Written by Beth Andlaw • Published 16th May 2018
It won’t have escaped your notice that this week is Mental Health Awareness Week. It seems to us that this year more than ever before, corporates and charities alike are working hard to raise awareness of good mental health. Here’s our run-down of some of the best campaigns to engage with this MHAW:
The Mental Health Foundation is focusing the week on stress and has released statistics looking at stress in the workplace. It found that millennials felt more under pressure at work than baby boomers do – stating that working through stress was expected in their job. You can show your support for good mental health for all by ordering and wearing a green ribbon from the Mental Health Foundation.
Charity Mind has also chosen to focus on stress in the workplace. It encourages employers to create a stress awareness space, where staff can share their thoughts and feelings when they are feeling stressed through simple ‘when I’m stressed…’ cards. Luckily for us media folk, NABS is there to support anyone feeling stressed at work with a confidential helpline and events designed to help you boost your own personal mental health toolbox.
Rethink Mental Illness is well known for their hard-hitting campaigns. This MHAW, the charity is focusing on converting awareness into action and has given seven simple ways you can get involved to push for reform, fight stigma and campaign for change in the mental health space.
It’s not just charities getting in on the act. PHA client Xercise4Less has opened its doors for anyone to come and train for free throughout MHAW. The gym chain is aiming to raise awareness of mental health issues and promote exercise as a great way for improving mental health and decreasing stress.
Also, on the corporate charge, the Bauer Media group has launched a petition calling on the government to make it a requirement for every workplace or college to have a mental health work aider in the UK. The publisher’s research found that 90% of the public say they still feel there is a taboo around discussing mental health and 86% agree mental health is one of the biggest challenges facing the country today.
Finally – if you’d like to show your support for good mental health beyond this week, PHA Client anti-bullying charity Ditch the Label has recently launched Karma bands – simple accessories with lovely stress-busting slogans including ‘Breath’, ‘Fearless’ and ‘Ride the Wave’.
If you’re interested in learning more about how PR can help your charity stand out, get in touch with us today.