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For those of us lucky to be in a loving relationship, Valentine’s Day is an opportunity to celebrate and look forward to the year ahead. On the other hand, for people who are single, it can prove to be a difficult time of the year, with some people feeling alone or at a loose end.

With that in mind, we’ve looked at five apps that are helping to battle the effects of loneliness.

BuddyHub

Their tagline describes perfectly the nature of their business, ‘turning loneliness into happiness’. The team at BuddyHub are here to make a difference to an older community in the UK. The UK’s population is made up of a million people over 65 who are said to either feel lonely all the time or most of the time. BuddyHub is here to help prevent that by connecting them with like-minded buddies who live no-longer than a 30-minute walk away. Seniors and buddies are carefully matched based on their interests and experiences. Put simply the app was designed for the purpose of making friends and enjoying someone else’s company.

Patook

Meet the first strictly platonic friend making app, get matched with people near you who share similar interests. There’s just one rule, absolutely no flirting! Patook’s AI-powered flirt detector’ works by comparing messages to data from forums that post flirty messages. Using the AI technology, it identifies the message and doesn’t allow a user to send a message if it is deemed ‘flirty’. Patook allows you to assign points to specific traits you’re looking for in potential friends which helps find your mate matches.

Meetup

Ever wanted to join like-minded individuals like yourself and learn how to code? Or chat about blockchain over a few cold ones? Meetup is the online community that allows you to do just that. Register to a group online and then meet in person the next time that group meets. Even with the hundreds of groups to choose from on Meetup, if there’s something specific you want to get into then create the group yourself and wait for people to join . Meetup was created to allow people to do more of what matters to them. Getting together with people in real life can make powerful things happen. Groups become opportunities, ideas become movements.

Nextdoor

The best way to stay in touch with what’s going on in your neighbourhood. Whether it’s finding a last-minute childminder, planning an event in the local community or warning your neighbourhood about some updated safety tips. If Nextdoor is the answer, then the question must be how neighbourhoods can stay in better contact.

With a secure verification process, neighbourhoods can rest easy knowing that strangers won’t be allowed to register to their street until their data has been accepted.

 We3

A free mobile app that privately connects you to the most compatible people around you. By combining social science and machine learning (and just the small matter of 150 factors into consideration) to create the most advanced algorithm around, but like Patook remember this is for making friends only! Once the questions have been answered, We3 will begin to match you with group chats of 3 incredibly compatible people, currently, it only matches people of the same gender. Why 3? We3 believes meeting in groups of three is more conducive to forming new friendships than the awkward 1 on 1 “friend date”.

If you would like to learn more about what PR could do for your business, speak to a member of our award-winning team today.

The apps that are making loneliness a thing of the past

Relationship guru and matrimonial consultant Sheela Mackintosh-Stewart is on a mission to promote successful relationships and prevent marriage breakdowns in society.

From Love Island, to Celebs go Dating, to First Dates, the quest for love is unavoidable and ever-present in our modern-day society. Whilst these programs make it seem as though navigating the dating world is the simplest and most entertaining of tasks, this is not the case for everyone. Sometimes the dating world can be daunting and frightening, but finding and choosing the right person for you, and knowing how to build and maintain a healthy and lasting relationship is probably the most important life decision you will make.

Here are my top tips to maximize your chances of choosing the right one in this complex world of love-matching:

  1. Know what you both want at the start. It is important that both parties want to be in it for the long haul

Before embarking on your relationship journey, you must both establish what you want to get out of it. Be sure to discover and ascertain if you are mutually on the same page in terms of commitment and long-term engagement, which is vital to building a good foundation for your relationship. Strong, honest and open communications is absolutely crucial to ascertain this.

  1. Be aware of what you want and need from each other

Choosing right involves you being true and honest with yourself about you want and need from a partner. Many clients struggle to find their right match, because, in reality, they have not asked themselves what they are searching for in the first place. So, before you embark on this journey, take a step back to assess what it is that you truly want. It will make the process easier. Start by evaluating what your personal morals, values and ‘red lines’ are, and make them your core indicators to measure and decipher whether you are truly compatible with someone, and whether you can give each other what you both want and need. Learning from past relationship failures is an excellent way to know what you don’t want from a partner.

  1. Shared Respect, acceptance, trust and forgiveness are key ingredients.

It is hard to live with someone who doesn’t mutually respect, trust or accept you for who you are, warts and all.  You must feel secure and safe with your partner and vice versa, where you can both be your true selves. So never ever compromise on these important values.

  1. Be the person who you would like to date

Once you decide who you want to date, then make sure you become that dream date, so that you become someone else’s dream date too. If you want to date someone who is in fun, in good physical health and is successful then channel your energies on becoming just that sort of person. Why would anyone accept anything less? By channelling characteristics that you also look for in a partner, you will inevitably attract a similar person. If you are charismatic and confident, you will attract a similar person. If you want to be with someone who will bring out the best side of you, you need to display that side of you first. Do bear in mind that you should not set out to try and change someone, so find someone who you are happy with just as they are.

  1. Attraction and chemistry must extend beyond the physical

Do they stimulate you intellectually? Are they emotionally available to you at all times? Are they a source of support and comfort? Are you relaxed in each other’s company? Looks do eventually fade, but a good kind personality and character won’t. You must always think with your head as well as your heart, when it comes to love. Do not rush your search; the right person will be out there, so don’t settle for anything less than you deserve.

With over 30 years’ experience as a Family Lawyer and Relationship Coach, and having witnessed the devastating impact of divorce first-handSheela specialises in giving expert and bespoke relationship advice to singletons looking for love and couples facing the possibility of separation through her counselling and advice service.

Top tips on finding, and maintaining your right match this Valentine’s Day

Last week saw the biggest gaming industry event dedicated to solutions, content and networking with some of the largest names in the business descend on London – ICE London. We take a look at the companies that are leading the way in both the online and offline gaming sectors.

Fantasy sports interactive

Fantasy sports interactive or FSI is the award-winning, fantasy sports betting software company. This innovative business not only offers a range of fantasy sport gaming options but is also the first company to launch fantasy better in Europe through their own platform.

Their rich insights into fantasy sports betting and skill gaming offer a tailored white-label solution to iGaming operators and businesses seeking a modern and effective way to gain new customers. If you need to create an engaging, competitive and full licensed iGaming product, FSI is the business to get in touch with.

Perform Group

Perform Group is a leading digital sports content and media group, who strive to connect the world through sport by producing the most detailed and engaging content around. With consistent advances in technology, and changes in the way fans consume content, Perform want to lead the charge and elevate the users experience.

It’s also worth mentioning the great charity work that Perform have done in the past.  Working with Plan International, the project focuses on lifting children out of poverty and advancing gender equality through the power of sport.

During their time in India, Perform managed to reach 12,895 children either through sports, life skills and awareness sessions. We can’t wait to read about all the great work they achieve in their upcoming CSR project in Brazil!

Super Spade Games

Super Spade Games offers a classy and flexible live dealer format for gaming operators from all around the globe and provide a service for white label providers too.

By delivering a unique and extraordinary gaming experience to players across a host of live dealer games. Innovation is at the heart of everything that Super Spade Games does. With their friendly interface and fast development work, watch out for Super Spade Games throughout 2019.

Betgenius

 Crowned sports betting supplier of the year in 2018 and one of the leading providers of sophisticated software to the regulated sports betting sector. Betgenius provide robust and unique technology that aids both international bookmakers and lottery operators the ability to increase performance across both trading and marketing.

Founded in 2000, Betgenius has risen to the top and are proud to supply not only the world’s biggest sportsbooks, but also own the fastest and most accurate live data around.

Storm Gaming Technology

For the fifth year running, Storm GT exhibited at this years’ ICE London event. The UK’s most progressive, independent gaming company has been creating gaming software and platforms, specifically for the pub, bar, club and arcade sectors across both domestic and international markets for the past decade.

With over 5,000 kiosks installed in over 12 countries, Storm GT specialises in game development, kiosk manufacturing, graphics and 3D modelling. Their philosophy is based around building and nurturing relationships that evolve into fully fledged partnerships that lead to the possibility of relevant opportunities.

Are you looking to establish your reputation within the gambling industry? Are you looking to break-through to a new organisation or audience? Speak to a member of our award-winning team today to find out how we can work with you to deliver a bespoke communications strategy.

Spotlight on ICE London

Do you have a perfect night in planned this Valentines? Are you in charge of whipping up a romantic meal for two but you’re a little unsure as to what to cook? Well fear not, we have tracked down the mobile apps that make rustling up that perfect dish all the more fun and simpler.

Yummly

The smart cooking sidekick that learns what you like and helps customise your browsing experience to match your personal taste. Whether you have allergies, nutritional needs, or you simply want to start at the beginning stages of cooking in the kitchen, this clever app provides it all.

It doesn’t stop there, Yummly’s unique filtering system allows you not only to breakdown your choices by cuisine but also cooking time, dietary requirements, occasion and much more! So, if you’re unsure what to cook this Valentines Yummly could be the perfect match for you.

Mealime

How many times a week do you have the same conversation with friends or family asking what is planned for your evening meal? Well, we bring you Mealime who pride themselves on the app that can ‘take the thinking out of what’s for dinner’. Making meal planning, food shopping and cooking easier than ever from their simple easy to use application.

A study by YouGov showed 1 in 8 of us in the UK avoid cooking from scratch because we simply don’t have the time or know how to do it. Mealime can help buck that trend and could make the next Jamie Oliver or Mary Berry of you yet!

HappyCow

HappyCow was founded in 1999 for vegan / plant-based individuals travelling the world looking for healthy foods. According to The Vegan society, there are over 600,000 people who have a vegan diet in the UK, and this is forever on the rise.

HappyCow is the perfect restaurant and health food store guide to help you seek out the best places to eat, find foods you love without a limited menu on hand. With millions of members worldwide, you’ll never be short of inspiration whether you’re spending Valentine’s day in the UK or somewhere more exotic.

BigOven

BigOven is the creation of a software engineer who just loves to cook. Founder Steve prides this application as the place to store all your culinary delights. With BigOven, you can take your recipes anywhere, make grocery lists and easily share your favourite creations with your friends, family or just save for some inspiration another time.

This handy app gives the ability to plan meals, manage your shopping list, be part of a community, reduce your food waste and the best part is it is absolutely free!

Tasty

The official home of all things tasty. With their easy to follow recipes, short videos to show you exactly how it is done using items in the cupboard we all own, Tasty is perfect for the beginner chef just starting out.

With hundreds of ideas for breakfast, dinner, snacks and more across their app you are in good hands with Tasty. Priding themselves as the cookery coach at your fingertips you’ll be full of inspiration this valentine’s day.

Cookpad

Cookpad is the technology hub for food lovers to share all their tips and tricks in the kitchen. The ethos behind Cookpad is to build a better world by teaching people to cook, for the growers and producers we buy from, and the wider environment.

Now on average, 100 million people around the world use Cookpad every month and over 5 million recipes have been created on the platform in 70 different countries, so you are sure to find something that tickles your taste buds.

If you have an app, you’re looking to launch to market get in touch today. Find out how we can work with you and your in-house teams to achieve your long-term goals. We have extensive experience across multiple sectors, but above all, we’re passionate about all things tech and well…food! Speak to our team today to find out more.

Meal ideas for Valentine’s Day – the apps that can decide for you

London Blockchain Week is back for its fifth year, where a community of experts and innovators will gather to deliver a festival of events, exhibitions, thought-provoking workshops and, of course, networking opportunities.

Blockchain is quickly becoming universal, mainstream and sector agnostic, revolutionising a variety of industries not least fintech. With that in mind, we’ve taken a look at some of the exciting fintech players set to generate some buzz at LBW this year.

Suprafin

Describe themselves as “the first global vetted token platform on blockchain”, on a mission to address financial inclusion by bringing transparency to and fraud elimination the initial coin offering (ICO) industry.

What does that mean in simple terms? Suprafin is making it easier for individuals and businesses to create a diversified portfolio of cryptocurrencies – especially if they don’t have the time or expertise to navigate the highly volatile and complex cryptocurrency markets themselves. It’s a robo-advisor for cryptocurrencies – much like Wealthify or Moneyfarm in the stocks & shares investment space, Suprafin is doing something similar for cryptocurrency.

The Suprafin platform helps you create and manage a portfolio of vetted (to avoid scams) cryptocurrencies, tailoring your portfolio based on your preferences and needs. It does all of this through automation, AI algorithms and risk methodologies. You can also buy and sell cryptocurrencies directly on the platform and receive monitoring alerts with buy/sell recommendations.

Wyzer

Founded in 2018 and based in Malta (a recognised leader in the blockchain space), Wyzer is a fintech and software development company disrupting industries through AI and Blockchain technology.

CEO Daniel Grech has a vision that finance should be much more efficient, transparent and, most of all, fair. Daniel views blockchain as more than just technology – he says it’s a “kind of social eutopia”, and he is a big fan of how decentralisation results in more people being better off. He feels that despite economies constantly growing, the gap between the rich and poor is, unfortunately, growing too – and blockchain technology is a perfect way of challenging this gap and empowering the masses.

With this in mind, Wyzer is trying to decentralise the way the finance space works, believing more people around the world should have much easier access to investment products, without having to pay fees or rely on connections or prior knowledge.

Blockchain makes systems much more transparent and, if applied well, can make systems much fairer, so Wyzer wants to bring world-class financial products to everyone, so that as many people as possible can enjoy a more lucrative future (and not just the wealthy). They have a variety of models/products, ranging from KYC to fund tokenisation.

Its smart decentralised applications deliver on its vision to put the world’s most innovative, seamless and cost-effective technologies in the hands of as many people as possible.

Knabu

Also known as Knabu Crypto, these guys are a blockchain technology company seeking to become a utility bank in the UK.

A utility bank is also known as a clearing bank. Clearing banks have settlement accounts with the Bank of England, and the entire UK payment system settles across these BoE accounts. There are currently only seven of these in the UK; Barclays, HSBC, Lloyds Bank, NatWest, RBS, Ulster Bank and Clearbank. In the last 250 years, there has only been one clearing bank to enter the UK market, and Knabu is looking to break this monopoly and be the first blockchain technology company to do it through a utility.

Knabu is on a mission to bring an operational commercial bank account to crypto companies, without them having to worry about ‘risk’, which is often a stumbling block when opening an account (and is a common reason for them being shut down too). Knabu believes the banking model is outdated, so they are engineering their utility bank to use blockchain technology and build upon decentralised mechanisms that remove inefficiencies.

Federman Capital

Tomer Federman, Founder and CEO of Federman Capital, was so absorbed by and convinced that blockchain technology is going to change the world, that it led him to quit his role driving Strategy and Global Growth at Facebook.

Tomer acknowledges that the crypto market has grown and matured significantly over the past few years but believes “these are still very much early days”. He says he is “convinced significant investment opportunities are emerging…excited to help our clients capture value”.

Federman Capital is an investment firm that focuses on cryptocurrencies, tokens and protocols to create a portfolio for its clients which help to generate excellent returns for investors.

Keep an eye out at LBW for Founder and CEO, Tomer, who will be on the investor panel each day throughout the week.

If you would like to learn more about what PR could do for your business, speak to a member of our award-winning team today.

The fintech companies to watch at London Blockchain Week 2019

At approximately 11pm UK time on Thursday evening – late afternoon in the States – Jeff Bezos published a cluster-bomb of an article that could have ramifications reaching from the oil fields of Arabia to the Oval Office of the White House.

From the outside, it reads like a popular commuter thriller: the world’s richest man gets blackmailed by a giant media corporation, with alleged support from the President of the United States. Said richest man turns the tables and retaliates with far-reaching consequences that involve a tyrannical middle-eastern state, a murdered journalist and a corrupt-beyond-belief White House.

If anything, the reader would likely dismiss the story as far-fetched and completely beyond the realms of possibility. But yet, here we are. It’s 2019 and I’m about to share my thoughts on a plot concerning the richest individual on the planet, an extortionate media company, a cornered President and a despotic oil-state.

From what we know so far, there are several sub-plots to this scandal, each as fascinating as the next. I’ll begin with the one closest to home – we do work in social media after all: the decision by Bezos to self-publish a retaliatory ‘bare-all’ account of the scandal.

In order to expose the National Enquirer and the AMI, Bezos has had to expose himself: the admission that there exists ‘nude selfies’ of the billionaire as well as private texts that could have damaging consequences to his divorce battle, which is at the heart of his expose.

The manner of the article, from its prose that is wholeheartedly personal and far from polished, to the weight of accusation, is extraordinarily frank.

“If in my position I can’t stand up to this kind of extortion, how many people can?”.

What is more intriguing is Bezos’ decision not to traverse the classic PR or communications route: consulting publicists and professionals, composing a bullet-proof statement that contains the top-level facts, and seeding it through a popular media title.

Instead, Bezos decided to self-publish a blog post on Medium, an online publishing platform, and break the story with a nondescript tweet:

Within hours, both the tweet and the article were shared around the world several times over. It has hit the front page of global media titles, from the New York Times to the Guardian. It has amassed close to 100,000 social actions on Twitter and the article itself has been ‘applauded’ 115,000 times on Medium.

In short, Bezos has taken control of the narrative and manipulated it to the extent that he has engaged an audience in ways that traditional media would struggle to replicate. It’s arguably not the correct way to conduct yourself during a major expose of your character, but it’s an incredibly brave and confident approach.

When you’re worth $170 billion and possess real power that rivals even that of the man in the Oval office, I suppose you can take such risks.

In doing so, Bezos has pulled the covers off a media corporation that uses the power it possesses in its most crude form: to cow an individual into submission and tow him into line with the threat of leaking private photos. Nobody, not even the richest man on the planet, should be subject to such treatment

More, he has empowered others to do exactly the same. Since he published his article on Medium, other public figures have stepped forward to share their stories and lift the lid on dirty tactics undertaking by the National Enquirer and AMI.

In Bezos’ own words: “I prefer to stand up, roll this log over, and see what crawls out.”

One can just imagine the panic that is setting in certain offices across the globe, from New York to Riyadh and back to Washington.

Bezos’ taking control of the narrative that has several subplots

When the App Store first debuted in July 2008 it featured just 500 apps – a decade on that figure has soared to a staggering 2 million. Not only did apps entirely transform how we use our phones, but also how we interact with the world around us, with many of the apps launching today reflecting trends in how we interact with each other and go about our daily lives.

In an increasingly crowded landscape for apps and online platforms, a key aim for us has been helping our clients get in front of the right audience – be it everyday consumers, potential partners or industry experts.

One of our key case studies in this space is AndCo, a new workspace platform that is transforming spaces in independent cafés, restaurants and pubs across London into co-working hubs. Co-working spaces now account for over 21% of office space in the capital – so we worked closely with AndCo’s team to devise a PR strategy which raised awareness of the platform’s unique model and its affordability in comparison to traditional co-working offerings.

Launch & Funding

 We began by officially announcing AndCo’s launch and seed funding simultaneously, focusing our efforts on raising awareness of the platform in technology and trade publications.

The PHA Group - AndCo case study, a selection of coverage

Business profile

 Harnessing the story of AndCo’s founder Sanj Mahal – who had developed the idea for the app with his wife while they were both working from their central London home – we were able to bring the story behind the platform to life. We went on to secure a series of top-tier interviews for Sanj to discuss why he decided to set-up AndCo, as well as the benefits for freelancers, and the pubs, restaurants and cafes that they partner with.

The PHA Group - AndCo case study, a selection of coverage

Features & Round-ups

 We also engaged with leading journalists at national and consumer titles, to secure the inclusion of AndCo in app of the day slots, round-ups, wider lifestyle features and money-saving pieces.

The PHA Group - AndCo case study of coverage achieved

In six months, we secured AndCo over 40 pieces of coverage in the national, consumer and trade press. Top national and consumer coverage included pieces in The Evening Standard, City AM, Forbes, The Daily Telegraph and Stylist.

Interested in hearing about how we might be able to help you promote your app or platform? Speak to a member of our award-winning technology team today.

Promoting your app or platform

It sometimes feels like cricket has spent more time ‘dying’ than being played over the last decade, and that state of perpetual existential crisis is only intensifying as the ECB’s new The Hundred competition looms ever larger.

The cricketing public may be anticipating this brave new world with all the enthusiasm of a medium pacer about to trundle in to bowl at Jos Buttler, but what does it mean for the 18 first-class counties?

The Hundred presents both a challenge and an opportunity. A challenge because the advent of franchise cricket will threaten the identity of clubs whose heritage has been woven into the fabric of the game for 130 years. An opportunity because the new competition does not begin until 2020, which gives them one final season to market themselves as bands in their own right to audiences old and new.

The death of country cricket has been much exaggerated. The 2018 Vitality Blast competition drew record aggregate attendance figures in excess of 950,000, compared to 883,000 in 2017, which was a 7% increase on the previous record set in 2015. Run rate at the league stage of this year’s Blast was 8.88 runs per over, the highest of any T20 league globally. The Blast is an exciting product, and counties are showing that an audience can be attracted to watch domestic cricket. The 2019 Blast should be the first to break the one-million barrier in ticket sales.

Ironically, the increasing popularity of the Blast has come in spite of a shoestring marketing budget that has prevented it from competing with the Big Bash and IPL. Attracting more spectators is the key to the long-term survival and financial viability of the domestic game. The ECB has decided it must attract a completely new audience by devising a new cricketing format yet the evidence shows that counties can find a willing audience for T20 if they get the formula right.

The coming year will be crucial for counties. If they promote their T20 offering, through cleverly targeted marketing and PR campaigns, they can attract new fans even if they lack the resources of the ECB’s £41m Hundred.

Cricket’s absence from free-to-air television means that counties need to be creative. Targeted media engagement, community campaigns, and innovative deployment of players are all ways that cricket can target specific sectors to drive interest.

Counties should build on the momentum built by the growth of women’s cricket. Of the 26,000 tickets sold for the Women’s World Cup Final, around 50% were bought by women, and thousands of women across the country took up the sport in the aftermath of the tournament. Counties with a women’s team have a great PR asset, but how many are getting the most out of it?

The Big Bash identified that the gateway to attracting a family audience is interesting mothers in the game. By targeting family sites, women’s titles and mummy bloggers, it’s possible to spread a message quickly through word of mouth and attract larger family audiences. Cricket is a wonderful alternative day out, but somebody needs to be making the case for it to those audiences, rather than getting stuck in a cricketing echo chamber.

That is where counties need to get smart. It is not fair to expect an in-house Press Office, whose bread and butter is dealing with cricket journalists, to devise and execute a strategy to reach mummy bloggers. Or to deliver a coordinated PR campaign to target students, persuading them that a day at their local cricket ground makes a perfect post-exam celebration. Or to think how local businesses can be reached through the media, turning T20 into a corporate team bonding opportunity.

The ECB has decided it needs to find a new audience for cricket and a new way of thinking about the sport. But long-suffering cricket fans should not be taken for granted or ignored. Counties that can find a way to reaffirm their identity can attract new members. Each county has its own ‘brand’: The Oval’s party atmosphere, the sanctity of Lords, the carnival Finals Day feeling at Edgbaston or the charm of Hove and the County Ground. Counties don’t need to be franchises to build a recognisable identity that can appeal to supporters.

Engaging BAME communities more effectively, particularly South Asian communities, is perhaps the greatest challenge that is yet to be solved. Almost 40% of recreational cricket in the UK is played by South Asians, but only 4% make it as professionals at county level. The ECB have launched a South Asian Action Plan, but with more British Asian players coming to prominence, counties could do more to launch community projects to engage these audiences.

Surrey batsman Arun Harinath has family roots in Sri Lanka, and as well as working for the PCA, and writing for Wisden, he has recently launched a cricket podcast, The 12th Men. He has an interesting perspective, which is worth considering:

‘There is a definite disconnect between South Asian communities and professional cricket in the UK. A hearts and minds campaign is needed to change perceptions. There is plenty of cricket played in Asian leagues here in the UK, but many clubs feel ignored by counties, while young cricketers do not feel that there is a pathway to making it professionally.

 ‘Cricket needs to establish itself as the essential summer sport by re-engaging with BAME communities and by reconnecting players with fans. Cricketers aren’t visible enough in the UK, but if we can give them a greater profile, and give youngsters role models to look up to then there is a big opportunity for counties to bridge that disconnect and find a home for those communities. Different audiences need different messages, and hopefully counties are starting to realise that.’

 By seizing the narrative over the coming season, counties can consolidate their brand, reassure members, and entice new audiences into their grounds. Cricket is becoming more innovative on the field with every passing season. If counties can replicate that same innovation off the field in the way they sell their brand to potential audiences they can make 2019 their PR Moment.

 How counties can use 2019 as a PR launchpad

Earlier this week the Global Cleantech 100 list which is in its 10th year was announced, showcasing the world’s top 100 companies in sustainable technology innovation.

The list is published by research firm, Cleantech Group, who themselves are a company that support the development of clean technologies. The Cleantech Group own the term ‘cleantech’ as a registered trademark, so to be listed by them in the top 100 in the world list, is quite the honour for companies within the industry.

We’ve profiled some of the companies from Europe that made the final list.

Azuri Technologies (UK)

A major player in pay-as-you-go solar products, Azuri technologies provide PayGo solar systems to rural off-grid communities. Their technology has been known to stretch as far as the deepest depths of Africa. Azuri technologies are committed to fixing the problem of energy access for those who are out of reach of the grid. An issue that affects up to 1.3 billion people globally. Through innovation, Azuri has managed to create the solar home systems, which allows individuals to pay for solar power on a pay-as-you-go just the same as they would do to top up their mobile phone.

Black Bear Carbon (Netherlands)

Using a unique formula, Black Bear have managed to create a revolutionary process of extracting valuable materials mainly carbon black, from used tires which can then be used in the production of new products such as fresh tires, technical rubber products, plastics, paint and ink. Alongside this from the process an important bi-product is green energy, which is a form of high calorific gas and oil which can be converted into heat, electricity or steam. Black Bear have plans to resolve this issue for every country in the world. We’re excited to see how they progress.

BBOXX (UK)

Meet the Chiswick based tech firm that has developed a solar plan to power much of Africa. To date BBOXX has deployed more than 150,000 solar systems and helped nearly 1 million people across 35 countries. BBOXX is working towards improving customer’s quality of life through affordable, clean energy solutions. Their aim for the future is to expand and be able to provide other vital utility services such as cooking, internet access and water. At the heart of the business is a management platform called Pulse, which continuously monitors and collects data enabling BBOXX to reach previously remote locations.

EasyMile (France)

Founded in 2014, EasyMile is one of the leading companies that specialise in autonomous vehicle technology. With experts in robotics, computer vision and vehicle dynamics, the France based company have created revolutionary driverless vehicles which have been introduced to 20 countries around the world. Currently EasyMile have three products on the market including the EZ10 Driverless Shuttle which can carry up to 15 passengers at a time, whilst being supervised by EasyMile’s fleet management software.

Moixa Technology (UK)

The UK’s number one home battery business and platform for managing storage services. Moixa’s ground-breaking smart energy management software helps renewable energy work (yeah you guessed it) smartly, for both individuals and businesses. The smart battery and Solar Panel system that Moixa have created could save you up to 60% on your energy bills every year! Watch out for Moixa as we expect 2019 is going to be a big year for the smart tech firm.

Sonnen (Germany)

Take your relationship with energy into your own hands. The sonnenBatterie isn’t just like any other battery, it’s an intelligent storage system that automatically regulates the energy usage in your household. In conjunction with solar panels the sonnenBatterie will enable you to supply yourself with clean energy. The bonus of using a Sonnen system is that you make yourself independent and self-sustainable and become protected against any future rising energy prices. Sonnen have also tried and tested their batteries and declared that all their batteries have a minimum lifespan of 10,000 charging-cycles. So, you can rest easy knowing that you’ll be supplied with clean energy for many years to come.

If you would like to find out more about how PR or social media support could connect you to your stakeholders and audience, please get in touch today. We have a host of expertise when it comes to product promotion, business profiling and working with groundbreaking businesses.

Europe’s cleantech businesses that are leading the way

In the past 10 years or so, social media platforms have lacked something we all crave – a chronological feed. This was tested recently by Twitter adding posts liked by friends. Similarly, Instagram’s latest feed change to horizontal scrolling saw arguably the biggest outcry to date. The feature was tested for several months, but users did not take to it well even though we spend more time on horizontal Instagram Stories than our own feeds.

Of course, a lot of social is in the moment, and reactive! We could not have appreciated the random and hilarious reimagining’s of the Instagram Egg if the campaign wasn’t executed as the conversation was happening. This also stops our need for traditional news outlets – why do we need a glossy magazine when brands can update us about Gemma Collins latest drama so much better? Our lives are time sensitive and we like to see moments as and when they happen.

Yet, so much on social is timeless. Many posts focus on wider themes and are not strictly time-sensitive. Are you aware of what tweets you engage with, and which you scroll by? Regardless of what you may think you want to engage with, feeds react individually to you – how often you use the platform, how many people you follow etc. 59% of users have even admitted to sharing articles they haven’t read. The content you engage with isn’t necessarily related to, today! Social should always be a mini-escape from our lives but you need to make it work for you. Our tip is every so often slow down and read every single post in your feed. One of two things will happen – you will either discover something new, or you’ll unfollow. Either way, you win – as you’re making the algorithm work for you.

“Our tip is every so often, slow down and read every single post in your feed. One of two things will happen – you will either discover something new, or you’ll unfollow. Either way, you’ll win.”

Social platforms in their short lives have already changed many times. The like button first appeared in 2009 (now that’s a #10YearChallenge), and the new Facebook Marketplace may feel invasive but could revolutionise the way we sell items. These changes certainly aren’t slowing down, and Twitter’s announcement of a beta app for new features promises to bring consumers along for the ride.

Design changes should be fun! Embrace them and discover a whole new world of engagement that’s personal to you.

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Omggggggg WHYYYYYY do I have 5 day old posts popping up in my feed?? And where are all my favorite letterers, designers? @instagram get your shit together and give us back the #chronological feed!!! Please. And thank you. _____________________________________ #letterer #handlettering #handlettered #tyxca #typetopia #letteringvideo #brushlettering #letteringco #madebyhand #brushtype #thedailytype #goodtype #letters #instagramfeed #alphabet #alfabet #blackandwhite #illustration #chronologicalorder

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If you need help with your social media as an individual or business, PHA Social can offer bespoke and expert advice.

Social platform changes are for your own good, you just don’t know it yet!