Written by Rachael White • Published 1st July 2020 • 4 minute read

Previously considered a niche market, the babytech or ‘famtech’ industry is increasingly growing. With all the sleepless nights and stress that can accompany having a baby, babytech brands offer hi-tech, innovative solutions to help families navigate and overcome challenges in the early stages of parenthood.

For busy millennial families who are particularly data driven, baby tech products are becoming a fundamental ‘extra pair of hands’ to ensure their littles ones are kept healthy, happy and, most importantly, safe. For many new parents it can be a minefield out there – especially knowing which brands to invest in. Here we’ve included a roundup of some of our favourite brands’ and their pioneering products:

ROCKIT

The Rockit Rocker is a clever portable device that will keep rocking your baby, so you don’t have to – ideal for providing a helping hand, on the go or at home! The Rockit Rocker can be simply attached to any stroller, pram or cot to rock a baby, just like they would in their parent’s arms. With an adjustable speed setting, it is perfect for babies who are easily disturbed.

HAPPIEST BABY, SNOO

 

View this post on Instagram

 

When baby sleeps, everyone sleeps! Parental exhaustion isn’t something that should be taken lightly or accepted as a rite of passage. Frequent waking keeps parents swirling in light sleep and reduces the deep, restorative slumber needed to prepare minds and bodies for the next day. Parents may be able to muddle through, despite night after night of poor sleep, but they build up a mounting “sleep debt” that eventually must be paid, either with some solid catch-up sleep…or with their health. Lack of sleep causes poor judgment, slow reaction time, and impaired memory, that are the equivalent of being drunk. When you are exhausted, you stagger, stutter, and slur your words. At its most extreme, sleep deprivation even triggers hallucinations. Bed-sharing and sleeping on iffy surfaces are common risks parents take with babies when they are bone tired, choices that up the chances of SIDS/suffocation. We created SNOO Smart Sleeper to give new parents much needed support… So they can finally get the rest they need and deserve. SNOO is a smart, responsive bassinet that quickly aids a baby’s sleep and responds to fussing with unique womb-like sound and rocking. And, it is the only bed that keeps babies safely on the back all night long. Tap the link in our bio to learn more about SNOO. 📷 @hautemonday #snoo #happiestbaby #motherhood #babysleep #newmum #mumlife #babycot

A post shared by Happiest Baby (@happiest_baby_uk) on

Happiest Baby offer a variety of impressive products, including their award-winning SNOO cot, hailed as the safest cot on the market. Backed by scientific research, the SNOO cot was designed by Dr. Harvey Karp (author of Happiest Baby on the Block) to keep parents’ minds at ease that their little one is sleepy safely throughout the night.

As well as being beautifully designed, the responsive SNOO cot aids a baby whilst it is sleeping to detect and respond to their needs whilst providing gentle rocking and calming white noise to mimic the soothing rhythm of the womb. What’s more, the SNOO sends direct sleep reports to a smart phone so parents can keep a tab of their baby’s sleep.

OWLET

Owlet’s mission is to empower parents with the right information at the right time. They offer particularly smart monitoring products which inform parents of their baby’s needs and wellness.

The Owlet Smart Sock cleverly tracks baby’s heart rate and oxygen levels and sends the data via wifi/Bluetooth to the Owlet app which provides live readings. They also offer a Cam which streams HD 1080p video with night vision and two-way audio to a smartphone over a secure, encrypted WiFi connection.

MY HUMMY

MyHummy (aka. the sleep saviour) offers a variety of adorable, unique soft toys that have been designed to help babies sleep. The award-winning teddies emit 5 types of white and pink noise, which has been shown to improve babies’ sleep patterns.

The MyHummy also includes a sensor designed to watch over the baby’s sleep and adjust the sound accordingly – it is the perfect bedtime companion for babies, providing warmth, comfort and security. The MyHummy app also allows parents to adjust the settings from their smartphone including the timing mode, sound, and volume.

If you have a babytech brand and are looking to boost your brand awareness in the UK market, get in touch with our award-winning team today for a conversation about how we could help.