Written by Lily Barnes • Published 16th July 2019 • 4 minute read
For business owners, saving money is always a priority. But sometimes it’s best not to cut corners in certain aspects of your business, especially when it comes to your logo.
A logo is one of the most important things about your branding. This will help your customers to recognise you and communicate your message with just one image. A logo should be much more than a simple image to fill space on your business card or website. Ideally, it is a visual representation of what your company stands for and its values.
Below are a few examples of why DYI logos might not be the best idea for your business.
Not so simple after all
Your logo is the face of your brand. This is the first thing people see when they go to your website or search for you on social media and ideally, you’d like people to recognise it at first sight. An efficient logo design not only has the power to communicate what you stand for, but also makes an impactful first impression and helps you stand out from the competition.
Some logos might look simple to you but in fact required years of work. Let’s take the McDonald’s logo as an example. You would recognise this logo anywhere, not just on top of one of their restaurants, but in an advert, merchandising etc. To you, this might just be a simple “M” but to them, it’s more than that. The McDonald’s logo is symbolic of the arches that were the substance of the newly constructed architecture of the first franchised restaurant in 1952. The Golden colour represents the famous arches of its first franchised restaurant, while the red colour represents the food industry of this company.
With this example, it becomes clear that what looks simple to the eye is almost certainly crafted to make the best use of white space, with carefully chosen fonts, complementary colourings. A professional graphic designer will know about your industry, what colour represents it and what would catch their attention so it’s always good to listen to what they have to say.
In graphic design, versatility is key. How will your logo look on a business card or on your Twitter feed? How will it look if you do a large version on a billboard or on TV advert? A professional graphic designer will make sure you can use your logo everywhere, from your website, to a billboard or print. Every medium requires a different format which some DYI platforms don’t allow you to do. A graphic designer will also create different variations of your logo so you can use it on social media, or on your website or embed with new business presentations. It only takes them a few hours when it could take you a few days to recreate all your variations. Graphic designers use tools such as Photoshop and Illustrator to create logos which are bespoke to you and your business.
We worked with Lifestyle brand AudreyStyle to create their logo and branding. The goal was to create something for their website and social media channels that could also be adapted for their production line as well. Audreystle wanted to ensure the new branding represented the boutique businesses tone and audience. The team created a monogram and logotype that incorporated the values and quality Audreystyle liked to reflect. Read all about our work here.
What do you stand for?
As we said earlier, a simple look is important to make your logo stand out but it is also equally important that it relates to what your business or organisation actually does and stands for. Therefore, having someone detached from the business can be helpful as they will look at your organisation with a different perspective. If you’re the owner, you’ll know all about your company, but you might not know what people internally and externally think. A professional could help you understand your brand and show you the best way to present that through imagery.
We worked with a start-up gym called Body Society where we were tasked to look at their branding. Starting from scratch we looked at how this brand could be positioned within a flooded market; how we could make this gym bespoke from its competitors and how we could make it more appealing to gym goers. Working on concepts and theme ideas to begin with, we started to shape the personality for the band by working out the unique selling points and positioning they had within the market. This then slowly created a channel of vision in which multiple ideas for logo and identity were explored. Read more about our work with Body Society here.
Colours, design, everything is as important in a logo but don’t forget the font. A professional will be able to find the best font for your business, when you think of businesses like Coca Cola their typeface is so iconic it has become its own branding. It is also easy to read and legible on various formats. When choosing what font best represents you and your business think about how you will be using it as it can differ from device, platform and outlet!
To learn more about how we can help you and your business get your brand on point, get in touch today.