Written by Tom Clarke • Published 30th May 2018 • 2 minute read
The start of the World Cup is imminent. Many brands have kick-started their campaigns to help secure their spot in the limelight during the tournament. But what really gets your brand at the forefront of your customers mind?
Follow our five tips to help you get your brand noticed this summer.
Make is visual. Some businesses adopt digital strategies where they produce engaging creative assets or savvy social media campaigns to engage with their audience. Others work with PR agencies to secure product placements, thought leadership articles and news agenda articles. Task your team with thinking outside the box. The most engaging campaigns are those that incorporate excellent imagery, graphics, video and more to really attract your target audience.
It’s all about originality. The more creative and memorable your campaign is the higher your engagement will be. Taking the time to create your own image, style and tone can help set you apart from the crowd. A great example is when Football Manager turned their search for a new social media assistant into a football rate card from the game. We loved the creative input that went into this, and their audience loved it!
We're looking to bolster our squad with a new Social Media Assistant.
When brands take to social media or run PR stunts, it’s often the brands who are willing to take risks that get rewarded. Paddy Power is a perfect example of a business who manage to find just the right amount of tongue in cheek to thrill their followers and loyal customers.
Pakistan have just beaten England by 9 wickets.
— Paddy Power (@paddypower) May 27, 2018
Brands can easily disappear into the abyss if their brand messaging isn’t consistent. Mixed messages or differing tones of voice can confuse consumers and can lead to your audience becoming disengaged. Always adopt high standards from the beginning. Loyal customers will remain if they know that the standards are high.
Customer service isn’t optional. Consumers now expect excellent levels of customer service no matter the business or brand. Customer service operatives benefit from showing their human side when replying to consumers. Retailer Nike are always hot the tails of customers who tweet in with their order issues and store feedback. Customers remain feeling valued and heard.
If you would like to talk about how PR could benefit your business and build your reputation, speak to a member of our award-winning team today.