View a full range of our ebooks

View full library


Our Location

The PHA Group
117 Wardour Street,
Hammer House,

0207 0251 350
PHA Digital Studio
Fourth Floor,
47 Dean St,

0207 0251 350
PHA Finance Department
117 Wardour Street,
Hammer House,

0207 0251 350

Phil Hall named top 3 advisor for sports and crisis management

Phil Hall named top 3 advisor for sports and crisis management

Phil Hall is named in the top 3 advisor’s in the country for sports and crisis management

We are proud to announce that our Chairman, Phil Hall, has been named as number three in the top ten sports PR advisor’s in the PR Week Power Book 2018.

Described by PRWeek UK editor-in-chief Danny Rogers as “the most rigorously compiled edition since I launched it in 2007”, the book lists the most influential and respected comms professionals in the UK today.

PR Week says Hall remains the “go-to for sports people (and business people) facing a crisis”.

As the former editor of the world’s best-selling newspaper, Phil is recognised for his crisis and reputation work. He has acted for sporting stars as well sovereign states, notable individuals as well as blue chip companies and business leaders.

You can read more about the Power Book listings on the PR Week website here.

Top influencers to watch in 2018

At PHA we love looking at influencer content, from established favourites to little gems we come across whilst stalking Instagram on our lunch break. Not only is this a personal pastime of ours, the wealth of amazing influencers online keeps us constantly inspired for our clients too.

Below, we’ve rounded up our top influencers from a variety of sectors, check it out >>

Our girl crush

Lareese is, in her words ‘all about the captions’. We love that in a world where we only portray our perfect selves on Instagram, Lareese keeps it real.  From chatting about carbs to TMI about her hair in the shower, Lareese is a breath of fresh air in the blogosphere. Alongside her hilarious captions, her blog and Instagram also feature beautiful, well-shot imagery that never fails to engage and inspire us. Plus, she’s founded her own charitable initiative #BrightonUpMyDay in which she sends a lovely gift box to someone in Brighton who deserves it – what a super cool idea.

Putting your hand up to get coffee is like, so 2007

A post shared by LC (@lareesecraig) on

Purr-fect Pets

What would an influencer-to-watch list be without our very own Rudy? With a momager who works in the PHA office, Rudy is a sassy cat who likes a little adventure. If you didn’t think a cat could take better selfies than you, think again. She’s also a fan of a pamper and a snooze – major #goals.

Ever get that sinking feeling that you're somewhere you're not supposed to be? 😬 #RudyInTheCity

A post shared by Rudy (@rudyinthecity) on

Foodie Fun

Sometimes Instagram seems saturated with #cleaneating content, but what about the wholesome meals that are still healthy and make us feel GOOD? Dom Franks of Belleau Kitchen is of that ilk, leaving us drooling with his hearty recipes and delicious looking food. Brb whilst we have a bash at his sticky toffee pudding loaf cake.

Peanut Butter and Jam sticky buns… #recipe ok the blog today. Link in bio #belleaukitchen #stickybuns #pbj #peanutbutter #peanutbutterjelly #bread #buns #chelseabuns #food #foodporn #foodblogger

A post shared by Dominic (@domfranks) on

Home is where the heart is

My London Home is the interiors accounts de jour. That grey Farrow & Ball paint. The pink sofa! The green headboard! If you’re looking for some home inspo this year, look no further. What we love about this Instagram is that we’re following the journey of a house renovation, so 2018 is bound to have lots of lovely treats in store (hopefully in the form of more fabulous artwork and cacti).

Sorry for the radio silence on my end – I've had zero motivation to post whilst simultaneously trying to battle the Siberian weather outside. It's a snow day for me today so this is my current view 👆. I refuse to switch the lights on this early in the day and and so I am sitting in the darkness for now.. I somehow managed to lose my purse between the supermarket and my home and I can only assume it's buried deep under the snow out there in Narnia. I need some kind of attachment that connects my purse/phone/keys/life to my coat. Remember when we used to attach our gloves to our coat with a piece of string? I'm bringing it back 😆. Watch out for octopus lady! . . . . #mydomaine#dslooking#apartmenttherapy#actualinstagramhomes#flashesofdelight#sodomino#pocketofmyhome#currenthomeview#theeverygirlathome#howwedwell#interior4inspo#myhouzz#anthrohome#interiordesign#ihavethisthingwithpink#darlinghomes#designsponge#decorinspo#interiordesign#livethelittlethings#designinspiration#homeinspiration#homegoals#interior_and_living#todayslovely#nestandthrive#thatsdarling#pursuepretty#darlingmovement#myfabhome

A post shared by My Edwardian House Renovation (@my_london_home) on

Rosie Mudie

Rosie Mudie has been on our radar for a while and she’s recently ramped up her game with a flurry of new posts. She favours striking bold eye looks, so if you’re all about plunging yourself into make-up experimentation, Rosie is your girl. Instagram is a platform for getting us inspired and Rosie does just that. With a YouTube channel launching soon, Rosie is one to watch in 2018.

Life isn’t perfect, but your outfit can be

A bit of travel, a bit of fashion and a whole lotta sass! Tia Lineker’s Instagram blew up massively in 2017, due to her covetable boho-chic Ibiza style, enviable locks and unique dress sense. Therefore, we’re expecting more big things from Tia this year. She’s already collaborating with a whole host of brands and we can’t wait to see what else she has in store. *Warning* do not look at whilst at your desk when it’s raining, or you’ll get very jealous of her beach snaps.

But first.. coffee ☕️ Eyelashes done by @prettyperfect.lashes

A post shared by Tia Lineker (@tialineker) on

Just Do It

Nina Healthily is our current girl crush. She’s a body positivity advocate, is absolutely killing it at pole dancing, plus she’s educating people about how to manage a healthy lifestyle with a chronic illness. You go girl! We love that Nina has found her love of fitness in a unique hobby and we’re certainly tempted to try it out.

When was the last time you tried to learn a new skill? Or set yourself a goal that wasn’t “grown up”, but is just about trying something you think will be fun? My current (ongoing) goal is handstands – they aren’t going to pay the bills, they definitely aren’t everyday life skills, and they make me feel like a big kid in the playground but YES TO THAT!!! I love playing with movement and challenging my body to do things just for funsiessss. Plus these new movements actually create new neural pathways in your brain, making you smarter! (I am actually not joking here…#science 🧠) Maybe instead of focusing on aesthetic goals, or what you feel you “should” be learning, let yourself work on something just because you want to. You might find some magic there ✨ P.S big shoutout to @movewithtara for the epic class tonight 🙌🏼 Outfit from @boomboom_athletica

A post shared by Nina, healthily (@ninahealthily) on

I’m goin’ on an aeroplane. And I don’t know if I’ll be back again

Often the word travel blogger conjures up images impossibly tanned couples gallivanting around the globe. However, for many of us, that lifestyle is simply out of reach! Char, of Taylor Hearts Travel gives us a glimpse into her travels, doing it with a baby in tow. Showing it’s possible to even have mini adventures in your home town, we love being privy to her family’s trips – whether they’re on home turf or further afield.

This has got to be one of my best Mother's Days so far – waking up in a gorgeous villa in a foreign country, with my mini-explorers by my side ❤ Feeling very grateful and happy, even though everyone has definitely got a bit of travel exhaustion from the late arrival. The babas are now asleep and I won't be far behind them…but first….wine! . . . . . . . . . . . . . . #HappyMothersDay #Puglia #Wearetravelmums #HandpickedbyBFY #villasinpuglia  #apulia #italytrip #italy #italia #meandmyboy #myson #myfamily❤️ #familyholiday #villalife #mamaandson #wearetravelmums #travelmadfam #thisjoyfulmoment #mytinyatlas #travelwithkids #travellingwithkids #travelislife #kidswhoexplore #toddlertravel #explorerkids #fearlessfamtravel #freespiritedchildhood #snaphappybritmums #gowithnugget #bringthekids #pottyadventures #joyfulmamas #igerspuglia

A post shared by Char • Taylor Hearts Travel (@taylorheartstravel) on

If you’re looking to use influencers in your next campaign, speak to a member of our award-winning public relation team today

Four rugby campaigns that knocked our socks off

Rugby. When major events such as the World Cup, Six Nations or the British and Irish Lions are touring the subcontinent, rugby mania sweeps the nation. Providing a perfect opportunity for brands to implement short, sharp successful marketing campaigns.

We’ve scrolled through the archives and listed our four favourite campaigns showcasing creativity, results and well they just made us giggle!

02 #WearTheRose

When England hosted the World Cup in 2015, England’s main sponsor, O2, had the perfect platform to execute a well thought out campaign. It began with the strap-line ‘#WearTheRose’ being unveiled on the roof of the O2 arena.

More was to follow, as O2 went on to produce a stunning amination video, which gained 2.6m views on YouTube alone.

O2 declared it as the most successful digital campaign it had ever run, and according to Twitter, O2 had 67% share of voice for the whole tournament due to the #WearTheRose hashtag. It’s just a shame that England went out in the group stages of the tournament, but that’s for another day…

Samsung ‘School of Rugby’

Samsung’s aim was to create a series of one-minute comedy clips, to help demystify and enhance people’s enjoyment of the sport, using comedian Jack Whitehall as the lynchpin. Whitehall learnt about the core elements of the game whilst making some quips and gags at former England players. The miniseries amassed over two million views on YouTube.


The clothing brand Jacamo didn’t have millions to spend to promote their brand to a global audience. In 2015, Jacamo had no affiliation to the World Cup but this didn’t stop them from hijacking the news agenda and creating the ‘Hakarena’. The results were staggering, in just five days it generated a combined 2.3m video views and was shown on BBC, ITV, Fox and CNN. The press coverage reached almost 40 million people and it trended in not only the UK, but Australia and New Zealand too.

Guinness Rugby – Gareth’s Story

Guinness as a brand is synonymous with rugby, so when Heineken won the rights to be the only beer supplier during the World Cup, Guinness had to get creative.

Guinness hedged their bets that competitor brands would focus on physical challenges in their campaigns in the build-up to the World Cup, so Guinness instead decided to focus on the mental and social challenges. The campaign focused on Welsh captain Gareth Thomas and his struggle to go public with his sexuality. Thomas became the world’s first openly gay rugby player.

The results were unbelievable, 23 million people tuned in to watch the TV advert which aired between England vs Wales. Arguably the comments below on YouTube were the biggest success.

If you’re looking to create a knockout campaign, speak to a member of our award-winning public relations team today.

The women in technology inspiring us…

Did you know that just 17% of those working in the technology industry in the UK are female?

This is significantly lower than other industries in support of International Women’s Day #PressForProgress campaign we wanted to shout out to some of the women in tech that inspire us in the hope that they inspire others too.

Anne-Marie Imafidon – founder of Stemettes

Anne - Marie (Imafidon)Stemettes is an award-winning social enterprise working across the UK & Ireland and beyond to inspire and support young women into science, technology, engineering and maths careers (known collectively as STEM).

Anne-Marie does this by showcasing the amazing women already in STEM via a series of panel events, hackathons, exhibitions, and mentoring schemes. She’s been working hard since 2013 to follow her vision and to date has had almost 40,000 people attend her workshops across the UK and Ireland.

Last year Anne-Marie was awarded an MBE for services to Young Women and STEM sectors as part of the 2017 new year’s honours list – and quite rightly so if you ask us.

 Inbal Robbas – creator of the Smart Cot

Inbal Robbas – creator of the Smart Cot Entrepreneur and mum, Inbal built the smart cot to help keep babies healthier by empowering parents to monitor them more closely and accurately, using the latest technology.

Smart Cot has a built in camera, intelligent alerts, an integrated sensor, scale and thermometer. It comes with an app that boasts a health monitor, activity tracker and milestone function.

Her passion has empowered her to overcome many hurdles on her entrepreneurial journey and she’s now producing a limited number of pre-orders which will be available later this year. Watch this space!

Elizabeth Varley – CEO & Co-Founder of TechHub

Elizabeth Varley - CEO & Co-Founder of TechHub TechHub is a global community for tech product entrepreneurs and startups with bases in London, NYC, Europe, India and more coming soon. It has supported over 750 startups across 60 nationalities and has hosted over 1,000 events.

To date TechHub has helped its members raise $1bn in funding, some of whom have gone on to be acquired by Google, Facebook, Twitter, Oracle and Microsoft.

Elizabeth has been selected for Computer Weekly’s UKtech50 top influencers, the Evening Standard’s Silicon 60, the Debrett’s 500, Vogue UK’s Generation Tech and Cosmopolitan’s Fierce 40 Under 40, among others.

She has been a judge for many technology and business awards and is a sought-after conference speaker around the world.

If you’re a start-up looking for support we can’t recommend TechHub enough – Programme Development Manager Perdie Alder (another fantastic woman in tech) is a great first point of contact.

Rav Bumbra, CEO & Founder of Structur3d People

Rav Bumbra, CEO & Founder of Structur3d PeopleAfter over 20 years’ working in the tech industry, Rav was inspired to start her own company with one simple objective; to empower people to achieve their potential while helping businesses achieve their diversity objectives. Rav wants to see more gender-balanced workforce to encourage greater innovation, creativity and growth.

A prominent thought leader, Rav is a force for change in technology recruitment and has made it her mission through her business, Structur3dPeople to create innovative ways for businesses to attract diverse tech talent and address the UK’s skills shortage.

Through an impressive global mentoring programme, Rav is enabling women to build confidence and develop new skills with the aim of going on to work in technology, progress into leadership or start their own business.

Over 250 women have so far taken part in the company’s #GettingMoreWomenIntoTech campaign, which identifies female role models in the tech industry, while Rav is also committed to providing children (who Rav sees as the future generation of technology pioneers) with the technical and entrepreneurial skills they need to build a career in the industry, through #GettingMoreKidsIntoTech.

Celia Francis, CEO of Rated People

Celia Francis, CEO of Rated PeopleSince becoming the CEO of Rated People in 2015, Celia has taken the business forward at an impressive rate and it now has a coveted spot in City AM’s Leap 100 – a list of the most exciting, fast-growing companies in the UK.

Today, the business boasts the title of the UK’s largest online trade recommendation service, with over 2 million jobs submitted to-date. Its mission is to connect homeowners with quality, local tradesmen.

An extremely creative CEO, Celia has a passion for creating simple and enjoyable consumer experiences that influence a generation and has a proven track record of identifying talent to form high-performing, motivated teams.

Celia has a bounty of knowledge and experience to share and speaks at a wide range of industry events to inspire and motivate the next generation of business leaders. As part of her passion for knowledge sharing, Celia works with a variety of start-ups in London and champions Coder Dojo, Code Club and Young Rewired State.

 Sophie Eden, Co-Founder of Gordon & Eden

 Sophie Eden, Co-Founder of Gordon & EdenSophie co-founded Gordon & Eden in 2014 with a mission to harness start-up talent and use it to scale and transform established, traditional corporate businesses.

Quite simply, she recognised there was no search firm that truly operated across, and connected, both sectors – and that corporates needed to prepare themselves for future disruption.

Since doing so, the business has opened a talent pool among the start-up community that big corporates were previously missing out on, while diminishing the “them and us” culture that once existed.

Sophie knows what it takes to attract and connect the brightest minds in the highly competitive tech industry, and she must be doing something right as the business has rejected no more than five takeover offers from other recruitment firms.

Gordon & Eden has sourced thousands of talented individuals for huge names such as HSBC, Deloitte, Betfair, and Facebook. Sophie has rightly been recognised for her success by featuring in Tech World’s annual round-up of inspirational women in tech for two consecutive years.



What International Women’s Day means to: Nayna McIntosh

By Nayna McIntosh

Nayna McIntosh, CEO and Founder of women’s fashion-wear brand Hope, speaks about International Women’s Day. Hope prides itself on creating fluid designs for real body shapes and proportions. Aware of the psychological impact that dressing and clothing can have on women, Nayna created a brand that works for women to inspire confidence and comfort.

Nayna McIntosh Hope Fashion Women

For me, International Women’s Day means celebrating the age of women – women from all generations, races and backgrounds, and recognising that we are all equal and valuable to each other. It’s also a day for reflection and contemplating a world where perhaps men begin to think more like women, and begin to use more of their feminine leadership values for the greater good.

This day reminds women that they are ‘good enough’ and just as capable as men, and this is undoubtedly more prevalent this year due to campaigns such as #MeToo as well as the #TimesUp movement. Unfortunately, there is still work to be done and as women we need to continue to be at the forefront of encouraging change. As I’ve grown older and progressed in my personal and professional life, I have begun to understand that the key to aiding change is voicing our concerns and working together to do so.

International Women’s Day should remind us that it’s our duty to demand the equality we deserve to increase the chances of a better future for our daughters and indeed their daughters.

What #PressforProgress means: Jenny Campbell

By Jenny Campbell 

When the Equal Franchise Act was passed in 1928 giving all women over the age of 21 the right to vote, many expected a mass upheaval of society and women’s position both within the home and workplace to follow suit.

However, fast forward 90 years and despite significant progress being made towards pursuing gender parity, there are still great disparities present within society. Whilst there is a growing body of women promoting change, there are still many stuck in the shadows of their male counterparts.

PR for Jenny Campbell

This gender bias is something I have become all too familiar with throughout my career, experiencing first-hand the double standards women are subjected to within the workplace. During my banking career, I was initially given a ‘Band B’ ranking as opposed to a higher tiered ‘Band A’, based on the assumption that at some point I would take a break from my career to have children. My male counterpart, who I knew I was doing a better job than, received a ‘Band A’, so I challenged this and after eighteen months of fighting it, I received the ‘Band A’ that I deserved.

Shaping a corporate career as a woman is no easy feat and I have spent a large proportion of my working life challenging similar bias that could potentially hold me back. However, perceptions are gradually being corrected and the past year alone has acted as a platform for women calling out for this position to change with campaigns such as #TimesUp and #MeToo coming to the forefront of society.

The career opportunities for women have increased considerably, especially with the rise of the female entrepreneur. However, despite 1 in 10 women wanting to start their own business, just 9% of funding into UK start-ups goes into businesses run by women.

The entrepreneur, regardless of their gender, is a crucial driver of the nation’s economic growth and by disregarding women’s capacity as business owners and employers society is overlooking a great resource of untapped potential.

It is not a question of drive and ambition among female businesswomen, but that of opportunity, specifically linked to access to funding channels in order to embark on an entrepreneurial path.

A recent report found that a quarter of all female small-business owners experienced difficulties when trying to access funding, with women in business receiving just 7% of venture capital investment. This comes in comparison to the male entrepreneur, receiving 86% of venture capital funding.

This stark contrast speaks to wider gender issues of male investors in the venture capital world simply ‘lending to their own’. It is these disproportionate barriers that continue to challenge women’s position and capabilities within the workplace; for example, female entrepreneurs still have a 15%-20% lower loan approval rate than their male counterparts.

Despite vast efforts for gender parity to transcend industries and sectors, there is still a distance to go within the business landscape. However, this is not a battle that should be shied away from. Female entrepreneurs have been found to bring 20% more revenue with 50% less money invested, and Deloitte has suggested that targeted help for early-stage female entrepreneurs could provide a £100bn boost to the UK economy over the next 10 years alone.

Indicators such as these evidence a crucial need to champion an overall change in how we view women in the workplace, with concerted efforts to remove the gender bias women face. Employers often expect women to act in a certain way and repeatedly underestimate individual’s capabilities due to their gender. Women need to take a greater stand within the workplace to ensure that these expectations don’t pigeonhole their careers and instead fight for the position they deserve.

Regardless of the industry or sector women always face challenges, however, it is important not to be put off by the hurdles in your way and instead to take each challenge as a new opportunity to help break through the stereotypical moulds in society and to forge the career you want.

Ultimately the decision whether to support an enterprise should be taken irrespective of gender and based on business merit alone. Whilst there is a revolution building around British entrepreneurship there is still a great deal of progress to be made in transforming the culture and mindset surrounding a women’s place, and this change in my view cannot come quick enough!

#PressForProgress Inspiring Women: Dawn Childs

Science was never my thing at school – my proudest achievement was wiring a plugin Physics when no-one else in the class could  – not even the boys.  I always admired the girls who got it – science that is – and put them on a pedestal as being the brainiest of the brainy kids, particularly because science was a ‘boys’ thing in my generation.

So when I read about Dawn Childs being recognised as one of the Barclays Women of Achievement for engineering I was intrigued and excited.  This woman was amazing – she had spent 23 years in the RAF as an Engineering Officer, in fact, she had been Head of Engineering at an RAF base with her prime responsibility looking after all the spy planes.  How can you not be inspired by someone like that – a woman looking after the nation’s spy planes?  Now, having left the RAF and becoming the first woman Head of Engineering at a major international airport (Gatwick), she is Group Engineering Director for Merlin Entertainments Group.  She is no longer looking after aircraft, rather the engineering standards, practices and processes for rollercoasters and rides at more than 100 theme parks worldwide – her career has to be right up there in empowering womankind.

Dawn Childs Engineering RAF Women

Has she got resilience?  Of course, she has.  There is no way you could survive, let alone progress, in this male-dominated profession unless you are tough. Has she experienced sexism?  Of course, she has – someone in the military once asked her if she was attending a meeting to take the notes when, in fact, she was leading it.

She is the epitome of success and achievement, a trailblazer in a male-dominated world of engineers – that has to be celebrated and applauded for the next generation of women engineers.

The point of telling you about Dawn is that she is not unique.  I guarantee you will come across someone like her during your career – I have, and she has been invaluable to me in my progression.  When you meet your version of Dawn, observe her, learn from her, gain confidence in your ability from her, adopt her style if it resonates with your own, learn to trust your judgement and instincts and don’t be afraid to fail.  All these elements will inspire and empower you in whichever world you work in.

Dawn’s tips for youngsters are; ask lots of questions and never think others could do your job better than you – always take a bet on yourself and your abilities – I did. #PressforProgress

What #PressForProgress Means to: Laura Hutton

By Laura Hutton

To celebrate International Women’s Day we’ve been asking businesswomen from various backgrounds what #PressForProgress means to them. Today, Laura Hutton, the co-founder of Quantexa, shares her thoughts on equal opportunity for women in coding. Quantexa is a cutting-edge data analysis company that uses AI to enable companies and institutions to make better decisions from their data.

Laura Hutton Quantexa Women Gender Equality

What troubles me, when I think about gender parity within sciences and technology is how little seems to have changed in my lifetime.

From the age of 4 until 18, I attended an all-girls school and my passion for mathematics was clear from the beginning. Yet few, you’ll be surprised to know, shared my enthusiasm. I was the only person to study further maths at A-Level and was one of just three women in my year at Durham to complete a Masters in Maths.

Like any other graduate, when I thought about what to do next, the options didn’t inspire me. I was a 23 year old female, so the “options” were marketing or HR  or because I’m “academic”, accountancy.

These weren’t me. And what’s worse, was that I had no idea what I was I going do. Now, if I had been a boy, it would have been obvious; good at maths? Check, don’t want to be an accountant? Check, how about coding?

I never had that conversation. Can I stand here and tell you that I wanted to code, that I had always wanted to code? No, in fact, I’d never coded in my life, nor had I met anyone who did. My career path in to software was purely by chance – I just happened to join a consultancy who also built software. I look back and wonder why no one encouraged me to code.

Did you know that the first computer program was written by a woman, Ada Lovelace in the 1800s? Did you also know that up until the 1980s, computing was a discipline for both men and women? So, what changed? Well, computers started to become a household item and were marketed almost exclusively to men and boys. From this moment on, the number of women in computing fell sharply.

That was back in 2006 and the world has moved on. We have a female prime-minister, and strong, talented women running leading generational changing software companies (for example, Sheryl Sandberg). So the female maths grad who’s looking for a career and coding isn’t encouraged, that’s a thing of the past…right?

Sadly not. I am a co-founder of a financial software company and women in my industry are still few and far between. For every 50 applications we receive, we get just 1 female applicant.

Now I don’t propose that we can manufacture the next generation of women scientists out of thin air. Because we can’t. I am running work experience programs for 16/17 year old girls to show them what is possible. I can start a campaign to attract more female maths and physics graduates, but the fact is, there aren’t enough. Much bigger changes are needed.

Firstly, major societal changes are necessary. Traditional stereotypes need to be redefined; girls do not just grow up to be mothers, teachers and nurses. They can be astronauts, surgeons and firefighters. How we educate our children, including the toys and books we buy and how we market these products,will in some way influence their career choices later on in life . Meccano is not just for our sons!

Schools must work proactively to change the subject-gender-bias. Just 21% of all physics A-level studies in 2016 were women. We need high profile, articulate, intelligent women who can show what can be achieved by studying the sciences.

It’s not just change at a grassroots level. Women have the ultimate responsibility of making sure the human race continues – an incredibly wonderful yet heavy burden. Help is needed to allow us to balance that responsibility with our rights and desires to have a career. I recently took 7 months off work to have my baby daughter, which some deemed to be ‘an awfully long time’ – Now I’m back full-time, I know first-hand, the rewards and the challenges of juggling both. We need to stop looking at maternity leave and child rearing as an inconvenience, it’s a necessity.

None of this is rocket science. It is a basic need for equality.  It’s feminism. I detest that this word has now such negative connotations. True feminism means totally equality for all, embracing the natural physical and emotional differences between men and women – the things that make us unique.

I believe all our daughters and our sons should be taught to be feminists, and to be believe that they can and should fight for total equality.

No one should have to ‘accept’ that inequality still exists. No one should ever have to limit their dreams because of their gender, nor let others limit those dreams for them. I have made a promise to my daughter to teach her this. I can only hope that by the time she is my age, the world that she sees is one of true parity and equality.


By Laura Hutton- Wife and mother, mathematician and Fintech-founder


Inspiring Female Fitness Influencers

Fitness influencers today generally speak of self-love, self-worth and the importance of health over image. There are thousands of influencers these days doing brilliant work for women, both inside and outside of the gym. They use their stories to encourage and empower, and they all work for different women in different ways. These are just four of these many powerful women who inspire us to work out for our bodies, not against them.

Jessamyn Stanley is a yoga teacher, an author and an inspiring public speaker. Yoga is supposedly for everyone; one of the most inclusive and modifiable forms of exercise, working for all from the elderly to the pregnant. Yet, the vast majority of ‘Instagram Yogis’ in our feeds today are young, white, slim women. Jessamyn drives body positivity and inclusivity with every post, she holds all the challenging postures that we long to manage, and she isn’t a size 6 white girl. Whilst covering all the essentials of a yoga-blogger, she also speaks powerfully and openly about life on and off the mat. Her book, ‘Every Body Yoga’, neatly sums up what makes her empowering to so many: “Let go of fear, get on the mat, love your body”.

#ad I've been lusting over #JoyLab for months- imho, it's the best plus size friendly athletic wear brand that @Target has ever sold. The leggings and sports bras provide top notch support with designs that are genuinely sleek and sexy. Cost is one of the biggest barriers to finding good quality plus size athletic wear and some of the best brands are completely out of the question for those of us who have to pay bills every month. It's nice to know that when I want cute and functional yoga clothes, I don't have to break the bank. So often, plus size athletic wear is all about function and never about confidence- as I step into the new year, I’m glad to have clothes that offer the best of both worlds. Click the link above to shop! Outfit by #JoyLab available only @Target Photo by @zoelitakerphotography

A post shared by Jessamyn (@mynameisjessamyn) on


Brooke Ence is just a total badass. She smashes any preconceptions of how women should look, act or exercise. With so much of the gym considered a gendered zone,  Brooke encourages women to get involved with heavy lifting and serious strength training. Endlessly cool, Brooke flips from Red Carpet to Amazonian warrior to Cross Fit athlete. Follow her if you want incredible displays of strength and cute pics of her Labradoodle.

Stay in the Fight 🔥 #itmakesence #crossfit #workingagainstgravity #brutestrength #thecomeback #HWPO #domynipplesoffendyou #whatdoesntoffendyou haha

A post shared by brookeence (@brookeence) on


Kaisa Keranen has taken the US by storm. Insanely strong and agile, she smiles through every one of her workouts, which is simultaneously impressive and terrifying. Her focus is on feeling, and being, powerful ahead of aesthetic considerations (of course she still looks incredible, but that’s not really relevant). Her whole ethos is just to get moving, and she provides plenty of inspiration to get others doing the same. Her workouts are incredibly varied, from short moves you can do in the office, to full resistance sessions. Kaisa almost never mentions physique, which is incredibly refreshing, and her feed is totally free of posed mirror selfies. A win-win for proper fitness inspiration.


Happy Wednesday Team! . If you want a fun challenge try one of the cross-brain rope exercises! Super challenging but fun! Let me know how it goes 💪💪

A post shared by Kaisa Keranen (@kaisafit) on


Natacha Oceane is primarily a YouTuber, which is where she does her best work and best workouts. She’s known for her cheat day ‘10,000 calorie challenges’ and insane 2000 calorie workouts. She brings a playfulness and curiosity to her work, devising experiments to answer some of our longest held fitness questions. From her journey, as a girl with a severe eating disorder, to studying for her PhD, her content is endlessly interesting, and definitely one to binge-watch on YouTube. Also, she’s pretty incredible in the gym and doesn’t look like she’s slowing down anytime soon.


Not there yet. Working every day to bring it together.

A post shared by Natacha Oceane (@natacha.oceane) on

#PressForProgress: Empowering Female Entrepreneurs

There was once a time when a woman’s career was expected to only go so far and fizzle out after marriage, so she could focus on domestic and maternal roles.

Thankfully, everything is rapidly changing, and the glass ceiling is finally starting to crack.

As a woman starting my career, I am so glad women in business are now more confident to push for those top-level jobs, as well as start successful businesses of their own. Now, more than ever, women are also using these platforms to speak out and raise awareness around a variety of issues.

There are still certain sectors, such as technology and finance, where women are still wildly under-represented. It is hard to pinpoint exactly why this is. Whether it’s down to a still prevalent bias in those industries and their hiring bodies, or whether women themselves naturally gravitate towards certain careers because of long-standing societal opinion.

However, despite the barriers and challenges for women that remain, the world of business is now filled with incredible female entrepreneurs who are providing inspiration for women, such as myself, across the globe.

With International Women’s Day fast approaching, what better time to review the work and careers of women who are making their mark on the business world?

Whitney Wolfe, Founder of Bumble and Co-Founder of Tinder, was the victim of online bullying after a sexual harassment case. Her experience inspired her to make sure Bumble was a safe platform where others wouldn’t feel victimised, and instead feel encouraged, empowered and respected. She turned the dating app world on its head by allowing women to have full control over when (and if) they speak to men.

Her main message to other women who are looking to enter the tech space is to create something that will help people in their day-to-day, as technology is based on efficiency, and look to personal experience for inspiration.

After being diagnosed with follicular lymphoma, Nicola Mendelsohn, Facebook’s Vice-President for Europe, the Middle East and Africa, is the perfect example of a powerful woman who has decided to use her influential platform to promote a cause. She joined forces with other sufferers across Facebook to raise awareness of the facebook common, but not well known about, disease.

She used her unique position in Facebook to reach out to support organisations, networks and charities to grow their audience and raise awareness. Since Nicola contacted the administrator of the Living With Follicular Lymphoma page, their member increased from just a few hundred to more than 3, 000.

Inequality of gender representation and opportunities is slowly being addressed it there are still many obstacles women have to overcome as employees, entrepreneurs and business leaders. Whether this is the challenge of balancing a family and a career, or tackling sexism from male counterparts, we can always look to those women who have reached the top of their game for inspiration and advice.

Being a powerful female figure in business is about more than your job title, it’s a symbol of the changing times and the inspirational #PressForProgress. Women who exude passion, confidence and intelligence are part of our current business landscape and are paving the way for more women to seize opportunities and follow in their footsteps.

We’re kickstarting our #IWD2018 campaign by launching #PressforProgress PHA Pledge. 💰 We’re donating 10p to the Woman’s Day charities, Catalyst & WAGGGS, for every follower we get over the next 2 weeks! Simply click below to be taken to our page.