The campaign itself saw a record number of schools signing up for the Tenner Challenge competition, which gives pupils the chance to put their creativity, imagination and entrepreneurial skills to the test.
Our campaign took this to a new level – challenging schools to take part in a relay event (starting in Glasgow and ending in London) where they only had 24 hours each to make as much money as possible from just £10.
The campaign was launched by Duncan Bannatyne and culminated at the Bank of England where pupils were presented with a large cheque by Chief Cashier Chris Salmon – the man whose signature appears on new issued £10 notes – for all their creative efforts, which ranged from car washes and bake sales to art exhibitions.
The PHA Group has been shortlisted in the Low Budget Campaign of the Year category, which recognises outstanding PR campaigns, which were successfully delivered within a budget of £20k.
We are proud to be shortlisted by the PRmoment Awards, particularly for a campaign that was not only innovative, but also played an important role in inspiring young people to learn entrepreneurial skills.