Written by Tom Clarke • Published 29th October 2018 • 2 minute read

Do you have a radio interview planned? Are you confident you have your key points ready? Broadcast interviews can be nerve-racking and sometimes it is the simplest of tricks that can help you breeze through. Check out our top tips to ensure your representatives are well drilled before their next radio interview.

Do your research

Find out as much as you can before your interview is set to take place.

Research your interviewer and the radio station you are appearing on. It is always important to understand their key audience and demographic to help form your key messages and make your point more effective.  It’s also helpful to know your pronouncing the presenter’s name correctly…

Talk like you’re with a friend

Although it can be nerve-wracking being interviewed on live radio, it is important to still sound like you. Complicated wording or scripts packed with statistics are an easy way for you to lose your way and trip up. When being interviewed try and talk to the presenter like you would chat with a friend and remain relaxed. Always provide concise answers and you’ll be great.

Be entertaining

Try not to take yourself too seriously and think about what you would like to listen to if you were a listener. If you’re doing a more corporate interview it is still ok to smile and be human, practice speaking with friends before this will help you bring your personality into the mix.

It’s not all about you

You might be a guest, but that doesn’t necessarily mean the focus will be completely on you. The radio host will dictate what topics are discussed during the interview, so before take a moment to write down a couple of key points and try to answer the questions which are asked of you as articulately as you can. The benefit of featuring on the radio as opposed to a TV interview, you can take a moment to glance at your notes to refresh your mind with the listeners’ none the wiser.

Awkward silences

Awkward silences in interviews obviously aren’t ideal but remember it isn’t your obligation to fill them. Try to stay calm and don’t nervously ramble on as you may end up missing the point of the question or conversation.

Write a closing list

When the interview is drawing to a close if you’re lucky an interviewer might ask you for any closing comments. Prepare for this by writing that list in advance, so you can get your key messages across if they haven’t already been covered.

Do you or your business require media training support? Our dedicated team of former journalists can help you harness your key messages, prepare you for media interviews and provide top tips to share with your teams. Contact us today to find out more.