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W1F 0UN

0207 0251 350
info@thephagroup.com
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info@thephagroup.com
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Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com

Sustainability and reducing our carbon footprint has been an important focus for The PHA Group for a while now, and this year as part of our broader culture initiatives, we’ve created a dedicated staff team to work together on helping the business implement further changes that will see us become a truly sustainable business.

This team will help to ensure we think consciously about everything we do as individuals in our day to day jobs, but also how we act as an agency and how we collectively tackle sustainability across the wider business.  We want sustainability to be part of our ethos at PHA and make our people proud of our sustainability efforts.

Having already gone paperless in the office and increased our recycling capabilities in the past year, among other initiatives, we wanted to look at how we could continue our efforts while employees work from home.

This month’s focus has been on Plastic Free July, a global movement that helps millions of people reduce their plastic pollution to ensure we have cleaner streets, oceans and communities. This initiative is particularly important at this moment where single use plastic waste is increasing due to the pandemic, and so we had PHA employees make a pledge on what they would swap or give up during July – and perhaps beyond – to make their mark.

We had an overwhelming response from staff wishing to take part, committing to all sorts of pledges. Some popular pledges included:

  • Not buying coffee in takeaway cups or using unsustainable single-use coffee pods
  • Not buying bottled water and committing to using a sustainable water bottle
  • Committing to always bring a reusable shopping bag to the supermarket, and using light reusable bags for loose fruit and vegetables too
  • Ditching cling films and using alternatives like beeswax wraps
  • Using a reusable straw rather than single-use ones
  • Giving up make up wipes and beauty products in plastic packaging
  • Only buying ingredients in sustainable packaging (or without any packaging)
  • Switching to a sustainable toilet paper brand that uses recycled or natural materials

During the month, we also had an education session for staff with Armelle Aurelya Ferguson, a sustainability columnist at Red Magazine, who shared her knowledge with us regarding ways to be more sustainable, highlighting common environmental impacts people may not know they are making regularly, and what needs to change at both an individual and business level to keep improving sustainability going forward.

In taking part in the initiative, PHA employees have contributed to the global effort to become more plastic aware and more environmentally friendly. They will have helped to:

  • Reduce household waste and recycling by 23kg per person per year (almost 5%)
  • Contributed to a total saving of 825 million kg of plastic waste this year
  • 9 out of 10 people who took part will have made changes that have become habits/a way of life beyond July

We are now looking forward to implementing further initiatives when we return to the office to keep reducing our carbon footprint as a business and ensure we do our bit to mitigate the impacts of climate change on our world.

If you’re a sustainable brand looking for PR, then check out our blog ‘How Can PR Help Your Sustainable Business?’ 

Plastic Free July: How PHA reduced its plastic pollution

Scrubbingtons

 

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Have you met Scrub A Dub⁠⠀ ⁠⠀ A bubblelicious bubble bath with added COTTON to make it extra soft for young skin. ⁠⠀ ⁠⠀ There’s nothing like bubbles to persuade your mud magnets of the benefits of a bath 😁⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ #bathtimebaby #bathtimekids #bathtimefun #naturalingredients #parabenfree #noparabens #nonasties #crueltyfree #noanimaltesting #vegan #sensitiveskin #designedforkids #naturalskincare #bubblebath #bathtimebubbles #bubblyfun #wildchildcommunity

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A child skincare brand like no other, Scrubbington is a fun foaming wash that empowers kids to get into their own cleaning routine.

All parents to a rapidly growing child know it’s all too easy to get into the habit of washing your little one’s hair for them, long after they could be washing their own. Soaping her five-year-old’s hair one bathtime, Scrubbingtons co-founder Karen had a light bulb moment that changed everything.

“Why am I still using a bubble bath with a picture of a baby on the front when he’s not a baby anymore,” she wondered. “And why I am washing him when he should be starting to wash himself?!”

The result was Scrubbingtons, a new kind of foaming wash that gives kids the power to keep themselves clean.

The range, which spans from bubble bath and shampoo to a ‘first’ deodorant, is packed with natural ingredients that foam up and scrub up to prevent pongs – because, let’s face it, real kids get stinky.

The brand is on a mission to reduce the plastic waste associated with getting your kids clean, too. All bottles are made from 50% recycled plastic – and they’re working on the rest – as well as offering refill pouches to cut down waste.

Find out more at: www.scrubbingtons.com

Bepanthen

 

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Bepanthen contains ProVitamin B5 which gently aids sensitive skin with repair of its natural protective barrier, while keeping it soft, smooth and moisturised.

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A classic baby skincare product recommended by mums around the world, Bepanthen is your go-to for any baby or child skincare problems – from nappy rash to eczema.

This much-loved cream has been around for more than 75 years. Well-known for soothing nappy rash, Bepanthen contains Pro Vitamin B5 which gently aids natural recovery of sensitive skin while keeping it soft, smooth and moisturised.

Bepanthen are known as experts in skincare, so the product is as good for adults as it is for babies. It locks in moisture, meaning it can be used for cuts and grazes, chafing, spots and acne – or almost any other skin trouble you have.

Learn more at www.bepanthen.co.uk

Evereden

 

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Did you know it’s important to start protecting your baby’s skin as early as 2-3 weeks old? ⁣ ⁣ By doing so– you can prevent skin barrier issues such as eczema by up to 50%. Our NEW Nourishing Baby Face Cream provides safe, long-lasting hydration with botanicals such as cold-pressed sunflower oil, jojoba oil, and potent colloidal oatmeal. ⁣ ⁣ Shop now via our link in bio. ✨ #LittleFacesHaveBigNeeds

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Formulated by a team of Ivy League dermatologists, who just happen to be mums themselves, Evereden is baby skincare for a new, conscious generation of parents.

The brand hold themselves to the strictest standards in everything they do, banning 1,400 potentially harmful ingredients from their range and rigorously testing all formulations to achieve perfection.
Their gorgeous range spans products for baby and for mum – including luscious moisturisers, nourishing creams and soothing pregnancy belly masks.

Get the products at: https://www.ever-eden.com/

Good Bubble

 

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We love seeing our products on the side of your bathtubs 💕 Make sure you tag us in your posts for a chance to get featured on the feed! 📷: @super_spencers_story . . . #kindtoskin #juliadonaldson #veganproducts #babybathtime #goodbubble

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Super cute and super conscious child skincare brand Good Bubble offers everything for your child’s skincare needs, from bubble bath and moisturizer to shampoo and conditioner.

The range, which is available from Boots, was created by founder Amy with her own little ‘spaghetti monster’ Freddie in mind. From her experience as a mum she wanted to create a range of mild and caring formulations that have been put together with the utmost love and attention.

The result was the Good Bubble range: naturally-derived, cruelty-free and vegan, suitable for newborns and those with sensitive skin as its made with skin-loving super fruits and a mild, allergen-free fragrance.

The British brand develops and produces the entire range in its Manchester factory – good stuff in every sense!

Get the goods at: www.goodbubble.co.uk

Childs Farm

 

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You snooze, you lose! 😉 _ Just kidding – you may have noticed that our NEW pillow spray is already out of stock on our website – it’s popular, but will be back in a couple of weeks! 😉 Please don’t worry, we have a new “waitlist” option on our website so you can pop in your email address and we will email you as soon as it’s back in stock! If you can’t wait, it’s also available at @bootsuk 🙌 Click the link in our bio to shop and head to our pillow spray to join the list! 🛍️ 📷@diary.of.a.british.mama #childsfarm #sleep #cantsleep #sleepspray #veganproducts #crueltyfree #sensitiveskin

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Let’s just say that Childs Farm is the UK’s number one sensitive skincare range for kids for good reason!

Every product developed by the British brand has been developed with delicate and sensitive skin in mind, meaning you can be sure their range will leave your little one with happy skin.

The brand uses naturally-derived ingredients and essential oils across their entire range, which spans from nappy cream and bath bubbles to baby bedtime sprays to help soothe your little one into dreamland.

See the range at: https://www.childsfarm.com/

If you have a baby focused brand and are looking for more exposure in the UK media landscape, get in touch with our award-winning team today to discuss how we could help.

Five baby and child skincare brands every parent should know

Now everyone knows they can work from home, some companies may never return to having a central office space where employees are expected to be full time. In the same way people have had to adapt to this new way of work, corporate real estate will need to make a shift in order to lure office tenants back too.

Tenants will need to be happy and see the value in the office space they are investing in beyond having a place to sit. Companies and their employees also have to feel confident that they can work safely in an office, in relatively close contact with other employees during the pandemic.

There are a number of technology solutions emerging to help enable this, form workforce planning tools to creative wearables. Here we take a look at some of the tech that will help companies transition back to the office smartly and safely.

spaceOS

spaceOS is designed to create digitally native workplaces that connect and communicate with their tenants. The company’s tenant-facing mobile and web app combines features like community, booking, support, payments, food and beverage orders and a variety of services, compiled into one holistic SaaS product. It’s essentially an assistant for its members and tenants.

Meanwhile, landlords can communicate and connect with previously unattainable occupants, sharing news and events, enabling keyless office access control, and unlocking new revenue streams through food and beverage ordering. Most importantly during the pandemic, landlords have the data to understand how tenants use the office space, and can use this information to improve their experience and retain them as happy tenants. This will be critical as companies do (or don’t) return to their office spaces.

VergeSense

VergeSense’s wireless sensor helps companies get more out of their existing real estate assets, giving crystal clear visibility into the workspace and how it’s working for employees through behaviour patterns. It can enable people counting across any space, detect movement of workplace assets and supplies, track people’s movements versus items left behind, and visualise this information through computer vision and deep learning.

The benefits of this are fairly obvious during the pandemic, helping to measure the distances people keep from each other and being able to track interaction frequency among employees too. The company has launched a Coronavirus toolkit too, showing how companies can leverage social distancing insights, monitor occupancy rates, remain compliant with government guidelines, and track cleaning schedules.

Estimote

Estimote is another company making social distancing easier for employees returning to work. The company provides a wearable device that reminds users to keep a safe distance through vibrations and registers direct contact exposure. If an employee becomes exposed to the Coronavirus, they can submit this information through the wearable, allowing their company to generate a contact tracing report to protect team members. Those team members exposed are immediately notified about it, all the while protecting individuals’ data which is only shared with authorised HR team members. The HR team gains access to a contact tracing analytics dashboard summarising the exposed team members and helping them put plans into action.

Appian

Appian provides an intuitive way to manage workforce readiness during the pandemic. Its Workforce Safety solution helps deliver a safe and smooth transition back to onsite work by giving HR and crisis management teams a unified command centre to manage the health and work status of all employees in real time, through one single interface.

Company’s provide employees access through a simple web or mobile interface so that they can submit and update their personal health and risk data. Meanwhile, the company can define its internal policy rules regarding return to onsite work, with Appian’s pre-built rules available as a template based on health organisation guidelines and government regulations. These data sources are then combined to automatically authorise and employee to return to the office. Once employees are back in the office, companies can also easily track and respond to incidents too.

Companies face a huge challenge in getting their workers back to in-office or on-site working safely in the coming months, and technology will be key in automating and tracking difficult administrative tasks related to it. If you’re providing a solution to help companies return to the office too and need to raise its awareness, get in touch via info@thephagroup.com.

The tech helping companies transition back into the office

Celebrity fitness is nothing new. People have always aspired to look like those they see on television, film and other forms of popular media. Think of the generation of bodybuilders inspired by Arnold Schwarzenegger’s other-worldly torso, or the lycra-clad Jane Fonda who ushered in a wave of celebrity-led VHS workouts.

In more recent years though we’ve witnessed a shift in the UK towards celebrities who have become as well known – if not more – for their fitness credentials as they are for the careers that launched them into the public eye. These celebrities have become fitness influencers in their own rights, using their sizeable social media platforms to inspire their existing fans and to gain new followers with a passion for health, fitness and nutrition. And like fitness influencers, they present brands with an opportunity to market themselves to their target audiences through collaborations and ambassador partnerships.

Davina McCall – Own Your Goals

Having been one of the pioneers behind workout DVD’s in the early 2000’s, TV presenter and fitness fanatic Davina McCall went on to launch her own online platform, Own Your Goals, in 2019. Aimed to empower, inspire, and guide users to be the healthiest version of themselves, Own Your Goals offers the chance for members to workout alongside Davina and her trainers anywhere, even within the comforts of their own home.

For £9.99 a month and a 14-day free initial trial, new subscribers can:
– Access online classes and nutritionist approved recipes from any device
– Stay organised with a built-in workout planner, meal planner and guides on wellbeing that will boost your health
– Sign up to a huge variety of fitness classes from HIIT, boxing, dance and much more
– Visually track your progress with pictures and measurements in the dashboard
– Enjoy workouts from 5 minutes that require little or no equipment, so you’ll always find the time

Enjoying a subscriber base of over 130,000, the app also offers the chance for users to be part of the Own Your Goals Davina community, letting users connect, motivate and share experiences with like-minded women on their fitness journey.

Myleene Klass – MyBody

Like Davina, Myleene Klass has been a mainstay of talent shows and reality TV series since initially finding fame as a member of pop group Hear’Say in 2001. Admired for her post-pregnancy physique as much as her vocals, Myleene launched her own fitness programme, MyBody after getting into the shape of her life at the age of 40. Her programmes, which run for either six or 12 weeks, are aimed at busy women and include a mixture of boxing, functional training and core strengthening.

From just £12.99 users can enjoy a six-week programme which includes:
– A combination of two styles of training
– MyPower, centred on fast-paced, fat-burning cardio exercises and boxing
– MyCore, focused on tensing and toning abs through Pilates and yoga routines
– 3 x 30-minute workouts per week
– Access to all workouts via MyBody Members Area
– Downloadable wall planner for tracking progress

The programmes are designed to provide an all-body workout and to increase positivity in women with busy lives – usually through balancing family commitments with their own professional career and social life. The workouts are intended to be realistic and manageable and crucially, can be squeezed into a hectic day without sacrificing results.

RWL – Results, Wellness, Lifestyle

Results With Lucy recently rebranded as Results, Wellness, Lifestyle, but its core offering has remained the same, a leading online fitness, nutrition and health platform to a growing community of over 10,000 women. It was co-founded by Lucy Mecklenburgh and Cecilia Harris in 2013, providing RWL app subscribers with access to an enormous variety of content at the touch of a button including thousands of filmed workouts suitable to all fitness levels including HIIT, barre, boxing, yoga, Pilates, pregnancy workouts and more. The RWL app is also home to weekly live workouts, hundreds of recipes suitable for a range of dietary requirements, individualised meal plans and ‘With Self Love’ mindset courses focusing on building confidence and motivation. App users can also take advantage of the community feature where subscribers can chat, upload and share posts with one another, with unlimited access to support from coaches and ambassadors. Through structured programmes, RWL is helping thousands of women plan, track and improve their health and wellbeing.

RWL is available to download on iOS and Android on a £19.99 a month subscription, the same as the RWL website.

Train Wright

TV personality Mark Wright has certainly been keeping busy during lockdown. Going head to head with Joe Wicks, aka the nation’s PE teacher, Wright has hosted daily live workouts on his Instagram. The former TOWIE star has used his profile to launch Train Wright, a fitness platform designed to burn fat and help people tone up from home.

The 33-year-old secured an exclusive partnership with BBC Sport, with his daily workouts being streamed live on the BBC Sport website. Wright has also teamed up with different famous faces along the way, working out with stars including Tyson Fury, Jamie Redknapp and Pixie Lott.

With #TrainWright, users are signing up for:
– Access to the digital platform
– Exclusive workout ideas
– Training in real time
– Easy recipes
– Tips to maximise your results

The Train Wright Instagram page is full of motivational content, as well as body transformations of individuals who have got themselves in shape through using the platform. Users are encouraged to sign up to Train Wright’s four-week ‘fat burn’ plan which has beginner, intermediate and advanced options. You need to have access to an adjustable set of dumbbells, a suspension trainer/TRX, a workout bench and an appropriate safe space to perform the exercises in.

ShowMe.fit

After losing four stone himself, Masterchef presenter Gregg Wallace has launched a fitness and weight loss website. With help from some expert friends, Wallace’s new programme aims to help people follow and maintain a healthier lifestyle through weekly meal and exercise plans.

Wallace does not believe in diets, and that is why his Show Me.fit subscription plan is built on adopting a positive lifestyle change that will in turn help people lose weight and improve their fitness. His team includes PT Danny Rai, nutritionist Katharine Bright, psychologist Dr Kevin Dutton and his wife Anna Wallace producing home cooked recipes.

For £7 per month, users can enjoy:
– Simple, healthy, 30-minute recipes
– Video-guided exercise programmes
– Nutrition education
– Motivational techniques

The website launched earlier this month, showing the TV-host’s impressive results after he hit his own weight loss goal during lockdown. Now, Wallace is keen to share his story with people looking to make similar changes, and his new platform invites you to adopt the same healthier routine.

Murmurs that Murs could be next?

Perhaps following in the footsteps of fellow talent show popstar Myleene Klass, Olly Murs’ fitness routine has been the subject of much media attention of late, prompting suggestions that he too could be on the verge of launching his own workout plans.

If you have a fitness brand and you want to gain more exposure in the UK media landscape, please get in contact with our award-winning PR team today.

The rise of Celebrity Fitness in the UK

A recent study conducted by PFS and LiveArea has indicated that a new ‘conscious consumer’ has emerged from lockdown. The Retail Times suggests that consumers are increasingly becoming more aware of the environmental impact that their purchases are having, and that the temporary closure of shops gave consumers an opportunity to reassess and re-evaluate their shopping habits.

One sector that has benefited from a post-pandemic ‘boom’ is e-mobility and e-bikes. With lockdown restrictions beginning to ease, and businesses starting to develop a strategy for safely transitioning back into the office. Consumers have begun looking at what their commutes might start to look like.

For most, public transport in the past has been known to be an overcrowded, delayed and thoroughly unenjoyable experience which now comes with a genuine health risk.

e-bikes which have an electric motor embedded to aid pedalling, provide an alternative, sustainable, and safer solution for consumers getting to and from the office.

We’ve profiled five of the best e-bike brands currently operating or planning to launch soon in the capital.

HumanForest

A new and exciting mobility brand that offers Londoners 20 minutes of free cycling every day. HumanForest was created to be a safe, functional, and fun mode of transport that is powered by renewable energy with no emission emitted. Think of HumanForest as the mobility brand that is driving the sustainable travel movement in a borough near you.

As still in the trial phase, HumanForest is only operating in Islington and Camden currently, but given its popularity on social media in recent weeks, it won’t be long until it expands across the capital. Watch this space!

 

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Today is Sunday, the perfect excuse to take a ride! Remember to end your ride in Islington. . . #reForestLondon #humanforest #ebike #freebike #islington

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Beryl

Founded by Emily Brooke MBE in 2012 under the original name Blaze. Beryl’s purpose is to build a better world by getting more people in cities on bikes and removing the barriers that currently exist.

Initially Beryl focused on tackling safety and visibility issues with cycling which resulted in them releasing the laserlight. A product that helps cyclists to ensure they don’t get caught in the blind spot of cars and other vehicles. Since then Beryl has gone on to release over two and half thousand green bikes into cities, and clocked over 304,000 rides in total.

 

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Introducing our new feature: pause your ride. • • • Pause your ride and secure your bike for up to 15 minutes at a time, without paying out of bay or put of zone fees. Whether you need to pick something up from the shops or drop something off with a friend who’s self-isolating, we hope the new pause ride feature will make it easier to go by bike. Find out more at the link in our bio. #BetterByBike #citycycling

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Volt

For a decade, Volt have been at the forefront of designing and manufacturing the very best e-bikes around. In that time, Volt have released an extensive collection of e-bikes for every use and from differing price points.

The great thing about Volt is that its two founders are cycling enthusiasts who got tired of bulky, ugly electric cycles that died after just a few miles. So, you can rest easy knowing that the Volt bikes has been created with the consumer in mind.

And if your employer offers a cycle scheme, you could save up to £390 on your Volt bike just by signing up.

 

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Check the link in bio for our new Volt On The Road page, send in your photos of you on your Volt bike and we will feature it on our page! Heres @imiellen on our #Kensington #TryVOLT . . . . . #VOLT #VoltOnTheRoad #exerciseresponsibly #protecttheNHS #blesstheNHS #stayathome #stayathomesavelives #Quarantine #LondonLockdown #coronavirus #Covid19 #onebikerideaday #socialdistance #pubquiz #selfisolating #selfisolation #eBike #london #myebike #electricbike #commuterlife #cycling #bikeride #citycycling #healthylifestyle #cyclingmotivation #eCommute #EcoFriendly

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Dott

Newly founded mico-mobility business, Dott, are on a mission to improve European city life. Their dockless, shared electrical scooters and bikes are a convenient alternative for short distance travel. They believe they can create a future where inner cities will be free of both cars and pollution.

Last year Dott raised $34 million in a Series A funding round, we’re excited to see how they develop and launch across Europe’s most popular cities.

 

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Paris, we’re here to stay! 🇫🇷 We’re proud to announce today that we have won the Paris tender and will be able to double our fleet in the city ❤️🛴 Our co-founder Henri and French GM Nicolas met with the Town Hall of Paris today to confirm the good news! Big up to all of Team Dott and @dott_fr for their hard work #thedottway

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VanMoof

One of the big players in the e-bike industry. VanMoof bikes has been engineered with cities in mind, not only do they shrink long commutes, provide a helping hand when it comes to pedalling but they also warn off bike thieves too.

What makes VanMoof different from the other bikes on market is how they are built to last a lifetime. Meaning they’re also committed to reducing waste as well as promoting sustainable travel.

If you do purchase a VanMoof do make sure to take advantage of their app which connects you with their Bike doctors who will keep you and bike riding happy.

 

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Minimalist design. Maximum experience.

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Do you work at an e-bike brand that wants to reach a new audience in the UK? Speak to our team today to find out how we could do just that.

The best e-bike brands for your commute

As lockdown measures begin to ease around the world, we are finally beginning to see the impact of the Coronavirus crisis on worldwide plastic pollution levels. Many thought that this time off for our planet would make things better, but that is simply not the case.

Before the crisis went into full swing and most economies around the world shut their doors, there were announcements from the likes of Unilever, Coca-Cola and Nestle committing to reducing virgin plastic usage and to recycling more and more of what they produce. Governments were rolling out bans on single use plastics around the world. Increasingly, people were waking up to the dangers of plastic pollution and demanding that we take responsibility for our waste and that we stop polluting. Momentum was building towards a world without single use plastics and oceans free from the blight of ocean plastic pollution.

Now, all this could be set to change and even to reverse. Not only have the headlines moved away from: “Uninhabited island found covered in plastics” and “More plastic than fish in the sea by 2050” but in many ways the plastic situation is already getting worse and the stage is set for it to deteriorate.

The Coronavirus has caused a significant collapse in worldwide markets. The price of crude oil has fallen significantly. Virgin plastic is cheaper to produce today than has been the case in the past five years. With the price of petrol having collapsed, the gap between recycled and new materials has widened, making new plastics much more financially attractive. To make matters worse, the increased demand for recycled materials has driven their price up making them even more unaffordable when compared to the new and reduced costs of buying virgin plastics.

To protect people from the virus we have banned the use of reusable coffee cups, upped the production of face masks and increased plastic packaging of food goods. These are all sensible measures to halt the spread of the disease and minimise loss of life. Yet already we are seeing headlines from the Guardian declaring there are more masks than jellyfish in the sea and a scientific report telling us we may be underestimating ocean plastic pollution by as much as half!

 

 

The seas are not getting cleaner, quite the contrary. Beach cleans have been cancelled but we are throwing away more plastic than ever. The economic downturn faced by most companies will see them cutting costs where they can. With virgin plastic being so cheap and recycled plastic comparatively so expensive, how many brands will stick to their sustainability commitments once the financial pressure really starts building? The value of the word of these corporations will be exposed if they come back on their promises in the name of financial gain.

There is an opportunity to rebuild properly. To redistribute power towards those with ethics and environment at the source of what they do. Now more than ever, the consumer is needed to drive change. We can rebuild a cleaner future if we decide to put the emphasis on it, to support green start-ups, to oppose polluting conglomerates and to be responsible for our plastic consumption.

As the economy reopens small businesses driving the change will need support from consumers who care about the future of our oceans. Brands fighting ocean plastic pollution are everywhere, from the likes of Ocean Bottle to NuOceans, there are many start-ups worth supporting.

Nobody can make a greater mistake than he who does nothing because he can do only little. Now more than ever is when we collectively need to use our voices (and wallets) for good.

Flavio Affinito is the founder of NuOceans a start-up that creates 100% recycled & recyclable sandals made from ocean plastic.

 

Plastic Pollution Under COVID-19

Public demand for cleaner, healthier hydration drinks is prompting some brands to innovate and come up with creative new products. The word hydration is appearing more and more in column inches and such is its importance in fuelling your body correctly in order to hit those personal fitness goals, it seems an appropriate time to profile five of the market leaders who are spearheading the industry around the globe.

HALO Sport

Seen as an alternative to traditional sports drinks, HALO was launched by serial entrepreneurs, Anshuman Vohra and Robin Shobin with a vision to revolutionise how the world hydrates.
Not only is it proven to hydrate more efficiently than water, but it is the only electrolyte drink that contains over 70 mg of natural magnesium, a powerful immune booster.

Halo is certified organic and is expertly formulated to help you hydrate with minerals, antioxidant properties and provide a light, refreshing taste…

 

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Life gave us organic lemons, so we put some in every bottle of HALO. All natural just tastes better. 🍋💦

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Propel Water

Part of the PepsiCo Group, Propel Water is a selection of flavoured and unflavoured electrolyte infused waters and powders packed with essential minerals and vitamins to help hydrate and replenish your stores to ensure you get the most out of your workout. Propel provides next level hydration for people who lead active, healthy lifestyles and are perfect for people who juggle a busy work and home life, yet still manage to make fitness a priority.

Propel Water is the only water, among national enhanced water brands, with enough electrolytes to replace what you lose in sweat.

 

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Not that it’s a competition or anything but if you had to choose, are you team 🍉 or 🍇 ?

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ACTIPH Water

ACTIPH Water is the UK’s First Alkaline Ionised Bottled Water. Founded in 2015, they have just launched a crowdfunding campaign as they look to conquer the rapidly growing sector of hydration drinks.

Founder Jamie Douglas-Hamilton assembled the first team ever to row the perilous Drake Passage – to inspire others to get active and adventurous. It’s there that he got the idea for his ACTIPH brand.

As the crew “started to hallucinate and pass out despite drinking up to 13 litres of water a day, there came the idea to mix a little sea water with their water supply.

The result was ionised alkaline water, which has been shown to be more effective than standard mineral water in rehydrating people after strenuous exercise-induced dehydration.

 

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For Moments That Matter 💧⁣ ⁣ What’s a moment that matters to you? ⁣ ⁣ Have you found over the recent months you’ve been able to make more time for it? Are you enjoying it more?⁣ ⁣ Share your story of lockdown with us in the comments, mention the moments that have mattered most to you 💜⁣ ⁣ #actiphwater #formomentsthatmatter

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WOW Hydrate

Founded in 2016, WOW Hydrate are on a mission to change the face of fitness hydration and inspire people who have an active lifestyle. The sugar free protein water comes in a variety of flavours and is available to purchase in a host of high street supermarkets and independent retailers up and down the country. WOW Hydrate’s USP is their push cap technology which ensures you get 100% of the ingredient benefits once activated, with no goodness lost through degradation.

Alongside the product range, WOW Hydrate have signed some head turning partnerships with major athletes, teams and a host of upcoming stars. Their current ambassadors include Tyson Fury and Matchroom Boxing, Manchester City and Belgium international Kevin de Bruyne, Chelsea youngster Ruben Loftus Cheek and retired footballer Jamie Redknapp. Elsewhere Southampton FC, Essex Cricket, Chelsea and England forward Fran Kirby, Ant Middleton and Bradley Simmonds are also part of the WOW Hydrate team.

 

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One protein water a day to help you #PushIt to be the best 😎 Whether relaxing, working or exercising 💪

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DEFY

DEFY was born in 2017, when American Football Running Back Terrell Davis first used CBD to recover after a workout—and it changed his life. Through it, he was able to recover faster between workouts and achieve a level of locked-in focus that helped him defy the challenges that hold athletes back: his injury history, his overworked muscles and the deteriorating effects of age. Inspired to share these benefits with all athletes, Terrell and his team embarked on a mission to launch DEFY. DEFY is the world’s first mainstream CBD performance drink built specifically for athletes. Formulated to aid rapid muscle recovery, DEFY delivers naturally derived performance, recovery and rejuvenation for every kind of athlete.

 

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What is your favorite DEFY FLAVOR ? 🍋, 🍓 , or 🍊? #FollowFriday 👉🏻 @defynation_ for our current challenge going‼️ ・・・ It’s Fan Favorite Friday ⚡️ For #DAY12 of the the #TD30 DAY DEFY CHALLENGE tell us which @defy flavor is your favorite! • TO ENTER: Upload videos or pictures of yourself completing the challenge and use the hashtags #TD30 and #DEFYNATION (this will help us track your score). • THE #PRIZES: Every challenge you complete is one point added next to your name on our live #leaderboard. At the end of each week, the top leader wins over $65 worth of @defy products! The #grandprize winner gets #autographed DEFY merch from @therealterrelldavis, one of each DEFY product, and a meet & greet with TD himself! #fitness #challenge

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If you have a nutrition brand and you want to gain more exposure in the UK media landscape, please get in contact with our award-winning PR team today.

Five hydration drinks brands to fuel you this summer

The last decade has shown that cutting-edge innovation and technology solutions has been a welcomed addition to industries such as recruitment or banking.

Technology has permitted tasks and processes to become automated and allowed individuals to focus their attention on more pressing matters.

One industry which has been slower to embrace technological advances in the past has been the legal sector. Now remote working has become a necessity in recent times, the legal industry has had to quickly adapt and pivot their offering to suit an online model.

One pocket of legal technology which has been invaluable to law firms since the turn of the year is legal management platforms that help to time-track and monitor billable hours from a remote location.

Here we have listed five organisations who have made this transition smoother for firms across the UK.

Denovo

Since the early ’80s, Denovo which is based in Glasgow has been effectively providing UK law firms with software business solutions that not only boost the bottom line, but also improve office efficiency whilst always remaining compliant with law rules and regulations.

Last year, Denovo decided to completely overhaul their software offering and embarked on an ambitious journey that saw them completely re-design their software.

As a result of this process, Denovo has developed a unique whole practice management software for UK based legal practices of all sizes.

Since the turn of the year and the challenges we have all faced, Denovo has used this time to develop more features and enhance their service offering.

From easy to use software to recording time spent on a piece of work, to a unique diary management system that has been specifically designed for court lawyers, Denovo should be high up on any law firms investment list.  

LEAP

Specifically marketed at the needs of small to mid-sized law firms, LEAP is the world’s largest provider of legal practice management software for law firms.

LEAP provides everything you need to run a law firm remotely, from secure and effective productivity tools, to seamless integrations with Microsoft Teams and Zoom meaning you can invite colleagues to chat and work on matters and documents securely and effectively from multiple locations.

There are even some great time-saving tools such as scanning documents and evidence from your phone straight into the LEAP system. As well as shareable features and a dictation function that uses cutting-edge voice to text technology.

Osprey Approach

The Worcestershire based firm service over 800 clients with an excess of 8,000 individual users. Interestingly, Osprey Approach’s legal software is cloud-based, meaning that users can gain access to everything they need from anywhere and at any time.

One of the features that Osprey Approach offer is a customisable conveyancing live quote calculator and a state of the art, AI-backed chatbox that can help turn passing visitors on your website into paying clients.

Osprey Approach also offers an analysis and insight dashboard that helps provide valuable insight into the number of enquiries per month the law firm is receiving, and how many are converting into signed clients.

Perfect Portal

Established back in 2014, originally Perfect Portal was a budding concept which delivered immediate quotes to prospective clients, nowadays Perfect Portal has formed into a business management system that services almost 600 law firms with offices in both the UK and Australia.

Check out the quote functions in Perfect Portal which range from fully customizable quick quote calculators, allowing clients to obtain a personalised branded quote with high levels of detail.

Tresorit

Welcome to one of the most secure places on the cloud to store, sync and share files easily.

Like global messaging service Whatsapp, Tresorit uses end-to-end encryption software which prevents data being read or secretly modified, only the intended user and who they decide to share the document or information with can read the files – ideal for an industry inundated with confidential documents.

Not even Tesorit themselves can access your files thanks to their zero-knowledge policy.

As an extra safety precaution against potential hackers, Tresorit doesn’t have access to your encryption keys or to the personal data you manage in your files, meaning if the servers were hacked your information and data would be safe.

If you’re a B2B business or a legal firm looking to refine your UK media strategy and interested in finding out how we can help raise your profile, please get in touch today.

Legal management software for remote working

Whilst the emergence of air bridges has meant that holidaymakers have the option to venture out of the UK to warmer (and dare we say it, more reliable) climates, buying trends over the last few weeks have shown a steep rise in consumers opting to remain in the UK and treat themselves to a remote getaway in the countryside.

With this in mind, we thought we would shine a light on five of our favourite staycation sites.

So whether it is a luxury cottage in the woods or a self-catering holiday home by the sea, we’ve got you covered.

Welcome to the summer of the staycation.

Unique homestays

Since 2001, Unique homestays have been pioneers in the luxury travel industry. Over the years the business has carved a unique space for itself in the industry which is that it only markets homes that genuinely inspire.

For property owners who would like their property to be listed on the site, properties must combine exceptional living spaces and breath-taking settings.

All properties featured on the website are hand-picked and cannot be found elsewhere, so whether it’s a cliff-hanger cabin or a woodland hideaway, be prepared to be dazzled.

CoolStays

Launched in 2013, CoolStays has a portfolio of properties ready for you to check out in destinations across the UK and further afield in Europe.

If you’re tired of the usual hotel-based holiday, why not let CoolStays find that special place with a difference for you.

From dog-friendly stays to properties that have stunning views and hot tubs at your disposal, make sure to check out CoolStays.

Beachlets

Are you looking to stay near the beach this summer? Over 70% of Beachlets listed cottages are within 300 metres of the coast.

With properties ideal for couples, large groups or family-friendly holidays suitable for young children, there’s no surprise that Beachlets is Europe’s number one website for beachside holiday rentals.

As a side note, it’s worth mentioning that if you are looking to travel to a country which has an air bridge set up, Beachlets have sea view apartments, cottages and beach villas in Spain, Portugal, Italy and France.

Perfect Stays

Do you have a specific location in mind for your UK based holiday this summer? Well if it is in the South-West, look no further than Perfect Stays.

Specialists in unique and luxurious self-catering holiday homes, Perfect Stays even provide an inclusive concierge service.

The service can be used to organise anything from restaurant reservations to in-house private chefs, all in aid of delivering an unforgettable experience.

Oliver’s Travels

Our final selection is Oliver’s Travels who are all about extraordinary villas. Similar to Unique homestays, every one of the properties you’ll find on the Oliver’s Travels site has been hand-picked.

The style of the properties that the business selects has always been around quirky, lavish, one-of-a-kind places such as castles or stately homes all over the world.

With over 15 years of experience and winners of the ‘Best Family Holiday’ category in the Made For Mums Awards 2019, Oliver’s Travels are one of the go-to websites for travel options.

Are you looking to drive consumers to your offering? Why not get in touch with us today to find out how a bespoke PR strategy could do just that.

The UK’s favourite staycation sites

The motivation to ‘go green’ in recent years has become a responsibility for many businesses, rather than a choice. Consumers have become much more eco-aware and therefore have shown a greater interest in conscious businesses that are making an effort to operate sustainably.

This has meant that many companies (and consumers too) have begun to actively embrace sustainability, seeing it not only as a trend but as a new way of life.

The sustainability space has rapidly expanded over the last few years and can be a tough area to navigate, especially with lots of new terminology and jargon cropping up.

Here, we have put together a A – Z (minus a few tricky letters!) of sustainable terms and explore what it all means:

Alternative energy – Energy derived from non-traditional sources, such as wind, compressed natural gas, biogas (cogeneration), or hydroelectric.

Bio-Diversity – The variety of life in plants, species and ecosystems found on Earth.

Carbon Footprint – Is an estimated measurement of the amount of Carbon Dioxide that is produced annually and emitted into the atmosphere by the direct and indirect actions of individuals, households, buildings, companies, cities, communities or countries.

Circular Economy – Creating a system of production for goods that is designed and developed to reduce waste and regenerate the use of the resources used in production, which are then able to be recycled and used to produce another product.

Deforestation – A permanent destruction of indigenous forests and woodlands. It does not include the removal of industrial forests such as plantations of pines.

Energy Efficiency – Reduction in the amount of energy required to provide products and services.

Food miles – Food miles refers to the distance food is transported from the time of its production until it reaches consumers. It is one aspect of assessing the environmental impact of food.

Global Warming – An increase in the average temperature in the atmosphere and The Earth’s surface, and which can contribute to the changes in global climate patterns.

Hydroelectric – Hydro power systems convert potential energy stored in water held at height to kinetic energy (or the energy used in movement) to turn a turbine to produce electricity.

Indicators – A system of sustainability indicators that measures progress toward sustainability.

Life Cycle Assessment – Life cycle assessment (LCA) is the comprehensive examination of a product’s environmental and economic effects and potential impacts throughout its lifetime including raw material extraction, transportation, manufacturing, use, and disposal.

Mitigation – Policies and behaviours designed to reduce greenhouse gases and increase carbon sinks.

Natural Capital – The stock of all the natural resources on our planet, includes all natural resources, geology, soil, air, water and all living organisms.

Organic – A term signifying the absence of pesticides, hormones, synthetic fertilizers and other toxic materials in the cultivation of agricultural products.

Pollution – The presence in or introduction into the environment of a substance which has harmful or poisonous effects.

Recycling – The control of materials at disposal to allow for the reuse of their components and materials.

Renewable energy – Renewable energy is energy generated from natural resources which are renewable (naturally replenished), such as sunlight, wind, rain, tides, and geothermal heat.

Sustainable – The practices and actions of people (& businesses) that are not causing harm, permanent damage or change that is detrimental to the environment, ecosystems, species or resources that are sourced from our planet (our natural resources), and that are capable of being sustained for future generations to meet their own needs.

Transparency – In a sustainability context means that more and better information, visibility and openness is provided around actions taken by an organisation. (For example, Supply chain Transparency would provide information related to supply chains to be more open and accessible to others).

Value Chain – Refers to the supply chain system of activities and which is adding value to the product or service from suppliers to customer in this onward chain.

Waste – Unwanted, unusable, discarded materials or resources that are disposed of after their primary use.

Zero Waste – Encouraging the redesign of resources in product life cycles so that all products are reused, with the aim that no products and discarded and sent to landfill.

Do you want to know how PR can help your sustainable business? Then check our our blog here, or drop us a line here.

Sustainability A to Z: Everything you need to know