began to disappear, there have always been some who knew how to weather a storm.

Tenacity, drive and ambition for growth defines entrepreneurialism in the region – and makes North Easteners a force to be reckoned with as they ride the upswing of 2020.

Isabella West, Hirestreet

Isabella is a founder with a mission to provide customers with an alternative to ‘fast fashion’. She set up her business, Hirestreet, in April 2018 to enable women to feel confident in clothes they haven’t worn before but give them the sustainable option of renting them instead of buying a new outfit for one-time wear.

A relatively young company, Hirestreet has taken the fashion e-commerce industry on in strides. After securing syndicated funding last year, Isabella acquired Manchester-based firm ‘Hire That Look’ and is in the process of consolidation, so that both her businesses will operate under the Hirestreet brand.
Isabella has a background in investment banking but has always been passionate about sustainability and supporting women in the workplace. With Hirestreet she’ll be sure to do both in the coming years.

Gary Trotter, Ocucon

Gary Trotter is the founder of Ocucon, the world’s first Video Surveillance as a Service (VSaaS) system, based in Newcastle upon Tyne. Ocucon is Gary’s second venture, as he’s also the co-founder of Hadrian Technology – a CCTV design, supply and installation company.

He’s been amply recognised for this, having been named the most influential installer in the UK security industry by IFSEC Global in 2017 and having his companies ranked in The Sunday Times Fast Track 100 and the FT 100.

A lot of his success is down to his tenacity and perseverance with innovation: Ocucon offers unlimited cloud storage for surveillance systems and aims to make video surveillance an accessible security option for every business. It is the product of a journey Gary and his co-founder Stuart Ferguson have been on since Hadrian Technology; a story about not giving up and packing it in when the going gets tough and the belief in innovation above all else.

Adam Jacobs, Bloom Procurement

Adam Jacobs set up Bloom Procurement in 2012 to do professional services procurement differently. By giving its clients an overview of every step taken to secure a deal, Bloom offers a more transparent procurement process that gives public sector buyers access to more choice between suppliers, and suppliers more profile and opportunities.

Adam is an entrepreneur with a background in consulting, starting his career at PwC before setting up his first business and working as a procurement advisor for a number of city councils. Under his leadership, Bloom saw exponential growth in the past year, with turnover increasing 87% in the past two years and headcount more than doubling in 2019.

And all that has not come at the expense of integrity. Bloom was awarded level two of the Social Value Certificate – accredited by Social Value UK – a first for any procurement organisation.

Ryan Maughan, AVID Technology

Ryan Maughan is the founder of AVID Technology, a manufacturer and supplier of the technology for electric vehicles. Coming from an engineering background, Ryan set the company up in 2004 after working in the motor racing industry. Seeing the impact racing and cars had on the environment and quality of the air, he set out to develop new technology that would reduce emissions and fuel consumption of vehicles through improved control.

His journey with AVID Technology includes a number of milestones beyond its phenomenal growth. In 2010, AVID developed parts for the Ecotricity Nemesis supercar, which went on to break the UK landspeed record for electric vehicles.

After securing £7m VC-backing last year, AVID is now shortlisted for Business Leader’s ScaleUp awards – and more growth is sure to be in store.

Martyn Cuthbert, OnTrac

Martyn is the managing director of OnTrac and founded the business in 2008. A serial entrepreneur, OnTrac is his fourth venture – and that’s not counting the ones he’s invested in! He’s passionate about technology and the impact it has on businesses, industries and people’s lives.

OnTrac supports the digitalisation of Britain’s railways and offers products and innovations to drive a predictive approach to infrastructure maintenance, communication and collaboration. The aim is to use data to create smarter and safer railways, with products its customers can access from any of their digital devices.

The company has been recognised in the FT 100 and the Sunday Times Tech Track 100. Martyn says that for him, the “greatest thrill in business is setting yourself a challenge to create something that has never existed” – a motto that’s sure to keep him innovating for years to come!

From the industrial sector to tech and fashion, the North East is brimming with innovation and great minds that are driving the business agenda.

If you take pride in your work and would like PR support to get your achievements noticed on a national level, please get in touch with our team today.

Charging ahead – five founders in the North East who are unstoppable right now

The average lifetime for a garment in the UK is just two years with an estimated £30bn of unused clothing hanging in consumer’s wardrobes. And yet, still we shop for more.

Society has not only become reliant on fast-food and single use plastic. Fashion has become the fourth largest environmental impact after housing, transport and food, and one which many of us forget about.

Gone are the days when we patch up a hole or replace a button; each week we buy 38 million items with 11 million of them going into landfill. Nevertheless, there are plenty of brands encouraging us to recycle, reuse and rent. Fashion rental is relatively new to the UK, but we’ve found some top brands leading the way, which means consumers are not only being kind to the planet, but also kind to their bank accounts.


Over the past three decades Rokit has recycled over a million tonnes of discarded clothing and accessories. Under one of the UK’s biggest vintage warehouses, the vintage clothing company sells hundreds of one of a kind pieces that are hand selected and sent daily to their four London stores and added to their ecommerce website.

Each garment is laundered, pressed and carefully mended if needed. Any unusable styles are transformed by the Rokit Recycled team who create and customise pieces.

Back in 2019 Rokit collaborated with London College of Fashion where students were tasked to create a capsule collection re-using and re-working existing garments supplied by Rokit. The winning collections were showcased in the window displays in Rokit’s Covent Garden and Brick Lane stores during London Fashion Week SS19.

Here’s to more great collaborations and sustainable pieces at 2020’s London Fashion Week.


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MY WARDROBE HQ is a fashion rental marketplace based in the UK where consumers can access both current and past season designers’ collections as well as pre-loved pieces from individual’s wardrobes on a rent and buy model.

The sustainable fashion brand doesn’t stop there either; they host an array of events at their Brompton Cross store from pre-slopes workout with a KX trainer to meditation and healing sessions.

Most recently, they have launched a pop-up store in Liberty London. Between 11th February and 31st March 2020, MY WARDROBE HQ will bring fashion rental to Liberty London’s Great Marlborough Street store with a specially curated rental edit of event wear – a real first for retail.


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Girl Meets Dress

Girl Meets Dress is a luxury dress hire site for special occasion outfits. Offering designer dress hire to women in the UK and Europe, you can borrow a maximum of three dresses at one time for either two or seven nights.

Consumers can rent a dress from a selection of 4,000 pieces from over 200 designers including Self Portrait, Stella McCartney, Marc Jacobs and many more. There is the option to visit their showroom located in Fulham or have the items delivered home and then sent back after the event.

As winner of awards such as the Drapers ‘Best Innovation’ award and the Redbull Future 50 Top 10, Girls Meets Dress is going from strength to strength. Don’t take our word for it though – check out the dresses for yourself!


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Style Lend

Founding Style Lend six years ago, Lona Alia wanted to help women around the world have access to the world’s most coveted closets and in the process to promote sustainable fashion consumption. Their tagline Fashion Can Save the World is integrated across all strategy and business decisions within the company.

The ecommerce start-up site hosts hundreds of designer clothing that users can rent for a fraction of the cost and return after a few days. The difference, however, is that the clothes belong to someone else. Alongside their rent offering, Style Lend also allows women to monetize their dresses by lending them out to other women, without having to sell them.

Style Lend teaches and encourages us to make a positive impact by consuming fashion in a different way. Their social media channels not only host images of their beautiful products, but also provide tips on how to keep your wardrobe ethical.


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Clothes Doctor

Clothes Doctor is an online clothing maintenance service providing clothes repairs, alterations and restoration treatments alongside their eco-friendly clothing care products. Founded in 2017 by Lulu O’Connor, the brand’s aim is to help modern consumers love their clothes for longer.

Through their services, products, inspirational videos and blogs, and sustainable partnerships, Clothes Doctor encourages consumers to love their wardrobe whilst contributing to a more sustainable lifestyle.

All Clothes Doctor products are made in the UK and are vegan, cruelty-free, and free from plastic. That all sounds amazing, right?


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TRAID is little different from the rest of the clothing brands in this blog. They are a charity working to stop clothes from being thrown away and, where possible, turning clothes waste into funds and resources to reduce the environmental and social impacts.

TRAID achieves their goals by providing a network of over 1,500 charity clothes banks, home collections and charity shops diverting around 3,000 tonnes of clothes from landfill and incineration every year.
Clothes are given to TRAID as cast offs and waste which they transform into high quality stock for their charity shops. All funds raised by TRAID contribute to global projects improving conditions and working practices in the textile industry.


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If you are launching a new product or would like to raise awareness of your sustainability work for your brand or business, get in touch with our Consumer PR team today to find out how we can convey your key messages to the UK media.

Read more on our consumer case studies here.

Brands putting the brakes on fast fashion

During our PHA Tech 2020 list so far, we have reviewed start-ups that we believe will disrupt both the fintech and business sectors. This week our attention turns to our third and final instalment, which focuses on lifestyle start-ups that are harnessing the power of technology.

As we move into the next decade, we’re consistently seeing consumers becoming more independent in their beliefs, choices and purchases. Whether it’s a belief in following a plant-based diet or choosing to embrace technology that makes life easier.

The final ten businesses to feature on our PHA Tech 2020 list all have one thing in common. They all have incorporated technology into their offering that is making it easier for consumers to use, stay healthy or make informed choices about their lifestyle.


Do you work for a growing business in the travel industry? Well, London based start-up Duffel could be the answer to your prayers. Duffel offers innovative tools for travel-focused businesses that makes booking a flight an effortless experience for their customers.

Duffel allows businesses to connect to more than 18 airlines in an instant through one universal programming interface.

Their track record impressively already includes working with the likes of British Airways, Qatar Airways and American Airlines all before their 3rd birthday.


Proudly flying the flag for women in technology. Elvie is a health and lifestyle brand committed to developing smarter technology that will improve the lives of women everywhere and at all stages of life.

The revolutionary Elvie pump means no tubes, no wires and more importantly women can pump on their own terms, whether that’s at home, work or on the go.

There’s even a free app that monitors milk volume in real-time and tracks pumping history for each breast.

Elvie is certainly a business to watch out for in 2020.


Delivering the world’s best independent retailer online. Launched in 2015, Trouva are here to make sure you don’t miss out on discovering beautiful objects for your home. Whether it’s a circular wooden wall shelf perfect for your books, or an item to help you dine in style, Trouva has it all.

So if you can’t get to the boutique of your dreams, Trouva brings you products from hundreds of the most stylish and unique boutiques all in one easily accessible place.

Be ready to kit out your home with lots of beautiful things for your home.

Orchard Therapeutics

The first of two health-focused start-ups included in this round-up, Orchard Therapeutics focuses on transforming the lives of patients with inherited diseases through innovative gene therapy.

Orchard uses decades of research and advancements in the field of gene therapy to develop potential cures for rare and often-fatal diseases.

Their bespoke approach is designed to use a person’s own blood stem cells and insert into those cells a working copy of the missing or faulty gene.

Orchard Therapeutics are aiming to permanently correct genetic disorders with a single treatment.


Welcome to the future of medicine and diagnosis. Healx is an Al-powered tech company that puts the patient first. Its core aim is to accelerate the discovery and development of rare disease treatments.

Principally Healx allows for drug discovery to happen faster, smarter and safer using public and proprietary biomedical data.

By 2025, Healx are hopeful that they can advance 100 rare disease treatments through the clinic.

Mind Candy

Founded in 2008, Mindy Candy has led the way of digital entertainment for over 10 years, their range of products aim to bring families (pets included) happier, healthier and bring more joy to homes all around the world.

For example, one of their most popular products is the Moshi Twilight Sleep Stories app is a that helps kids fall asleep quickly and easily. Clearly, it’s a very popular choice as a staggering 40 million bedtime stories have been told since it’s inception.

For over the last decade their vision has always been to create worlds that fire the imagination.


Welcome to the home of online gaming. Since 2011, FACEIT has been the leading independent competitive gaming platform for online multiplayer games.

The above might sound a rather bold statement, but FACEIT has the statistics to back it up. More than 13 million users consistently login into the platform on a monthly basis.

FACEIT’s unique offering allows players to easily play in tournaments and leagues for both virtual and real-world prizes through automated tournament management and matchmaking technology.


Imagine an online supermarket where every item they sell has been carefully curated and ethically sourced and that’s Farmdrop.

With a local supply chain in place, Farmdrop’s mission is to give more people access to fresh, sustainable, locally sourced produce, giving consumers an opportunity to choose a more sustainable lifestyle if they wish to.

With all meals prepared in 100% plastic-free packaging too, this really is the way forward for people who enjoy great quality and care about the planet.

After raising £10m in 2018 to expand their home delivery service to the North of England and being described by The Independent as “The beginning of the end for supermarkets”, watch out for Farmdrop making waves this year.

No wonder it was described by The Independent as “The beginning of the end for supermarkets”.


Another food-focused start-up to watch out for this year is award-winning plant positive food brand on a mission to build Earth’s most forward-thinking food company.

The allplants team led by food-lovers and serial entrepreneurs JP and Alex are determined to inspire the next billion plant-powered people, through the power of flavour and convenience.

Simply build your box of six meals online and allplants take care of the rest, most importantly you’re in control. Change, pause or cancel your subscription anytime.

Make sure to follow them closely as they’ve already noted that their plans for 2020 are beyond bold, delicious and daring.


Similar to Mind Candy, Moonbug’s mission is to create shows that both kids and parents love equally.

Moonbug creates, produces and publishes thousands of minutes of video and audio content every month with each video designed to support a child’s development.

According to a LA Times report, one of the Moonbug’s videos has cracked YouTube’s Top 20 list of most popular videos in history, boasting an astonishing 2.1 billion views.

Examples of areas that the videos look to improve include vocabulary progress, counting skills and core skills like compassion, empathy and resilience to kids on a global scale.


Are you looking to refine your communications strategy in 2020? Our team of specialist are here to provide expert guidance and support when you need it most. Contact us today to find out how we can help you gain cut-through in the UK media landscape for you and your business.

Lifestyle start-ups harnessing the power of technology 

Charities and their fundraisers are at the forefront of work to rehabilitate offenders, reduce reoffending and lower the crime rate in areas all over the UK.

In Britain, prisons are under intense pressure—levels of violence are on the up, staff numbers are too low, and complaints about overcrowding are widespread. Charities are struggling to access those in need and access the communities who require extra support the most.

Criminal justice charities must be better resourced to fulfil their role supporting people in the justice system. We want to understand how, and who the not-for-profit organisations are who are making a real difference to the way we live in the UK.


A national social justice charity with more than 50 years’ experience changing lives, building and supporting stronger communities and ultimately reducing crime. Working with disadvantaged adults and young people Nacro educate, house, advise and speak out for them when others can’t or won’t.
In 2017 – 2018 Nacro helped over 32,000 people across the UK providing vital services to ensure communities were well supported. Focusing on the future Nacro overcome barriers presented by individual criminal records and aim to help people move on from previous mistakes by building a good foundation for the future.

In addition, Nacro run training courses for young people who want to gain practical skills to get a job or who are not getting on at school in some cases. An adult aiming to improve their chances of finding work or an employer looking for training to support disadvantaged individuals can also get support.

Crime Stoppers

From community projects supporting regional challenges to launching global campaigns to highlight an issue, Crime Stoppers is an independent charity giving people the power to speak up and stop crime, 100% anonymously.

Crime Stoppers have helped to arrest 145,000 suspected individuals, recovered more than £140 million worth of goods and removed more than £347 million worth of drugs from our streets in the UK. At Crime Stoppers they believe everyone has the right to a safe and crime free environment, but many are scared they will be targeted if they provide information to the authorities. Their anonymous online support, and call lines 24/7, 365 days of the week provide a lifeline to many who feel isolated by crime in their community.

If you haven’t already checked out their ‘Community Conversations’ podcast head over to their site for the latest episodes and find out what support is available in a community near you.

Future Men

At Future Men their vision is to create a better future for every boy, every man and everyone. They work to inspire boys and men to become dynamic future individuals, giving them the confidence to discover what it means to be a man.

Founded in 1988 Future Men is a multi-award-winning charity supporting men and boys helping to tackle stereotypes around masculinity and engaging in the wider conversation of what it is to be a man. Providing practice-led services, Future Men offer group, youth hubs and one-to-one sessions and outreach work offering vital support and advocacy to change lives.

If you’re an expectant dad be sure to check out their #Futuredad support groups hosted around London!

Steel Warriors

Steel Warriors is a charity dedicated to reducing the number of young people carrying knives in the UK. Each week over a tonne of knives are seized from London’s streets. Steel Warriors melt down these knives taken from the streets and recycle them to make outdoor calisthenics gyms. The first gym was opened in 2019 in Tower Hamlets and is already making a real difference to the community and providing a safe space for young adults.

Check out their video to find out more!

Chance UK

Chance UK is an effective and proven early intervention programme that changes the challenging behaviour of primary school-aged children through intensive mentoring and family support. Chance UK have a mission to support young children to avoid anti-social behaviour or criminal behaviour developing later in life.

Developing skills, confidence and providing life aspirations through nine- or twelve-month mentoring programmes help to empower children and change behaviours before they become more complex.
Chance UK also offer the opportunity to be a mentor on one of their programmes providing emotional support for children in a community near you.

If you’d like to find out how we could support your third sector organisation, please get in touch with the team today or visit our service page to find out more.

Not-for-profit organisations preventing youth crime