View a full range of our ebooks

View full library


Our Location

The PHA Group
117 Wardour Street,
Hammer House,

0207 0251 350
PHA Digital Studio
Fourth Floor,
47 Dean St,

0207 0251 350
PHA Finance Department
117 Wardour Street,
Hammer House,

0207 0251 350

The abrupt nature that Covid-19 hit the UK has signalled one of the biggest workforce transformations of the century. For many of us, working from home these past months has become the norm, and the prospect of returning to the office full-time in the near future looks more unlikely.

Global tech brands such as Twitter and Facebook have publicly stated that they are open to their staff working from home permanently, as they embrace a new dawn of working.

But whilst working from home might mean you haven’t had to face delays on your evening commute home, or set the alarm clock for the usual unsociable wake-up call, many employees have been asked to learn new skills to help organisations stay afloat.

With this in mind, we’ve taken a look at five platforms that are revolutionising the way companies can develop their people.


On a mission to create the best personal-development platform for employees in the world is Guider. Its core consists of three strands which are mentoring, coaching, and advising.

Since 2017, Guider has been supporting global brands such as easyJet, M&S and L’Oreal to implement effective and scalable programmes to help their people grow and develop.

Guider’s AI-powered software expertly matches the best mentors in your organisation with those looking to learn and grow. A welcomed relief for your organisation’s human resources department who can wave goodbye to keeping track of spreadsheets.

Guider effectively gets different parts of an organisation talking and helping each other to help grow the business.


An award-winning virtual reality educational platform for soft skill training with a particular focus on communication skills which includes public speaking, sales and leadership.

As the world’s first platform to combine e-learning with virtual reality capabilities, there’s no surprise that the London start-up has generated a lot of interest in the press already with features in the likes of The New York Times, Forbes and the Huffington Post.

So far 300,000 users across 125 countries have benefited from VirtualSpeech’s training program and have improved their skills and confidence.


This Californian based platform is certainly not your typical learning management system. TalentCards is a microlearning platform that delivers bite-sized training directly to your employees’ smartphone.

Giving you the capacity to build engaging content which can be tailored specifically to your businesses needs.

TalentCards leverages the power of microlearning as opposed to learning just being a one-time event.

A main benefit being that you empower your workforce to take control of their learning.


RocheMartin are emotional intelligence experts that believe once you understand how emotions shape your thoughts and actions you can then begin to have more control over your behaviour. If you are looking to upskill your staff before they take up leadership and management positions, look no further than RocheMartin.

The London based business will help your selected workforce to build better relationships, manage difficult emotions, increase creativity and innovation and lead others effectively.

Director for People at Sky, described RocheMartin as “one of the most acclaimed and effective leadership programmes at Sky to-date.”


Specialising in technology, Pluralsight are leaders in helping consumers progress with their tech skills. Through expert courses, skill assessments and one of a kind learning paths all created by industry experts, Pluralsight helps organisations train their employees up to speed with technology.

From software development such as Python or JavaScript to Cyber Security courses that help an employee analyse malware tests, Pluralsight have you covered.

Do you need help raising your profile in the UK so other businesses can benefit from your unique services? Get in touch with us today to find out more.

Five platforms to upskill your workforce

With gyms closed, swimming pools shut, and team sports cancelled, running has seen a surge in popularity as a way to get our exercise during lockdown.

Strava has dominated running tech discussions of late, but there are now a wealth of companies offering innovative ways to enhance your running experience. As such, we looked at eight great apps that can help you adjust to the ‘new normal’ by getting you out pounding the pavements with the best of them.

Apps to help you track your run and work out your route are key if you like to keep tabs on the miles you’ve clocked. Pacer’s simple and accurate app offers fitness tracking, personalised fitness plans, and access to a global health and wellness community. You can join group challenges, and track runs with GPS.

For the competitive, Human is a simple activity tracker that also works well as a motivator. It monitors your daily exercise and reminds you to hit certain daily targets . Its key differentiator is that it compares your data to that of other nearby users, and creates a leader board so you can see how you measure up against those around you.

Many of us will relate to the experience of taking a wrong turn mid-run and getting a bit lost. Canadian company RunGo lets users discover the best running and walking routes in their area. Powered by voice navigation you can also plan and customise routes. The app is now present in 17 cities across Europe, the US and Canada.

Many runners laud the benefits of having coaches to help them hit goals or to advise on personalised training plans. However, there are apps that can achieve this virtually; Runcoach helps you to create a workout schedule and set running goals. The algorithm will track your progress and provide customised guidance on training and development, and you can also upgrade to access personalised coaching.

Meanwhile, Running by Daily Burn provides running plans tailored to you and your fitness goals. It has new runs, challenges and training plans every week, and functions as ‘your personal running app coach’, guiding you through your exercise and letting you know when it’s time to take it easy or to pick up your pace.

For those looking to inject more motivation into their runs, Zombies, Run!, launched by London-based developer Six to Start, is an immersive running game created with novelist Naomi Alderman. The app combines heart-pumping audio drama and pulse-raising songs, offering thrillers, adventures, and missions to spice up your run. You might find the thought of zombies pursuing you through the park helps to improve your split times like nothing else.

If you need more motivation to get running, New York-based Charity Miles is for you. This app allows you to donate a small amount to a charity of your choice for every mile you run. The money comes from Charity Miles’ corporate sponsorship pool, and you can also get sponsored by your friends.

Finally, for some, the music that accompanies exercise is a crucial part of the running experience. RockMyRun adjusts music to match your steps or heart rate, and you can manually adjust it, so it matches your beats per minute, or to inspire you to increase your pace. There are curated playlists on the app, created to maximise workouts, and it integrates easily with running apps to let you record your running data.

If you have a running tech brand and you want to gain more exposure in the UK media landscape, get in contact with our award-winning PR team today.         

Eight running apps to enhance your performance

When the Transport Secretary delivered his statement on Covid-19 at the beginning of May, he suggested that in some places in the UK there has been as much as a 70% rise in the number of people on bikes. This was either for exercise, or for essential journeys.

Whilst the above statement might put a smile on the environmentally aware amongst us, it has also meant that there has been more accidents and collisions with cycle lanes not being wide enough to accommodate the sharp rise in users.

In response to this, Transport Secretary, The Rt Hon Grant Shapps has committed to creating a £2 billion package to make sustainable travel options such as cycling and walking safe for public use. This includes £250 million being spent in a series of swift, emergency interventions such as pop-up bike lanes, wider payments and cycling and bus-only streets.

But whilst all these measures are great to see, they do not provide instant safety for cyclists. With this in mind, we’ve taken a look at four of the best bike helmet brands on the market that will put your mind at ease next time you’re on two wheels.


Created in the 1950’s by Roy Richter who had initially begun his career in producing equipment to satisfy the needs of speed-hungry consumers. That was until he discovered the grim realities of speed, this led to Roy exploring safety helmets, from here Bell Helmets was born.

Whether your passion is motor racing or cycling, Bell exists to inspire and enable the next generation of boundary breakers. Helmets aren’t just helmets when it comes to Bell, they help to re-define what’s possible for adventure thrill-seekers.

Currently, Bell are offering a 30% discount available to all NHS and key workers to say thank you.


Since being founded in 2005, the Swedish brand has gone on to be awarded more than 60 international safety, design and innovation awards for its helmets, eyewear and apparel.

Their mission has always been to do their utmost to save lives and to reduce the consequences of accidents when they, unfortunately, do happen.

An example of this is that for all new helmet concepts and designs, the POC Lab which consists of some of the world’s foremost sports medicine experts, brain scientists and specialists in spinal cord injuries, are always consulted throughout the development phase of the product.


Founded more than 30 years ago by Jim Gentes, a man with a fascination for design and answering unmet needs. This drive of his, led him to start creating his own products which eventually led to Giro being born.

So committed to perfection, Giro suggests that they have destroyed more helmets in the development stage of testing than some brands have ever created.

When it comes to it, you know that Giro will be there for you when you need them most.


Based in Italy, Kask specialises in developing, designing, and manufacturing some of the best safety helmets on the market. Whether you’re looking to participate in skiing, cycling, mountaineering or even horse riding, Kask helmets are at the forefront of safety technology.

Thanks to a gifted team of skilled engineers and partnerships with Italy’s market-leading factories, KASK has been able to sustain a perfect balance between technological excellence, functionality, safety and attractive design in their products.

What this space to see what the future holds for KASK!

A bespoke PR strategy handcrafted by award-winning professionals could deliver success to your business, why not speak to us today for a no-obligation chat to find out how we can work with you.

Four brands providing cyclists instant security

There are myriad advantages to learning a foreign language; not only has language learning been cited as enhancing problem-solving, creative thinking, memory ability and verbal skills, there is also a direct correlation between being multilingual and increased pay.

According to job site Adzuna, learning a new language can enhance your pay by around 10% and for languages that are less commonly learnt in British schools, the salary boost can be even bigger.

With lockdowns across the globe meaning most of us are spending a lot more time at home, now is an opportune time to make use of your free time to enhance your skills. With language learning having proven cognitive benefits and a resulting improvement in academic and professional domains, using a language learning application could help to propel the growth of your career.

If you’re ready to get going, here are five brilliant language-learning solutions to consider:


HelloTalk is a mobile social network which focusses on language learning and culture sharing for global audiences. The app matches users who want to learn one another’s language so they can practice together in real-time. For example, if you’re a native English speaker and you want to learn Mandarin, you’ll be paired with someone who speaks fluent Mandarin and wants to learn English. It has over 150 languages to choose from and you can chat using text, voice recordings, or video, and you can choose to chat with just one individual or as part of a group. HelloTalk also has a public feed called ‘moments’, which is similar to Twitter but for language learning topics. During the pandemic, the ‘moments’ feed has seen a huge surge of activity, with users posting language-related questions, daily routines, cultural explorations and more.


Lingoda is an online language school which allows you to learn languages digitally at a pace which suits you. It offers various products such as month-to-month, language sprint and language marathon, depending on your ability and the speed at which you want to learn. You can then build your own timetable depending on your availability, with video classes available 24/7 in many languages thanks to an international network of professional teachers and students. Unlike other apps, Lingoda recreates an educational environment with ongoing communication with a teacher. Classes have an average of three students – a small enough number for the kind of meaningful interactions you get in a physical school and lessons cover writing, reading, speaking, listening, learning grammar and pronunciation practice.


uTalk is perfect for both beginners and intermediates, with exercises focussing on teaching practical vocabulary and phrases which you’ll actually use in real-life situations. It offers fun yet challenging games and the ability to listen to natives speak and record your pronunciation progress. You can choose from over 140 languages, with more languages being added all the time. uTalk has also developed a classroom learning package called uTalk Classroom, which can be used to get students of all ages engaged in language learning lessons. Perfect for digital lessons during lockdown, students can access from any device and then watch their progress on the dashboard, bringing an element of competition and fun into learning.


Mango is a digital language learning solution for both individuals and organisations such as higher-education institutions, businesses, libraries and government bodies worldwide. The app teaches languages and culture in more than 70 languages and dialects and even has courses for specific situations such as ordering a beer at Germany’s Oktoberfest, or discussing wine and cheese in France.


Boasting five million users globally, Tandem scooped €2 million in seed funding in 2016. Similar to HelloTalk, Tandem is a language exchange community which offers learners a means to practice their language for free via text, audio and video chat. It also has a built-in translation feature which assists you when conversing with your partner, all to build your confidence until you are at a point where you no longer need that backup. If you want to speed your progress up, there’s also an option to work with a professional tutor to take lessons at a time which suits you.

Do you have an app which you would like to raise awareness of in the UK market? Why not speak to one of our award-winning team today about what PR could do for you and your business.

Sharpen your mind with these language-learning solutions

Phone? check!

Wallet? check!

Keys? check!

Face mask? check!

The reality of this addition to our everyday “before-I-leave-the-house” checklist is upon us.

Just as we previously would never have considered heading out of the door without shoes on, it is safe to assume that making the daily decision on which facial accessory most appropriately suits with our attire, will become routine.

With more than 50 countries now mandating face coverings be worn in public, even if the UK continues to forgo this as a requirement, it is likely to become a travel essential when flights resume.

There are several companies which have either pivoted from their core business to mask production or newly launched for the COVID-19 demand. Along with social distancing and hand washing, these new wardrobe additions are helping keep you and others safe, thankfully, these brands and the creators behind them aren’t forcing anyone to make a choice between functional and fashionable.

Vista Print

Best known as the printing shop for business cards since the 90’s, Vistaprint has grown to print and design an assorted range of products and materials. Expanding in the COVID-19 crisis, Vistaprint has launched an entire product section for the pandemic including the Vistaprint RFS reusable masks. They are available in a range of colours including discrete solids and statement prints for adults and children.

View this post on Instagram

Find a mask for everyone in the family. Featuring soft 100% cotton inner lining, plus adjustable straps for comfort. Link in bio for more info.

A post shared by Vistaprint (@vistaprint) on

Pearl and Bear 

This is a particularly challenging time for any parent, but this British shop has a great variety of essentials for keeping little ones entertained and comfortable. They are also now selling this low key 3-layer protection face mask for mom and dad, and shortly launching a range for the little ones too!

Mayer Man

International menswear designer Ross Mayer has launched a collection of masks as cool as his street-style line. Produced from leftover materials from his clothing designs, Ross has committed to keeping his staff earning wages producing masks and helping a local LGBTQ+ support group with the proceeds.  About their mask collection, this brand says, “Let’s make the most of this and make it fashion!”


View this post on Instagram


We’re super excited to have just launched our Fashion Face Mask Collection & thrilled to be donating a portion of proceeds to the LGBT+🏳️‍🌈 Covid-19 Relief Charity @the519 . Check them all out on the website from the link in the bio. —— #MayerMan #fashion #covid19 #wearcanadianproud

A post shared by Mayer Man (@mayermanstyle) on

Complete Safety Supplies

A business striving to be known for its consultancy on health and safety measures, Complete Safety Supplies is a reliable source for protective gear. Their product suite includes a variety of premium washable and reusable face masks available. The best part? They are fully customisable to suit any size and style.

Carrie Jenkinson Millinery

Infamous for her eclectic head pieces worn by the Royal family and Fashion It Girls, Carrie Jenkinson has reimagined her millinery and diverted her manufacturing resources to creating protective luxury face masks. Each is designed with 2 layers of 100% luxury cotton and an inside layer of brushed cotton for comfort and softness on the skin. The masks are adjustable with elastic and suitable for children and adults. This is your chance to have a Carrie Jenkinson design for a £8 donation, allowing the millinery to provide masks free for NHS Staff and local Care homes.

View this post on Instagram

Thanks Jo for the pic! I am continuing to make protective face masks.. lots of colours and one size fits all! Washable! Simple and comfortable design.. when you buy a mask you are donating towards free masks for the NHS and Care staff who I send free PPI to! Find out more

A post shared by Carrie Jenkinson (@carriejenkinsonmillinery) on


Earning at 4.5-star rating on the new addition to their Etsy shop, Vogar’s durable facemask doesn’t loose its integrity with 200+ washes. Best known pre-COVID for their premium sheepskin slippers, this brand is one stop for staying comfy on the feet at home and protected once you’re out and about.

Does your brand have a story to tell? Get in touch with us today to find out how we can raise your profile in the UK media.

Face mask brands that are functional and fashionable

Whether for fitness reasons or practicality ones, since lockdown has begun it has been reported that bicycle manufacturers across the UK have seen a major boom in demand, and many expect this trend to continue even when people head back to the office, as many are beginning to consider alternative options to public transport for their commutes.

With this in mind, we’ve taken a look at five cycling apparel brands that will help separate you from the pack during the upcoming summer months.

Force GB

For over 30 years, Force GB has been one of the UK’s leading manufacturers of performance sportswear. Based in West Yorkshire, all their products are made in the UK under one roof. If you are entering an event with a group of friends or work colleagues, be sure to check them out, as they specialise in creating bespoke designs with no limit to colours or logos. From jerseys to gilets, Force GB can turn your dream design into a reality.

Hackney GT

The alternative cycling apparel brand has come a long way since being a one-man show in 2011. The idea born from cycling ‘nut’ Russ Jones, who had a one-off jersey design made for his music production company. After that, it was clear to Russ what needed to happen next. Their aim is to provide a style for whatever kind of cycling you do. If you do head over to their site you’re sure to be impressed with some of their ‘edgy’ designs which wouldn’t look out of place walking around Hackney.

View this post on Instagram

Hackney GT clearance sale continues with further reductions. All women's jerseys now reduced from £85 to as low as £30 . Limited sizes , so get in quick. Shipping world wide #hackneygt #madeinengland

A post shared by Hackney GT (@hackneygt) on


Based in the East Midlands or Lincoln to be precise, Impsport established in the ’70s, produce customised cycling, triathlon and athletics performance apparel for the recreational athlete to the elite competing at the peak of world competitions.

With no minimum order quantity on up to 90% of their products, if you need just a single gilet or jersey quickly, Impsport could be your answer. Likewise, if you need to place an order for a large party, Impsport has a motto that is ‘the more you order, the more you save’.

View this post on Instagram

Well done to @mcgarvieharry rocking his club colours @ayrburners and coming first overall and repping the #impsport brand #repost • • • • • Yesterday was the final round of the SCX series at Knockburn Loch. It’s a brilliant course featuring some brutal climbs and technical descents which was characterised by the insane headwind straights. I’ve struggled at this course in previous seasons because of the fast straights, so it was a great feeling to be able to keep up on them and even gain some time there – mainly thanks to the help from @espresso_cycle_coaching I had a great race, managing to stay near the front for the first lap before settling into a little group racing for second. Managed to get a small 10 second gap on the second last lap and hold it to the finish line, getting second place. It was a great feeling to finally get a proper result here after some pretty bad ones.

A post shared by @ impsport_apparel on


Interestingly the brand name Velobici comes from ‘Velo’, which translate as bike in French and ‘bici’ as bike in Italian. The core rule for founder, Chris Puttnam was that everything was to be produced in England.

To this day after nine years of the brand being established the fabrics are still knitted in Nottinghamshire and manufactured in Leicestershire.

Chris’ desire has always been to stay away from eccentric cycle wear and to design and produce classically understated garments. Make sure to check out the Van-Abel collection which is suitable for all seasons.


Probably the most known brand on this list, but still a great source of high-quality equipment and clothing. This year sees Rapha celebrate 15 years of being established, initially the aim of Rapha was to help promote cycling, now after progression Rapha are striving to see the sport become the most popular sport in the world.

Rapha stock three collections including ‘Classic, Brevet & Core’, the Classics are Rapha’s most iconic pieces, made from luxury performance fabrics and with rider-inspired details.

View this post on Instagram

A monster awakens. Between the crashes and the climbing, World Tour debutant Sergio Higuita sprinted from the pack to rescue EF Education First’s #AmgenTOC. Go behind-the-scenes to meet the Colombian poised to tear up proceedings. Tune in and subscribe on Rapha’s YouTube channel.

A post shared by Rapha (@rapha) on

A bespoke PR strategy handcrafted by award-winning professionals could deliver success to your business, why not speak to us today for a no obligation chat to find out how we can work with you.

Cycling apparel brands ready to inspire

Fueled in part by the ongoing effects of a worldwide pandemic, ecommerce around the world is rising at a steady pace, with a noticeable shift in consumer behavior towards online shopping. In fact, it is estimated that by the year 2040, 95% of purchases will take place online. It’s safe to say that digital commerce has now taken center stage, and businesses around the world are racing to join the ecommerce revolution. 

In order to better prepare for a digital future, brands and retailers are constantly on the lookout for ways to drive their ecommerce brand forward. We look at some of the emerging ecommerce trends that will help elevate your business and boost your sales in the digital economy. 

1. Personalised Experiences and Customer Engagement

One thing that consumers miss from traditional retail shopping is the personalised experience that comes from interacting with a retail person. This personal connection is something that they look for in their online experience, too, with 80% of consumers being more likely to do business with a company that personalises their experience. This means that it’s no longer enough to simply ship out a product in a box. Rather, ecommerce businesses should build their strategy around putting their customer first. This could mean setting up automated product recommendations or unique subscription programs, featuring inclusive sizing and diversity of models, or even something as simple as prioritising accessibility to their website by making sure it’s navigable by persons of all abilities. These simple steps demonstrate a commitment to creating lasting emotional connections with customers, thus ensuring their return. 

2. Online Product Customisation

Beyond the wholly personalised experience of shopping, customers are also increasingly expecting customised products. This is where 3D technology can take a company’s ecommerce store to a whole other level of success. Product customisation technology like Threedium’s 3D Product Configurator invites customers to become partners in the product creation process by allowing them to experiment with different versions of the product. Customers can change colors, materials, and styles until they create exactly what they are looking for. This further strengthens the user experience for the customer, and in return, increases engagement levels, product dwell times, and creates better opportunities for conversions.  

3. Custom Packaging

In the age of ecommerce, the product isn’t the only desirable part of making a purchase. Rather, the act of simply opening the packaging holds a special kind of appeal, one that has recently launched the popular trend of ‘unboxing’ videos. These videos have generated 11.3 billion views on YouTube, with at least 62% of people viewing them as research for products they are looking to purchase. It is therefore not surprising that offering customised packaging that makes a brand recognizable has become a successful ecommerce marketing tool. Aesthetically pleasing, custom packaging gives a certain air of exclusivity to a product, makes it more likely to garner brand visibility on social media, and helps make an immediate, lasting impact on customers. 

4. Augmented Reality 

There is a strong need to interact with a product before committing to a purchase, and where once high-quality images and videos were enough, today’s consumers are asking for more ways to see and feel a product before clicking buy. This is where AR comes in. Augmented reality has seen a recent explosion in popularity, with Gartner estimating that by 2020, more than 100 million will have bought products using AR. With tools like Threedium’s AR Solutions, more and more ecommerce retailers are bridging the gap between real and digital, enabling shoppers to see products in their actual surroundings, explore and try different angles and styles, until they find the right match. Such Augmented Reality solutions require no extra plugins or applications, and are extremely easy to integrate into ecommerce stores. For consumers, this means a more immersive shopping experience and confident and informed purchasing decisions. For businesses, this means higher conversion rates and fewer returns.

To speak to a member of the team  at The PHA Group, please click here.

The changing face of e-commerce: four trends to look out for 

The popularity of subscription boxes during lockdown shouldn’t be too surprising to anyone – they provide a convenient, flexible and personal shopping experience from the safety and comfort of your home – and usually offer a superior product to what’s on the supermarket shelves.

This is especially true of femcare brands – with everything from CBD menstrual cramp patches, organic cotton tampons to ‘female-first’ razors now all readily available in subscription form.

We look at 5 femcare brands changing the way women everywhere are shopping for these types of products.

Founded by Valentina Milanova in 2018, DAYE is on a mission to raise the standards in female health products and services – and normalise the conversation around female reproductive health across genders, backgrounds, and economic status.

Recognising that period pain affects 9 in 10 women, their doctor-approved CBD-infused tampons are expertly designed to sooth cramps. They are also completely toxin-free and come in planet-friendly packaging. You can subscribe to a ready-made box or build your own and adjust the frequency of delivery to suit your cycle.

DAYE’s promise is to remain cheaper than organic tampons and period pain care bought separately. Their website also features lots of helpful articles on important female health topics.


View this post on Instagram


Sustainable + cute = Daye packaging⠀ ⠀ We love seeing you guys share pics of your Daye boxes so much 💛Post yours and tag us and #DayeInTheWild for a chance to win a free month of Daye tampons!⠀ ⠀ 📷: @ihijabi_life⠀ ⠀ #Daye #HealthOnYourTerms #plasticfreeperiod #periodpositive #sustainable #gogreen

A post shared by Daye (@meetdaye) on

Backed by over 1,200 studies (and 300,000 women – and counting) BeYou offer their popular Period Cramp Relief Patches on subscription.

Designed as a safer, more effective alternative to heat (such as hot water bottles), the handy 0.3mm thick patches release 100% natural cooling menthol and eucalyptus oils over the course of 12 hours. Their packaging is made from recycled plastic, and the patches themselves are biodegradable.

Available monthly in packs of 5, you can choose a subscription renewal date to suit you and skip as many deliveries as you wish.


View this post on Instagram


Being on your period sucks, especially during lockdown, but while you’re spending so much time at home, it’s the perfect time to give the BeYou Menstrual Cup a go! Many cup newbies worry that they might leak while they are out and about, or simply don’t understand how the hell it even works – we think now is the best time to try it while you’re relaxed in the comfort of your own home with our perfect-for-beginners Starter Pack. Always been curious about cups but been nervous to give it go? Hit the link in bio to learn more about the Menstrual Cup and see what all the fuss is about! Say hello to leak free protection for up to 12 hours and goodbye to uncomfortable chafing pads! 👋 Your Menstrual Cup Starter Pack includes; ✔️ Our much-loved soft, medical-grade silicone Menstrual Cup in the size of your choice ✔️ Our all-natural Foaming Cup Cleanser, which lasts for to to 200 washes ✔️ A high-quality pouch to keep your cup clean and stored safely ✔️ Our extensive Guide to all things cups; FAQs, top tips, cleaning instructions all included! #quarantineperiod #lockdownperiod #menstrualcup #padfreeperiods #zerowasteperiods #menstruationmatters #menstruation #periods #letstalkperiods #starttheconversation #periodpositivity #periodpositive #periodwarriors #periodpower #mothernature #beyou #beyounited

A post shared by BeYou. (@beyouperiod) on

When Celia and Alec founded their first period product start-up in 2015, they soon discovered the products they were selling to customers were laced with plastics and chemical dyes – as is sadly the norm worldwide. So, they decided to change things and founded DAME.

With zero plastics, no toxins – and no negative language around periods – DAME were soon making award-winning period products that are better for your body and for the planet.

DAME also created the world’s first reusable tampon applicator, with each one saving up to 12,000 plastic applicators. To subscribe to DAME, you simply choose your preferred absorbency and frequency and they deliver 34 DAME organic, toxin-free tampons to your door, as often as you need (and postage is free).


View this post on Instagram


In times of need, our tampons keep it together. 💪🏾⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is a real photo we took in a studio water tank last year, but it might as well be inside a vagina. One of these is a DAME organic cotton tampon, the other is not. Which one do you want inside you?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #organiccotton #bleedredthinkgreen #passonplastic #plasticfreeperiods #organic #tampons

A post shared by DAME. (@dameforgood) on

FFS (aka Friction Free Shaving) is the first Razor Delivery Service designed exclusively for women. FFS recognised that for too long, women had to put up with low quality, plastic razors that were never designed for a woman’s body.

So, they designed the signature FFS metal-handled razor to remove most hairs in a single stroke. Their blade recycling scheme also means they are reducing the number of single use plastic disposable razors going to landfill.

FFS’s razor subscription is incredibly flexible; you can pause or cancel your delivery any time and change your delivery frequency to suit your need. Get started with FFS today for £9, and they will give you a FREE weighted metal razor handle in your choice of colour!


View this post on Instagram


😍😍😍 📸@ofbeautyand

A post shared by FFS Shaving (@ffshaving) on

Callaly are a period-positive B Corp, who invest at least 1% of sales in projects that support and empower people with periods. Their period product boxes come in various sizes and have the option to ‘build your own box’ with a range of products to suit you.

Callaly also recognised that 7 out of 10 women who use tampons also add a liner just in case. So, they invented the ‘tampliner’. Invented by a gynaecologist and developed by a garment technologist, the tampliner is a brand-new period product that combines an organic cotton tampon with a soft mini-liner for 95% protection.

Their subscriptions are easy to customise, flexible and convenient with free delivery – you can pause or cancel at any time.


View this post on Instagram


*Giveaway closed* 🏆 IT’S GIVEAWAY TIME! 🏆 We’re 100% behind taking a day for yourself when you need it, whether you’re on your period or not. We’ve teamed up with the amazing @riseandfall to create a dreamy Stay In Bed set 😌, with products also donated by our fave sexual wellness brand @hanxofficial.⁣ ⁣ To win an organic duvet set from @riseandfall (comfiest sleep of your life pending), a generous pack of condoms and lube from @hanxofficial, and a box of 100% organic cotton Callaly products, just:⁣ ⁣ • Like this photo and make sure you’re following us and @riseandfall ⁣ • Comment with the emoji that best describes how you’re feeling right now ⁣ • For a bonus entry, tag a friend, follow @hanxofficial OR post an IG story and tag us in it!⁠⁣ ⁣ #giveaway #staycosy⁣ ⁣ Terms and conditions: UK residents only. This giveaway is in no way endorsed or sponsored by Instagram. Giveaway will close at 4pm BST on 16/04/2020. One winner will be chosen at random and notified via Instagram DM on 16/04/2020. For full giveaway rules, click the link in our bio!

A post shared by Callaly (@mycallaly) on

If you have a women’s health brand and you want to gain more exposure in the UK media landscape, get in contact with our award-winning PR team today.

The rise of the femcare subscription box

Whilst socialising in restaurants and pubs or participating in team sports such as football or rugby is strictly off the cards, at least for now anyway, the latest advice from the government suggests that playing non-contact sports such as tennis and golf is now OK to do so.

With that in mind, tennis courts up and down the country are going to experience a surge with people donning their best whites and executing their best fist pumps, desperate to enjoy themselves in the fresh air after several months of isolation.

So where does a novice tennis player begin? Do you see yourself as a baseline bully? Or a serve and volley kind of player?

We’ve taken a look at four tennis brands that will help you discover exactly what type of player you are.

So, in the words of 1960’s British band, Cream; Anyone for tennis?


One of the leading brands in the industry, notable big-name players who use Head include: current Wimbledon champion Novak Djokovic, Sir Andy Murray and French Open champion; Ashleigh Barty.

Whether you see your game about raw speed, accuracy or the ability to spin the ball off the racquet hoping to bamboozle your opponents, Head are ready to support your journey every step of the way.

There’s even a handy walkthrough on the Head website which helps you to pick your perfect racquet depending on your game. All you need to do is answer a few multiple-choice questions and you’ll be smoking up the court in no time.

Interestingly the brand’s name comes from its founder, Howard Head, who in the 1950s created the first metal ski.


A leading Japanese manufacturer of sporting equipment in particular for badminton, golf, and tennis since the 1940s. Originally Yonex specialised in creating badminton racquets before it was discovered that the same technology could be used to create top of the range tennis racquets too.

The likes of Stan Wawrinka and Naomi Osaka are two current players on the circuit who sport the Yonex brand on the court.

Interestingly, the Yonex logo which is blue and green represents the blue sky and green grass that come together to create the perfect sporting stage. Universally recognised, the Yonex logo symbolises the feeling of freedom enjoyed when immersed in sport.


For over 130 years, Dunlop have been at the forefront of sporting excellence. Ingrained in tennis history, Dunlop launched the revolutionary and iconic Maxply tennis racket in 1932, a model which would go on to become the world’s most famous racquet for the following 50 years.

The mentality at Dunlop is that there is simply no end goal, there is just an unending series of incremental improvements that make their products lighter, stronger and faster.


Based in the hilly region of Lyon, is French tennis brand Babolat. What separates the French business from their competitors is the strings that they produce.

When Pierre Babolat founded the company in 1875 he focused purely on creating strings which in that time were made of natural gut, and it wasn’t until 1994 that Babolat switched their offering to start also producing racquet frames.

Away from tennis equipment, the brand are also known for being pioneers in sport technology, which saw them in 2014 launch a connected tennis racket followed by a connected wrist-worn tennis wearable the following year.

Their most famous ambassador must be twelve-time French open champion, Rafael Nadal.

Does your business have an interesting story to tell? Get in touch with one of our award-winning PR service teams today to find out how we could help.

Anyone for tennis? Four brands to help you get into the swing of it

Businesses of all shapes, sizes, and sectors are currently grappling with the immense challenges they face as the UK starts to very slowly emerge from lockdown. No industry has been left untouched by the coronavirus pandemic, but whilst some will start working their way back towards the models they had in place before, for others, life after lockdown will require a complete reimagining of how they do business. The gym sector is one such industry where ‘the new normal’ will need to look very different.

Of course, in a gym you have people from all walks of life coming together in an environment where they are sweating a lot and sharing changing facilities, lockers, water stations, and equipment all in close proximity to one another. It is therefore hugely difficult to overcome all the challenges posed by a normal gym environment, and particularly so for the types of businesses that have been most successful in recent years. If you look at the budget end of the market, for example, their model is based on low fees but a high volume of members, and they, therefore, have a lot of equipment packed into the space available. These gyms do tend to have large square footage – which makes social distancing theoretically more feasible – but if they have to drastically reduce member numbers to facilitate that, then that disrupts the high volume approach which is a key factor in their success. Similarly, it could also impact the flexibility of members being able to use their facilities 24/7. Communicating and ensuring members remain engaged will be an ongoing challenge for those chains.

At the other end of the spectrum are the high-end boutique facilities. These gyms rely on far less volume, but the city-centre spaces are usually small, and the class set up often involves individuals sharing and swapping equipment throughout.

No doubt operators will find some inventive ways to overcome these issues, but they will then face the challenge of informing and persuading gym goers that the environments are safe. In addition, work is undoubtedly going to need to be done to give gym-goers a compelling reason to return. One of the few industries which have benefited from the whole country going into lockdown is the at-home fitness market, as consumers have invested heavily in equipment and technology to enable them to keep up their exercise regimes at home or outside. And, whilst some people will be desperate to get back to the facilities, the motivation, the tuition and the camaraderie that only the gym environment can provide, others will undoubtedly be asking themselves whether they need to continue paying monthly membership fees or shelling out for expensive classes when they now have what they need at home.

The lure of the gym has always tempted people though – the ability to work out at home or outside isn’t new or special to life in lockdown. We’ve always had that option, and yet hundreds of thousands of us have chosen to become members of gyms and for very good reason. Reminding people of those reasons and persuading them to revive their gym-going habits is going to be the challenge.

Looking to life after lockdown

Communication with existing, paused, and potential members are going to be crucial to ensure recovery for gyms, but striking the balance between commercial needs and the health and safety of members (as well as the public at large) in all of that communication is not going to be easy. Operators simply cannot afford to get that wrong and so their messaging and tone need to be perfectly struck.

If you are a fitness chain, gym owner, or boutique studio considering how to manage your communications strategy as you navigate your way through the ongoing changes to the fitness landscape then do please get in touch with our team. For more information about our sport and fitness services click here.

Looking to life after lockdown: will the gym sector recover?