Written by Tom Clarke • Published 30th May 2018 • 2 minute read

The start of the World Cup is imminent. Many brands have kick-started their campaigns to help secure their spot in the limelight during the tournament. But what really gets your brand at the forefront of your customers mind?

Follow our five tips to help you get your brand noticed this summer.

Visibility

Make is visual. Some businesses adopt digital strategies where they produce engaging creative assets or savvy social media campaigns to engage with their audience. Others work with PR agencies to secure product placements, thought leadership articles and news agenda articles. Task your team with thinking outside the box. The most engaging campaigns are those that incorporate excellent imagery, graphics, video and more to really attract your target audience.

Creativity

It’s all about originality. The more creative and memorable your campaign is the higher your engagement will be. Taking the time to create your own image, style and tone can help set you apart from the crowd. A great example is when Football Manager turned their search for a new social media assistant into a football rate card from the game. We loved the creative input that went into this, and their audience loved it!