Written by Tom Clarke • Published 11th June 2018 • 4 minute read
CSR has become one of the standard business practices of our time. Consumers now demand that companies start playing an active role in addressing social, cultural and environmental issues. For brands and companies who have embraced CSR, it has given them the opportunity to boost their brands reputation but also a chance to attract talent and retain staff.
Whether it’s where we decide to raise a family or a house which has been in the family for generations, homes will always have an emotional spot in our hearts. That’s why we’ve decided to look at the estate agents who are making it their responsibility to look after the communities and environments in the areas they operate in.
Whilst making it their mission to enable local communities to reach their full potential, they are also proud to support Veterans Aid. A charity which makes sure veterans in crisis receive vital care. Foxtons staff have also made it their duty that customers old and new, know about the app ‘Gone for Good’ which helps people donate their unwanted goods to local charities.
Foxtons have also looked to improve their environmental impact by ensuring all office lighting is low energy and that they are only in use during office hours. Foxtons support the charity WaterAid by supplying their offices with bottled Belu water. Belu water is made with environmentally friendly packaging who also donate 100% of their profits back to WaterAid.
Supporting and raising vital funds for Cancer Research UK since 2013, Hamptons International has cycled, ran, and baked their way to raising over £200,000. Whilst partnering with the charity, Hamptons International have set up multiple donation stations across the UK. Transforming the items, you no longer need into funds for life-saving research, with 100% of the money going to Cancer Research UK.
One fundraising event ‘Relay Around the Regions’ which was a company-wide fundraiser, where 300 individuals from around the business travelled between their 85 branches using various modes of transport whilst passing on the baton. The campaign coincided with ‘Stand Up To Cancer’ and over 11 days, over £12,000 was raised for the charity.
From consultants in training to experienced Directors, Dexters spend 10 times the industry average on training their people to ensure that they are up to date with the latest legislation. They actively encourage professional development for their staff to stand them in better stead later in life.
Dexters can also boast an overall gender breakdown of 50/50, and that 57% of manager and above roles in support are held by females. They have set themselves the target of by 2021 that over 50% of their manager and above fee earning roles are held by women.
Whilst expanding at a rapid rate through London, they are committed to finding new ways to reduce their carbon footprint, primarily through going paperless as much as possible.
Perry Bishop and Chambers takes CSR seriously, so seriously in fact that they only employ staff who live near the towns in which their offices are located, their local knowledge being a special touch for vendors and buyers. The estate agents also look to engage local suppliers and refer business to other locally based companies. Continuously sponsoring events, sport clubs and schools throughout the year in the local community. Whilst also donating a certain percentage from every sold house to local charities.
If you would like to talk about how PR could maximise your business or how you could share your CSR story please get in touch with a member of our award-winning team today.