Written by Keir Waller • Published 28th April 2015

Last week, a student (and self-declared founder of Milifandom) going by the Twitter handle @twcuddleston declared her undying love for Ed Miliband and much to his credit, he replied.

Since then, in a somewhat strange turn of events, thousands of teenage girls have joined the #Milifandom campaign. Much like Lady Gaga’s Monsters or the Beliebers, the Labour leader has become a strange sex icon thanks to the wonder that is social media. From this, various memes of Miliband have spread across the internet with even the Metro paying homage to the Labour leader by giving him a full page spread of him with Daniel Craig’s Casino Royal beach body. Swoon you should.

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Ed as Milibond

Whilst being fairly comical, maybe this rugged sexiness is what Miliband needs for his reputation. It’s certainly better than the ghastly bacon sandwich photo.

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‘That’ unfortunate bacon sandwich picture.

As we go into the final days before the general election, we are asked who to vote for and as far as personalities go, Ed still seems to lack the charisma of Cameron, Sturgeon or even Farage. The question I wish to pose is, should this matter? Do policies or personality make the leader? History has proven that personality does seemingly get you in charge, although policies determine your success.

Churchill’s personality may have saved Britain in World War Two, but prior to that, several of his financial peacetime policies crippled the economy.

Obama too has the wow factor. Despite charisma emanating from every pore of his body, Obama has failed to make a colossal impact in America. He may be loved by many outside of the States, but inside the polls have always shown a colossal ambivalence towards him. You could put Gladiator or Will Smith in charge, but if they can’t do the day to day work with realistic policies, they’re useless.

Whilst opinions may vary on who’s worthy to lead this country, it seems that many of the neutrals may be drawn towards Cameron’s stronger personality. Ed may be the best person to lead this country or not, but it won’t matter unless the country see him as having character. It’s not difficult, all Ed has to do is prove he’s got more of an ex-factor than Cameron, which can’t be difficult, I’ve owned stick insects who are more charismatic than the pair of them.

Perhaps Miliband should embrace #Milifandom and try and replicate some of the flair and style of the likes of Obama ? He needs to thrive on this cult of Ed, storm the red carpets, crash a couple of parties, drink craft beer, and be the awkward posh sex symbol this country needs.